Kia Motors

 

 

Kia Motors is South Korea's oldest automobile manufacturer and is now part of the Hyundai Group. It has a complete production line for passenger cars and commercial vehicles, 3.3 million square meters of workshop in SAN Wan factory and 790,000 square meters of Soha Ni factory, with an annual production capacity of one million vehicles. It is sold through a sales network in more than 180 countries. Company profile

Kia Motors is South Korea's oldest automobile manufacturer and is now part of the Hyundai Group. It has a complete production line for passenger cars and commercial vehicles, 3.3 million square meters of workshop in SAN Wan factory and 790,000 square meters of Soha Ni factory, with an annual production capacity of one million vehicles. It is sold through a sales network in more than 180 countries.

Company profile

It is understood that at present, the inventory of Hyundai and Kia imported cars in Chinese ports is about 5,500 units, and does not include dealer inventory in the store and vehicles that have not arrived in the last three months of this year. Hyundai and Kia are aiming to sell 55,000 imported cars in 2008. But by the end of September, only about 30,000 had been sold.

Brand introduction

The name Kia, derived from Chinese, "Qi" stands for up, "Ya" stands for in Asia. Therefore, Kia means "from the East" or "from Asia." Derived from the Chinese name, the meaning of representing the rise of Asia, is reflecting the mind of Kia - rising Asia and going to the world.

Brand history

Lubricating oil

1944 The company was established, formerly known as "Seoul Precision Industry"

In 1951, the company was officially named "Kia Industries" and produced a bicycle in Korea

In 1957, South Korea produced a C-100 scooter. And set up a branch office in Siheung, Korea

In 1961, a South Korean C-180 motorcycle was produced

A Korean K-360 truck was produced in 1962

In 1973, Sohari (Sohari) plants with complete automobile production facilities were established in Korea, opening the domestic internal combustion engine production field

A Korean gasoline engine was born at Kia

The Brisa B-1000, a South Korean passenger car, was born

1984 Kia Research and Development Center (R&D) was established

1990 The company changed its name to Kia Motors Co., LTD.

1991 Sephia and Sportage compact SUVs (sport utility vehicles) are unveiled at the Tokyo Motor Show

In 1992, Kia Motors America, an American subsidiary, was established and Sephia was listed in overseas markets

With the introduction of the Sephia passenger car to the European market in 1993, the Sportage compact SUV was introduced simultaneously

In 1994, Kia buses, commercial vehicles and electric vehicles passed the ISO9001 quality certification system. Its small cars and trucks enter markets in Latin America, the Middle East, Africa, France, Germany, and Italy

The 1997 Sportage compact SUV was named "The Best Overall Value of the Year" and "Best 4WD Buy" by various American automobile magazines.

In 1999, the Hyundai-Kia Motor Group was established to produce the Carnival(Sedona) MPV, with five regional headquarters scattered around the world.

2000 Sportage Compact SUV finishes the Paris-Dakar Auto Rally, winning the Baja Cup 2000 Auto Rally

Production of the Magentis(Optima) midsize sedan began

Carnival(Sedona) went public in 2001

2002 Sorento mid-size SUV officially launched

Dongfeng Yueda Kia was established and put into production

Kia Motors has produced 10 million cars and won the Korea Service Quality Excellence Award.

In 2003, Opirus, a large high-end sedan, was launched.

Obtained ISO14001 environmental certification and won the export award of 5 billion US dollars

Slovakia plant opened in 2004

Develop enterprise new CI

Construction of China's second factory investment signing ceremony

In 2005, the new Rio was launched

Hyundai-kia Motor Group opens environmental technology Research and development center in Korea

Opening of a new research and development center at Hyundai-Kia American Technologies

Kia has exported 5 million cars

The new luxury MPV-VQ(Sedona) was unveiled at the Geneva Motor Show in 2006

Announced plans to build one of Kia's U.S. manufacturing plants in West Point, Georgia

The new Carens(Rondo) is available.

