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Brand story It is a bright pearl on the crown of the German automobile kingdom, it is the legendary car ancestor. For more than 100 years since its birth, every appearance has been accompanied by people's envious eyes. Its pedigree is pure, sophisticated technology, and everyone dreams of it but does not dare to touch it easily. This is Mercedes-Benz.

It is impossible to mention the history of Mercedes-Benz Cars without mentioning these four men: Gottlieb Daimler, Karl benz, Wihelm Maybach and Emil Jellinek.

In 1883, Karl Benz, Max Roth and Friedrich and Wilhelm Esselinger founded Benz & Co. Rheinische Gasmotoren-Fabrik (Benz & Cie). On January 29, 1886, Carl Benz applied for a patent for his three-wheeled "vehicle fitted with a gasoline engine", and the world's first automobile was officially born. After several years of further research and development, in 1894 Mercedes-Benz introduced the world's first mass-produced car, the Velo. By 1900, Benz & Cie had become one of the world's largest automobile manufacturers. In 1909, they built the fastest racing car in the world.

In 1884, Gottlieb Daimler began research on the four-stroke engine, and soon invented a lighter and smaller engine that could be mounted on vehicles, which was installed on bicycles and became the early motorcycle. In 1886, Daimler and Maybach installed an improved engine on one of the world's first four-wheeled cars. In 1890, Daimler founded his own automobile company, DMG (Daimler-Motoren-Gesellschaft). He developed a Daimler car with Maybach, and the cars they produced began to attract attention. Businessman Jelinek visited DMG in 1897 and quickly became a sales agent for DMG from a customer. In the 1900 Nys-Latoube mountain race, Jelinek, who was obsessed with motor sports, suggested that DMG build a car with more power and easier control.

Unfortunately, although Gottlieb Daimler and Carl Benz lived in two cities only 80 kilometers apart, they never met. Their respective companies are run by their respective heirs after their deaths. After a World War II inflation, car sales were in trouble, and only companies with deep pockets and excellent products were able to survive. In this context, DMG and Benz & Cie moved from fierce competition to a strong alliance, thus achieving a combination of design, production, purchasing and sales. In 1924-1926, DMG and Benz & Cie continued to use their own trademarks, but marketed their products together. On June 29, 1926, the two historic car manufacturers finally merged into Daimler-Benz AG and began producing cars under the Mercedes-Benz brand.

People's love for Mercedes-Benz is not only because its shape design represents the trend of different times, but more importantly, its contribution to automotive technology and car safety over the past hundred years. From 1900 to the present, Mercedes-Benz has created one of countless worlds. The list includes a supercharged car, a production diesel sedan, a production car with a four-stroke fuel injection engine, a 5-cylinder engine, and a turbocharged diesel sedan.

On January 29, 1886, when Carl Benz filed a patent for a "vehicle using a gasoline engine," he did not realize that his invention would change the world. Patent number DRP 37435 marks the birth of the automobile patent certificate in the history of automobiles, which is a car in the world.

In the Mercedes-Benz series of models, there is a dazzling model, Mercedes-Benz innovation technology are perfect application on it, this is Mercedes-Benz flagship sedan - S-Class. Its superior luxury comfort, its excellent safety features, its pioneering high and new technology, all make people shine.

From 1972 to 1980, the chassis number W116 Mercedes-Benz sedan was officially dubbed the S-Class, which not only officially opened the legendary history of the S-Class car, but also marked the birth of an immortal classic symbol. From that moment on, the Mercedes-Benz S-Class was regarded as the world's model of luxury and exquisite cars, but the legend began much earlier.

