Saint Angelo

ta-index="1" data-type="gallery" jquery18305082730206579743="100">ta-img="mod_img" jquery18305082730206579743="81" alt="" />The company was established on June 20, 2001Annunciation Bird Group Co., LTDAs the main initiator, with its production and operation equipment and plant related to clothing production as capital, Wu Zhize[2]Five natural persons, Mr. Wu Zhensheng, Mr. Chen Zhangyin, Mr. Wu Wenzhong and Mr. Ye Qinglai, jointly initiated the establishment with cash as capital contribution.Registered capitalIt's $60 million.

The group was established on March 18, 1996. In 1998, the group was approved by the State Administration for Industry and Commerce and promoted to the national non-regional cross-industry group. The Group now has eight subsidiaries. The core enterprise of the group, Annuncio Group Co., Ltd. has entered the top 100 enterprises in the national garment industry in terms of sales revenue, profits and taxes for seven consecutive years, and ranks among the top 10 in the national suit sales revenue.

Leading brand "Annunciation Bird" won the China Clothing Association recommended brand and Zhejiang famous brand products, famous trademark, China well-known trademark, China famous brand products and other honors. In 1999, the Group's cross-century development strategy was launched, and Wenzhou and Shanghai industrial parks were built successively. The group mainly produces three brands of men's suits, Baobird business wear and Henri Gran leather shoes. The extended products include coats, shirts, ties, leather goods and other fine clothing. The company has an annual production capacity of 600,000 sets of high-grade suits. There are more than 500 stores in more than 260 cities in more than 20 provinces, municipalities and autonomous regions across the country, forming a chain monopoly system with large scale and standardized management in the domestic garment industry, and becoming one of the first-class men's clothing suppliers in China. Sales revenue jumped from 50 million yuan in the initial period to more than 1 billion in 2002.

The group has two industrial parks in Wenzhou and Shanghai, two processing bases in Guangzhou and Shenzhen, and three imported high-grade production lines. The group has more than 3,100 employees, including more than 1,700 people in Wenzhou Yongjia Industrial Park and 1,400 people in Shanghai Song Jiang Industrial Park. The total assets of the group are nearly 600 million yuan, of which more than 300 million are fixed assets.

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Group headquarters iconic, intelligent office building, novel shape, beautiful and generous, inherited simple, fashionable architectural style, very modern atmosphere; The production plant is neat and orderly, and the pattern is good. The garden is tree-lined and evergreen all year round. During the planting of precious flowers, pleasant fragrance, beautiful environment, fresh air, known as "garden-style industrial park". In 2003, it was approved by the provincial Environmental Protection Bureau and named as the "green enterprise" in Zhejiang Province.

The group's investment in hardware equipment has reached the international leading level, and the comprehensive equipment level ranks among the top three in the national clothing industry. In the design center has the United States GGT company's clothing CAD (computer aided design) system, responsible for the whole factory plate making, process standards, process guidance and other tasks.

The king of Asia, Ren Xianqi

World famous movie star, famous Chinese model, former Yugoslav movie star, Elisabeth Luna

International superstar, Louis Koo

On January 15, the second Annunciation Bird New Art Figures Award ceremony was held in a world Grand Theater in Hangzhou, and the new awards were won by fast man Liu Xin, writer Liu Liu, sculptor Chen Wenling and painter Li Jikai.

On June 20, Anhui Baobird Clothing Co., Ltd. was officially opened and put into operation.

On June 30, Annunciation Bird Group was awarded the title of "Advanced Grassroots Party Organization of Zhejiang Province" by Zhejiang Provincial Party Committee.

On September 26, the second election conference of members of the Party Committee of Annhibird Group was closed, and Zhou Yongwin was reappointed as Party secretary.

On September 28, the establishment celebration and listing ceremony of the Annunciation Business School was held in Shanghai.

In October, the fully automated logistics center with an investment of nearly 100 million yuan was officially launched and put into use.

On October 8, Wu Zhize, chairman of the group, won the title of "Son of Oujiang" Yongjia Ten Outstanding people.

On November 1, TOMBOLINI, an Italian luxury clothing brand, officially landed in China and opened its domestic flagship store in Wenzhou International Hotel.

On November 30, Zhejiang Annunciation Bird Clothing Co., LTD. 's application for an additional 1.5 billion yuan was approved by the China Securities Regulatory Commission.

On December 17, the third Annastiao New Art Figures Award ceremony was held in Shenyang Olympic Sports Center, writer Di An, film and television star He Shengming, sculptor Ren Zhe and painter Chen Chengwei won the four major art field new awards.

On January 27, the award ceremony of "Annunciation Bird New Art Figures" was held in Beijing Mei Lanfang Grand Theatre. Jiang Yinrong, Guo Jingming, Wang Yuyang and Wang Fei won the "New Artistic Figure Awards" in the four fields of performing art, literary art, spatial art and visual art respectively.

