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Two-dimensional code
1Founding background
wing cafe is a chain restaurant of Hong Kong International Wing Coffee Food Communication Co., LTD., focusing on cafe for 14 years, China's leading cafe restaurant chain brand, the creator and leader of domestic cafe restaurant concept, coffee catering, leisure and social one-stop comprehensive experience restaurant. Since the opening of a restaurant in 2000, the company has been adhering to the business philosophy of "integration of East and West, humanistic innovation". By providing "Cafe,Fruit and Fusion Cuisine" (cafe, fruit and Fusion cuisine) synchronized with the global fashion, free and humanistic environment and humanized interactive services, it has quickly become the wind guide and leader of the domestic cafe chain industry. Favored by urban white-collar workers, petty bourgeoisie and other urban elites who pursue high-quality life quality, it has become an influential and appealing coffee brand. It has been awarded the honorary titles of "Top 50 high-growth chain enterprises in China", "Top 10 Western Brand Restaurants in Central China", "Respected Enterprise", "Famous catering shop", "honest management Enterprise", "Consumer trusted unit", "Top Ten Fashion restaurants" and so on.
At present, the company has nearly 100 large chain restaurants in more than 30 cities in more than 10 provinces such as Beijing, Tianjin, Guangdong, Hunan, Hubei, Sichuan, Shandong, Hebei, Henan, Zhejiang, Hainan, Liaoning, Jilin, Shanxi, etc. And has located in the commercial center of the city of six floors of coffee Wing property building and in line with international chain standards of logistics distribution system and mature, professional, highly professional operation management team.
Coffee wings, focusing on coffee for 14 years, is committed to creating a model of China's light catering chain model, from the dinner of food time, afternoon tea and evening tea leisure social time, the whole line for the urban elite to provide life services, to become China's urban white-collar workers, elites and middle class choose the third space - the "city living room" outside the family and office.[1]
At present, the company has nearly 100 large chain restaurants in more than 30 cities in more than 10 provinces such as Beijing, Tianjin, Guangdong, Hunan, Hubei, Sichuan, Shandong, Hebei, Henan, Zhejiang, Hainan, Liaoning, Jilin, Shanxi, etc. And has located in the commercial center of the city of six floors of coffee Wing property building and in line with international chain standards of logistics distribution system and mature, professional, highly professional operation management team.
Coffee wings, focusing on coffee for 14 years, is committed to creating a model of China's light catering chain model, from the dinner of food time, afternoon tea and evening tea leisure social time, the whole line for the urban elite to provide life services, to become China's urban white-collar workers, elites and middle class choose the third space - the "city living room" outside the family and office.[1]
2Corporate culture
2010 theme:
Customer satisfaction is booming
The slogan is:
Inside and out. Inside and out
More delicious for the customer
Faster and kinder
Cleaner yes!
More timely for the family
More active and professional
More dear yes!
The theme for 2011 is:
Quality year,
Work together,
let’s go
The slogan is...:
I'm responsible for the quality of the wings,
My quality is up to you
2011 quality is:
Service quality:
Clean and polite, smile and greet fast, walk fast, talk fast,
Quick operation, quick response, the angel of wings is fast!
Product quality:
Fast speed, high temperature, less left on the guest's table, no stealing processes, no cutting materials,
Clean and tidy less waste!
Hygienic quality of the hall:
Toilet, no smell, glass window, glitter, tablecloth sofa no stains,
Tableware table chairs put heart!
After kitchen quality:
The gutter is clear, the stove is bright, the articles are standardized and neatly placed, the clothes are clean and the fingers are short,
Cover food with foreign body light!
Team Quality:
Eat hard, endure boring, happy help not afraid; For a tree pole,
Breaking new heights is pretty impressive! What a bully!
Cost Quality:
Utilities, very important, regulate switching daily meter reading; Train more, care more,
The best soldiers are the best generals. Spend less money and be a good family over time! Be a good family!
Target quality:
High revenue, low cost, comprehensive gross profit control; Many members, busy selling cards,
Customer satisfaction and laughter! Full of laughter!
Logistics financial quality:
Fine budget, accurate final accounts, fine and frequent reminders in advance; Management in the process, review after the event,
Goal to achieve a family! One family!
Logistics procurement quality:
Full goods, in place fast, with timely everyone love; Low price, high quality,
The cost must not exceed! Can't go over!
Logistics engineering quality:
More inspections, less maintenance, good operation of facilities and equipment; High technology, less replacement,
Handle promptly and cost less! Less money!