In 1951, Daimler-Benz (the predecessor of Mercedes-Benz) unveiled two models, including the 220 and 300, at a Frankfurt Motor Show, which represented the beginning of the glorious era of the S-Class. At that time, the 220 was developed on the basis of the 170S, and was equipped with a new 2.2L displacement 6-cylinder engine with a maximum output of 59kW. In March 1954, Mercedes-Benz introduced a new 220 series model, including the 220a with a 6-cylinder engine from the W187 chassis series. In March 1956, two years after the introduction of the 220a, a second "pontoon" body design for the 219 and 220S was introduced. In August 1959, Mercedes-Benz made three very radical improvements to its original 6-cylinder engine and applied them to new products, the 220b, 220Sb, 220SEb and 300SE. In August 1965, Mercedes-Benz introduced a range of models designed by Paul Bracq, including the 250S, 250SE and 300SE models. In March 1966, the 300SEL became a new addition to the model range. The 250SE and 300SE were discontinued in early 1968. In January 1968, successors 280S and 280SE were introduced, with the 280S and 280SE distinguished from their predecessors only in engine and equipment details. In March 1968, the 300SEL 6.3 was introduced. The 300SEL 6.3 is equipped with the V8 engine and automatic transmission of the 600 model, thus achieving the powerful power of a good sports car.

In May 1975, a new class model, the 450SEL 6.9, was introduced. Since the fall of 1978, the S-Class has been the first in the world to be equipped with a groundbreaking innovation, ABS (Anti-lock braking system), which ensures a good steering response even during emergency braking.

At the Geneva Motor Show in March 1991, Mercedes-Benz introduced the S-Class, chassis number W140, which further improved riding comfort. The newly developed twin-arm front axle is mounted on the subframe, providing the front suspension with a system to insulate the body from visible vibrations. In addition, the window soundproofing features applied to the sedan series also significantly improve riding comfort. The 6.0L V12 engine features a completely new design, which is not only a 12-cylinder engine mass-produced by Mercedes-Benz for sedans, but also a powerful Mercedes-Benz sedan engine with a power rating of 300kW. At the Geneva Motor Show in March 1994, the S-Class received further styling improvements. From December 1996, the S280 and S320 models (with automatic transmission) began to use ESP (Electronic Stability System). At the same time, BAS (Brake Assist System) technology has also been put into use.

As one of the world's successful luxury car brands, Mercedes-Benz has never given up its dream and pursuit to shine the three-pointed star emblem around the world since its birth.

In 1986, Mercedes-Benz (China) Co., Ltd. was established in Hong Kong.

Mercedes-benz currently sells products in China including: sedans - S-Class, E-class, C-class; Sports car category - SLK coupe, CLK Coupe, CLS Coupe, CL large luxury coupe, SL luxury coupe; SUV series - R-class large luxury sports wagon, ML multi-purpose SUV, GLK medium luxury SUV, GL luxury SUV, G-class SUV; Class B luxury sports wagon; With nearly 40 models of Mercedes-AMG, smart and Maybach brands, we have built a rich product line in the Chinese market, providing consumers with more personalized choices.

In China, Mercedes-Benz has been leading technology, exquisite technology, superior quality, intimate service and strong sense of social responsibility for consumers to show the infinite charm of the Mercedes-Benz brand, and to maintain continuous and stable business growth. Despite the global financial crisis, Mercedes-Benz's confidence and investment in the Chinese market has never decreased.

Evolution of the emblem Gottlieb Daimler patented the three-pointed star logo in 1909, but the Mercedes belonged to a circular emblem. The logo of Gottlieb Daimler comes from a letter from Daimler to his wife, who believes that the star he painted on the family house will bring him good luck, and the three-pointed star also symbolizes the development of the Mercedes-Benz car company in three directions: land, sea and air. In 1909, Mr. Gottlieb Daimler, in order to commemorate the mass production of his VELO model, changed the gear pattern inside the three-pointed star to a laurel twig as a sign of victory, and the "Mercedes" inside the logo was taken from the name of his beautiful daughter Emil Jellinek, a car dealer in Austria. "Mercedes" means "lucky" in Spanish, but the beauty died of an unhappy marriage at the age of 40, and the practice of naming her has spread like wildfire.

