Maybelline New York

 

Maybelline New York is a cosmetics brand that has become a cosmetics and skin care company for women. It is made up of his sister's name (Maybel) and the second half of Vaseline. When Maybelline New York was founded in 1917, it produced one of the world's most modern eye cosmetics: Maybelline Cake Mascara. Provide professional face makeup, eye makeup, lip makeup products. Today, Maybelline New York has become a legendary global cosmetics pioneer company. Maybelline New York has a wide range of products, from eye cream, skin care, cosmetics, powder, nail polish, eyeshadow, loose powder, concealer, powder, makeup, concealer, liquid eyeliner, setting liquid, foundation, lipstick, lipstick, mascara, BB cream, blush, primer, Brow pencil, eyeliner, lip gloss, makeup remover.

Maybelline New York is also a world-renowned fashion leader. World famous model Christy Turlington (Christy Turlington), Chinese Vogue cover girl Anna Wang (Anna Wang), are the brand spokespeople of Maybelline New York. In addition, Maybelline New York also worked closely with Chinese movie star Zhang Ziyi. Maybelline New York also signed with Happy Girl champion Jiang Yingrong to promote an advertising campaign in China with the theme of "Power is in your hand" to promote to Chinese women, "Four simple ways to create natural beauty."

Maybelline New York has one of the largest sales of pure mineral oil foundation in China and has set up a production line to make mineral foundation to help improve skin. Maybelline New York established the Urban Skin Institute in New York to study the impact of urban living environment on women's skin, and produce a series of seed-based skin care products for urban skin, from the nature to explore the purification power of Maybelline skin, so that skin can maintain natural beauty.

Maybelline New York City recognized makeup and beauty fashion brand, is the New York Fashion Week and other major fashion shows designated makeup products Maybelline New York also from the Chinese Yuyan (Vivienne Tam) in close collaboration.

In more than 90 countries and cities around the world, Maybelline New York has become a company that produces cosmetics and skin care products for women. So far has 105 years of brand history.

In 1915, the founder of Maybelline T.L.Williams mixed Vaseline with pulverized coal and applied it to his sister's eyelashes to make them look darker and thicker. In this way, the world's first mascara was born.

The name Maybelline New York is made up of his sister's name (Maybel) and the second half of Vaseline.

When Maybelline New York was founded in 1917, it produced one of the world's most modern eye cosmetics: Maybelline Cake Mascara.

Today, Maybelline New York has become a legendary global cosmetics pioneer company. In 1997, Maybelline New York officially launched cosmetics for women in China. As a cosmetics brand in China, compared with other brands, she has more types and a wider range of supporters.

Maybelline New York has a wide range of products, from foundation, concealer, mascara, eyeshadow, eyeliner, lip gloss, lip liner, lipstick, nail polish and makeup remover to moisturizer and lotion. Maybelline New York is also a world-renowned fashion leader. World famous model Christy Turlington (Christy Turlington), Chinese Vogue cover girl Anna Wang (Anna Wang), are the brand spokespeople of Maybelline New York. In addition, Maybelline New York also worked closely with Chinese movie star Zhang Ziyi. Maybelline New York also signed Happy Girl champion Jiang Yinrong to promote an advertising campaign in China with the theme of "Power is in your hands" to promote to Chinese women, "4 Simple steps to create natural beauty."

Maybelline New York has one of the largest sales of pure mineral foundation liquid in China and has established a production line for mineral foundation to help improve skin. Maybelline New York established the Urban Skin Institute in New York to study the impact of urban living environment on women's skin, and produce a series of seed-based skin care products for urban skin, from nature to explore the purifying power of skin, so that skin can maintain natural beauty.

The slogan of Maybelline New York is: "Maybe she's born with it, maybe it's Maybelline" - beauty comes from within, beauty comes from Maybelline. Maybelline New York City recognized makeup and beauty fashion brand, is the New York Fashion Week and other major fashion shows designated makeup products. Maybelline New York also worked closely with Vivian Tam from China.

In 1913, American chemist T.L. Williams invented Maybelline mascara for his sister. It was to help her sister MABEL win the heart of her boyfriend, CHET, who was in love with another woman. Williams mixed Vaseline gum and charcoal powder to create a paste that would darken and darken eyelashes. This is a mascara in the world!

1914 A mascara first test warblers. Chet is attracted by Mabel's attractive eyes, and the two eventually marry.

Williams incorporated the company in 1915. He combined his sister's name with the English spelling of Vaseline and named the company Maybelline. The Maybelline line was initially sold by mail order and by advertising in magazines.

In 1917 a simple mascara was introduced. Then women rushed to grocery stores to buy.

