推广工具包为您的内容和您的图书馆
分享、告知和鼓励使用图书馆的在线内容的方式有很多种，也可以沟通图书管理员的角色、图书馆服务和内容获取决策。我们的推广工具包提供各种现成的营销材料，旨在提高您的施普林格·自然内容的可见度，包括电子邮件模板、海报、横幅广告等。此外，我们可以提供资源、工具和对话启动器来帮助您与利益相关者进行讨论。
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市场营销的关键作用
为了确保图书馆是用户获取信息的首选场所，你必须与用户、教师和管理员建立伙伴关系。制定适当的营销策略将有助于保持你在机构中的中心地位，这样你就可以做出更好的决策并要求足够的资金。
但是如何为你的图书馆制定营销策略呢?
促销活动内容
在我们2018年的客户调查中，72%的图书馆员表示，他们正在积极推动图书馆内更多的内容使用。我们的用户指南和最佳实践可以帮助您找到突出内容的创造性方法，我们的推广工具包可以让您接触到库内外的用户。
按主题
通过书籍和期刊
通过数据库
图书馆推广与决策
无论是直接的还是间接的，图书馆的策略往往是由教学和研究人员形成的。我们理解与教师举行合作会议以审查收购决定的价值。这些工具旨在帮助您构建和增强这些对话，并向其他涉众推广您的内容需求和决策。
其他工具和服务
保持与时俱进