On January 31, the "new technology of chest lining and lining and province" process suit passed the provincial new product identification.

On February 2, Zhejiang Annxi Bird Clothing Co., Ltd. won the "Zhejiang Quality Award".

On April 12, the People's Government of Yongjia County awarded the honorary title of "Outstanding Contribution Award for Making Great and Strong industrial Development" to the Newspaper Bird Co., LTD., which achieved annual tax payments of more than 100 million yuan.

On May 14, Chen Bangzhu, chairman of the Standing Committee of the tenth CPPCC National Committee and President of the China Quality Association, accompanied by Yao Shouhao, executive Vice president of the Provincial Quality Association, visited the Annuncii Bird inspection work in person.

On September 10, the Direct Sales Office of the headquarters was awarded the title of "National Model Employee Small Family" by the All-China Federation of Trade Unions.

In September, Vic Chou, the Taiwanese youth idol, was appointed as the image spokesperson of SAN Jero, a fashion brand owned by Annhei Bird.

On September 19, Annunciation Group won the 15th place of "2009-2010 Top 500 Chinese Textile and Garment Enterprises Competitive Power"; No. 4 of "2009-2010 Top 10 Competitive Enterprises in China's Garment Industry"; "2009-2010 China textile and garment industry main business income top 100 enterprises" ranked 45th.

In December, Hong Kong film and television star Louis Koo served as the spokesman of the image of Annunciation Bird.

On December 6, Zhejiang Annxi Bird Clothing Co., Ltd. was awarded the honorary title of "Wenzhou Patent Demonstration Enterprise" jointly by Wenzhou Science and Technology Bureau, Municipal Economic and Trade Commission, and Municipal Intellectual Property Office.

On March 1, the extension brand S.ANGELO (SAN Jero) signed the Hong Kong film and television star Louis Koo as the image spokesperson.

On May 9, the new process suit of Annunciation Bird "organ cover potential" passed the provincial new product identification.

On June 12, Zhejiang Annunciation Bird Garment Co., Ltd. passed the 2008 social responsibility verification of China Textile Industry Association.

On July 26, the "Network marketing Management information construction project" of Zhejiang Newspaper Bird Clothing Co., Ltd. passed the provincial enterprise information project acceptance.

On August 7, Zhejiang Newspaper Bird Clothing Co., LTD was designated as "National high-tech Enterprise".

On August 28, the famous Italian fashion designer Ivan was hired as the fashion men's designer of the joint stock company SAN Gero.

On August 28, BONO (Treasure bird) Clothing held the "Workplace rookie - BONO '09 Professional fashion Conference" in Beijing.

In September, Annunciation Bird Group Co., Ltd. was recognized by the provincial government as the "Leading backbone enterprise of Zhejiang Industry".

On September 27, Wu Zhize, chairman of the group, won the title of "Model Worker of Zhejiang Province".

In October, five utility model patents of computer clothing customization system of Zhejiang Newspaper Bird Garment Co., Ltd. were officially authorized by the State Intellectual Property Office.

On October 17, Lieutenant General Wang Xibin, president of the National Defense University, and Major General Xia Xingyou, director of education, led the teaching inspection team of the National Defense University to investigate the Annunciation bird.

On December 22, as "Yongjia a listed company", Annxi Bird was selected as "20 Influential Oubei 20 Events on the 20th anniversary of the construction of the town of Oubei", and Wu Zhize, chairman of the group, was also selected as "20 Influential Oubei 20 people".

On March 7, the group sent materials worth more than 4 million yuan to the snow disaster area in Beihai, Guangxi.

On March 18, the Committee of the Communist Party of China Annunciation Bird Group was established.

On March 28, the company won the "2006-2007 China Clothing Brand Value Award".

On May 20, the staff of Annunciation Bird Group raised nearly 250,000 yuan for the relief of the 5.12 earthquake disaster area, and the group donated more than 3 million materials.

On May 29, economic and trade officials from more than 30 countries, including Pakistan, Afghanistan, Laos and Myanmar, visited Annunciation Bird.

On June 3, the e-commerce website of Annunciation Bird was officially launched.

On September 11, the opening ceremony of Annunciation Bird University · Shanghai Baobird Teaching Site was held.

On September 11, Sun Yao, vice governor of Heilongjiang Province, visited the annunciation bird.

ta-index="3" data-type="gallery" jquery18305082730206579743="103">ta-img="mod_img" jquery18305082730206579743="150" alt="" />On September 15, Chairman Wu Zhize was selected by a high vote as one of the "30 people who have affected the Wenzhou economy in 30 years of reform and opening up".