In 1991, Maybelline put forward the slogan "Beauty comes from the heart, beauty comes from Maybelline", expressing the belief that Maybelline wants to reproduce the inherent beauty of women.

In 1996, L 'Oreal acquired Maybelline. The move announced that scientific and technological innovation will be more perfect together with the makeup authority. In June, Maybelline moved from Memphis to New York, the fashion capital of the world. Maybelline New York is born! Based on groundbreaking patented technology, Maybelline has launched a new line of GreatWear products, including lip, eye and concealer products.

In 2000, according to the statistics of US Nielsen, Maybelline ranked first in the sales and turnover of cosmetics products in the United States.

In 1995, Maybelline landed in China, and quickly became popular with consumers with high quality and popular prices. Maybelline now has thousands of outlets in hundreds of cities across China.

In 1997, Maybelline was awarded the title of "Best-selling Brand in the Chinese Market" by the National Bureau of Statistics.

In 1998 and 1999, the sales of Maybelline lip balm ranked first in the country for two consecutive years, and in 2002, the sales of lip balm won another, and the sales of Maybelline mascara also topped the national list. Maybelline has become one of the well-known and best-selling cosmetics brands in the Chinese mass cosmetics market.

Maybelline's leading position in the world's mass makeup brands is achieved by the diversity and high quality of its makeup products. Maybelline New York Cosmetics launches new fashion colors in time to keep pace with international trends and bring the new and fast fashion message to the vast number of consumers in China. At the same time, Maybelline is also very concerned about the characteristics of Asian women themselves, and strive to produce products that are not only fashionable from New York, but also more suitable for the makeup needs of Eastern women.

Maybelline is always committed to the pursuit of perfection in the inherent quality of products.

Maybelline beauty cosmetics from the United States has always been committed to the pursuit of the perfection of the inherent quality of the product, providing a moving makeup effect for modern women. After years of efforts, Maybelline has become the top three makeup brands in the United States, and its products appeared in the cosmetics market 75 years ago with the "self-selection" sales method, which provides greater convenience for users to experience and choose cosmetics. All kinds of lipstick, foundation, eyeshadow, mascara, eyeliner and nail polish are carefully studied by experts and meet international quality standards. In order to cater to Eastern tastes, a large research institute has been set up in Japan, specializing in testing various colors and formulas to cater to the needs of Asian women. Maybelline is the world's largest mascara manufacturer and founder.

Cosmetics Maybelline is in China

In 1995, Maybelline New York landed in China, and quickly became popular with consumers with high quality and popular prices. At present, Maybelline New York has thousands of sales points in hundreds of cities in China.

In 1997, Maybelline New York was awarded the title of "Best-selling Brand in the Chinese Market" by the National Bureau of Statistics.

In 1998 and 1999, Maybelline New York lipstick sales ranked first in the country for two consecutive years, and in 2002, the sales of lipstick won another, and Maybelline New York mascara sales topped the national list. Maybelline New York has become one of the most well-known and best-selling cosmetics brands in China's mass cosmetics market.

Maybelline New York's leading position in the world of mass cosmetics brands is due to the diversity and high quality of its cosmetics products. Maybelline New York Cosmetics launches new fashion colors in time to keep pace with international trends and bring the new and fast fashion message to the vast number of consumers in China. At the same time, Maybelline is also very concerned about the characteristics of Asian women themselves, and strive to produce products that are not only fashionable from New York, but also more suitable for the makeup needs of Eastern women.

On January 12, 2009, Beijing, the international first-class makeup brand MAYBELLINE NEW YORK (MAYBELLINE NEW YORK) released its spring/summer 2009 color trend, and officially announced the cooperation with the world famous Chinese designer VIVIENNE TAM.

Maybelline New York's 2009 Spring/Summer color trend is inspired by the combination of nature and humanity, featuring four themed makeup styles -- NEON MANHATTAN, CHINESE PEONY, SPRINGBAMBOO, and BACK TO FUTURE. Each set of colors is derived from real life, contrasting in contradictory living conditions, cold and warm, light and dark, transparent and opaque. The overall color is in medium brightness, medium purity, and the color character is neutral.

At the backstage event, Maybelline New York's two senior celebrity makeup artists, Xia Xiaoli and Koko CHIU, demonstrated two of the looks for guests. VIVIENNE TAM, as a shining Chinese designer on the international fashion stage, also flew to the scene from New York and introduced the cross-border cooperation with Maybelline New York in detail for the guests. When models wore two of VIVIENNE TAM's spring/summer 2009 collections, everyone marveled at the combination of fashion and makeup, and the fashion industry in 2009 was glorified. After that, Ms. Bao Yanyue, General manager of Maybelline New York brand, and VIVIENNE TAM jointly announced the official cooperation between the two sides, as another result of this cross-border cooperation, VIVIENNE TAM will specially design limited edition makeup bags for Maybelline New York. In 2009, Maybelline New York customers will have the opportunity to get their hands on this precious and special limited edition makeup bag!

