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    • Brand name: Ziyan Baiwei Chicken
    • Company name: Jilin Manufacturing
    • Release Date: 2015-06-12
    • Official homepage: No
    • Location: Siping City
    • Number of comments: 0
    • Views: 534
    Brand introduction

    Purple Yan Baiwei Chicken

    放大字体  缩小字体 2015-06-12 534
    • Property: Red
     
          Purple swallow has always led China Cooked food The development of the industry has always placed quality management in a crucial position to the product Quality guarantee As an appeal, persist strict The quality of Standard And integrate the current more advanced quality management experience, and establish a set of perfect quality management system in the whole logistics chain of Ziyan enterprise.

    Company profileta-log="h2-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    ta-type="gallery" data-index="1" style="color: rgb(0, 0, 0); text-decoration: none; background-color: rgb(238, 238, 238); border: 1px solid rgb(238, 238, 238); clear: both; display: inline-block; font-size: 12px; margin: 5px 5px 5px 22px; max-width: 200px; overflow: hidden; text-align: center; float: right;" >ta-img="mod_img" src="http://i0.qhimg.com/dr/200__/t01ff8a657aaf6448a6.jpg" style="border: 0px; vertical-align: middle; display: inline;" alt="" />Ziyan has been leading the development of China's cooked food industry, and will alwaysQuality controlPlaced in a vital position toProduct qualityGuarantee as a demand, adhere to strict quality standards, and integrate the current more advanced quality management experience, in Ziyan enterprise in the entire logistics chain to establish a set of perfect quality management system. Including: supplier quality assurance, warehousing and transportation management, production process control, key point control of hazards, implementation of operational standards, product inspection and release system, product traceability system, etc., to develop quality control plans for all links related to quality, the formation of a full range of advanced production technology and strict quality management guarantee system to ensure product quality and food safety.

    Ziyan, with its preferred raw materials, special formula and refined technology, combines the flavors of Sichuan, Guangdong and Hunan dishes to create a total of more than 30 fine dishes based on Baiwei chicken, husband and wife lung slices, and hibiscus duck. Under the advantages of centralized procurement and large-scale production, the products produced are really high-quality and cheap, so wherever they go, they soon become the local famous food. Enjoy the reputation of "no purple swallow".

    With its well-known status and good image in China's cooked food industry, Ziyan's products have successively obtained: The tenth China Food Expo Gold Medal, famous products in Jiangsu Province, famous brands in Hubei Province, Shanghai ten best-selling agricultural products and other titles, Ziyan enterprises are awarded the national food safety demonstration unit jointly issued by six ministries and commissions, Sichuan Province pollution-free livestock product production base, national spark plan project and other honors.

    The Way of purple Swallowta-log="h2-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    Continuous innovationta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    ta-type="gallery" data-index="2" style="color: rgb(0, 0, 0); text-decoration: none; background-color: rgb(238, 238, 238); border: 1px solid rgb(238, 238, 238); clear: both; display: inline-block; font-size: 12px; margin: 5px 5px 5px 22px; max-width: 200px; overflow: hidden; text-align: center; float: right;" >ta-img="mod_img" src="http://i3.qhimg.com/dr/200__/t011a9b87c93b991be6.jpg" style="border: 0px; vertical-align: middle; display: inline;" alt="" />As a leader in the marinated cooked food industry, ZiyanFood companyIn the development process of the enterprise, the operation and planning of different stages of the business philosophy, experienced the start, development, expansion of the era of the healthy road, Ziyan company after nearly 30 years of leadership, the development of business philosophy reflects the wisdom of the leader and the ability to grasp the market. From the founding of Ziyan Company to a national chain enterprise, Ziyan planning market's early energy and haveCore competenceIt should be "LetCustomer satisfaction", satisfied, always satisfied ", this is a law and high theory of purple swallow food. In the process of constant innovation. Ziyan has "gently" subverted many of the rules of the marinated and cooked food industry, and its process is full of perceptual foresight and rational practicality, the two become one, so that Ziyan's development road is passionate. Innovation, trust-seeking, steady and speed have always been the indomitable coordinates of Ziyan Company's assessment of the situation and fearless creation. Every point indicates the spirit of Ziyan people's sincere unity, courage to forge ahead, based on society, serving society and returning society.

    quot; Think of customers' thoughts, full of customers' meaning ", this is the appearance of Ziyan company's business philosophy;" Let the customer rest assured, let the customer satisfaction ", this is Ziyan simple spirit of innovation and the ultimate pursuit, all efforts have created a sincere: "Do more for you, let you eat healthier!"

