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Under the global epidemic, outbound tourism has been cut off, and domestic import consumption has accelerated online in the past year. New forms of cross-border e-commerce have become an important channel for global brands to digitally transform and expand their sales in the Chinese market, with continuous improvement of import ecological infrastructure and accelerated emergence of new models.
A few days ago, Tmall International released 2020 cross-border e-commerce annual keywords: outbound consumption return, cloud entry, live bonded warehouse, bonded zone factory, cross-border extremely fast, second-level customs clearance speed, overseas direct purchase, import Expo and other selected.
Since the beginning of this year, the Chinese market, the first to recover from the epidemic, has become the main battlefield for global brands to expand sales. Overseas brands accelerated into China, data show that Tmall International's new brand settlement growth rate of 125%.
Can't face to face, then video signing, handshake. A large number of overseas brands enter China through the way of "cloud settled" and "new on the cloud".
In order to make imported goods closer to consumers, bonded warehouse live live delivery of goods has become a new trend. Tmall International first "bonded warehouse live" mode, the live broadcast room into the bonded warehouse, live delivery, 3 hours to empty a bonded warehouse. At the same time, we will comprehensively upgrade the content ecology and gradually land official live broadcast bases in ten cities across the country, including Hainan and Shanghai. In 2020, transactions driven by Tmall International live streaming increased by nearly 400% year-on-year.
The innovation of cross-border supply chain model also greatly improves the cross-border consumption experience. In July this year, Tmall International and Hangzhou comprehensive pilot Zone first "bonded import + retail processing" bonded zone factory, the same day to order the same day production, so that more short shelf life goods import possible. In November, the company pioneered the "bonded import + new retail" model, and realized the in-store order of bonded imported goods, which was extremely fast in 20 minutes.
This year, imported packages are running faster. The second-level customs clearance system created by Tmall International and Cainiao joint customs, on the day of Double 11, the customs clearance time of 10 million orders was accelerated by more than 2 hours compared with the same period last year.
In 2020, Tmall International and Cainiao opened nearly 1,500 air and sea routes, helping overseas brands in more than 40 countries and regions around the world to complete one-stop services from overseas pick-up, Chinese stock and consumer distribution, and achieve a 10% increase in the annual logistics time.
It's over. It's on fire. In order to meet the increasing demand of consumers for luxury goods and limited new products, Tmall International officially released the official cross-border direct mail business "overseas direct purchase" in September, and arranged more than 100 overseas warehouses in 5 regions such as North America, Europe, Japan and South Korea, and formed an official procurement team of more than 100 people in more than 20 countries and regions around the world to achieve 72 hours of global access to imported goods.
In 2020, the cross-border e-commerce industry continues to usher in good news, the number of import retail pilot cities has expanded by nearly 1.5 times, and the third Expo has been held as scheduled, all of which show that the country continues to expand opening up, support the development of new cross-border e-commerce formats and new models, and accelerate the "exhibits into commodities". Alibaba's import business, with Tmall International as the core, has also developed steadily, exceeding its five-year import target of $200 billion for two consecutive years.