Founded in 1920, Maybelline New York is one of the successful brands developed by L 'Oreal Group in China. Since Maybelline New York came to China in 1995, the concept of "beauty comes from the heart, beauty comes from Maybelline" has been fulfilled as a long-term commitment to Chinese women, and is committed to helping Chinese women better show their own "beauty", inner beauty, image beauty, and confident beauty!

In 1994, VIVIENNE TAM held a solo show in New York, and she was one of the few designers who transformed fashion design into modern art. In 1997, VIVIENNE TAM was nominated for the Council of Fashion Designers (Council of Fashion Designers) Best New talent award, soon opened a flagship store in New York, and since then has become a well-known Chinese fashion designer in the world.

4 Product Introduction Makeup combination series

09 Christmas new four-color eyeshadow

MAYBELLINE NEW YORK, the leading brand of open-shelf makeup from New York City, brings New York's trendy Christmas party makeup in the winter of 2009, making urban women shine like magic!

MAYBELLINE NEW YORK has become a synonym for "mascara". In October, Maybelline New York swept the thick mascara market with the yellow dazzling style of fast, sky-thick and waterproof mascara. In December, Maybelline New York launched the slim and long mascara "Magic Plastic Long double fiber Tube Mascara" led by Asia Lab. The two-headed design, the white membrane tube will lengthen the eyelashes by 180%, the black membrane tube forms a film seal, locking the slender makeup effect, lasting makeup effect, but only with warm water in 30 seconds to easily remove the inciting magic long eyelashes, so that the party girl can get rid of the trouble of false eyelashes. Combined with the "Eye Color Meter four color Eyeshadow Brilliant Diamond Light Series" Christmas limited new color, is the party to send incredible magic magic point!

Makeup pieces series

Maybelline Jelly lip gloss;

Maybelline Eye Powder;

Maybelline Fairy Kiss Honey Lip Stick;

Maybelline Mineral Foundation; Maybelline Lucid Gold eye shadow collection;

Maybelline True Color eyeshadow;

Maybelline Real Color Eyebrow Powder;

Maybelline Pearl gloss marble two-tone eyeshadow;

Maybelline solid eyeshadow (one monochrome, one 3-color);

Maybelline Winter 2010 "I am the Ice Angel" limited makeup;

Maybelline Neon Paste eyeshadow;

Maybelline True Color mousse Rouge;

Maybelline Dream Mousse Rouge;

Maybelline New York Color Lasting Lipstick;

Maybelline Ultra Lip Balm;

Maybelline Color Frontline Nail Polish;

Maybelline Salon Secret nail Polish;

Maybelline designer extremely bright diamond eye color disc;

Maybelline Jelly Lip gloss;

Maybelline Crystal Lipstick;

Maybelline Crystal Collagen lip gloss;

Face star products

Maybelline Face Series Maybelline New York Radiant Cream SPF26 PA++

With isolation, sunscreen, whitening, brightening, moisturizing, pink and light 7 special effects

Pure minerals BB family

A BB cream from L 'Oreal Group swept the major beauty festivals and won the praise of countless consumers

8 functions: Moisturizing, brightening and isolating sunscreen, invisible pores, fine and smooth, concealer, oil control

Maybelline New York Mineral Wonderful Mousse Lotion (BB Mousse) : SPF30 PA+++ for pore problems and oily skin

Maybelline New York Mineral Beauty Emulsion (BB) : SPF25 PA+++ for oily and oily skin

Maybelline New York Mineral Beauty Cream (BB Double Moisture) : SPF20 PA+++ for dry and mixed dry skin

Maybelline New York Mineral Miracle Emulsion (BB Radiance) : SPF20 PA+++ for all skin types, especially for darker skin tones

Maybelline New York Mineral Miracle Cream (BB Gel) : SPF25 PA+++ for dehydrated skin

 

Maybelline New York BB Family 2013 comprehensive upgrade of Maybelline BB Cream Spokesperson: Taiwan's New generation icon, actress/model Chen Tingni 1. New "Special moisture" BB cream to meet the needs of dry and extra dry skin, the hydration to the end, and dry line makeup to say Bye-bye!

2. Upgrade the whole formula: add "slow-release moisturizing factor", moisturize the skin efficiently for 24 hours, make the skin hydrated and elastic, and make the makeup effect more lasting; Add "collagen" to increase the activity of the muscle base, improve the moisture of the skin, and extend the time of wearing makeup.

