MOTOROLA

MOTOROLACountry: United States

Industries: Consumer electronics, mobile communications, Internet, etc

Products: Communication products, network products, integrated electronic products, software, etc

Services: MOTOBLUR, MOTO family website, MOTO smart device Park, etc

MOTOROLA Solutions ticker symbol: MSI

MOTOROLA Mobility Technologies Inc. Ticker: MMI

Listing location: New York Stock Exchange

Co-executive Officers: Gray Brown and Sanjay Jha

Main subsidiaries: Freescale Semiconductor, Xunbao Technology Company, etc

Annual turnover: $43.3 billion

Other: Core member of Bluetooth SIG. The reputation of an engineer-like IT company

MOTOROLA is known worldwide for its continuous innovation and leadership in wireless and broadband communications, and is one of the world's three telecommunications giants along with Nokia and Ericsson. MOTOROLA is also one of the world's Fortune 100 companies, with a global presence and influence, with 2006 sales of $42.8 billion. The company has three business groups: Enterprise Mobility Solutions, Broadband and Mobile Networks, and Mobile Devices.

Enterprise Mobility Solutions

Government agencies, public safety emergency response agencies, and commercial and industrial enterprises all need real-time information anywhere. The Enterprise Mobility Solutions segment provides the design, production, installation, and after-sales service of analog and digital two-way intercom systems, voice and data communication products and systems for private networks, electronic digital assistants, barcode scanners, radio frequency identification readers, wireless local area network equipment, and end-to-end enterprise mobility solutions.

Broadband and Mobile Networks Division

Consumers demand rich mobile communications and home entertainment capabilities; System operators are responding to consumer demand by offering new services as well as increasing network capacity and system convergence. The Broadband and Mobile Networks Division designs, produces and sells digital and IP video systems, broadband network interactive boxes, and end-to-end video delivery solutions. Broadband access equipment systems and data-voice combined client equipment for cable television operators and telecommunications service operators; Provides wireless access systems including cellular communications infrastructure and wireless broadband systems to wireless service providers.

Mobile Terminal Division

Mobile terminals are at the center of people's lives, ensuring that they stay connected to the Internet and others, and have access to digital images, entertainment and other content. MOTOROLA Mobile Terminal Division not only designs, produces, sells wireless terminal equipment with converged software and supporting products and provides corresponding services, but also provides corresponding intellectual property rights licensing.

MOTOROLA productsIn 1928, JosephGalvinJoseph and PaulGalvin founded the Galvin Manufacturing Company in the United States.

In 1930, MOTOROLA produced a radio device, MOTOROLA in English the meaning of the brand is running sound.

In 1941, by Daniel. Noble led and formally established a sales company, MOTOROLA Communications and Electronics.

In 1946, MOTOROLA began to get involved in the mobile phone industry, and in January, it made the first car call.

In 1955, MOTOROLA formatted the "M" logo for the first time. In the same year, the Semiconductor Development Department produced germanium transistors for car radios and built factories for the mass production of RF transistors and silicon rectifiers. Developed a new wireless communication product capable of transmitting radio information to a specified person a small wireless receiver called a pager. Many hospitals became early adopters of MOTOROLA pagers. The pager replaced the old broadcast system. MOTOROLA applied transistors to commercial car radios one by one, making them smaller, more durable and less power-hungry than previous models. MOTOROLA became a commercial manufacturer and supplier of semiconductor devices to various manufacturers. Semiconductor product headquarters was officially established.

In 1956, MOTOROLA introduced the pager, which MOTOROLA called "the new standard in personal communications."

In 1960, technology was developed to produce silicon rectifiers at a low cost. Such rectifiers can be used in automotive alternators and are an economical alternative to less durable DC generators. MOTOROLA's Automotive Products division, known as a supplier of under-the-hood electronics, was also officially established.

In 1964, the Mariner 4 spacecraft used a similar device to send images of Mars back to Earth. MOTOROLA also supplies the same equipment to the Gemini manned spacecraft.

In 1970, MOTOROLA introduced its MC6800 microprocessors.

In 1973, MOTOROLA introduced the DynaTAC, and the modern mobile phone began to develop.

In 1974, MOTOROLA exited the television business.

MOTOROLA iconIn 1980,Automobile industryrequiredElectronic componentA major market for MOTOROLA microprocessors. MOTOROLA sold to Ford, General Motors andClaiseSuch companies provide a lot of electronicsEngine control moduleTo improve fuel efficiency and reduce exhaust emissions.

In 1989, MOTOROLA introduced MicroTAC.

In 1990, MOTOROLA's Training and Education Division (MTEC) was renamed MOTOROLA University.

In 1991, MOTOROLA launched a line of mobile phones in Germany, and nine out of every ten mobile phones in the world meet this standard.

In 1999, MOTOROLA introduced the timeport, a three-band GSM phone that could be used to make calls around the world, using the same phone.

In 2003, MOTOROLA began to enter the smartphone market, A760 with JAVA technology LINUX operating system. In September, Krystal Galvin, the third-generation CEO of the MOTOROLA family, resigned under pressure from shareholders over his opposition to the spin-off of the semiconductor business. The company then spent $200 million to spin off the semiconductor business into a separate company called Freescale.

