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Hongxing Erke Industrial Co., Ltd. was founded in June 2000, headquartered in the international garden city of Xiamen. After years of hard work, it has developed into a large-scale clothing enterprise integrating research and development, production and sales with nearly 30,000 employees.
The company has more than 7,000 stores in the world, the products are sold in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, in more than 100 countries in the world with trademark exclusive rights, brand value exceeded 16 billion, and successively won the "China 500 valuable brands", "Asian Brands Top 500", "Forbes" Asia 200 best "and other awards.
Brand mission
Advocate a young, fashionable and sunny lifestyle.
Young, fashionable and sunny are the lifestyle that ERKE has always advocated, and sunshine is the core concept, which represents ERKE's optimistic brand
attitude.
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Brand proposition
Hello, Sunshine!
In 2014, ERKE put forward a new brand proposition of "Hello, Sunshine /In the Sun", hoping that the role of the brand as a manufacturer of sunshine can encourage young people to always keep a positive and optimistic attitude to smile at everything, show their own happiness and vitality, and stimulate creativity, imagination and unlimited energy; Encourage people to maintain an optimistic and positive attitude in any environment.
Business philosophy
Down-to-earth, extraordinary interpretation.
Uphold a practical belief, practical, serious, not vain to do everything, in the calm interpretation of passion, we believe that action is to grasp the opportunity for success and continue to lead the truth of transcendence.
Brand vision
Build the world's leading clothing brand.
In the future, Hongxing Erke will focus on the mass market for a long period of time, focus on the commodity positioning and operation mode of life sports, and continue to move forward toward the grand vision of "building a global leading clothing brand", so that China's national brand clothing will become a world famous brand.
Talent strategy
Both virtue and talent, grow together!
Honor virtue and appoint men on merit. In Hongxing Erke's talent view, character and talent are equally important, talent can only bloom dazzling light if it is built on noble character. Achievements of enterprises, achievements of individuals. The achievements of the enterprise come from the development of individuals, Hongxing Erke and Tianjin University, University of Science and Technology Beijing and other well-known institutions to establish cooperation, to provide employees with tailored systematic training and further study opportunities, advocate the play of everyone's spirit of ownership, promote the harmonious unity of personal values and corporate values, and jointly create a brilliant future