Personalized development of food packaging

1. Market research requires direction

First of all, we must investigate and analyze the packaging of related products of other competitors in the enterprise product industry, collect the packaging with characteristics, and then analyze the overall packaging of the industry, find the breakthrough and direction of packaging design, and ensure the sex and personality of packaging.

2. Unify with brand image

Packaging design must be in line with the brand temperament, corporate culture connotation, can not distinguish the product packaging, product packaging also belongs to a part of the brand image, the enterprise can not design it alone, must be in line with the overall feeling.

3. Rational use of elements

The use of elements, with the progress of society, the requirements for packaging design have also begun to change, and now consumers prefer simple fashion and generous or the use of antique Chinese elements, and now the popularity of these packaging is higher, and the degree of consumer attraction is also larger. In the application of the brand elements of the product, the use must be focused, as few elements as possible to arrange, so that the overall package can be as few complex pictures as possible. The combination of elements must be reasonable, the brand name or product name should be highlighted as much as possible, and other distinctive introductions should also be highlighted.

4. Customize your design

Special packaging design. In many packaging, how can you highlight the products and brands of the company from many brands, is from the characteristics of packaging design. In the special design, the color can be used, and the color that is different from other products is eye-catching and in line with the product; In the shape of the packaging, many packaging designs are now the use of common packaging design, packaging style can not attract consumers; In addition, the material of the packaging is changed, if everyone uses cloth, can I change to other materials, as far as possible to reduce the conflict with other brands.

Packaging design seems to be just the outer packaging of the product, in fact, it is also a problem of displaying corporate culture and brand image. The quality of packaging in the eyes of consumers is often reflected in the quality of the product, the creativity of packaging also reflects the creativity of the brand. The role of product packaging is actually quite large, not only to show the brand image, but also the booster of product sales. Enterprises should pay attention to the packaging design of products, to create a company with cultural characteristics, in line with the brand image, but with distinctive characteristics of the packaging.