Still customer excellent product

Qingdao Shangke Youpin Catering Management Co., Ltd. was established in 2012. Shangke Youpin, as a national chain Chinese self-selected fast food brand, put forward the localization operation mode of chain food dishes in the Chinese fast food industry, realized the regional development of chain fast food, and became the rapid development of Chinese fast food chain in China.

Qingdao Shangke Youpin Catering Management Co., Ltd. has a professional R & D department and gold chef team, professional skills are Shangke Youpin to provide Chinese fast food guarantee; The top domestic design team strives to create elegant and stylish decoration style, and the dining environment is more comfortable; Humanistic care service model, to provide every consumer with intimate and thoughtful service.

As the leader of civilian catering and the leader of Chinese fast food in China, Shangke Premium has conquered many consumers with its unique charm. Shangkhao insists on creating modern fashion Chinese fast food with local characteristics of dishes. With the increase of the number of branches, Shangkhao Hao Chinese fast food is on the road of large-scale development, and will also provide more healthy food for consumers who pay more attention to health and pursue quality of life.

In 2013, Shangke Premium won the double awards of "West Coast Favorite Food Restaurant" and "West Coast Characteristic Snack" in the West Coast Food Tourism and Culture Festival.

At present, the company is positioned as a Chinese fast food chain, and there is a big difference in the customer flow of breakfast, lunch and dinner: the customer flow of lunch market is large, and the customer flow of breakfast and dinner market is relatively small because it does not meet the actual needs of consumers. In order to expand the catering market in various periods and highlight the specific position of Shangke Premium, after breaking the magic spell of chain catering standardization and realizing "dishes localization", Shangke Premium will break the second magic spell of Chinese fast food chains - unbalanced demand for three meals, realizing "one store, two systems", making breakfast in line with local eating habits, and introducing local specialties for dinner, such as in Guangdong region. Breakfast, shrimp dumplings, sausage noodles and other classic breakfast, in Qingdao area, dinner launched barbecue, draft beer and other special food, fully respect the local food tradition, to create a real integration of local food chain brand.

Shangke Premium happy Chinese Restaurant

It's a national chain of Chinese fast food brands

A Chinese restaurant chain brand that implements "multiple meals in one store"

As a national chain Chinese self-selected fast food brand, Shangkyupin happy Chinese Restaurant has created the operation model of "one shop and multiple meals", and proposed the highly featured catering business model of "localized breakfast, fast lunch, and special dinner", breaking the form of "one shop and one meal", and truly realizing the new situation of "three meals a day are very prosperous". Pursue greater utilization of space and time and greater profit. After rapid development, Shangke has opened more than 100 restaurants in more than 20 provinces and cities across the country.

With more accurate market positioning, Shangke Premium restaurant chain breaks the current situation of unbalanced three meals a day in the Chinese food market, and introduces local characteristics in the breakfast time. Chinese food is mainly local dishes, Ming file optional style saves dining time; Dinner is more innovative, featuring local specialties. The diversified operation of a store makes Shangke Premium Happy Chinese Restaurant "three meals a day are very prosperous", which realizes the effective use of the restaurant's operating time and greatly improves the profit growth space. At the same time, Shangko Premium selected fresh ingredients, cooperated with well-known brand suppliers at home and abroad, created a healthy and delicious fusion, and advocated the design concept of "restaurant design is always one step ahead of the market", so that the dining environment becomes more fashionable, elegant and trendy. At present, Shangke Youpin has opened more than 100 restaurants in more than 20 provinces and cities across the country, becoming a unique and innovative Chinese catering chain brand.

Breakfast localization, lunch fast food, dinner special

Same environment, different delicious

After breaking the magic spell of chain catering standardization and realizing "dishes localization", we will break the second magic spell of Chinese fast food chain - unbalanced meals, and begin to implement "multiple meals in one store". Shangke Premium put forward the new catering business philosophy of "localization of breakfast, fast food for lunch, and special dinner", pursuing the balanced needs of three meals a day. Lunch is dominated by local Chinese fast food dishes, and the form of Ming file is self-selected. Breakfast and dinner fully respect the local eating habits, with local special food and snacks. Shangke Premium is both Chinese fast food and local specialty food shops, that is, refine the three-meal market to meet the dietary needs of consumers at different times.

