Piracy, why become an e-commerce platform "unbeatable small strong"

April 26 is the World Intellectual Property Day, the reporter's investigation found that pirated books are still flooding many online e-commerce platforms, becoming a "small strong that can not be beaten."

For example, the Shanghai Literature and Art Publishing House last year launched a bestseller "Waiting for the venue", the original price of 42 yuan, but in many stores on Pindoduo price "9.9 yuan free mail"; In an online store that sells children's books, a classic children's book, "Shiloh's Web," published by Shanghai Translation Publishing House, is priced at just 5.5 yuan, compared with 22.2 yuan in official stores.

"At such a low price, it can't be the original!" Shanghai literature and Art Publishing House vice president Li Weichang rebuked.

Industry insiders said that in the context of the country attaches great importance to the protection of intellectual property rights, why do pirated books on the e-commerce platform continue to play, and even many influential platform marketing numbers and live broadcasts openly "drainage" and release low-cost "seconds to kill" links? There is only one reason: profiteering.

Reporter to a hardcover book of about 200 pages, priced 55 yuan, to a regular printing factory in Shanghai inquiry. Reply said, not including hardcover cover, printing 3000-5000 copies, a single printing price of about 10 yuan; The printing capacity is more than 15,000 copies, and the printing price of a single copy can be reduced to 6-7 yuan. It is understood that if the small printing workshop undertakes the printing of pirated books, the use of inferior paper and technology, the printing price is only 60%-70% of the regular printing factory.

This means that a book with a regular price of 55 yuan, if the pirate has a certain amount, its "counterfeiting cost" is only 4 or 5 yuan. Therefore, even if it is "dumped" at a low price of more than 10 yuan on the e-commerce platform, there is considerable profit room.

It is understood that in these years, every time the publishing house launches a key book, it often needs to ask many people to search online 24 hours a day, compare prices, and monitor pirate links. Anti-piracy has become a heavy burden that many publishing houses cannot bear, seriously damaging the rights and interests of authors and publishing houses. Ordinary readers buy pirated books, rights protection is also very difficult, first, it is difficult to provide the authoritative results of piracy identification, second, the target of the book is very small, usually tens of dollars, hundreds of dollars, but it has to spend hundreds of dollars to collect evidence, identification, and face a long process of rights protection.

At present, the network has become the main channel of book sales in our country. Article 41 of China's E-commerce Law stipulates that e-commerce platform operators shall establish rules for the protection of intellectual property rights, strengthen cooperation with intellectual property rights holders, and protect intellectual property rights according to law.

Shang Jiangang, a senior judge at the Shanghai Intellectual Property Court, said the legal approach is still needed to effectively combat piracy. "Our law clearly stipulates that punitive penalties can be imposed for subjective malicious infringement of intellectual property rights. For those who sell pirated books, the infringed can make claims according to the normal price of the books. For example, if a book is priced at 55 yuan and an online pirate sells 10,000 copies at 10 yuan, the infringed author and publisher can Sue for compensation according to the amount of 550,000 yuan. "E-commerce platforms must prove that they have taken active and adequate copyright protection measures in order to escape liability."

The publishing industry calls on the e-commerce platform to have the obligation to sign an intellectual property protection commitment with registered businesses to clarify the infringement liability and punishment; For relevant reports and complaints, the e-commerce platform must disclose to the public its entire process of accepting and handling complaints, and regularly publish the relevant punishment results.