For the year, Kia produced 1,270,577 vehicles

2007 KIA Slovakia factory opened

Picanto sent

The three-door hatchback Pro-cee'd was unveiled at the Frankfurt Motor Show

Kia produced 1,352,894 vehicles (including production in South Korea, China and Slovakia)

The global sales and production of Hyundai and Kia were 3,961,629 units and 3,987,267 units, respectively, ranking fifth among global automakers

Subordinate brand

Quoris/K9 (rear-drive model, coming soon)

K4 (Coming soon)

K3

K2

Picanto/Morning

Rio/Pride/ Rio

Venga

Soul/ Soul

Super mile

Forte/Cerato/ Furedi

Cee'd

Oprius/K5

Cadenza/K7/ Kizun

Sorento/ Sorento

Sportage/ Sportage

SportageR/ Smart Run

Borrego/Mohave/ Borrego

Carens/Rondo/ Jiale

Carnvial/Sedona/VQ

Opheles (discontinued)

Ka Wah (discontinued)

Chollima (discontinued)

Long ship (discontinued)

additive

In 2010, the Chinese auto market grew steadily, and Dongfeng Yueda Kia made unprecedented progress. The company not only successfully completed the annual sales target of 330,000 vehicles, but also through the market competitiveness of the "urban smart pioneer" smart run listing and the continuous promotion of the brand management concept, in the quality survey and customer satisfaction selection of frequent achievements, so that the brand awareness, reputation greatly improved, and successfully realized the "brand year" enterprise brand leap development purpose.

The Chinese auto market in 2011 was full of challenges. In the face of the cancellation of purchase tax incentives, relatively tight financial policies and the highly competitive market environment, Dongfeng Yueda Kia will be fearless of challenges and make great efforts to complete the annual sales target of 430,000 vehicles. In order to successfully achieve this milestone record, the company will continue to invest in new products, conduct quality management, build brand concepts, and meet challenges with a new attitude and concept. In particular, the following aspects will become the next focus of the enterprise:

One, to further strengthen quality management.

Excellent product quality is the guarantee of Dongfeng Yueda Kia's steady growth. Last year, the company achieved excellent results in various surveys such as IQS and customer satisfaction. We will position the "quality year" of the enterprise this year and hope to make continuous efforts in this regard. In addition to the traditional quality field, the company pursues excellent quality in all fields such as sales network, brand building, raw material procurement, supporting manufacturers management, and goes all out to achieve the goal of Three-Ten Up(sales, IQS, CIS Top 10).

Second, ensure the successful launch of new cars.

In 2010, Dongfeng Yueda Kia greatly improved its brand image with new models such as the SOUL Show and the Smart Run, and also won the love of consumers. To this end, this year, the company will launch two high-quality new cars K5 and QB, so that the overall quality of the enterprise product system to a higher level. Such as the successful listing of these two models, will help the enterprise from the "production of cost-effective model enterprises" image to provide high-end brand value products of the vehicle manufacturing enterprise image perfect transformation.

Third, further strengthen the sales network construction and marketing capabilities.

In order to achieve this year's sales target of 430,000 vehicles, the company needs to continue to strengthen its network competitiveness. In addition to the development of dealer networks in strategic areas, accelerate the development of dealer networks in second and third tier cities, constantly expand the coverage of the sales network, and through the establishment of differentiated sales networks such as K5 franchise stores, to deliver high-end brand image to consumers. We will also improve the sales ability through the training of sales personnel, so that consumers not only simply buy cars, but also enjoy intimate and satisfactory service.

At the same time, in order to improve the brand image, the company will continue to carry out various marketing activities. The domestic market is a stage for the world's well-known automobile manufacturers to compete. We will break through traditional media marketing, use three-dimensional marketing including online and offline, adopt innovative marketing methods, and actively promote enterprise products.

Fourth, we are committed to public welfare undertakings.

Dongfeng Yueda Kia's sales increased from 20,000 units in 2002 to 330,000 units last year, a rapid growth rate of 42 percent per year. Such growth is inseparable from the care and support of all sectors of society. As a mature enterprise, we will participate more in social welfare activities, fulfill the social responsibility of the enterprise, in order to better repay the love of consumers.

Fifth, create a harmonious atmosphere in the company.

Dongfeng Yueda Kia every employee should always remind themselves: in the past in the work has been lazy and violate the principle of the situation. All employees should handle business from the principle to the top, not only to improve production capacity, but also to improve business efficiency. To this end, the company's personnel system, training system, reward and punishment system, welfare system and other related management regulations should be further improved. At the same time, the company is also a big family, mutual understanding and mutual care between each other to create a harmonious atmosphere. All employees should make every effort to build a positive atmosphere for the future.

