Swiss Radar Meter (Rado)

Swiss radar watch (RADO) is an important brand of the Swatch Group. In 1957, the Swiss company SCHLUP, which has been a professional watch movement supplier, launched a series of watches under the RADO brand.

Five years later, in 1962, Swiss radar watch launched a piece of the world's not easy to wear watch - DiaStar diamond star, with its special oval shape design and innovative high-tech tungsten titanium alloy material shocked the industry and conquered the market. Since then, Swiss radar Watch has begun its brand success of combining innovative materials and special design. In 1986, Swiss Radar Watch launched an unprecedented Integral precision ceramic series watch, taking the lead in introducing high-tech ceramics into the watchmaking industry and seeing it as a favored material, far earlier than other watch brands. Just three years later, in 1989, the legendary Ceramica overall ceramic series came to market, and a watch with high-tech ceramics was born in the world. Since then, Swiss radar watches have continued to accumulate, deepen their understanding of high-tech ceramic materials, and successfully rid themselves of the limitations of the traditional watchmaking industry both aesthetically and technically. In 2004, Swiss radar watch research in the field of innovative materials ushered in a new breakthrough, creating the world's hard, with a permanent pure surface of the watch - V10K series. With 10,000 Vickers hardness can be comparable to natural diamonds, the use of high-tech diamond materials in watch design, can be called a major leap in the field of materials, and will be forever recorded in history!

Swiss radar watch's efforts in "contemporary design" in recent years are obvious to all. First, the brand's communication focus is "innovative design and comfortable wear". You can see that our watches have won more than 30 international design awards for their forward-thinking design and innovative materials. The Swiss radar watch also holds the world's four prestigious design awards "Reddot International Red Dot Design Award", "iF Design Award", "G-Mark Special Design Award" and "IDEA Design Award".

On a global scale, Swiss Radar watches cooperate with international design institutions at the level of Milan International Furniture Fair, Vienna Design Week, Dutch Design Fair and Miami Design Fair. As a key partner of the Salone del Mobile 2009, Swiss watch industry and design pioneer Swiss-Radostar.com has launched an exciting new design and creative website at this global design event. radostar.com is a design and creative website specially designed for the creative generation and design students from all over the world, aiming to let their inspiration and passion be released and displayed in radostar.com, a modern virtual paradise. In October of the same year, Swiss-Radar was once again the main sponsor of the 2009 Dutch Design Awards. At the "Dutch Design Awards 2009" held in Eindhoven, the Netherlands, Swiss Radar Watch will once again award the "Swiss Radar Watch Emerging Designer Award" (Dutch version).

In August 2010, the famous Asian artist Liu Ruoying officially became the global image spokesperson of Swiss radar epitome. Liu Ruoying intellectual, introversion and constantly beyond the self, the pursuit of innovation attitude and Swiss radar watch constantly breakthrough brand spirit coincides. Swiss radar Watch and Liu Ruoying will inject new inspiration and infinite vitality into the future development of the brand, and design the future history.