    Humanized managementta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    Ziyan Company has established a set of advanced management system, and the corporate culture as the master of all management activities of the company, this corporate culture includes corporate purposes, beliefs, ethics, traditional style, code of conduct and the resulting business philosophy, management ideas, management methods and even rules and regulations. "Honest and trustworthy, hard work" is Ziyan's management philosophy and business philosophy, is the basic code of conduct for all Ziyan people, and is also the driving force for the company to stay young and move forward.

    Ziyan Food Company is the enterprise of every employee, management has its seriousness, but also has its rationality. Ziyan through the hard market training and continuous exploration and accumulation, experienced the gradual gradual rise of sanity, and finally formed its own special, rigorous and efficient humanized management style :" steady, pragmatic, efficient, integrity-based, rigorous work style requires people, with noble moral standards to guide people, Strict rules and regulations to standardize people, with a relaxed and harmonious atmosphere to gather people, people to do their best, things to do their best ", to every middle-level cadres and ordinary employees with enough space to display, truly "Ziyan is every employee's own enterprise"; It is the basic point of view that Ziyan Food company management enterprise is an important resource ---- to unite people with Ziyan emotion and control humanity with Ziyan system.

    Recently, the Ziyan Basic Law, which has been brewing for 8 years, is about to form a preliminary draft, which will guide the enterprise's business philosophy, cultural concept, development planning, brand management, and management in the form of "law".Financial managementAnd administrative management have been comprehensively and systematically standardized. This move is the first of its kind in the national food industry and will certainly lead to a new round of development of Ziyan. The implementation of the Basic Law will play an inestimable positive role in promoting the development of enterprises.ta-type="gallery" data-index="3" style="color: rgb(0, 0, 0); text-decoration: none; background-color: rgb(238, 238, 238); border: 1px solid rgb(238, 238, 238); clear: both; display: inline-block; font-size: 12px; margin: 5px 5px 5px 22px; max-width: 200px; overflow: hidden; text-align: center; float: right;" >noin 冇印ta-img="mod_img" src="http://i0.qhimg.com/dr/200__/t0161cbfe02f254cfe9.jpg" style="border: 0px; vertical-align: middle; display: inline;" />noin has no seal

    Cultural ideata-log="h2-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    Care for the brandta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    The economy of the 21st century is brand economy, and brand strategy has been mentioned to an unprecedented height by various enterprises. Whether it is for the company or the product. What sustains a brand is culture. In order to better protect and extend the value of our brand and its inherent culture, senior leadership has made a major strategic decision to suspend the development of franchise stores. Although there are many people of vision have been asking and concerned about the matter of joining, for the long-term construction of our brand, Ziyan has been politely refused, rather sacrifice our speed, sacrifice our profits, but also resolutely not sacrifice the interests of our customers. Because we have been taking care of our Ziyan brand with greater enthusiasm than when we created the brand.

    Corporate culture spiritta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    The essence of Ziyan's corporate culture is to control employees' hearts through cultural connotation, cultural penetration and cultural power, mobilize employees' potential huge work enthusiasm and creativity, and form Ziyan's strong cohesion, affinity, creativity and vitality. An enterprise without cultural spirit has no vitality and vitality, therefore, Ziyan will establish the corporate culture spirit as the internal driving force and common values of the company's development, Ziyan's culture has obvious double meanings, the extension of the company is the traditional food culture with characteristics, the internal management and management is the human heart's internal excellent traditional culture, which has the following characteristics:

    1 High goal: first-class scale management, the leader of the cooked food industry

    2. High realm: take Ziyan's career as its own responsibility, not take Ziyan's interests as its own

    3. Strong integration of corporate culture

    The core competitiveness of enterprises is strong

    Traditional moral development type

    Ziyan cultural spirit is the soul and essence of enterprise development, and is its invisible and powerful inner force. Ziyan has been committed to injecting this powerful and invisible force into the benign, efficient and sustainable development of the company. From the top to the employees, Ziyan people work hard, the desire to develop entrepreneurship has been so strong, so exciting, so rational, so persistent.

    valueta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    In the construction of internal culture of the enterprise, from the loyalty and dedication of every employee to the overall team building, all are steeped in the essence of Ziyan culture. Employees take "Ziyan career as their own responsibility, not to Ziyan interests as their own, to contribute to the society, to realize the value of life, to create Ziyan brilliant" for the common values of myself and the company, the loyalty and dedication from "completing the work" to the height of "enjoying the work", so that the "value is reflected" corporate culture concept is more vibrant, rich in connotation. In September 2003, Ziyan initially planned to set up "Ziyan Training Base" to train employees' personal cultivation and sense of solidarity and cooperation, inculcate the concept of corporate culture, condense the spirit of enterprise, and closely link personal professionalism with the development of enterprises; Now to take shape to build a training base, the new professional talent reserve model of the industry.

    Brand culture

    Comparative advantage, trustta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    In the increasingly fierce market competition, Ziyan brand is a powerful and durable tool to win a lasting competitive advantage. In the same market competition environment, why is "brand" more powerful than "product"? Because the "brand" is a special image, is a personality, is particularly suitable for a certain part of the people, is able to bring people rich and beautiful association, is a specific interest protection, is friendly and human. Products can be quickly emulated and surpassed by competitors, but the brand is unique, so the real lasting competitive advantage often comes from a strong brand.

    The brand of the enterprise needs one or even multiple project brands to support. Enterprises practice internal skills and improve the quality of products themselves, need to promote food from products to commodities, but also from commodities to boutique. When it comes to quality, we need to implement the concept of brand building in every link of the product. In order to sell well, it is necessary to do well, to do a good product, to do a boutique, enterprises should be more rational than consumers, more advanced awareness. Ziyan's senior leaders with their extraordinary vision led the company through a period of emotional brand road.

    Seize the opportunity for steady developmentta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    In the 1980s, when Ziyan was founded, it was only entrepreneurs who went from street to street on the basis of carts. Because of the entrepreneurs engraved integrity style, won the trust of customers and partners. With the reform and opening up and the improvement of people's living standards, Ziyan Company will have more rapid development.

    Purple swallow triggered a revolution in food thinking

    The product is sold, the customer eats it, we can forget it. Is that OK? Ziyan executives very much agree with the "Big House gate" Bai Chongjing insisted on the "word of mouth" view. Ziyan practice and advocate a traditional and innovative concept of reputation, leading consumers not only in the taste and health between the definition of eating, but also pay more attention to consumers to understand the meaning of eating, so "let you eat at ease, let you buy satisfaction" has become Ziyan company simple, but the pursuit of healthy life, the pursuit of healthy and happy lifestyle. Our word of mouth is also spread among customers in a simple and authentic form.

    Dating back to the company moved into Nanjing in 1996, Ziyan took the lead in the industry to carry out direct face-to-face "customer conversation", so that customers can help the company find problems, face the market, and get praise from all walks of life. It depends on strength, confidence, but also sincerity and courage. In the same year, the company took the lead in hiring more than 20 customers as production and sales supervision consultants, and held various visits, supervision, unannounced visits and friendship activities from time to time, so that customers can understand Ziyan food, so that Ziyan can understand customers better, and all business activities are closely carried out around our customers. What really reflects is the pure, simple and unadorned business philosophy of "thinking of customers, full of customers' meaning", "reassuring customers and satisfying customers"