3. New color addition number: On the basis of the original "white color" single color number, the new "natural color" to meet the needs of different skin tones.

4. Added 18ML portable Mini: more exquisite and compact, easy to carry! (18ML).

5. Packaging upgrade: fresher color, clearer information.

1. New BB special moisturizing type (white/natural color) : efficient moisturizing, suitable for extremely dry skin, long-term moisturizing, water lock, keep skin transparent and elastic. 30ML, available September 2013

2. BB Moisturizing type (fair color/natural color) SPF 25 PA+++, clear texture, suitable for oily and mixed oily skin, new natural color on the basis of the original single color, to meet the needs of different skin tones of the same skin type. 30ML

3.BB moisturizing type (fair/natural color)SPF 20 PA+++, moisturizing and delicate, suitable for dry and mixed dry skin, adding natural colors on the basis of the original single color, to meet the needs of different skin tones of the same skin type. 30ML

4. Special Needs BB products: Meet the special season, skin and makeup requirements! BB UV SPF30 PA+++, SPF30+, high power sun protection, fresh and not greasy! 8 minerals that are good for the skin, sunscreen also provides isolation, concealer, brightening, oil control and other 8 functions. In the hot summer, sunscreen is a step solution! 30ML

5.BB Cream meets the needs of oily skin with refreshing gel texture, rich in moisturizing elements such as glycerin, maltitol, sorbitol and high moisturizing mineral water molecules. Special oil-in-water technology can effectively maintain the balance of water and oil on skin and create a fit and moisturizing makeup effect. Leaves your skin moisturized and supple all day, even in extremely dry seasons. 30ML

6.BB cream - Glossy type, block dark, solve the problem of matte yellow, create a pink glossy makeup effect. Easy step, standing bright and moist pink luster muscle! 30ML

Mineral water sense family

Create a natural and healthy base makeup, special formula: more healthy minerals, makeup more natural fit, more clear and breathable, flash a healthy light!

Abundant active mineral water: give skin continuous water power, skin hydration all day long!

Maybelline New York Mineral Hydra Silky Moisturizing Foundation: Innovative texture changes as you knead water for a perfect fit

Maybelline New York Mineral Hydrating Liquid Foundation: Improves skin's all-day hydration

Eyebrow products

Eyebrow pencil is suitable for those with fewer eyebrows, and the eyebrow contour needs to be trimmed to emphasize the eyebrow shape

Eyebrow powder is suitable for thicker eyebrows, eyebrows are more complete, in the need of eyebrow vacancies to complement the color

Eyebrow cream is suitable for any crowd, you can outline lines, but also easy to color

Eye shadow products

Maybelline New York Eye Color Eyeshadow;

Maybelline New York Star Dazzling Five-color Eyeshadow Palette;

Eyeliner product

Pen to create natural makeup: Maybelline New York easy to draw smooth automatic eyeliner pencil - attract beginners, close to the people's leaders, and blow the national eyeliner trend

The cream category creates a variety of makeup effects: Maybelline New York Eye Color Lasting Shadow Eyeliner - a highly cost-effective word-of-mouth product, comparable to high-end eyeliner products, paste texture is easy to color, durable, easy to operate, leading the eye fashion trend

Liquid for exquisite makeup: Maybelline New York Ultra-Fine easy to apply liquid eyeliner - extremely fine, special brush design, extremely fine lines to create exquisite makeup, all day long

Mascara products

Maybelline New York Fan Mascara - Any time overlapping brush to match the effect of false eyelashes, all day long, warm water to remove makeup

Maybelline New York Super Dense Wild Cat Eye Mascara - Eye-catching packaging, glamour cat eye, Wild curl super dense

Lip star products

Maybelline Lipstick Poster Color Lasting Series/Crystal Collagen series/Jelly lip gloss

Color series: Contains nectar essence lasting smooth moisturizing

Collagen series: Contains collagen nourishing ingredients to smooth lips, plump and moisturize the color

Jelly lip gloss: Contains pure oil particles fruit honey essence, shiny and non-sticky

Skin care products

Interviewed more than 5,000 urban women around the world to gain insight into the special needs of urban skin

The research center also conducted a "pollution study" in Mexico City, which is extremely polluted.

Pollutants in the air cling to the skin and produce a large number of free radicals under the action of sunlight.

Let the skin's natural protective barrier wear down, water loss, accelerate skin aging...

City life is full of possibilities, but city skin is challenging, you know? In the city, the skin is subjected to environmental pressures and fast-paced life challenges and is subjected to 86,000 attacks every day.