From September 21 to 26, the seven Hope primary schools donated by Annunciation Bird Group to the earthquake-stricken areas of Sichuan and Shaanxi were completed as scheduled, and Chairman Wu Zhize attended the unveiling ceremony.

On October 24, Annhibird won the title of "Second Model Private Enterprise of Return to Society" in Wenzhou City, and Chairman Wu Zhize won the title of "Outstanding Builder of socialist cause with Chinese Characteristics".

On October 24, Annunciation Bird donated more than 2 million cold supplies to the earthquake-stricken areas in Sichuan.

On October 28, Annunciation Bird won the title of "Top 100 Enterprises in Wenzhou City".

On November 30, Chairman Wu Zhize was selected as "Wenzhou Top Ten Reform Figures in 30 years of reform and opening up".

On December 19, Annunciation Bird Clothing Co., Ltd. successfully passed the national AAAA standardized good behavior certification.

On December 31, Chen Zhangyin resigned as president of Annunciation Bird Group.

On April 6, Wu Zhize, chairman of Xi Bird Group, won the title of "Meritorious entrepreneur" in Wenzhou.

On April 26, Annunciation Bird was rated as the dominant enterprise in China's garment industry by China Garment Association.

On April 26, Annunciation Bird was named the "Top 100" enterprises in the national garment industry by the China Garment Association for ten consecutive years.

On April 26, China Garment Association awarded Wu Zhize, chairman of the group, the "China Garment Merit Medal".

On July 30, Yu Yunyao, president of the National Party Building Research Association, visited the party building work of the Annunciation Bird.

On August 8, Annunciation Bird was awarded the "Brand China Gold Spectrum Award - Top Ten Brands of the Year in the Chinese clothing Industry" by the organizing committee of the China Brand Festival.

On August 13, Annunciation Bird won the title of "Dynamic Harmonious Enterprise to create Advanced Unit" in Wenzhou.

On August 16, Annunciation Bird successfully landed in the A-share market.

On September 23, Annunciation Bird held a large-scale public welfare activity of "Witnessing civilization and witnessing truth" - visiting the Mother River.

On October 20, Annhito Bird won the "Global Tong Cup" 2007 favorite clothing of Chinese youth - Hongbang Bronze Award"

On November 20, Wu Zhize, Vice president of China National Garment Association, went to Mumbai, India to attend the second Asian Fashion Conference.

On November 24th, the 2007 staff Sports Meeting of Annunciation Bird was grandfully opened in Annunciation Bird Industrial Park.

On January 10, Annunciation Bird held a press conference on brand strategy and launched the English trademark SAINT ANGELO.

On March 18, the 10th anniversary celebration of the daily Kaibird was held "The same song, Meet the Annunciation Bird - Ren Xianqi (Wenzhou) concert".

On April 26, the company entered the top 100 Chinese clothing companies, ranking 20th in sales revenue and 9th in profit.

On August 30, Kitoi University was founded.

On September 27, the 10th Hibird Cup Boutique Golf Celebrity Invitational came to a perfect end in Beijing.

On November 16, the "Annunciation Bird Cup" Xinyin Lixiang National original photography contest was announced.

On November 23, Li Ruihuan, former member of the Standing Committee of the Political Bureau of the CPC Central Committee and former chairman of the CPPCC National Committee, inspected the Annunciation bird.

On December 13, five Hope primary schools in Xinmin City, Xichang City, Yilong County, Changchun City and Suqian City were completed.

On December 15, Annunciation Bird became the CSC9000T executive enterprise approved by China Textile Industry Association.

On December 23, Baobird trademark was recognized as a well-known trademark.

On December 25, the third general election of the Trade union of Annunciation Bird was successfully completed.

On March 28, Annunciation Bird won the "Quality Award" of the Annual Chinese Clothing Brand Awards.

On April 26, Wu Zhize, chairman of the Group, was named "2005 Mainland Chinese Philanthropists List".

On May 1, Chen Zhangyin became the president of Annunciation Bird Group.

May 10 Daily News Seabird Group participated in the development of CSC9000T (China Textile Enterprise Social Responsibility Management) system.

On May 15, Zhou Xinzhong became the chairman of Zhejiang Newspaper Bird Clothing Co., LTD.

On May 21, Annunciation Bird was listed as the 17th in sales revenue and the 8th in profit among the top 100 Chinese clothing companies.

On July 4, the branch of the Communist Party of China's Annunciation Bird Group was upgraded to the general branch.

On September 23, Annunciation Bird held a press conference on "Tianchulixiang" at the Great Hall of the People in Beijing.

On October 12, Annunciation Bird was listed among the top 500 national private enterprises in 2004.

On October 18, Annunciation Bird held a brand concept conference of "Tianchulixiang" in Dunhuang.

On October 28, Annunciation Bird was shortlisted in the "Top Chinese Brands List" of the 21st Century Luxury Brands List.