    Advocate standards without fear of imitationta-log="h3-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    From the early days of the company's development, the company has been in accordance with the national mandatory standards and the standards of various provinces and cities across the country to strictly require and regulate their own development, the company has been a steady development strategy to guide the future development, the first to pass the ISO9001:2000 quality standards, In 2004, it won the National Food Safety High Award ---- National Food Safety Demonstration Unit jointly awarded by the Ministry of Agriculture of the People's Republic of China, the Ministry of Commerce of the People's Republic of China, the Ministry of Health of the People's Republic of China, the State Administration for Industry and Commerce, the State Administration of Quality Supervision and Quarantine, the State Food and Drug Administration and other ministries and commissions. The award was presented at the Great Hall of the People. Ziyan products to participate in the 10th China Food Expo, after layers of competition, won the product gold medal, just as Ziyan company in the Basic law to regulate the "product taste and health is our self-esteem" concept.

    The standard of the customer is our standard, and another connotation of our advocacy is to advocate the standard of the customer. Simple and true implementation of the concept of customer as the center of all our business activities. Although we have been imitated, Ziyan people have never been afraid of being imitated, nor afraid of being chased, because chasing will make us run faster.

    Go out - the world is as big as the heart

    Only national. Is the world's. Chinese delicious food is undoubtedly the solidification of the connotation of Chinese traditional culture and regional civilization, and is one of the emotional sustenance of regional people. It should have distinct regional characteristics and characteristics. As a food enterprise with both traditional Chinese food culture and a sense of excellence and innovation, Ziyan also began to think about the inheritance of regional traditional culture and the return and integration of local tastes. On the basis of fully maintaining the Sichuan characteristic flavor, according to the different regions and customers' personal taste preferences, the taste of the product is adjusted by self-service, which is welcomed by customers, which truly reflects the concept that all our business activities are centered on the interests of customers.

    Cultural outlineta-log="h2-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    -- Who is Purple Swallow

    Ziyan is a professional manufacturer and service enterprise integrating the industrial resources of the whole country to provide health and health specialty food.

    Ziyan is the gold medal winner of China Food Expo and the national food safety demonstration unit.

    Ziyan is a leader in the food industry with Chinese characteristics

    -- Long-term strategic goals

    To provide customers with first-class products and five-star service.

    做大做强紫燕集团,让紫燕成为一流品牌。

    To create a first-class scale and first-class management enterprise in the food industry.

    Generations of Ziyan, strong country agriculture.

    -- Theme concept: The food industry is an ethical industry

    -- Business philosophy: Generation Ziyan integrity, realistic science, rigorous striving for the leader

    -- Management philosophy: scientific, marketized, humanized

    -- Talent concept: professionalism, specialization, growth

    -- Quality concept: product personalization, standard standardization

    -- Enterprise spirit: honest and trustworthy hard work

    -- Our values

    Dedication, communication, service, team, learning, quality, persistence

    Customer first, service first, the purpose of all work is to meet the needs and potential needs of customers

    Respect for the fruits of everyone's labor, personality is completely equal

    We agree that the food industry is an ethical industry, and we insist that food engineering is a conscientious project

    -- Our advantage: Good raw materials + good technology = good products

    - Two magic weapons for the growth of Ziyan: using emotions to unite people and using systems to control human nature

    -- Our mission: One hundred years of Ziyan, strong country and agriculture; Improve people's quality of life and provide healthy and delicious food

    -- Service idea:

    The idea of Ziyan industrial chain serving social development

    The idea of chain store sales staff serving customers

    Shipping and distribution The idea of serving the sales force

    The idea that the last step serves the next step

    The idea of leading cadres serving all workers

    New launchta-log="h2-title" style="text-decoration: none; background-image: url(http://p0.qhimg.com/t012b40d58f262241ac.png); display: inline; float: right; font-size: 0px; height: 20px; text-shadow: none; width: 20px; background-position: 0px 0px; background-repeat: no-repeat no-repeat;" > Fold

    Baiwei Chicken Oil Hot Duck Small marinated Spiced Duck Feet Cumin collarbone sauce Spicy duck wings Spicy duck neck spiced beef tendon

     
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