Three problems of urban skin:

Deep fouling

Regular cleansers are difficult to remove harmful impurities that can clog the skin. Urban skin needs to be deeply purified while gently removing stubborn turbid substances.

Feel thirsty

Ordinary moisturizers only hydrate the surface of the skin. The cells of urban skin need to inject new power to wake up the skin's water-locking ability, absorb water and lock it firmly

Dark spots

Ordinary whitening products only stay on the surface of the whitening, urban skin needs to be from the inside out dual effect whitening, repel the problem of dark spots

Maybelline New York solution to urban skin problems: the power of seeds Moringa - hailed by Western scientists as a precious gift given to mankind by God, a miracle tree. It is one of the most versatile tree species. Native to Asia and Africa and originating from India, it is resilient and can grow even in poor soils. They have a lot of ability to resist the environment. It has a very magical purification of water, cleaning and sterilization, as well as a wide range of food, health care, medicinal value, known as the gold in plants.

Moringa can purify sewage into drinking water: Purification of sewage experiment: contaminated water and water purified by "Moringa seed" essence

The experiment simulated changes in dirt and oil levels of urban skin without proper cleaning after injection of moringa seed essence

Skin test: Comparison of skin cleansed with water and skin cleansed with "moringa seed" essence

Explain the function of moringa seed: a natural effective ingredient for purifying toxins and deep cleansing skin

The use of moringa in beauty: used to make a variety of perfumes and high-end skin care products, moringa ingredients used in MBL price skin care products is a first

White grass - grows in harsh desert or swamp areas. Strong adaptability, cold resistance, drought resistance, wet love, strong fertility, rapid growth. With super natural water absorption, water storage capacity and strong vitality. Rhizomes can be eaten or used as medicine and are widely used in the pharmaceutical industry.

Efficacy of white grass: super natural water absorption, water storage capacity

Cell water absorption test: White grass essence with a large amount of water, quickly replenish skin cells, instantly increase the water content of skin cells by 59%, and lasting moisture for 24 hours. At the same time, the mineral element potassium contained in a large number of white grass can promote the circulation of cell energy and water, metabolism, and activate cell energy by changing the balance of sodium potassium inside and outside the cell.

Skin test: The skin after moisturizing with "white grass" plant seed essence: the cells make up the water and become full, and the skin will appear particularly moist, smooth, delicate and shiny;

Pomegranate - rich in vitamins A, B, E and two strong and effective antioxidants - pomegranate polyphenols and anthocyanins, antioxidant effect is 3 times higher than green tea, is 20 times more vitamin C, can effectively neutralize free radicals, promote metabolism, effectively help skin to discharge "toxins", and immediately play a whitening and moisturizing effect.

Many high-end cosmetics use pomegranate seed ingredients (antioxidant, toxin-removing, whitening)

The Maybelline test proved that adding a drop of pomegranate seed essence to one liter of water can block the production of melanin by 82%! In just 4 weeks, the skin tone becomes significantly more even, more transparent, and shines flawlessly white from the bottom of the cells

Maybelline anti-tyrosinase -50%

Anti-pigmentation -82%

Antioxidant (free radical) -30%

Anti-pollution -100%

Divided into cleansing and skin care and skin care after the step (isolation protection - Beibei isolation)

Face cleaning:

Clear Series - Contains Moringa seed essence to completely clean stubborn and dirty skin and refreshing makeup without burden

Makeup Removal:

Wonderful Cleansing Series:

Clear Makeup Remover Crystal Lotion - Contains Moringa seed Essence + Hydra Crystal Oil technology for complete makeup removal and refreshing cleansing in one step

Cleansing Oil & Cleanser - Contains Moringa seed Essence and White Grass Essence to cleanse and moisturize skin

Whitening Cleansing Oil & Cleanser - Contains Moringa and pomegranate seed Essence to cleanse and whiten skin

Cleansing Oil & Cleanser - Contains Moringa seed Essence and natural cleansing ingredients for deep cleansing

Makeup remover product difference: eye and lip remover is only suitable for eyes and lips, makeup remover lotion is suitable for light makeup, makeup remover oil is suitable for heavy makeup

How to use makeup removing oil:

Step 1 Without wetting the face and hands, apply the appropriate amount to the palm

Step 2 Evenly apply to face and gently massage until makeup dissolves

Step 3 Wet hands and continue to massage until the makeup remover oil emulsifies into white, rinse off with water

Skin care:

Wake Up Moisturizing Series - Contains white grass essence to instantly increase skin water content by 59%, lasting moisture for 24 hours

Delicate White Series - Contains pomegranate seed essence to fade the color spots around, and the skin is white from the inside

The difference between lotions and creams: lotions contain more water and are better for summer use. Creams contain more oil and are better for autumn and winter. Usually, only one lotion and cream can be used. Unless the skin is extremely dry, only lotion can not solve the problem. You can use lotion and cream together.

