55° cup

 

 

The 55 degree cup is a "rapid cooling cup" developed, designed and produced by LKK Rococo Design Innovation Design Group. The boiling water of 100 degrees Celsius is poured into the cup, shaken (about 1 minute), and quickly cooled to about 55 degrees Celsius warm water that can be drunk by the human body.

1 Popular reasons 55 degrees cup page declared that the price is less than 298 yuan is a fake, a trendy "cup" is quietly popular on the Internet, and has become a hot spot in the circle of friends. According to legend, this drinking device can cool all liquids above 55 degrees, and can also heat cold water below 55 degrees to reach a temperature suitable for human drinking. However, various "Revelations" about the 55-degree cup soon spread on the Internet, and various "sister versions" of the cup have also appeared. Online shop prices vary widely, from ten yuan to several hundred yuan have.

2 Controversial event "Free send" to increase the number of fans

According to the introduction of the 55 degree cup research and development company, pour hot or cold water into the 55 degree cup and then shake for one minute, it can become 55 degrees Celsius suitable for drinking warm water. Winter is coming, shaking the "magic cup" that can heat and cool water, so that many consumers are moved.

So, a group of wechat public number sent a message, as long as the cup information is shared to the circle of friends, set a certain number of "likes", pay attention to the public number and send the praise screenshot, you can get this cup for free. Consumers Xiaotong because of credulous this "collection of praise free delivery", through Alipay remit to 15 yuan postage, but the result is less than 55 degrees cup sent.

On January 6, a number of wechat public accounts were blocked for "suspected of inducing friends to share" 55 degrees cup, which is as short as 7 days and as long as permanent. Some netizens pointed out that the vast majority of wechat public accounts through "praise" and "mass distribution" are grassroots numbers, no certification, less traffic, copywriting and marketing methods are similar, and the purpose of sending such information is to cheat more fans and increase traffic.

On the evening of the 6th, the relevant person in charge of Tencent told reporters that the wechat platform has always opposed the business model of inducing sharing and excessive marketing, and will block some public accounts according to reports and rectify the ecology of the circle of friends. "Many users complain that these ineffective and cumbersome business models destroy the privacy of the circle of friends."

"Pay postage for free delivery" to earn the difference

Not only is it wechat, 55 degree cup has also become the "sweet cake" on Weibo, "forward the lottery to send 55 degree cup" and other information is constantly forwarded, and soon there are customers.

Shanghai girl Xiao Lei in the forwarding lottery activity of Weibo drew a 55 degree cup, the other party asked her to pay 30 yuan postage, Xiao Lei compared 298 yuan "original price" and 30 yuan postage, feel very cheap, after the payment in the past also wish to get a cup. However, this 55 degree cup is another unknown small brand, not 298 yuan "genuine". According to insiders, this is another kind of "scam" that earns the difference between the postage and the cost. Using the name of "winning" and "free delivery" to attract consumers to send postage, consumers had hoped to get a high-tech fashionable water cup worth 298 yuan, but the implementation of the only cheap cup with very low cost. Similarly, those who claim to buy other goods to send 55 degree cups of "micro business", in fact, is also using cheap cups to make gifts to earn sales.

Pyramid scheme

Search for "55 degree cup", "wechat agent" and other keywords, will show a series of agents to help sell 55 degree cup "wechat business". The other side told reporters that the so-called agent is very simple, is to buy something to go home and do their own boss. Because some agent recruiters claim that there is no need to stock up without risk, the reporter asked: "Need to stock up?" The other party said: "Only stock up to make money." I have 20 agents under my command, and those who have no goods can only earn hundreds of thousands of dollars a month, while those who buy goods themselves can earn tens of thousands, and those who do well can earn as much as I do." Previously, it claimed that it had just invested 30,000 yuan and earned more than 100,000 yuan a month.

So, how does this "micro business" agent interest chain form, and whether these sales miracles may come true? The reporter's investigation found that its secret is to choose products with low sales cost but high pricing, and its huge profit space for layers of agents to "suck blood". A Wechat business who knows the inside makes an example: First find a highly profitable product, and develop through the model of recruiting agents, because the profit space is large, you can recruit three or four agents. For example, the profit of a product in your layer is 20 yuan, you have 10 agents, each selling 10 products a day, you can earn 2,000 yuan a day, 60,000 yuan a month; If you have hundreds of agents working for you, the revenue is amazing.

This is also why 55 degrees cup will become a hot commodity for "wechat business" to compete for sales in a short time. In fact, these wechat business sales or "free" 55 degree cups are unknown. Some consumers who have obtained 55 degrees cups through the wechat business platform reflect that the origin of the cups is varied from Guangdong, Zhejiang, Fujian... Shanzhai flavor is very rich. "Genuine 55 degree cup 298 yuan high pricing, giving 'wechat business' huge profit space, they reported 148 yuan, 98 yuan 'preferential price', and its actual cost is still wide."

Develop offline, pay a deposit, stock up... Some people question, this kind of wechat business agent model "pyramid scheme". He Ping, a professor of criminal law at East China University of Political Science and Law, told reporters that the line between direct selling and pyramid selling is blurred, "It is difficult to determine whether this type of agency model involves pyramid selling, but the collection of deposits, payments and other behavior may involve illegal fundraising, and even financial fraud." Professor He Ping reminded that entrepreneurs and consumers in the face of such marketing methods, payment should be cautious to avoid being cheated.