On November 3, Annunciation Bird held a high-level forum on "The Road to Creation of China's Garment Industry" in Shanghai.

On December 12, Jia Qinglin, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Chairman of the CPPCC National Committee, visited the annunciation bird.

On March 9, Annunciation Bird was awarded "Well-known Trade name in Zhejiang Province".

On April 20, Annunciation Bird won the title of "Wenzhou Garment Chamber of Commerce 10th Anniversary Outstanding Contribution Enterprise".

On April 25, Chairman Wu Zhize was elected vice president of China Garment Association.

On April 25, Annunciation Bird entered the top 100 of China's garment industry, ranking 18th in sales revenue and 8th in profit.

On June 15, Annunciation Bird grandly launched "eight major projects" such as flagship store and landscape store.

In August, Zhejiang Annunciation Bird Clothing Co., Ltd. completed the listing guidance period.

On September 26, the foundation stone laying ceremony was held for Zhongnan International Square.

On October 3, Neria's "Volume customization, Perfect process" high-end product terminal promotion series activities were launched.

On October 15, the bird won a name of Wenzhou 2004 shoes and clothing brand with market competitiveness.

On October 19, Annunciation Bird won the title of 2004 Chinese youth favorite clothing brand.

On November 4, Annxi Bird won the title of "National Advanced Unit of Suit Product Quality Management".

In January, Li Haoran, former deputy magistrate of Yongjia County, became president of the group.

In January, the State Administration for Industry and Commerce identified the Group as a "contract-abiding and creditworthy" enterprise.

In May, the Group ranked 16th in sales revenue and 11th in profit among the top 100 enterprises in the national garment industry.

On June 24, Luo Haocai, vice chairman of the National Committee of the Chinese People's Political Consultative Conference, visited the Annunciation Bird Group.

In July, the group signed a contract with the British company Marks & Spencer in Shanghai.

In September, Annunciation Bird men's wear won the title of "China Famous Brand Product".

On September 7, Cheng Siwei, Vice chairman of the National People's Congress, visited the Annunciation Bird Group.

On October 1, the Group's new office building was completed.

On November 15, the final of the third "Treasure Bird Cup" China professional Wear Design Competition was held in Shanghai.

On November 26, Wu Zhize won the "Outstanding Contribution Award" of China Fashion Designers Association at the 2003 China International Fashion Week.

On January 18, Bo Xilai, then governor of Liaoning Province, visited the Annunciation Bird Group.

In February, Baobird Suit won the title of "Shanghai Famous Brand Product".

On February 8, the "Annunciation Bird" trademark was identified as "China Well-known trademark".

On February 22, Zhang Siqing, Vice chairman of the National Committee of the Chinese People's Political Consultative Conference, visited the Annunciation Bird Group.

On March 25, the Group passed the "ISO9001 Quality Management System" and "ISO14001 Environmental Management system". Now ぁ? lt; /p>

In April, the Group ranked 19th in sales revenue and 10th in profit among the top 100 enterprises in the national garment industry.

On July 1, the American Hewitt Management Consulting Company launched the human resource management system of the Annunciation Bird Group.

On July 8, Chairman Wu Zhize represented Chinese men's wear to the IAF (International Clothing Federation) Annual meeting held in the Netherlands.

In October, Annunciation Group obtained the certificate of "China Environmental Labeling Product".

On November 27, the Group signed a contract in Beijing with the world famous clothing flour supplier "Marzotto" Group of Italy.

Since its establishment more than 10 years ago, the group has won a series of honorary titles such as China Famous Trademark, China Famous brand products, popular men's brands among consumers, and won the China Clothing Quality Award in 2004. By accumulating advantages, breaking through obstacles, and building an international brand strategy with high standards, Annunciation Bird has taken a steady step from excellent to excellent enterprise development.

2002-03 China Famous trademark

2002-09 China famous brand

2002-03ISO14001 Environmental management system certification

2002-03ISO9001 quality management system certification

2004 China Clothing Brand Quality Award

2008 China Clothing Brand Value Award

In August 2007, after the successful listing of Annunciation Bird Stock Company, most of the internal employees of Annunciation Bird Group and all the friends who care about Annunciation Bird were intoxicated with joy. But as the stock price fluctuated, some people began to complain, stock scolding, and others actively offered suggestions and suggestions for the company. At that time, I felt a lot of pressure, because there was a big difference between listed and unlisted companies, which would have a completely different impact. I not only had to be responsible for consumers, but also to satisfy investors, so I felt a great responsibility. I spent half a year thinking and market research and formed the company's future strategy. The idea of the future development strategy of Annunciation Bird Group is introduced to you, so that we can discuss and sort out the development advantages that meet the actual situation of our enterprise and adapt to the requirements of the capital market.