5. Corporate Culture Unlike most multinational brands that only take the upscale route to enter the Chinese market, L 'Oreal introduced its overseas mass brand Maybelline into China and continued its mass brand route with more and more convenient purchase channels and more and more friendly prices. The convenience of the channel and the affinity of the price did not damage the brand image of Maybelline, through a large amount of advertising investment and the construction of high-end shopping malls, Maybelline has become a spokesperson for fashion and trends. Compared with domestic brands that do not have enough offensive high-end skills in the Chinese makeup market, and take the mass route and flow in the main road goods, Maybelline has obtained unity in the contradiction. In mid-December 2003, Maybelline held an event in New York to celebrate the start of profitability in its China division. It has been nearly eight years since Maybelline entered the Chinese market. The profit of the Chinese market, in Maybelline's view, is a natural thing. On the one hand, like all multinational companies developing in China, Maybelline's operation in the first few years paid more attention to market development and channel construction, rather than profit as a purpose; On the other hand, with the gradual deepening of the understanding of the Chinese market, Maybelline has repositioned itself. In recent years, whether it is brand management or channel construction, it is more and more in line with China's national conditions. In the mass cosmetics market, today's Maybelline has occupied the initiative in the market.

Maybelline serves the fashion-conscious public

Unlike other multinational cosmetics groups, L 'Oreal adopts a comprehensive brand and product strategy. So, after the acquisition of Maybelline, L 'Oreal continued its mass positioning but reinvented its brand image, based on the original characteristics of the brand. Shortly after the acquisition, Maybelline moved its headquarters from Memphis to metropolitan New York. Since then, in overseas markets, following the practice of L 'Oreal's main product - "Paris - L 'Oreal", Maybelline added the word "New York" to the back of the trademark, the purpose of doing so is to clearly tell consumers that this is a product from New York, which of course represents sexy, international and new fashion. The positioning of fashion and popularization makes Maybelline very popular in Japan, Taiwan, Europe and other places. In 2002, it held 19% of the global market share.

In China, according to the "pyramid strategy" of L 'Oreal China president Paul Guy, Maybelline continues to be positioned as a mass consumer product. Maybelline once had a slogan "Let every Chinese woman own at least one Maybelline product." In order to achieve this goal, Maybelline has developed a price that is very friendly to the average Chinese consumer. The price of Maybelline lipstick is basically in the range of 30 to 60 yuan. The price of similar products of Shiseido is mostly more than 100 yuan, and the price of similar products of brands like SKII is almost 10 times that of Maybelline. With the price reduction during the SARS period, Maybelline's products are more and more affordable to the public. In their promotion activities, the price of individual types of lipsticks has even been as low as 10 yuan, which is lower than the price of most domestic brands, which greatly stimulates the low-end consumers who are sensitive to price but tend to pursue famous brands.

Popular sales channels

In recent years, China's retail channels have become increasingly diversified, and new retail formats such as large warehouse supermarkets, large integrated supermarkets, volume stores, chain supermarkets, convenience stores, specialty stores have emerged in an endless stream. But for a long time, only large department stores are the main sales channels for cosmetics, especially high-end cosmetics.

In recent years, Maybelline has taken a very different path from other foreign brands in terms of channels, choosing supermarkets and convenience store chains with strong penetration. Because Maybelline is positioned as a mass brand, for such brands, in addition to price, the convenience of purchase is also an important consideration for consumers. Although large shopping malls and department stores have a high role in enhancing the brand image, they are far from being able to meet the needs of Maybelline's popular brand due to the lack of penetration - so that consumers can buy its products anywhere. Moreover, the brand counters in large shopping malls and department stores have an investment of more than 100,000 yuan, and high rental and management costs have increased the operating costs of the brand and stretched the distance between products and consumers. Supermarkets and other sales channels are different, the characteristics of all corners of the increase the convenience of consumers to buy, not to say, always discount can also make the road to the popular brand of products in the price more affinity.

Network marketing promotion

Maybelline's approach to online promotion is particularly novel. Use iebook super wizard to make free e-magazines, generate online reading and downloading methods, and promote its new products through free e-magazines. Let the Internet users in reading the fun of electronic magazines, at the same time, but also in the subconscious to accept Maybelline's new products, new ideas. Electronic magazine is a very good form of media expression, it combines the characteristics of both the plane and the Internet, and integrates images, text, sound, video, games and other dynamic combination to present to readers, in addition, there are hyperlinks, timely interaction and other network elements, is a very enjoyable way of reading. Electronic magazines have strong malleability, and can be transplanted to PDA, MOBILE, MP4, PSP and TV (digital TV, box) and other personal terminals for reading in the future.

