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VANCL (VANCL), by Joyo.comfounder Of many yearsFounded in 2007, the products cover men's wear, women's wear, children's wear, shoes, home, accessories, cosmetics and other seven categories, support 1100 cities nationwide cash on delivery, face to face try, 30 days unconditional return. Since its establishment six years ago, with highly cost-effective clothing and perfect customer experience, vancl has become the main choice of Internet users to buy clothing and apparel.
1 Brief history of development
The year 2007
In June 2007, it was founded by Chen Nian and the former backbone team members of Excellence network.
In July 2007, a round of funding was invested by IDG and Joint Venture Capital.
On October 18, 2007, the website was officially launched after an advertisement was placed in the Reader.
In December 2007, the second round of financing was jointly invested by SoftBank Saif and Joint Venture Source and IDG.
The year 2008
In February 2008, the company launched Internet advertising and established the leading position of Internet marketing in China.
In July 2008, the third round of financing was jointly invested by Qiming Venture Capital and SoftBank Saif, IDG and Lianchuangceyuan.
The year 2009
In April 2009, Vancl services were comprehensively upgraded, creating a number of industry pioneers.
In May 2009, VANCL passed the national high-tech enterprise certification.
In June 2009, it launched Bra-T buying and entered the women's clothing market.
In June 2009, children's wear was launched and officially entered the children's wear market. In July 2009, Cheng Hong, vice mayor of Beijing, visited VancL. · In August 2009, we launched a stampede for canvas shoes and expanded the product line to the post-85 group.
In September 2009, iResearch released the "2009-2010 China Clothing online Shopping Research Report", VANCL with 28.4% market share, continued to rank one in the independent sales of clothing B2C websites.
In December 2009, with a growth rate of 29576% for three consecutive years, the company was named "Deloitte 2009 High-tech High Growth Asia-Pacific 500".
The year 2010
In January 2010, Liu Qi, member of the Political Bureau of the CPC Central Committee and secretary of the Beijing Municipal Party Committee, came to vancL to conduct a special research on "Supporting the private economy and accelerating the construction of independent innovation demonstration zone".
In March 2010, won the "China Clothing Brand Annual Award Innovation Award".
In April 2010, Han Han and Wang Luodan were signed as brand spokespersons.
In April 2010, the fourth round of financing was completed, led by Tiger Asia Fund.
In May 2010, outdoor advertising was fully launched, and advertising copy "where object" became a hot topic on the Internet.
On May 18, 2010, VancL's website V+ was officially launched.
In December 2010, the fifth round of financing was completed, led by Lianchuang Policy Source, and additional investment was made by IDG, Saif, Tiger, etc.
The year 2011
In February 2011, vancl launched the mobile vanck network and mobile client to enter the field of mobile e-commerce.
On March 18, 2011, Vancl Community marketing platform "Vancl Talent" was officially launched.
In April 2011, signed well-known actor Huang Xiaoming as VANCL canvas shoes product spokesperson.
In April 2011, VT, with 120 designers pushing 1500 patterns, has made many innovations in product design and marketing promotion.
In 2011, where the first three quarters of the loss of 700 million yuan, sales expenses accounted for 52% of revenue, of which marketing expenses accounted for 28%.
· In May 2011, many warehouses in Wuhan, Chengdu, Xi 'an, Jinan, Shenyang and other places were put into use successively, and the self-built logistics Rufengda also realized 24-hour delivery to the cities with open warehouses.
On May 18, 2011, the first anniversary of the establishment of V+, the service upgrade and where customer synchronization, 260 cities can achieve 30 days unconditional return.
In June 2011, it completed the F round of financing, which was invested by Temasek, CITIC Industrial Fund, Kerry Group, and IDG.
In June 2011, VANCL cosmetics channel officially launched, launched its own brand Miook Miaoke tree.
In July 2011, it launched advertisements in mainstream TV stations for the first time, covering a number of popular programs of CCTV 1, 3, 5, 6 and regional TV channels such as Jiangsu TV and Hunan TV.