In June 1909, the Daimler Motor Company applied for registration of the "three-pointed Star" as a symbol for cars, symbolizing mechanization on land, on water and in the air. In 1916, a circle was added around it, and four small stars were set above the circle, with the word Mercedes below.

The Benz logo was originally a Benz with wheat around it. In 1926, Daimler and Mercedes-Benz merged, and the star-shaped logo and Mercedes-Benz wheat were finally combined into one, with the word Mercedes-Benz, and then changed the wheat into a ring and removed the word Mercedes-Benz. With the merger of the two historic automobile manufacturers, the factory applied for a patent for the trademark again, and the star logo in the ring evolved into the pattern that is still used today and has become one of the world's famous trademarks.

In 1885 and 1886, Karl Benz (full name Karl Friedrich Benz, Chinese name: Karl Friedrich Benz, abbreviated as Karl Benz. Because the brand name has the word "Benz", and the official website of Mercedes-Benz China uses the translation of "Carl Benz", it is now translated as "Carl Benz") and Gottlieb Daimler have produced a car of their own. In 1883, Carl Benz first set up the Mercedes-Benz Motor company in Mannheim, followed by Gottlieb in 1890 with the founding of Daimler in Stuttgart.

In 1894 and 1896, the two companies respectively launched a gasoline engine bus and a gasoline engine truck in the world, after the initial competition and development and the economic recession after the First World War, the impact of foreign products in the same industry, in order to survive the two companies joined hands to fight the enemy. In 1926, the merger officially established Daimler-Benz Automobile Company (referred to as Mercedes-Benz), and from then on was born the cradle of German automobile growth and development.

Although the Mercedes-Benz company during the Second World War was also filled with smoke, it quickly resumed car production after being hit hard. In 1945, the production of trucks began, and in 1946, the production of cars began again, and gradually restored the status of the world's high-end car manufacturers, many changes and development reflect the king of the powerful Mercedes-Benz company is becoming stronger and more prosperous. In 1998, the company's leader, Juergen Schrempp, decided to merge with Chrysler to form Daimlerchrysler, forming the pinnacle of the automotive industry. The world is convinced that Mercedes-Benz will continue to create brilliance in the future history of automobile development.

Mercedes-benz, a powerful automobile kingdom, is headquartered in Stuttgart, Germany, with 197,000 employees. In 1993, it achieved sales of 59.102 billion yuan and produced about 1 million cars annually. It has 14 direct factories, 35 main subsidiaries and more than 100 sales and service stations in China. In foreign countries, it has more than 50 production and assembly plants and more than 6,300 agencies and maintenance centers, and products are sold in more than 190 countries and regions. What is the secret of such huge success? First, Mercedes-Benz produces cars, named for their quality, its quality can be seen and felt, a mid-range Mercedes-Benz car is more expensive, but at least 200,000 kilometers can be driven, and then 200,000 kilometers after changing an engine, so that it is not expensive every year, the company's advertising proudly claims: "If someone finds their Mercedes has broken down and is forced to 'break down', we will give you $10,000." The safety design of Mercedes is one of the reasons for its reputation. In addition, good service, scientific research and careful manufacturing have more firmly established the leading position of Mercedes-Benz in the same industry and forever guaranteed the quality of the famous brand.

Mercedes-benz cars, not only the quality is unparalleled, and the car series is complete, the main production of C-class cars (mid-range sedan, sports car), E-class cars (high-end sedan, sports car) and S-class cars (luxury sedan, sports car), as well as G cars (off-road vehicles). The company's early production cars are divided into Mannheim version and Stuttgart version, from 1926 to the present, both high and low grade cars are unified under the same name "Mercedes-Benz". The reason for this name, there is a good story. In 1899, the Austrian Consul General in Germany, Emil Jelinek, ordered three Daimler Phoenix cars, named them after his daughter, Mercedes, and took part in the Nice Rally, winning the championship. Emil, believing that his daughter's name brought good luck, suggested that Daimler adopt it. Daimler also hopes to use this Austrian aristocrat to help it open the Austrian market, it adopted this name, did not expect, its sales increased. The later Daimler-Benz company also branded all its products as Mercedes-Benz.