Company history

Founded in December 1944, Kia Motors was formerly known as Kyungsung Precision Industry, located in Yeongdeungpo-gu, Seoul, and relocated to Busan during the Korean War. It started as a small factory that made bicycle parts by hand. In March 1952, a South Korean bicycle was manufactured, named Sancheonri, and the company was renamed Kia Industries. In October 1961, Kia produced the C-100 motorcycle, and the Korean motorcycle industry was born. In 1962, a small three-wheeled van, the K360, was also introduced. Since then, Kia has embarked on the road of automobile manufacturing. Production of the three-wheeled car continued until 1973, with total sales reaching 25,000 units. Motorcycle production continued until 1981.

In 1971, Kia Service was founded to provide security for the three-wheeled trucks that had been sold in large numbers, and was interested in developing four-wheeled vehicles, which, after all, was the inevitable path for the company to grow and expand. In the same year, Kia introduced the four-wheel van Titan. Due to the rapid development of the Korean economy at that time, this light multi-purpose truck is very popular with some small companies and self-employed people who have just started their own business, and sales have risen rapidly,Titan four-wheeler is everywhere in South Korea, and Titan has become a generic name on behalf of all trucks. In 1973, Kia produced a gasoline engine in Korea, and in October 1974, it produced Brisa, a passenger car with a gasoline engine in Korea. Since then, Kia began to integrate with the development direction of the world's automakers and intervene in the fierce competition in the car market, Brisa cars have also become the export car of Korea. Export to the Middle East. In 1976, Kia merged with Asia Motors, and in 1978 produced a Korean diesel engine.

However, due to various reasons, there were still obvious defects in the cars produced by Kia at that time, and there were problems in the development and design of new models, the company decided to learn from the successful experience of foreign models. So in 1979, Kia Motors copied the French Peugeot 604 sedan and assembled the Italian Fiat 132 sedan. For the long-term development of the company, the Kia R&D Center was officially established in 1984 to shoulder the task of technical research and new product development and design of Kia Motors, laying a solid foundation for the future of Kia's rich and perfect model system and advanced technology content, and also strengthening the determination of Kia to "go its own way".

In 1981, Kia was designated by the Korean government as a minivan manufacturer, thus forming a production system for cars, trucks and station wagons. In July 1986, Kia Motors signed a property rights cooperation agreement with Ford Motors of the United States, giving 10% of Kia Motors to Ford. In addition, 8% of Kia Motors has been owned by Mazda and 2% by C.ITOH, so that international multinational companies have 20% of Kia's shares. The partnership is a necessary component of Kia Motors' Maple Project, the code name for the company's ambitious plan to develop its overseas operations. As a result of this project, the Pride, a minicar developed in collaboration with Ford and Mazda Motor Company over a period of four and a half years, was introduced in January 1987. In 1988, two van models, Rhino and Trade, were delivered, marking the company's strong development of cars while still attaching great importance to truck production. In July 1989, Kia established a research institute in Tokyo, and four months later, the Kia Economic Research Center was established.

Entering the 1990s, Kia underwent a major change. In March 1990, the company officially changed its name to KAI Motors Corporation, followed by the completion of the Asan Bay plant. After that, models such as Potentia, Sephina and Sportage appeared one after another, and Kia entered a golden period of development. In 1992, Kia established its U.S. subsidiary Kia Moors America and launched its European operations with the introduction of the Sephia passenger car in 1993. Kia's products are exported to other parts of the world at low prices. In 1996, Kia sold 458,000 units and exported 252,000 units, accounting for 55 percent of exports.

In 1994, Kia celebrated its 50th birthday, but the company's management was troubled and its future was uncertain. Kia's sales in two major markets, the domestic market and North America, have been declining, and the Kia R&D center has been closed due to financial problems. In 1996, Kia made the decision to buy the Elan, a small open-top sports car from the British company Lotus, and modified the car itself to suit its relative customer base. Unfortunately, this beautiful car was stillborn and ran aground before a few were produced. Due to the focus on developing overseas markets, the company has set up 26 auto import companies and 28 subsidiaries in Europe alone, dealing with metallurgy, construction and other fields, and the rapid expansion of the company has made the debt of the company high, and once the external economic turmoil immediately triggered the business situation of the company.