On October 10, 2011, Li Yuchun was signed as the spokesperson, and the advertisement of "Born in 1984, we are customers" was forwarded by more than 200,000 people in 12 hours on Weibo.
On October 11, 2011, V+ Mall joined Tencent's super e-commerce platform QQ Online Shopping.
On October 20, 2011, the "Steve Jobs Biography" website was launched, and users can receive commemorative T-shirts and badges with Steve's face or classic quotes.
Bangladesh OEM clothing production in 2011.
In 2012, we entered the Vietnam market and set up warehousing and call centers there
The year 2013
Where customer CEO Chen Nian revealed at the company's annual meeting at the end of 2013 that where customer had completed a new round of financing before the Spring Festival, and had completed six rounds of financing before. It is reported that the size of this round of financing is more than $100 million.
This round of financing scale of more than 100 million US dollars, including Temasek, Joint Venture Source, IDG, SoftBank Saif in the new round of investment are followed by investment.
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2Brand introduction
source
VANCL(Chinese name is: Where customer Eslite, referred to as "where customer") brand name is its founder Chen Nian and brand consulting experts, artists, show business people, cultural people together to choose a lot of names, VANCL after the name is very foreign, the second temperament, after the selection of this, it has a Chinese name, called where customer Eslite, meaning that mortals are customers, is a sincere brand. And what exactly does VANCL mean? Some people think that VAN stands for Vanguard, C stands for Chen Nian, and L includes Lei Jun (former president of Jinshan Group, one of VANCL shareholders).
peculiarity
In the style of simple, careful use of color, VANCL design concept from Italy summed up as: remove unnecessary decoration, emphasize comfort and the performance of the elegant, for non-muscular men, to provide a body on the embellishment effect. VANCL's men's design is neither sexy nor eye-catching, but it shows first-class quality and popularity in workmanship and fabric texture, is a very decent and famous brand in the workplace.
VANCL adhere to the international first-class quality, the middle class reasonable price. Advocates a simple and decent way of life, and hopes that when dealing with others
Vanco mark
Decent, and in this flashy far back to the real atmosphere, VANCL VANCL brand spirit, more tacit understanding in the general trend.
Vanco mark
VANCL in the price can be said to be the average man can afford to wear, not to speak of it has launched a lot of preferential activities, as long as nothing often to VANCL's website walk around, you can get a windfall, because its preferential activities will make the online purchase of cars full at the same time, wallet will not reduce much, 7 days flash sale, It was a crazy buying spree. VANCL overall design style still maintains a consistent simple, elegant spirit. Because of the Oxford textile series, it is more leisure and young.
VANCL non-ironing Oxford cotton shirt using world-class anti-wrinkle additive technology, without dehydration, direct drying, almost no longer need to ironing, to ensure that your shirt after multiple washing, still maintain a high degree of non-ironing effect.
VANCL, Internet fast fashion brand. Cost-effective private brand, unlimited choice of global fashion, good user experience. Where the mission of Eslite, is affordable fast fashion, is the people's fashion. The company was founded by Chen Nian, the founder of Joyo.com, and officially operated on October 18, 2007. The company has successively obtained multiple rounds of investment from Joint Creation Source, IDGVC, SoftBank Saif, Qiming Venture Capital, Tiger Fund, Temasek and so on.
Chen Nian, founder, chairman and CEO of Vancl, believes that only the brand identity created by user experience is a good brand practice. In the past four years, vancL has paid close attention to the needs of users and continuously improved the customer experience with micro-innovation. It has launched services such as face to face inspection, unconditional trying on, unconditional return and exchange of goods within 30 days, and pos card swiping, which has greatly improved the user experience and brand reputation and accumulated a large number of loyal users and good word-of-mouth effect.
