Sweet turn

SWEET CORNER, a high-end dessert brand full of exotic feelings, is famous for leisure, health and delicious. It blends into Asia with simple, natural life atmosphere and sweet and happy feeling. Its beautiful appearance perfectly blends with its smart taste, bringing people a taste buds experience of high quality, high art and high enjoyment, presenting a fresh, quality and happy urban leisure life.

sweet corner brand originated in Europe, was founded in 1903, after a hundred years of ups and downs, with the brand's own exceptional craftsmanship and strict selection of raw ingredients formula, has been in the international good development.

In the 1980s, the third generation successor of sweet corner set up a pure handmade workshop "Poimboeuf" in France, which mainly supplied desserts for the surrounding restaurants and hotels; Until the 1990s, "Poimboeuf" manual workshop, established a management company, opened a number of local franchised stores in France, in order to meet the growing market demand, the company transformed the original manual workshop into a mass production workshop, to meet their own direct stores and distribution channels, to provide enough goods for the market.

On March 13, 2009, "Poimboeuf" and all its businesses were fully taken over by the fourth generation of Henri.Rolland, under the leadership of Henri.Rolland, "Poimboeuf" describes the global development strategy. "Poimboeuf" is gradually spanning from a regional well-known brand to an international well-known brand company; In 2009, the senior management of Hemei Trading Company reached a consensus with Henri.Rolland, the senior management of Poimboeuf Company, to introduce the European dessert production technology to Hong Kong, China to develop the business in China and the Asia-Pacific region, and Mr. Huang Zhentang, a well-known professional in the dessert industry in Hong Kong, served as the R&D general consultant. Responsible for product R&D, development and other technical guidance, while retaining the exquisite technology of European desserts combined with Hong Kong public taste research and development of products issued advantages; In the same year, 10 franchized stores were opened in Hong Kong, and the turnover exceeded the 50 million mark at one stroke, attracting great attention from the same industry;

In 2010, the top management of the United States trading company targeted the Chinese market; By entrusting a senior research institution in China to conduct a comprehensive survey on the Chinese market, and making in-depth analysis and evaluation on a series of research reports such as income level, consumption level and taste survey in various regions of the country, it is found that domestic consumers' demand for desserts is increasing day by day. In order to expand the sweetcorner brand market and improve brand awareness and reputation, Take this opportunity to seize the opportunity to enter the Chinese dessert market, bring the world's delicious, healthy and safe food to the Chinese people, so that every customer can feel the quality of sweetcorner food to pass them a happy, comfortable and happy feeling.

The board of directors of the United States Trade unanimously approved the "reputation thousand store plan" rapid expansion of the brand, decided to locate in the "flower city" with many honors in Guangzhou, set up China operations headquarters in the two major commercial pedestrian street intersection area of Guangzhou, and wholly-owned operation of the "Guangzhou Yuding Catering Management Co., LTD." implementation of the "thousand store plan", For sweetcorner brand to open a new journey in China, so that more people can enjoy the "sweetcorner· Sweet turn" exquisite dessert.

SWEETCORNER, originated from a small town in southwest Switzerland bordering France, where the scenery is pleasant, the four seasons are distinct, the environment is beautiful, and the soil is fertile. Agriculture and tourism are the main areas of development, and the residents live a self-sufficient, leisurely and comfortable life. And they also enjoy this way of life in harmony with nature, breathing the fresh air every day, tasting the sweet spring, and living a simple and full life.

At the beginning of the 20th century, a young man in a small town who was learning dessert fell in love with a pure girl in the town and sent her beautiful and exquisite desserts every day. The girl tasted the small desserts mixed with love every day and finally accepted the young man's strong love. In order to pass on this romantic and beautiful love, she opened a dessert house called "SweetCorner" together. It means "taste of happiness" in French. Delicious sweet desserts, warm and cozy layout, fresh and soothing music, as if a passionate and charming girl, intoxicating. With the passage of years, it has gradually become an indispensable part of the life of the town residents. When I want to share with others when I am happy, when I am depressed, when I am looking forward to comfort, when I am depressed, when I am helpless, when I am disappointed in love... As long as you eat a sweet snack, drink a strong milk tea, some taste, some carefree, some fun, life is still colorful.

At the beginning of the 21st century, a happy couple came to this town when they were traveling, and were immediately moved by the delicious snacks and moving story behind "SweetCorner". After returning home, they shared this beautiful adventure with their friends, which inadvertently contributed to the opportunity of "SweetCorner" entering the Chinese market. In 2009, SweetCorner was officially translated as "sweet turn" in Hong Kong, China. It follows the craft and culture of SweetCorner, and perfectly blends the beautiful European appearance with the smart taste of Asia to create a new artistic food. To those who advocate a modern lifestyle, the pursuit of health, delicious and taste of people to bring magical experience, but also to let more dreams, self-cultivation, pursuit of people experience happiness and happiness.

In the 21st century, SWEETCORNER will be introduced into China with the brand's own outstanding technology and strict selection of original ingredients, combining the beautiful form of European desserts with the essence of Hong Kong desserts to produce desserts with bright colors, rich flavor, delicate organization and rich nutrition. Let every patron enjoy sweet, delicious, healthy food, favored by consumers.

In these years of development, the company has been keeping up with the trend, always at the forefront of the industry, continue to introduce excellent technical talents and management talents, and continue to develop food and optimize management systems suitable for Chinese tastes, opened dozens of sweetcorner brand stores in the commercial downtown areas of first-tier cities in the country, and the brand's annual sales have increased year by year.

From 1903 to 1990, sweet corner experienced numerous storms, from the first World War to the Second World War, until the post-war internal affairs were chaotic and the cabinet changed several times; Until the establishment of the Frankish state, the internal affairs are still not unified, sweetcorner has gone through countless wind and rain, until 1970 to restore the past when the founding of that comfort, for people to continue to provide love filled dessert.

Since the establishment of the "Poimboeuf" company, sweetcorner has entered a stage of rapid development, opening a number of direct stores in France, and transforming the past manual workshops into mass-produced workshops to supply enough goods for the direct sales points and distribution points in various regions.

On March 13, 2009, the fourth generation successor Henri.Rolland took over the "Poimboeuf" company and all its businesses. Under the leadership of Henri.Rolland, "Poimboeuf" began to develop the brand globally. "Poimboeuf" is gradually spanning from a regional well-known brand to an international well-known brand company.