In 1997, the Asian financial crisis in Korea caused Kia Motors to lose the solvency of its investment, and Kia Motors went into liquidation and was on the verge of bankruptcy when the Korean government ordered Hyundai to buy Kia Motors. In 1998, Kia signed an agreement to transfer its shares to Hyundai, one of Korea s largest automakers, and in 2000, it formed the Hyundai-Kia Motor Group together with Hyundai Motor. The Group includes Hyundai Motor, Kia Motors and Hyundai parts suppliers as well as 19 core companies related to the Group's industries. In the market, Kia and Hyundai operate as two separate companies.

After the injection of new funds and management methods, Kia changed its original mature image and developed into a more youthful and dynamic direction. The launch of Rio model in 1999, the participation of Sportage in Paris-Dakar Rally in 2001 and the establishment of Kia Tiger baseball team marked a new outlook for Kia Motor Company. Models such as the Optima, Carnival and Soranto have given Kia new life. In 2002 Kia produced one of its ten million cars. In 2004, Kia opened a factory in Slovakia, and in 2006 announced the construction of a production line in the United States. In 2007, Hyundai and Kia Motor Group became the world's fifth largest car manufacturer.

Second factory

On December 8, 2007, the second factory of Dongfeng Yueda Kia was officially put into operation in Yancheng, Jiangsu Province. The second factory is located in Yancheng Economic and Technological Development Zone, Jiangsu Province, with a total construction area of 300,000 square meters, a designed total production capacity of 300,000 vehicles, and a planned total investment of about 6.8 billion yuan. The entire plant is equipped with stamping, welding, painting, final assembly and engine shop and other complete vehicle production facilities. It is expected that by 2010, the total production capacity of Dongfeng Yueda Kia will reach 430,000 units (130,000 units in one plant and 300,000 units in the second plant), becoming a modern and comprehensive passenger car manufacturer with seven models and accounting for 4% of China's passenger car market.

Dongfeng Yueda Kia's second plant was officially laid in Yancheng on October 28, 2005, which became a milestone in the history of the development of the enterprise, and thus began the orderly construction of the second plant. On March 1, 2007, the engine workshop of the second factory took the lead in mass production; On April 15, the second factory entered the production stage one time; On December 8, the second plant was officially put into operation. Along the way, we have witnessed its exciting growth step by step, and also look forward to its infinite prospects for development.

As a current modern automobile factory in China, the production line of Dongfeng Yueda Kia Second Factory adopts the advanced flexible production method in the world today, and can mix and produce a variety of models on a production line. At the same time, the automation rate of each workshop in the second factory is very high, and the computer system will be widely used, in addition to individual jobs that must be manually completed, other basic automated operations are used. In addition, the production line equipment of the second factory is all purchased through international bidding, which considers the cost control factors while more effectively ensuring the advanced production technology. The rational layout of the facilities between the workshops and within each workshop also makes the second factory a harmonious and more humane factory.

The stamping workshop is mainly set up with two 5400 tons of multi-functional presses and one 2400 tons of presses, using a rotating flow mode to organize production. At present, the stamping workshop has a 5400 ton automatic production line, mainly composed of a 2400 ton press and three 1000 ton presses. The equipment foundation of another production line has been completed and will be installed soon. The automation rate of the stamping workshop can be nearly 100%, from the plate cleaning to the workpiece transfer, all completed by the manipulator, which not only ensures the quality of the parts, but also ensures the high efficiency of production, there are 15 workpieces produced every minute. In order to minimize the impact of air temperature on the panels and provide a better working environment for employees, a constant temperature is maintained in the workshop, while anti-noise partitions are installed.

The welding shop has reached 90% automation and currently has 169 robots, which will gradually grow to 231. The use of a large number of robots will further ensure the welding quality and improve the quality stability. The welding workshop adopts the combined fixture and flexible production line, which can cope with the composite production of 6 models at the same time. Each sub-assembly uses an automated production line and is sent to the next production station through a mechanized conveyor system. The entire production line adopts the advanced technology and quality control mode imported from Kia, and the production level is synchronized with that of the Korean headquarters. In addition, in order to ensure product quality, four robot inspection systems are used in the welding workshop to strictly identify the welding quality of each body and strictly control the quality. Judging from the qualified rate of current trial production, the quality has exceeded the expected target.