Logistics market design quality:
Many activities, fresh content, all sponsorship does not cost money; Design new, click to,
High efficiency according to quality and quantity! High efficiency!
The theme for 2012 is:
Standard year
The slogan is:
Work process, quality standardization
3Service concept
Not only to meet the needs of urban life, but also to create a beautiful fashion of urban life. Friendly interaction, learning and growth, passion to create, team glory.
Chinese and Western integration, humanistic innovation, excellent replication, chain to win. Eye to, body to, speech to, heart to. Our intentions, we must let customers receive.
Professional, focused, attentive, dedicated. Our quality, must conquer the hearts of customers.
Angels are in the details, devils are in the details.
Pay attention to customer complaints, meet customer requirements, create customer demand, win customer loyalty. Adhere to the spirit of quality life; Pay attention to the harmonious integration of Chinese and Western cultures; Our customers are family, care carefully; Our partners are brother and sister, grow together; We pursue gratitude to pay, happy to share.
4develop
Coffee Wings, brought to Changsha by a beautiful girl in 2000, has made a name for itself with its authentic ingredients, inspired seasonings, authentic flavor and perfect cooking
A hanger-on
Enjoy different from the ordinary delicious food. Its founder
Yin Feng
The restaurant atmosphere created by their own special taste and spiritual temperament makes people who walk into the coffee wing immediately like and unforgettable. In the span of six years, Coffee Wings is known for
wing
The business philosophy, in the wings of coffee, enjoy the special food from all over the world, is a more lively way of communication than any language. Noble and exquisite French food, infatuated Mexican food, immersed in Spanish food, drunk to death
Italian cuisine
Beautiful and flashy Southeast Asian food, warm contrast
Portugal
Good food, sunny and passionate Turkish food... Coffee Wing holds several different types of world customs and food festivals every year, so that Changsha diners can eat and travel to other countries without leaving home.
No matter when and where you walk into Coffee Wing, the enjoyment of quality is deeply felt by diners. Food, tableware, atmosphere, mood, service, environment, every detail is the embodiment of perfect quality. Stylish, elegant and gorgeous, Coffee Wings, like the diners who like coffee wings, its endless charm is far more than just the word "eat".
5Company annalsThe year 2000
On September 25, 2000, Coffee Wings Green Shop was born.
In December 2000, the event "Happy with the World - Global Tour" was launched. Preview advocated the concept of "food without boundaries, the world with joy".
The year 2001
The "Malaysian Food Festival" was held in May 2001, marking the beginning of the concept of food without borders.
June 2001 with Hunan TV"
Boys and girls
"Co-hosted" June Flowers Red. Thousands of small hands Welcome the Olympic Games "Children's charity painting competition.
In August 2001, Hunan Arts and Culture Radio held a "live fan bar" activity, which was crowned "a fan bar in Star City" by the media.
In September 2001, the "Wing Road has you" anniversary party was held.
In October 2001, he and the provincial music authority jointly held the "Yafid Cup" provincial modern piano competition.
December 2001 hosted"
Richard Clayderman
Changsha concert, with the music of the grand festival to entertain Star City love music friends.
In March 2002, launched a series of charity activities called "March Sentient Days" :
On March 5, he performed for the lonely elderly in Wangyuehu Nursing Home.
March 8 with Hunan TV"
The real situation
Co-held the "Care for Li Qin Yangzi charity Performance fundraising party", and raised funds for Li Qin Yangzi, who busked on the street for her mother's kidney.
On March 18, he donated a bicycle to an octogenarian man who traveled 10,000 miles.
Held on 12 May 2002
Mother's Day
"Who said inch grass heart, reported three Chunhui" signature message activities. The year 2003
February 2003 with
Hunan Economic Television
"FUN4" column jointly held the Spring Festival "star dinner" activity.
On September 28, 2003, Hong Kong International (Wing) Coffee Food Communication Co., LTD. Coffee Wing · Orange store opened. This is a milestone in the history of Coffee Wings. The opening ceremony is an unprecedented and wonderful event, which can be called the classic of Changsha cocktail party.
November 3, 2003 A "Battle of the Wings" football match - Star Wings VS
Pepsi
Team, launched the city Pepsi "five-a-side" football match. The year 2004
In April 2004, the "One fresh" food contest event was held to witness the strength with professionalism and conquer with delicious food
Taste bud
.
In August 2004, Changsha Green Pavilion officially changed its name to Coffee Wing Green.
In August 2004, the Winged Lightyear Culture Celebration Month series activities were carried out:
September 11, "Yi Wing" -- "True Feelings" · Coffee Wings Care Liang Yi charity Performance fundraising party.