6 Brand slogan "Maybe She's Born With It. Maybe It's Maybelline." (Since 1991, usually the last sentence of advertising)

"The power is in your hands" - "Grasp the beauty that belongs to you"

7 Global endorsement Zhang Ziyi

Zhang Ziyi grew up in Beijing, China, as an international movie star, her father was a government agency economist, mother was a kindergarten teacher. When Ziyi was 11 years old, she began to study ethnic and modern dance for six years. The place where she studied was the Beijing Dance Academy, and it was here that she became a powerful actress. Her first appearance was in My Father and Mother (1998), directed by Zhang Yimou, which won the Silver Bear at the 50th Berlin International Film Festival. Next, she won acclaim for her performance in Ang Lee's Crouching Tiger, Hidden Dragon (2000). Since entering the film industry, Zi Yi has won a total of 14 international awards, including the 2001 Spirit Award and the 2000 Toronto Film Critics Circle Award. In 2002, she starred in a print AD campaign for GOT MILK in the United States, won acclaim in the US Advertising competition, and was named one of the world's 50 beautiful women by PEOPLE magazine. [1]

Wang Wenqin

Wang Wenqin grew up in Shanghai. Since she was a child, she has had a unique temperament and stood out from the crowd. While at school, she was recommended by her teacher to enter a modeling contest and quickly became a bright star in the modeling world.

Wang Wenqin is a model featured in ELLE China, and by 2000, she had posed for more than 20 covers of ELLE magazine. She was also one of the models on the cover of the first issue of VOGUE China. Most European designers have invited her to present new collections, including GIORGIO ARMAN of Milan. She has also been featured in fashion magazines such as FLAIR, COSMOPOLITAN and HARPER's BAZAAR.

She has worked closely with renowned photographers such as Patrick Demarchelier, Kenneth Willardt, Greg Kadel, and others. She also made a cameo in the film The 601st Phone.

Christy Turlington

Christy Turlington was born in Northern California. She majored in religion and philosophy at New York University in 1994, the same year she received her undergraduate degree with honors. Christy has incorporated her passion for yoga and her extensive experience in the East into her current fashion business, and has also created two different styles of yoga clothing. Her book, YOGA and Life, has been featured in magazines such as ConDE NAST'S WOMEN'S SPORTS & FITNESS, HARPER'S BAZAAR and YOGA JOURNALl. Christy is passionate about lung cancer prevention, women's health research and how to guide women to a healthy lifestyle. She is dedicated to various charitable activities and has become a love ambassador for CARE. CARE is a global non-profit public welfare organization whose mission is to improve the lives of women and promote the development of women and women's causes. Christy's Peru charity trip on behalf of the organization was just featured in the March issue of MARIE CLARIE magazine in the United States.

Erin Wasson

Erin Wasson grew up in Texas and won the Dallas Model Contest. Just 17 years old at the time, she charmed world-class photographers and designers. The first time Mario Testino met her, he decided to invite her to the Eric Bergere collection in Paris, France. Since then, she has appeared on the catwalks of Milan, London, Paris and New York and has worked closely with renowned photographers, including: Patrick Demarchelier, Michael Thompson, Karl Lagerfeld, David Sims and Richard Burbridge.

Erin has been featured on THE covers of French VOGUE, ALLURE and THE FACE, and has also been featured as a regular model in US and UK VOGUE and HARPER NUMERO.

As a former high school star athlete from Santa Monica, California, she loves the outdoors, and her backyard is a great place for her to play games or have dinner with friends. Erin once again teamed up with her friend Alexander Wang as a stylist for his Autumn/Winter 08/09 collection and added her own jewelry to the collection. As Wang said, "She fits my style so well!"

Jessica White

Jessica White was born in Buffalo, New York. At the age of 16, Jessica was discovered by a talent scout in New York City and began a professional modeling career. She then moved to Paris, where she honed her runway expertise.

For Jessica White, the big break came in 2003 when she posed for swimsuit magazine. After fierce competition, she is the first American African female model in history. Since then, she has been invited to fashion events by major brands such as Chole and GAP. Soon after, she walked the runway for New York fashion designers including Ralph Lauren, Oscar de la Renta, Marc Jacobs and Tommy Hilfiger.

Jessica White has been featured in HARPER'S BAZAAR, TEEN VOGUE and other magazines, and now she is one of the main spokespeople for Maybelline New York.

Jessica White is passionate about philanthropy and has set up a charitable foundation called Angel Wings. It aims to give the poor children in their hometown a chance to realize their dreams.