The painting workshop uses a variety of vehicles that can be produced in line. At the same time, in order to ensure product quality, a large number of robots are applied, and the automation rate is close to 100%, especially the robot is used in the gluing process at the bottom of the body. This technology has reached the leading level in China. In the pre-treatment and electrophoresis and other links to increase the number of processes, compared with other manufacturers, these technologies are more comprehensive and more in place. According to the world development trend and in response to the national environmental protection requirements, the second factory will use "water-based paint" to maximize the protection of the environment. "Water-based paint" process technology is difficult, high material cost, at present, only Dongfeng Honda, Tianjin Toyota and Guangqi Toyota and other few car manufacturers use "water-based paint" process, in addition, in order to improve the working environment of workers, we use a small dust construction method, and in the workshop also installed air conditioning system.

The assembly workshop adopts a flexible production line suitable for the common production of various models, adopts the suitable modules to ensure high quality and the suitable tightening guarantee system. In addition, the workshop has installed a low noise transmission line, labor-saving equipment and working tool track, which creates a harmonious and more humane working environment with a small moving distance of the operator. When the second factory forms a capacity of 150,000 units, the UPH (output per hour) of the final assembly workshop reaches 33 units/hour, and the UPH reaches 66 units/hour when the production capacity of 300,000 units is formed.

The engine workshop is composed of flexible production lines of high-speed machining centers, and the degree of automation is very high, reaching more than 70%, which is flexion in China. At present, the workshop has the world's fastest cylinder head processing and engine assembly two production lines, the annual production capacity of cylinder head processing is 250,000 units, and the annual production capacity of engine assembly has reached 200,000 units. In order to ensure the quality of the finished engine, the world's leading dynamometer is used to investigate the durability, torque, power and so on. At the same time, a number of engine thermal test stands are used to detect the performance of the product's sensor, speed, power balance, sealing, etc., through strict measurement, to ensure that the engine is reliable for consumers.

With the official operation of the second plant, it will give full play to the advantages of economies of scale, effectively reduce manufacturing costs, comprehensively improve the competitive advantage of products, and bring an overall improvement of quality and quantity for Dongfeng Yueda Kia. In the next few years, Dongfeng Yueda Kia will gradually introduce new models from Hyundai Kia, jointly establish a product research and development center, and strive to build a new development platform, cultivate the core competitiveness of the enterprise, enlarge the brand effect, form economies of scale advantages, and create greater value and more fun for the lives of Chinese consumers.

Press interview

According to the reporter's understanding, since January 2008, the China Automobile Circulation Association has received complaints from dealers about the existence of tie-ups and storage in the operation of Kia (China). After entering the second half of the year, due to the tightening monetary policy of the state, coupled with the weakening demand of the domestic automobile market, the financial pressure of dealers is increasing. At present, the National Mechanical and Electrical Office of the Department of Mechanical and Electrical Technology Industry of the Ministry of Commerce has suspended the application of import automobile licenses of the two companies.

The relevant person in charge of the China Automobile Circulation Association told reporters that the National Electrical and Mechanical Office has asked the two companies to come up with solutions. The application for import license will not be resumed until the problem complained by the dealer is fully resolved.

Expert opinion

Domestic car sales growth has slowed, coupled with the Hyundai Kia imported car sales itself is not large, if the original sales target is still adhered to, then there will be more imported domestic cars converted to dealer inventory. Dealers will also face great financial pressure and risk in the next three months, and even most dealers may go out of business as a result. In addition, the dealer's complaint also included the problem of matching delivery.

Dealer response

After the implementation of the "Measures for the Management of Automobile Brand Sales", the general dealers of imported automobiles fully control the source of imported automobiles, sales channels and after-sales service. Many general dealers abuse this strong position, resulting in damage to the interests of dealers and consumers.

The new flagship K9

We previously reported that Kia will launch a luxury car that is positioned higher than the Kaizon, which is called the Kia K9. Recently, overseas media exposed the road test photos of this model, from which more information can be obtained about this model.