September 18 "Wing" think of the world - He Jiong personal disc Hunan hearing.
September 28 is the "wing" village circle - Coffee wings, orange anniversary, green fourth anniversary of the happy autumn night.
The year 2005
April 2005 Coffee Wings "Perfect Life Event".
In August 2005, the city public welfare activity "Taxi Run" was launched, timely sending nourishing soup and iced coffee to moisten the summer heat of taxi, calling on the public to pay attention to the life of taxi and make the city run more smoothly.
In August 2005, he participated in the"
Changsha Evening News
"And"
Jinan Times
"Hunan Cuisine out of the Countryside" Summit Forum.
October 2005 CCTV 10th program"
character
"Column interview, heavy introduction of the coffee wing's special personality and charm.
On November 9, 2005, the Coffee Wing · Blue store opened romantically.
November 18, 2005 CCTV second program "Passion for entrepreneurship" column special report, showing the professional style of coffee wings.
In November 2005, the "One Card Beautiful Card" press conference and the establishment ceremony of the "Beautiful Card Women's Club" were held in the Coffee Wing.
The year 2006
July 2006, held the "Germany World Cup Top 8 food" activity, become the Star City fans talk about the fans.
In October 2006, the coffee wing "Wing · Waterfront" was opened. With its unique decoration style, invincible river view, and first-class Western food culture, it has become a beautiful scenery line beside the Xiangjiang River in Changsha, Star City.
In October 2006, Shanghai Daning "Wings of coffee" store opened, announced that "wings of coffee" officially entered Shanghai, began the national chain expansion business, opening reception attracted many domestic stars to the scene, caused a huge impact in the industry.
On Christmas Eve, December 2006, Marco and his jazz band performed at Coffee Wings for the first time.
wing
-jazz "romantic evening.
The year 2007
In January 2007, held the "Coffee Wing" New Year activity "full of happiness, welcome new polite". Give gifts to customers during the event.
In February 2007, he and the 8 hosts of Hunan TV jointly launched a seasonal activity of "My food is my master", and the food package named after the 8 stars of TV TV was officially entered the "Coffee Wing". In March 2007, the "My food is my Master" season lucky customer appreciation reception was held, and the star host of Hunan TV was present to interact with the lucky customers perfectly.
In March 2007, the second season of "My food is My Master" was launched, and the set meal named after the names and images of 8 civilian diners who stood out in a season was warmly launched in the second season of "Coffee Wings". In April 2007, Shanghai Daning International "Coffee Wings" held "Xena album signing party", friend Vega served as the guest host, which caused a sensation in Shanghai Daning business circle.
In April 2007, He Jiong held "He Jiong and his friends birthday Cocktail Party" and "new single release conference" in Shanghai Daning International "Coffee Wing", many stars and the "secret Peach Blossom Source" crew were present to join the fun, setting off a "to Daning Wing to see stars, taste food" trend.
In July 2007, "Coffee Wings" joined hands with the 8 hosts of Hunan TV and "Faddish" to jointly hold the romantic music PARTY "Corner Love Night", many stars met for a romantic music PARTY, and announced that "oyster omelette" officially entered the "coffee Wings".
The year 2008
In January 2008, together with Changsha Music Station, we held the event "Looking for a New Direction - Enjoy coffee and classic Western songs with Li Zhi Night", and launched the Coffee Wings Super Cappuccino.
In March 2008, the Women's Day package was launched, and the healthy food and wonderful gifts carefully prepared for women were enjoyed by all the female friends who visited the wing.
In April 2008, he was interviewed and filmed by CCTV cctv2 "Fortune Story", and the story of Coffee Wings' passionate entrepreneurship was put on the TV screen.
In May 2008, Coffee Wings Blue Shop cooperated with Hunan TV's "Ugly Invincible" crew to shoot.
On June 1, 2008, Coffee Wings prepared classic children's movies and delicious children's packages for the children. All the children who came to the wings could get cute gifts and take photos with the Fuwa. The children had a lot of fun.
In June 2008, the Wenchuan earthquake occurred on May 12, the disastrous disaster affected the hearts of hundreds of millions of people. On the occasion of the Dragon Boat Festival, Coffee Wings organized a 22-person mission of love, they came to the children's hospital to visit and comfort the children in the Sichuan disaster area to Changsha for treatment, and specially rushed to make a small table that can be placed on the bed.
In August 2008, the opening of the Olympic Games, which the Chinese people have been longing for for a long time, also opened the prelude of a series of Olympic activities of Coffee Wings. During the Olympic Games, the Hunan and Western Olympic food were launched, and the Olympic Lucky Wheel was launched, which carefully created a perfect atmosphere for everyone to enjoy the food and the event, and also included surprises.