It is no exaggeration to say that every Mercedes-Benz car is a wonderful story, and the new E-Class reflects the essence of Mercedes-Benz culture. Its dual oval headlights, with their eclectic aesthetics and high performance, make the road conditions clear at night. The smooth and perfect lines reduce the wind resistance coefficient to 0.27, save fuel in addition to dexterity, and can exceed the strict safety standards of the widened impact buffer zone in the face and rear impact force. Large front seat dual airbags and door side airbags give passengers great protection; The anti-lock braking system (ABS) and Electronic Ground Performance Assistance system (ETS) enhance the vehicle's handling performance, and advanced valve technology doubles the fuel combustion and greatly improves the power efficiency.

The newest member of the Mercedes-Benz family is the world's first production car with an automatic air control system. Its special "electronic nose" system uses a specialized air quality sensor that immediately sends a signal to the system computer to automatically close the circulation damper in the ventilation system when pollution outside the car exceeds the standard. Start the efficient active biomass carbon filter to purify the air and keep the air in the carriage fresh and pleasant. The car also uses a rain-sensing type of water extraction, which can automatically adjust the air to maintain the speed of water extraction due to the amount of rain. In addition, the air conditioning automatic constant temperature system set on the left and right sides is more satisfactory. If the temperature rises due to sun exposure in the car, the sunlight sensor will automatically start the fan to strengthen the cooling effect, so that the driver can concentrate on driving.

As the global premium sports car market continues to heat up, Mercedes-Benz launched the SLK series in a timely manner. Where S stands for Sports, L for Lightweight, and K for German Kurz for Short. Its silver-gray body, the headlights and the water tank grid together into the left and right turn signals, the short and wide wheel base constitutes the mood of the SLK; Its shape gives a very simple and compact visual effect, and the body line is also very deliberately the pursuit of the smooth and dynamic sports car.

The SLK sports car is equipped with a 4 cylinder 2.3 liter large supercharged engine, with a high output horsepower of 193, a fuel consumption of 8.2 liters per 100 kilometers, a 0-100 km/h acceleration time of only 6 seconds, a top speed of 237 km/h, and the engine is equipped with a variable valve delay device and an electronic control magnet working together. Oil pressure is provided to a cavity in the camshaft drive chain, which gently rotates the camshaft and changes the valve opening and closing time according to CAM and piston movement. To suit the tastes of different owners, the SLK is also equipped with a 5-speed electronically controlled automatic transmission, which measures the driver's agility in using the accelerator and determines speed changes and countermeasures based on changes in speed, engine load capacity, cruise control conditions and engine temperature. SLK also has a folding hard model, which is no doubt a logical idea in the global safety climate, hard collection in the trunk, as long as the press of a button, the electronic water pressure system will put the hard cover. In short, the new SLK sports car, with a new concept design, outstanding appearance, rich connotation, anyone standing in front of it will fall in love.

Dignity comes from strength. Today, the World Championship Rally, European Championship Rally, China Rally... Even more, the flames of war, let alone the new measures of Mercedes-Benz, the past history is enough to prove its strength.

In the 1930s, the Mercedes racing car, known as the "silver arrow", made numerous brilliant achievements. In 1934, a real class racing Silver Arrow W25 came out, under the driving of Rudi Calario created a speed of 311.98 km/h, and became the champion of the European Championship. After winning the title in 1937 and 1938, the improved W125 was even more impressive: The Battle of Aweys, won by Hyman LAN with an average speed of 261.7 km/h. The W154 was introduced in 1937 and won six times in 1938 and seven times in 1939, giving Hyman Land the prestigious title of European Champion in 1939. In the same year, he won the Libyan championship in Tripoli in the Silver W165.