Organizational advantages. Through the continuous adjustment of enterprise structure and institutional innovation, in accordance with the idea of large-scale and blocky economic structure operation, divided into three levels of capital operation layer, profit growth layer and cost control layer group management mode. quot; The management mechanism of "big group, small accounting" has formed a management system with clear property rights, clear responsibilities, efficient operation and scientific management.

The king of Asia, Ren Xianqi

World famous movie star, famous Chinese model, former Yugoslav movie star, Elisabeth Luna

International superstar, Louis Koo

Technical advantage. The group has one center (Shanghai Clothing Design Center), two sets of systems (regional agent chain franchise system and two sets of professional clothing custom processing marketing systems) and three bases (Zhejiang, Shanghai, Shenzhen production bases). Many subordinate companies have passed the ISO9000 quality system certification, and established a computer management information system (MIS). Actively prepare for the establishment of enterprise resource planning system (ERP), through several technical reforms, the enterprise equipment level has reached the international leading level in the late 1990s, the enterprise comprehensive equipment level ranks among the top three in the national garment industry. At present, the company has the United States Gerber computer-aided production system, Germany Dukep sewing line, Italy Rotondi automatic ironing line, employing the Italian excellent craftsmen Mr. Antonio, constantly develop new products, has developed a new style of suits, very soft suits, non-adhesive lined suits, light cool suits and Annchibird sports series, leading the new trend of domestic men's wear.

Brand advantage. By employing Hong Kong movie star Ren Dahua as the image ambassador and holding various fashion trend conferences, participating in various exhibitions and other professional brand promotion, the brand style of "East love West rhyme, old style and new law" has been formed. 1997 Dalian Fashion Festival; In 1998, 1999 to participate in the China International clothing Expo; In 2000, he participated in the Shanghai International Fashion Festival (Matrix two thousand fashion conference) and won high awards. In 1997, 1998, 1999 and 2000, fashion trend conferences were held to guide domestic men's fashion trends.

Market advantage. In the past five years, we have continuously carried out market innovation, and established a large-scale monopoly system in the domestic men's wear industry, consisting of more than 380 stores, and achieved unified image, unified price, unified service and unified management. And launched the CS (Customer satisfaction) project with "national unified price, rapid customization service, never discount" as the core content, introducing a new marketing concept.

The significance of advantages for Listed companies Selling listed company shares is selling the future of the company. Before the listing, the company focused on product quality, consumer satisfaction, brand image and reputation in product management and brand management. After the listing, we entered the capital operation stage, which is more to face the concerns and satisfaction of shareholders and investors. Shareholders and investors are more concerned about the future and development of the company, rather than our products, and they are especially concerned about the excitement brought to them by our future development strategy after listing.

"Advantages determine success or failure, business determines good or bad", therefore, to re-examine and optimize the group's future development strategy is the company's own needs for future development, but also the needs of the capital market. The development of strategy must consider the internal and external environmental factors of the company. Next, I would like to introduce the current situation and development trend of China's garment industry, so that you can better understand our industrial environment and market trends. Current situation and development trend of China's garment industry China is the world's largest garment production country, China has more than 100,000 garment enterprises, 15,000 scale enterprises, tens of thousands of trademarks, more than 20 million employees. According to the statistics of China Garment Industry Association, the output of 51.2 billion pieces in 2007, the export of 115 billion US dollars, all export processing, low added value, large but not strong is the main characteristics of Chinese garment enterprises. Secondly, China is also a brand country, there are tens of thousands of world famous products, Chinese famous brands, provincial and municipal famous brands, various business models coexist, such as OEM, ODM, brand management, brand management and so on. Third, China is also a large consumer of clothing, domestic consumption of 80 billion per year, now there are 200-300 million mature consumer groups, the future market opportunities and space is very large.

1, the era of quantitative competition is over, and the overall quality competition begins. (Product quality, operation quality)

2. China's garment industry has entered the stage of integration, adjustment and promotion. Industrial development will be in a more systematic, more complicated platform to exist and promote, clothing enterprises have entered the industry, brand, business, culture, will resource value, business rules, responsibility of the system operation competition era.

3, the industry reshuffle accelerated, low, small, scattered industry characteristics will change, the next three to five years there will be a group of 10 billion brand enterprises and multi-brand groups. The main reasons are as follows: (1) Economic situation: national macro-control, rising raw material prices, exchange rate, new labor law, shortage of funds and other factors have led to the gradual closure of most small-scale enterprises. (2) Market trend: First, consumption upgrading, consumer consumption demand from simple functional needs gradually to fashion needs, personality needs change; Followed by market segmentation and diversified consumption, formal wear, leisure, sports and other markets continue to be segmented; The third is the trend of internationalization, through the study abroad in recent years, it is not difficult to find that the clothing brand that truly represents the national cultural characteristics and core values will survive and become the mainstream, and the fake foreign brands gradually fade out of the market. (3) The enterprise itself: the business level, management ability, capital operation ability and other strong enterprise integration ability, strong competitiveness in the market segment, such enterprises have more opportunities than challenges, resources will also be concentrated to such large enterprises.

