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The company originated in Taiwan in 1990, landed in Guangzhou in May 1999, established its headquarters in Guangzhou, mainly engaged in Taiwan fresh tea drinks, after more than ten years of wind and rain, shop outlets have spread throughout China and Southeast Asian countries, with a huge brandInfluence is a brand of true Chinese counterparts.
1 Brand introduction Ta - edit - id = "4184542:8 E5 A7 A4 E5% % % % % d % % A1 E5 B8:8 f % % 1" > edit
With the purpose of "customer first, service one", adhering to the business philosophy of "pragmatic, progressive and innovative", Dakar aims to achieve customer satisfaction of 101% and improve the economic efficiency of the enterprise. It has made remarkable achievements and won praise from all walks of life, and has become a school in the tea beverage industry.
Bubble tea, bubble black tea, and Taiwan's unique fresh tea drinks have always been fashionable drinks in Taiwanese people's lives. With fresh, convenient, flavor and other advantages quickly swept the world. Mr. Luo, the founder, with his wise vision and excellent mind, led the company to guide the world trend, developed a special formula, pure quality products, and adopted the group work mode, injected unlimited source and power for the company.
Mr. Luo led the R & D department of the company, in order to meet the increasing pursuit of health and fashion requirements of customers, continuous research
To produce new products in the market demand, the launch of each new product embodies the wisdom and effort of the big Cardstock people, and Mr. Luo will strictly check the screening of raw materials, the deployment of technology to taste. Each new product is launched with the joy of mixing to their beloved people to try the drink, each new product not only contains strict technology but also contains a joy to share with the beloved.
In order to improve the clean and bright fashion consumption environment for customers, big card designers from all over the world, each show their strengths, play their own advantages, and constantly optimize the company's visual system, until 2010, the big card design team also launched the big card fourth generation VI store image. The new image is younger, more fashionable and more approachable than before, allowing us to further establish the brand value in the minds of consumers.
The 21st century is the era of the Chinese people, but also the era of rapid development of commerce, modernization, internationalization, chain enterprises will be mature stage, and chain management is an inevitable trend.
Big card division has a huge brand appeal, high quality production as its own responsibility, and partners from all walks of life, hand in hand to create a better, happy life!
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2Development reason"Big cast" is a foreign transliteration of the word, usually we call a film production team "cast", if the team is composed of Hollywood famous directors, international movie stars, high-tech talents, this level of production team is called "big cast". In 1990, in Ximen, Taiwan, Mr. Luo, the founder of the brand, opened a big Kase foam black tea shop with Hollywood blockbuster posters as the decoration characteristics of the store. At that time, college students and other fashion people often met in groups to "big Cardstock", chatting about blockbusters, while enjoying a good drink. Over time, the fashion family who like to gather in the "big Cardstock" has resonated with the special products of the big Cardstock: They feel that the drinks launched by this store every time are good, and the cups have characteristics, and the feeling is like watching Hollywood movies. So, we used to call our shop "big card".
3Business philosophyBasic work, without neglect.
progress
Spontaneous, daily progress.
innovate
Keep pioneering and innovate.
Business objective
Provide 101% customer satisfaction service. Increase market share. Improve the economic profits of direct stores, franchise stores and the company.