(2) Localization of catering

Shangke Premium completely breaks the magic spell of Chinese chain standardization, returns to the essence of Chinese culture - flavor diversification, and realizes localization in dishes. Subsequently, Shangkeyupin implemented "multiple meals in one store", breaking the second curse of Chinese fast food chains - unbalanced meals, breakfast and dinner to introduce local classic food, snacks, such as in Guangdong, breakfast launched shrimp dumplings, sausage noodles and other classic breakfast, in Qingdao, dinner launched barbecue, draft beer and other special food, fully respect the local food tradition. Create a real integration of local food chain brand.

(3) Healthy raw materials

Shangke Premium promotes green diet, whether it is the choice of raw materials or meal collocation have strict requirements, all ingredients must go through strict screening, high-quality raw materials safety commitment to let every customer rest assured to eat. Shangke Premium has spent more time and energy in the development of dishes, from the perspectives of nutrition, gastronomy, health and other aspects of comprehensive consideration, from the raw material allocation, special facilities, cooking time control and other processes strictly control, to ensure that consumers eat health and delicious dishes.

(4) The whole store output

Shangke Premium takes the lead in launching the "whole store output" model. From the store decoration to the official business, all by the headquarters is responsible for the full realization of the purpose of saving money for the owner, accelerate the opening speed. On the one hand, we cooperate with high-quality manufacturers to purchase, all the implementation of group purchase prices, and strive to make each branch of the equipment quality, low price, on the other hand, by professional certification decoration company branch decoration, a number of branches rich decoration experience is not only professional, but also can effectively shorten the preparation period of the branch, the whole process only 45-60 days to open the operation.

(5) Fashion decoration

Each restaurant of Shangke Superior adopts elegant and fashionable decoration style, and the domestic top design team is devoted to creating a fashionable Chinese fast food restaurant, providing a more comfortable dining environment for every customer. At the same time, the restaurant environment reflects more humanistic care, and provides a children's play area while ensuring the number of tables.

The Group received a capital injection from ACA Corporation Group of Singapore on March 1, 2012, and introduced TWC Investment Group of France as a strategic investor in March 2012, and launched an overseas listing plan.

Shangkeyou Group focuses on the management of chain service industry in third-tier cities. Through the development of its chain brands, Shangkeyou Group is committed to improving the quality of service industry in third-tier cities and providing professional chain management services for investors in third-tier cities.

As a comprehensive operator of the third-tier city chain service industry, the group has four brands, including Junyi Intercity Hotel (quasi three stars), Shangke You Express Hotel, Baoledi KTV, Shangke You Chinese Restaurant.

Shangke Premium Chinese Restaurant pursues more tasteful Chinese fast food, not only provides healthy food, but also pays more attention to the elegant environment. Still customer quality will be in most of the hotels, sales KTV supporting development, and at the same time development. It is expected to complete the layout of 200 stores in the next two years.

As a brand of chain service industry in third-tier cities, Shangkeyou Group has created a new standard of service industry in third-tier cities and formed a large chain management network in third-tier cities with the product management philosophy of fashion/refinement/grade after three years of unremitting efforts. Shangkeyou will rely on its brand advantages and adhere to its special market positioning to drive the service industry in China's third-tier cities to mature and improve, and make contributions to the development of China's service industry.

Chinese restaurant investment model is different from the traditional restaurant franchise, investors only need to invest

Construction of standard Shangke Premium Chinese restaurant, followed by the group's cooperative management. The investor is in charge of finance, we are in charge of training, operation, marketing, and we call it a "cooperative management store". The operating income of the branch is owned by the investors, and the headquarters only charges low cooperation fees and management costs, so as to maximize the interests of investors through the mode of direct management.

As we all know, the catering industry is highly profitable, but it is highly professional due to cumbersome management affairs. The big advantage of the "cooperative management store" model is to reduce the precious energy investment of investors, only investment, no cumbersome recruitment, training, management bother, easy to enjoy the investment income.