With the continuous enrichment of product types, as well as the focus on user experience, VANCL in China's clothing e-commerce brand influence is increasing day by day, has become a choice for Chinese netizens to buy clothing. After an audit by Deloitte, the world's leading accounting firm, vancl is the fastest growing brand in the Asia-Pacific region in the past three years. Iresearch Consulting "2009-2010 China clothing online shopping research report" shows that VANCL ranks one in the independent sales of clothing B2C websites.
idea
VANCL, Internet fast fashion brand.
Cost-effective private brand
Unlimited selection of global fashion
Good user experience
3Products and services
VANCL since its establishment, the business has developed rapidly, the product categories are also from 2008 men's shirts, POLO shirts two categories of dozens of models, the development of men's wear, women's wear, children's wear, shoes, home, accessories, cosmetics and other seven categories.
Men's wear includes: Shirt Business Shirt Casual shirt Couple shirt Oxford woven shirt Short sleeve shirt Knit shirt coat Hoodie suit cotton jacket Windbreaker overcoat down jacket POLO shirt/T-shirt trousers casual pants jeans Home wear underwear/cotton socks
Women's clothing includes: shirt knit sweater coat hoodie suit trench coat coat down jacket vest POLO shirt/T-shirt round neck seven-point sleeve long T-shirt Variety shirt BRA-T
Trousers included
:Casual pants jeans medium pants shorts skirt
Home wear includes: yoga wear Fashion strap yoga wear slim-fit short sleeve yoga wear Fashion color strip yoga pants slim-fit patchwork cropped yoga pants Underwear/socks Leggings socks cotton socks tube socks underwear set knitted pants
Children's clothing includes: baby clothing embroidered crawl suit baby gift set
Shirts include: handsome plaid shirt Little gentleman striped cotton plain striped butterfly plain butterfly patchwork cuff hoodie hoodie POLO shirt
Double beaded double buttoned Doll collar Long sleeve (female) Doll tie Skirt T-shirt Long Sleeve T-shirt Set Knitwear Long sleeve knitwear Knit coat Knit vest coat
Slacks, jeans, skirts
Shoes include: men's shoes plimsolls Casual shoes Formal shoes Sports casual shoes outdoor shoes Women's casual shoes Plimsolls formal shoes Snow boots
Accessories: Tie, scarf, hat, belt, leather purse, key bag, card holder, jewelry gloves, socks
Cosmetics: Fragrance essential oil for skin care, makeup and cosmetics
Home and home
:kitchenware
Bathroom suppliesBath towel Face towel floor mat microfiber couple dry hair set bathrobe Bedroom supplies sheets
Home shoesBed set Air conditioning blanket Multifunctional table storage items Outdoor travel portable shoe bag Fashion portable picnic blanket toiletry bag Care and health care intellectual clothing carbon shoulder and neck pillow pillow
Services:
Many online shopping, where customers also use the form of door-to-door delivery, but compared with other online shopping is different, where customers will let customers try on the spot is not suitable, customers can choose to return or exchange, and where the postman is also run a trip, where customers logistics for wind. It has to be said that where the customer has mastered the satisfaction of the customer, and has won many old customers with excellent service. Secondly, where customers do most of the business is not high quality but good goods, while the variety of goods is also very complete integration of comfortable, fashionable elements, by customers like.
4Corporate culture
integrity
- The core value of VANCL brand concept.
- Adhere to the sincere hospitality, to provide cost-effective products as their responsibility.
- At any time, VANCL does not hide their problems, honest face, brave to play.
Be pragmatic
-VANCL Code of conduct for people.
- Do not do anything flashy and pretentious, although the ambition is still down to earth.
- Do not care about personal gains and losses, focus on the interests of the team, and create a simple and efficient working atmosphere.
innovate
-VANCL high-speed growth solid guarantee.
- Do not follow suit, but encourage innovation with an open attitude, and improve performance with continuous innovation.
- We are in crisis every day, and only by constantly innovating and embracing change can we successfully cope with an uncertain future.