Jessica has always worked closely with world-class photographers. Includes: Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez, Vinoohd, Steven Klein, Mert, Marcus and David Sims. Jessica White continues to shine in the sports magazine SPORTSILLUSTRATED, which is taking the US and the world by storm, and she has been chosen as a swimsuit model.

Kemp Muhl

Kemp Muhl was born in Atlanta, USA. Kemp has been modeling since the age of 13 and achieved great success during her teenage years. At the age of 16, she appeared on the cover of BRITAIN'S HARPER'S, QUEEN magazine. To be a young woman on the cover of Apex magazine.

In the past two years, Kemp has attended multiple launches for luxury brands including Tommy Hilfiger, Sisley, D&G, Donna Karan, Swarovski, JLO, and more. Between 2002 and 2005, Kemp appeared as a spokesman for Sassoon in several commercial films and conferences across the Chinese mainland.

Kemp has worked with many world-class photographers. For example: Ellen Von Unwerth, Terry Richardson, Sante D'Orazio, Greg Kadel, Gilles Bensimon, Ruven Afanador, Nathaniel Goldbert, And Steven Klein.

In 2005 she starred in the film JUST FEEL BETTER. She is currently studying performing arts in Los Angeles and New York.

Emily Didonato

Emily was born and raised in New York City, the youngest of three children. She had what she calls a "happy childhood." Emily's father is Italian and works as a firefighter in New York City, while her mother is of Irish descent and runs her own business.

Emily's modeling career began when she was spotted by the ReQuest Modeling agency at the age of 17. Emily's first job in the fashion industry was to work with renowned photographer Matthias Vriens on a 12-page feature film for Glamour magazine. Matthias quickly pitched Emily to Guess by Marciano, who immediately signed her as the face of their spring '09 campaign. In just a few months, Emily has worked with legendary photographers such as Patrick Demarchelier, Arthur Elgort, Norman Jean Roy, Robert Erdmann, and WalterChin.

Emily is a focused and determined young girl who displays character qualities rarely seen in her peers. She has always wanted to give back to society and set up a fund to help disadvantaged women around the world - a social good she is particularly close to. "I've been blessed with so many opportunities, so I want to give back and help as much as I can."

Cyril Chapuy, Global General Manager of Maybelline New York, said: "Emily has an amazing personality, she is smart, beautiful, cheerful and lovely. Our team knew we had the right person as soon as we met her. She exudes a natural and fresh beauty without affectation, which is a kind of temperament that women all over the world can have. With Italian and Irish heritage and a native New Yorker, Emily is the perfect face for Maybelline New York! She has everything it takes to grow in the industry and we are proud to be her cosmetics brand."

Emily is thrilled to be the new face of Maybelline New York, saying she is "incredibly honored to be working for Maybelline New York and humbled to be given such a great opportunity at such a young age." Maybelline New York represents to me the image of a capable, confident and beautiful woman that women of all ages and races across the globe can aspire to."

Emily will star in Maybelline New York this summer as part of a Sensational television AD campaign for Color Sensational lip balm.

8 Eyeliner series color and pen review [5]

Eyeliner series color and pen comments: on the plane with three eyeliner single product outline a stroke, a simple stroke easy drawing can outline the thick black effect!

Maybelline Easy smooth automatic eyeliner: very rich color eyeliner, a sketch immediately appear thick black effect. The tip of the pen is very soft and easy for beginners to use. Maybelline very fine easy to draw liquid eyeliner: in the thickness between the conversion, the color is really natural, the very thin tip is only 0.05mm, the precise line is suitable for creating delicate eye makeup, the special soft brush head, the tip of the pen can reach 0.003mm diameter. It can control the tip of the pen well, accurately position it, and fill the gap between each eyelash and the eyelash.

Maybelline Eye Collection Shape Lasting Phantom Eyeliner Cream: Fixed tip, ideal duckbill brush head suitable for eyeliner, and always maintain the ideal shape, say goodbye to the worry of sharpening pen.

Maybelline easy to draw smooth automatic eyeliner pen tip review: Automatic eyeliner is much more convenient than the traditional pencil sharpening eyeliner, and the pen tip can be used as long as it is twisted out as needed, and there is no need to worry about the problem of thickness or fine. Silicon pen refill, 100% waterproof and anti-smilling, pure black and rich color, in use, you can spin out 2-3mm, each time after use, close the cap.

Maybelline New York Color Nail Polish is formulated with a combination of high-density pigments and a high-tech polymer transparent substrate. Special nail polish brush - not too narrow, not too wide, ensuring that the brush is easy to control and the polish is evenly applied. Lasting bright and dazzling colors, the ordinary nail experience is directly promoted to the nail industry of haute couture. [3]