Despite the thick camouflage, the outline of the front face can be judged that the Kia K9 adopts Kia's new family appearance design, the front grille is more flat and highlights the atmosphere, which is somewhat similar to the taste of the BMW 7 Series front face, and the design of the headlights is different from that of the Kia Kaizun, and the wedge design becomes more regular.

It is reported that the Kia K9 internal codename CH, as the Hyundai Genesis (internal codename BH) launched as a brother model, sharing the same platform development. From the spy photos, this test model uses modern Equus wheels, but this is obviously a camouflage, the front design is not modern style.

It is reported that the Kia K9 power system will use V6 and V8 two power, of which 4.0-liter V8 engine high power output of 400 horsepower, enough to push the K9 such a big thing. Hyundai's new 8-speed transmission will also be available on the K9.

Kia K9 is also a high-positioning car product of Kia. Adopting the same platform as Hyundai will make Kia's product line converge with Hyundai's. In the future, Kia may also launch products on the same platform as Hyundai's Equus.

Yueda Kia K5

The body dimensions of the Dongfeng Yueda Kia K5 are 4845mm long, 1830mm wide and 1460mm high, and the wheelbase is 2795mm. In terms of power, it is equipped with 2.0L and 2.4L naturally aspirated gasoline engines from Kia's Theta II series. The 2.0L engine has 165 horsepower and 198Nm of torque. The 2.4L engine delivers 179 HP and 231Nm of torque, and is equipped with a 6-speed manual and 6-speed hand-drive transmission.

As Kia's impact on the high-end car market, Kia K5 high-performance elite quality naturally does not stop there. The 2,795mm long wheelbase gives it a class-leading spacious interior; The professionally designed premium 7 sound system creates a stunning audio-visual experience for the driver and passenger. The popular LED daytime running lights, panoramic sunroof and 18-inch luxury aluminum alloy wheels reflect its luxurious and noble high-end image; The multi-functional steering wheel with shift paddles, reverse imaging, ventilated seats and many other user-friendly technology configurations allow drivers to freely ride between business and leisure.

The interior of the K5 is a two-color interior with a deep top and a light bottom. The asymmetrical center console slightly encourages our usual car-viewing fatigue, and the entire center console tilts 9.6° to the driver's side, which highlights the sporty orientation of the vehicle, and the pursuit of driving pleasure BMW and Audi once loved such a design. I know that the mainstream of the current instrument panel is a horizontal symmetrical expansion of the shape, which can make the carriage look more spacious and reduce the sense of pressure, but the K5 uses such a design, may be in order to maintain a consistent sense of movement with the shape, but also make people impressed by the K5.

Kia K5 interior

The quality of the workmanship inside the car is satisfactory, there is no obvious place to find fault, and there are even some rare surprises in the same car, such as, the outer frame of the center console is wrapped with a circle of leather with double stitches, and the practice of extending the leather from the seats and door panels to the instrument table has always been a high-end luxury car, and now Kia even more than one hundred and two hundred thousand cars are at the cost; The interior of the car also uses elegant "mica-colored" decorative strips to increase the luxury of the interior, from the tight installation of the trim strips to the narrow seams of the instrument panel components, to the extremely flexible instrument panel material, which shows the heart of K5 in the interior. Although it is said that the K5 uses a lot of plastic parts in the door panel, the center console and the lower part of the instrument panel, it looks like the process is still quite fine, and it will not have a low-grade feeling. Moreover, the large screen DVD navigation, beautiful LCD dashboard, and many function buttons such as engine start and stop, ECO economic driving mode, seat heating and ventilation, also add to the fashionable atmosphere in terms of technology.

Holding the steering wheel, driving K5 on the road, from many places, you can feel that K5 has applied some small technologies very smart. For example, the color LCD display in the middle of the instrument can display a lot of driving information, and the state of the car is clear at a glance, for example, on the steering wheel, K5 divides the convenient buttons into four areas, respectively, audio, cruise, Bluetooth phone and ECO mode, although there are many functions, but the operation is extremely convenient, just like the center console tilted to the driver. Everything is for the convenience of operation and, in a sense, for the safety of driving.