Therefore, in today's environment and development trend of China's garment industry, the opportunities of the Group are greater than the challenges. Facing the opportunities and capital market, we must re-examine and organize the future development strategy from the perspective of the overall pattern and vision. The future strategy of the Group: multi-brand management, international development During the first five years, the group implemented the development strategy of famous brands, which should be said to be beyond the level of play. We always integrate the Chinese culture and innovative spirit into the brand and products, forming the brand culture of east sentiment west rhyme, ancient style and new law. The brand of Annistibird has won the honors of China Famous trademark, China famous brand products, national inspection free products, etc. The comprehensive market share of suits has entered the top three in the country, becoming one of the famous men's wear leading brands in the country. During the second Five-Year Plan period, the implementation of multi-brand management, cross-industry development strategy, but did not complete the established goals, although the cross-industry span out, but unfortunately the international brand agency did not operate very well. Multi-brand progress is slow, cross-industry encountered more difficulties, the main industry growth is slow, only ten percent, lower than the level of the same industry.

Through the marketing model of "franchise, chain monopoly", the commitment of "national unified price without discount", the implementation of CS (customer satisfaction) project, the establishment of fashion clubs, the recruitment of international craft masters, the introduction of tailored services and other measures, to create first-class product quality, improve the service level, open the distance from competitors, enhance consumer trust. Improve the brand's customer loyalty.

1, focus on target customers, brand repositioning. Annuncia will target the middle class aged 30 to 50. The service object is focused on this part of the population because they have the characteristics of forging ahead, extraordinary vitality and enjoying life, the career has been more successful, there is a certain amount of consumption power, and consumer psychology is mature, not blindly advocating foreign brands, in line with the re-positioning of the high-end fashion brand. Annunciation Bird will take quality, service and innovation as the rational characteristics of the brand to meet the rational needs of target customers, and enterprise, vitality and joy as the emotional characteristics of the brand to meet the emotional needs of target customers, to provide target customers with high quality, quality service, fashion design, happiness and auspicious brand experience, to create higher value for them.

2. Change the image spokesperson. Annunciation Bird hired Mr. Ren Xianqi as the new image spokesperson. Mr. Ren Xianqi is a famous entertainer across the film and television songs, with a positive health, fashion, noble and elegant good image, in line with the style of the Annunciation Bird brand. And he is the world famous watch, famous car endorsement, the endorsement of the Annunciation bird brand can be described as a collection of famous watches, famous cars, famous clothing in one, is conducive to improving the brand image of Annunciation bird. At the same time, he has also successfully held a world tour in Beijing, Shanghai, Hong Kong, Sydney, Melbourne, Malaysia, the United States and other countries and regions in recent years, with a high international visibility, which is very consistent with the route of Annunciation Bird to build an international brand.

3. Determine the new slogan. According to the characteristics of the middle class, the new advertising slogan is determined as "the sky is high and I fly", which means that the Annunciation bird is willing to accompany modern successful men to fly freely in their careers and lives, fully reflecting the broad mind and stylish feeling of modern successful men.

4. Optimize the identification system. The original English logo of the Annunciation Bird brand is the pinyin "BAOXINIAO" of the three words "Annunciation Bird", which is no longer suitable for the international development trend. Therefore, the original graphics of the bird remained unchanged, the Chinese font was redesigned, and the English logo was changed to "Saint Angelo", meaning the noble angel, which was more conducive to the international operation and promotion.

5. Unify style and tone. Annunciation Bird will continue the brand culture of "East feeling west rhyme, old style and new law", through the cooperation of the design team, based on the international popular fashion, local use of Chinese elements, to form a noble, elegant and exquisite product style, and the visual system, application system, communication system of the picture, sound and language strictly unified, to create a brand culture, product style distinctive brand image.

The company adheres to the development strategy of brand management, takes the promotion of national clothing brands as its own responsibility, and strives to create brand value. The brand concept of "quality is the foundation of a brand, marketing is the vitality of a brand, and design is the soul of a brand" is proposed. The company has set up a fully functional R & D design center and a strong marketing team to continuously improve the popularity and reputation of the brand. Enhance the brand image and build an international brand with national characteristics.