In September 2008, in order to convey the Olympic spirit, Coffee Wings also carried out a torch relay activity together with family members and VIP friends of the wings. Higher, faster, Stronger Olympic spirit in the wing team.
In November 2008, Coffee Wings Loft&soho's new VIP clubhouse "Wing Room Wing Room" opened in Star City Changsha.
In December 2008, on Christmas night, Marco brought the French band and music masters to the Wings Room and Wings Hall.
The year 2009
On February 14, 2009, many stars such as Marco JAZZ Band & friends Shuimu Nianhua & Wang Zheng warmly created a romantic Valentine's Day music night live show in the Wing room.
On March 18, 2009, Coffee Wing Pearl Sea store opened in the beautiful Xiangzhou beach, happy family support, happy games set off the whole audience, luxury cocktail party gathered celebrities, wings in Zhuhai fisherman's side, fragrant home.
On September 8, 2009, Coffee Wings and Friendship Group opened their second joint store, the Mini Apollo Store.
On October 1, 2009, the small wing shop of Coffee Wings Kubela Joy City was happily opened. Since then, Coffee Wing has also formed a complete food scale system with four models: club shop, standard shop in the business district, mall mini shop and children's happy little wing.
The year 2010
On January 8, 2010, Coffee Wings Friendship Group's third cooperative store, Red Store, blossomed.
On February 1, 2010, the 10th anniversary of Coffee Wings opened the large-scale activity month, a six-month Thanksgiving activity, continuous warmth. Gather the new and old friends of the wing of ten years, all send good wishes to the wing.
On February 2, 2010, "Ten years like wings, because of you," the 10th anniversary of the Coffee Wings large Thanksgiving party was held in the Sheraton luxury Ballroom. Happy family, every day brothers, daydream factory three day group host, present to send blessings. Aisin Jueluo's successor - Aisin Jueluo Pu Yinghua made a special trip to Beijing to send the ink treasure blessing. The whole party, the stars shone, the 10th anniversary loyal customers, business partners, but also won the golden wing on behalf of the high Thanksgiving and easy.
On April 1, 2010, the world-famous Hunan Satellite TV's"
Make progress every day
The program invites the famous "fairy sister" in the food industry
Yin Feng
For a special taping of President Beauty. The immortal sister, who is young in mind and never old, showed her talents on the spot, shared how to choose employees and the rules of women in the workplace, and attracted bursts of amazement from the scene.
On April 3, 2010, Fairy sister once again met with the national audience on Hunan Satellite TV. She led the elite team of Coffee Wings to participate in the puzzle program "One against a hundred". The scene was lively. Zhou Zhixiang, a member of the wing, donated all his 12,500 yuan bonus to the disaster area in Yushu, Qinghai.
On August 8, 2010, the wings of coffee Nanyue world city store opened, TV host Li Rui, Wang Qiao, the opening of the marketing activities from 1 fold, reverential return to the people of Nanyue, but also caused from 7 a.m. to 8 p.m. uninterrupted line up opening marketing myth
The year 2011
On January 1, 2011, the strategic layout of the core business area of Coffee Wings took a major step - Coffee Wings New World Department Store opened. Majestic business outside the move, a new concept of warmer, more fashionable, more delicious style
Theme restaurant
The opening attracted market attention.
On February 1, 2011, Fairy Sister was invited by Tianjin Satellite TV to participate in a large-scale interactive workplace reality show"
You're the one
", to become one of the members of the national well-known enterprise Boss group, fairy sister Mala comments, to the job candidates sharp comments at the same time, do not forget to give recognition and encouragement, to become the warmth and personal charm of the Boshi group members of the special representative.
On May 1, 2011, the fourth store "Outlet Shopping Park Theme Store" opened in cooperation between Coffee Wings and Youa Group. The Wing House in the Outlet SHOPPING park at the intersection of Chang-Zhu-Tan has become the place of choice for guests who come to shopping around and on weekends.
On December 2, 2011, Beijing Coffee Wing Shimao Store was grandly opened.
The year 2012
On January 16, 2012, Coffee Wing Yuefang opened in Changsha, located in the bustling food center of Pozi Street.
On January 27, 2012, the new member of Coffee Wing -- Wing Room Wing Hall · Riverside Store, in the spring of 2012, made a magnificent debut, shining new business, becoming another shining pearl on the West River of Star City.
On April 21, 2012, Coffee Wings opened in Tianjin.