According to the introduction, the heat conduction principle of the cup is that a heat transfer material is stored in the stainless steel sandwich, which will undergo reversible solid-liquid conversion with temperature changes. When the water temperature is higher than 55 ° C, the heat can be quickly transferred to the wall of the cup and stored, so that the water temperature is reduced to 55 ° C; When the water temperature is below 55 ° C, the material slowly releases heat. Heat transfer material is pure physical phase change environmental protection material.

In fact, phase change is a very common physical phenomenon, such as the change of water and ice, ice melting into water to absorb a lot of heat, so people use ice to cool down. It is reported that in fact, a few years ago, the best-selling ice cup is this principle, the cup with water or other freezing media in the compartment is placed in the refrigerator, when the normal temperature beverage is poured into the ice cup, the higher temperature beverage and the lower temperature medium heat exchange, and finally the normal temperature beverage becomes cold, and the solid medium melts into liquid. [1]

4 Network doubts: The name of the "counterfeit goods"?

Miss Bai, who has purchased a 55 degree cup claiming to be genuine online, told reporters that according to the instructions, the thermos cup can only cool the boiling water, and if you want to make the cold water hot, you must pour a cup of boiling water in advance. Miss Bai said that the temperature can be changed only "once", if continuous use, the effect will be weakened.

"The second time into the hot water, barely reduced the temperature, and then pour, that is a cup of boiling water, can not become warm water." Miss Bai said, "As for cold water becoming hot, you must first pour hot water to make the cup hot, and then shake it repeatedly." Don't you just drink cold water with hot water?"

In the wechat circle of friends circulated in the question, and expose the so-called high-tech halo of the "55 degree cup" post said that many chemical experts and scholars revealed that hidden in the 55 degree cup is a substance called sodium acetate trihydrate. According to 92% of the substance as a heat storage agent, 5% disodium phosphate dodecahydrate as a nucleating agent, 3% gelatin as a thickening agent, the phase change temperature is about 55 degrees. This is the same ingredient that is commonly used to warm babies on the market.

Some netizens believe that the weight of the 55-degree cup has reached 600 grams, but the volume is only 280ml. This reason is also because the 55 degree cup relies on sodium acetate trihydrate to absorb the heat of the water, sodium acetate trihydrate is too little, too much water is not. Therefore, the capacity is much lower than that of ordinary thermos cups, but the weight is about twice that of ordinary thermos cups.

High-priced glasses become hipster playthings

So, is such a cup really worth several hundred yuan? According to the above reasoning, a ton of sodium acetate trihydrate is about 2,000. The amount used in a cup is less than a catty, and the price is even less than 50 cents. Simple conversion, its cost is an ordinary thermos cup plus 5 cents is enough, can be called the "cottage goods" in vain.

For such high-tech toys, some love to chase new consumers. Eastday reporter search Taobao found that the price of this 55 degree cup from more than 20 yuan to 298 yuan. Sellers with large shipments sold more than 12,000 units within 30 days. However, some people said that the investment of merchants hyping such products is not small, and the final bill is still consumers, who want to "rich and capricious" can buy such a thermos cup for a taste. Some netizens believe that the thermos cup involves the health of the people, and the relevant state departments should supervise and test in accordance with the national standard to protect the right of consumers to know.

In addition, a product that claims to be imported from Germany "rapid cooling milk machine" has long been sold online. This product uses the principle of heat transfer to cool the hot water. It can reduce the boiling water from 100 degrees to 40 degrees in 80 seconds.

Some medical experts pointed out that regardless of whether the temperature suitable for human drinking is 55 degrees, the business said in the advertisement that it is good to use this cup for the child's milk, but in fact, the temperature of the breast milk is close to the temperature, and the use of about 40 degrees of warm water to adjust the milk powder for the child to drink is the appropriate choice. Consumers should be careful when choosing drinking water appliances and buy related products from regular channels.

5 Business response and under the online voice of doubt, there are also people to stand up for 55 degrees cup. One company, Beijing 55 Degree Technology Co., LTD., claimed that unlike those "copycats", their products have national patents and have a strategy with a well-known e-commerce platform.

Eastday reporter learned that the relevant person of a Beijing technology limited company issued a utility model patent certificate of the People's Republic of China numbered 201320414844.1. The patent certificate shows that the cup is filled with phase change metal between the internal thermal conductivity layer and the external thermal insulation layer, and the hot water releases heat to the phase change metal through the thermal conductivity layer, and the phase change metal rapidly absorbs heat and melts, and the temperature of the hot water rapidly decreases. Subsequently, when the hot water is cooled, the phase change metal solidifies and releases heat, and this heat can keep the temperature of the hot water near the melting point of the phase change metal for a long time to achieve the thermal insulation effect. Therefore, it is not rumored to use cheap materials such as "sodium acetate trihydrate, sodium phosphate 1 hydrogen dodecahydrate, gelatin".

They believe that their products are "genuine", but have encountered online "Li ghost" piracy, so that consumers have a crisis of trust in this product. It is understood that its claimed "genuine" 55-degree cup uses edible grade 304 stainless steel and edible grade PP as its insulation layer. Non-food grade steel may contain toxic elements such as manganese and nickel, long-term exposure may be harmful to the body, and ordinary consumers are difficult to distinguish between true and false. At present, the company is collecting relevant materials and will launch a centralized lawsuit against the corresponding infringer in the near future. [2]