The company's registered trademark "Annunciation Bird" has been internationally registered in many countries, and has been identified as "China Famous Trademark" by the State Administration for Industry and Commerce. The products of Annunciation Bird have been rated as "China Famous Brand" and "National Inspection-free product" by the State Administration of Quality Supervision, Inspection and Quarantine, and won the Quality Award of the Annual China Clothing Award. At the same time, the company is also committed to continuously improve the level of equipment technology and equipment, currently has the United States GGT company clothing CAD (computer aided design system), Japan straight fabric pre-shrinking machine, Italy Rotondi automatic ironing line, Germany Conicci adhesive machine and Germany Dukep, Japan heavy machine sewing line and other international first-class production equipment, The comprehensive equipment level ranks among the top three in the national garment industry.

The company will take industrial scale, international operation, modern management, professional team and stock socialization as development goals, and strive to build Zhejiang Annxi Bird Clothing Co., Ltd. into a domestic first-class and internationally renowned outstanding clothing enterprise.

First, capital to the front desk: the main function of the group is to use capital and integrate resources, and each subsidiary is mainly to improve the system. The Group gradually pushes capital to the foreground, changes the traditional growth mode, pays attention to industry dynamics for mergers and acquisitions, realizes rapid scale expansion and development, optimizes industry with capital, and optimizes capital with industry.

Second, establish a modern operation model: Annunciation Bird Group has developed from brand management to the stage of capital management, we need to change from focusing on the brand to focusing on the industrial system, there are specific requirements in the following aspects: 1, research industry: to comprehensively and systematically conduct in-depth research and analysis of the entire clothing industry. 2. Brand research: First, we should focus on the business standards of brand enterprises, solidify the replicable management elements and management standards, which can be deeply learned from Starbucks and McDonald's; Secondly, we should study the shaping of brand culture and brand personality, and correctly understand the relationship between the scientificity and regularity of commercial behavior and the creativity and individuality of artistic expression. 3. Pay attention to business: business is the carrier of brand value, so it is urgent and top priority to conduct in-depth research and analysis of business formats. (1) Operation business: we should not over-rely on the existing business model and system, we should make every effort to create the business operation ability to change the business pattern, which can study and learn more about LV, Belle, Gome and other successful ways; (2) To consider whether it is necessary to establish a professional business operation department; (3) Annhei Bird shares should vigorously develop flagship image stores, and pilot advanced men's boutique integrated stores (refer to famous products center, sports center, children's products center, Marks and Spencer); (4) The market should realize multi-channel and multi-format storage, and carry out flexible expansion of shopping malls, stores, online direct sales, single series and integrated stores. 4. Culture: Study and study global culture. If a brand wants to become mainstream, it must be able to represent its culture. Chinese elegance, French luxury, British classics, Italian romance, American vitality, Japanese fashion and so on. It can be said that who can represent China's elegance, who will be able to represent China to the world in the future, so the Annunciation bird brand must adhere to ethnic culture. 5, will form, consumption structure, consumption trend research is also an important content of our modern business model must be studied. 6. Meeting responsibility, business planning, research and utilization of resource value and many other contents require us to pay in-depth attention and study under the great opportunities of China's garment industry.

Third, global vision: In today's global integration, Annunciation Group must have a global pattern and vision, to stand on the moon to see the earth. When going international, Japan's experience is worth learning and drawing lessons from. Because the International Society is very much identified with the Japanese way of life and values, Japan has integrated into the International Society in terms of historical and cultural inheritance and continuous innovation. Therefore, the international development of Annunciation Bird Group must start from the following aspects: internationalization of business philosophy: to create an international brand with national characteristics and attract global talents. Operation mode internationalization: chain monopoly, global procurement, e-commerce, rapid response system, operational management. International operation standards: English logo, ISO1400 environmental certification, CSC9000T responsibility system certification and so on. Fashion internationalization: Set up design centers in Italy, Japan and other places to integrate with international fashion at any time. Market network internationalization: from the domestic market to international development, from the edge to the core expansion. Under the guidance of the above development strategy, Annunciation Bird is to build an excellent group with perfect governance structure, prominent main business, well-known brand and diversified business. In the future, Annunciation Bird will show its special charm on the road of international development of the national brand with "the ambition of Kunpeng, the beauty of Phoenix, and the love of angels".

After the first Five Year Plan development, the second Five Year Plan adjustment, two major reforms during the third Five year Plan and the Taishun Conference and the Jizhou Island Conference, the Annunciation Bird Group has entered a period of major strategic opportunities. The external environment, especially the reshuffle of the garment industry, is now an era of strength enterprise groups to integrate resources. Internal environment Through the accumulation of our own enterprise, especially the Annunciation Bird Group has been equipped with five conditions to meet the challenges: 1. The establishment of a professional manager team; 2. Operation of parent-subsidiary company control system; 3, the improvement of the corporate governance structure (entrepreneurial team to the joint venture); 4. Good capital support platform after listing; 5. Clear development strategy. It can be said that we have people, the right time and the right place, I am full of confidence in Annunciation Bird Group, and then I use a sentence "always become, always come" to encourage you, I hope you cherish the opportunity, seize the opportunity, redouble efforts, for the cause of Annunciation bird, for life.

Fourth, industrial scale

Industrial scale: By 2005, the company's main business, men's production capacity from the existing annual output of 600,000 sets, increased to an annual output of 1 million sets, of which 500,000 sets of exports. Other accessories such as shirts, ties, leather goods and other products with an annual output of 10 million/sets.

5. Business internationalization

Business internationalization: The company's business direction is based in Wenzhou, facing the whole country, to the world. At present, the company has set up an international trade department in Shanghai, equipped with professional trade personnel, using the website for electronic trade, starting from undertaking international orders, gradually developing to international marketing, setting up marketing companies in foreign countries, opening stores and other international brand promotion.

6. Management modernization

Management modernization: During the Tenth Five-Year Plan period, we comprehensively promoted the modernization of enterprise management, adopted advanced management technology and management tools, and established an ERP system. The management of the company should reach the level of international first-class companies.

7. Professionalism of the team

Team professionalism: Professional talents are valuable resources of enterprises, through talent introduction and professional training, fair assessment, competition, survival of the fittest, housing, car allocation, allocation and other incentive mechanisms, create a professional management team and professional and technical personnel team. In 2001, the Group cooperated with Renmin University of China to hold "MBA training course ", which organized middle-level and above managers to learn, so as to improve the overall operation level of the company. At present, the group has determined that by 2005, the top management of Annuncio should have an MBA degree, the middle management should have a bachelor's degree, and the general executive should have a college degree to meet the challenges of WTO.

8. Share socialization

Stock socialization: A standardized joint stock company is the recent development goal of Annunciation Bird Group Company. In 2001, the company's main business was spun off to form a joint stock limited company, and strive to be listed before 2005, so as to achieve the purpose of share socialization. At the same time, through the corporate governance institutions and standardized enterprise systems, the formation of a restraint mechanism, so that enterprises step on the virtuous cycle of the fast track of development.

Looking forward to the future, the Group will further strengthen the function of investment holding, commit to the optimization of resource allocation and industrial structure, gather advantages, absorb the essence of national culture, and strive to build international brands with national characteristics, constantly improve core competitiveness, make industry with the concept of investment, make investment with the vision of industry, and take the road of "industry strengthening capital and capital optimizing industry". It is determined to become an excellent enterprise with first-class talent, first-class brand and first-class management.

There was a lot to look at last week's survey of listed companies. For example, Japanese QFII focuses on Zhongbai Group and Wuhan Zhongshang; Shenzhen thousand Joint Venture Management Co., Ltd. and George White research Annhii bird; A number of institutions have gathered to investigate the two-dimensional code payment concept company New continent and so on.

On February 19, Mitsubishi UFJ Morgan Stanley Securities and Mitsubishi UFJ Securities investigated ZhongbaiGroup and Wuhan Zhongshang, the three commercial listed companies under Wuhan State-owned assets.

At the end of 2012, the two companies had proposed a merger, which was later aborted. At the end of 2013, Yonghui Supermarket, also a listed company, held the brand Zhongbai Group. The three listed companies, including Ewu Shang, belong to Wuhan state-owned assets platform Wuhan Business Alliance (Group) Co., LTD., therefore, the relationship between the three has always been the focus of the domestic capital market.

However, the Japanese QFII survey may have little to do with capital operations. In the investigation of the two companies, the main questions focused on the reasons for the decline in performance, how to deal with e-commerce competition and other fundamentals. Zhongbai Group said in the survey that the company's e-commerce sales last year had a significant growth over the previous year, but the proportion of overall sales of listed companies is still low.

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Wuhan Zhongshang said that the company is currently exploring the road of online and offline integration, carrying out program design, development and research.

In terms of well-known institutions, Xu Xiang's Shanghai Zexi Investment Management Co., Ltd. frequently conducted research, covering Zhongke Third Ring, Tongfang Guoxin and Jialinjie and other companies. Meanwhile, Wang Yawei's Shenzhen Qianji Joint Venture Management Company went to Wenzhou last week to investigate the annunciation bird.

It is interesting that at the same time, there is also George Bai, a listed company in Wenzhou and similar business, George Bai participated in the research personnel is the company's securities affairs representative Wu Quanbi.

Thousands of joint venture this and George white research the purpose of Annunciation bird is worthy of attention. [1]

In the survey, Annhito introduced the store openings of various brands in 2013 and possible actions for agents and physical stores in 2014. The company's e-commerce plan is being studied and planned, the company said. At present, the official flagship store of Annunciation Bird has been opened, and the inventory is being destocked on individual platforms.

In addition, the agency surveyed the New Continent of listed companies in three batches last week,