2006 Private equity fund Blackstone announced it was buying Freescale for $17.6 billion.

In 2009, MOTOROLA began using the Android operating system, and several MOTOROLA phones have become best-selling products on the Android platform.

In February 2010, MOTOROLA announced plans to split the company in two during the first quarter of 2010, with both companies using the MOTOROLA brand and name.

On August 15, 2011, MOTOROLA was acquired by Google for $12.5 billion, in what Google called a defensive move against a growing wave of lawsuits against the Android operating system.

On August 13, 2012, MOTOROLA Mobility announced that it was laying off 20% of its global workforce and closing one-third of its offices. On December 13, MOTOROLA has confirmed that it will sell the MOTOROLA global mobile phone factory located in Tianjin to the contract manufacturer Flextronics, and MOTOROLA will no longer engage in mobile phone manufacturing in the future, and all mobile phones will be produced by contract manufacturing. MOTOROLA will focus its resources on the design of mobile hardware and innovation in the mobile experience.

On January 30, 2014, Lenovo announced the acquisition of MOTOROLA Mobility's smartphone business for $2.9 billion. At 6 am Beijing time on January 30, Lenovo announced that it would buy Google's MOTOROLA Mobile smartphone business for about $2.9 billion and fully take over MOTOROLA Mobile's product planning. Lenovo hopes to enter the highly competitive markets of Europe and the United States.

On October 30, 2014, Lenovo announced the acquisition of MOTOROLA Mobility's smartphone business for $2.9 billion.

On January 26, 2015, MOTOROLA, a wholly-owned subsidiary of Lenovo Group, held a press conference in Beijing, announcing the official sale of three MOTO brand mobile phones in the domestic market - the new Moto X, the new Moto G and the Moto X Pro, which also marked MOTOROLA's official return to the Chinese market.

 

Machine case

MOTOROLA is the world's largest digital cassette manufacturer. And the second manufacturer, its digital box shipment is less than half of MOTOROLA. MOTOROLA's market share is expected to reach 62%. According to market research, in 2001, the installed volume of digital boxes in North America accounted for 89% of the world, reaching 27 million units, followed by Europe with 3.5 million units, Latin America with 65,000 units, and the Asia-Pacific region only about 10,000 units. However, this situation changed significantly in 2002, with installations in the Asia Pacific region growing significantly to 210,000 units, Europe to 4.7 million units, Latin America to 285,000 units, and North America to 38 million units. Although North America still accounts for 88% of the world in percentage terms, the largest growth rate is in the Asia-Pacific region. In 2002, MOTOROLA's market share is expected to be around 58%, which is still the leading position. Based on its extensive experience in the digital TV industry, MOTOROLA has launched a series of reliable and high-performance digital TV boxes for the DVB market. The HM-STB100L basic box is designed for systems requiring secure video and data broadcasting services on DVB-compliant cable networks. The product uses self-developed HM1521 chip; Lower cost, stronger performance, smaller and more refined appearance, and a variety of hardware configurations for carriers to choose from.

Basic model case

The HM-STB100L box uses the HM1521 chip solution with fully independent intellectual property rights. In line with the needs of operators, while continuing to improve its performance, effectively reduce the cost of the box.

Interactive box

Interactive TV is an effective means to change users' viewing habits and improve operators' profitability, which can help operators break out quickly and is the development trend of digital TV. MOTOROLA HM-STB110L interactive box, using self-developed chip solution HM1521, supports MPEG2 source VOD program, supports LAN, CABLE MODEM and other network access methods, widely promote web browsing, online games, e-commerce and other interactive functions. Expand the business scope of operators and improve the profit space of operators. It is the choice of the overall conversion scheme of digital TV interaction widely carried out by operators.

Standard definition double mode box

As the world's leading technology box manufacturer, Hangzhou MOTOROLA has launched a new generation of dual-mode box, using the ST 520X single-chip solution, supporting MPEG2, MPEG4, H.264, VC-1 and other decoding, and has good carrying capacity for various value-added services.

Hd dual-mode box

Hd and interactive is the development trend of digital TV, MOTOROLA took the lead in launching high-performance chip solutions of HD dual-mode solutions, support standard definition and HD video, support MPEG2, MPEG4, H.264 and VC-1(WMV9) decoding standards, set HD, interactive TV and other functions in one, more powerful, higher performance, lower cost.

Motolora machine boxPVR box

The company is a leading enterprise in the digital hard disk video recording technology DVR industry, with the world's leading self-developed hard disk video recording technology, the first in the industry launched the PVR box, through good scalability and portability, support high-definition, standard definition of a variety of signal recording, time shift, data import, content control and other functions. The English Premier League in the middle of the night, the NBA during work time, fascinating TV dramas, and famous teachers for children are no longer problems. Through the USB interface, you can import photos, DV, MP3, etc. to the hard disk or upload to the network, and share your creation and joy with your family in the appreciation of music.

IPTV box

The technology of IPTV is gradually mature and the business model has been formed. There have been large-scale commercial cases abroad. With the continuous improvement of the network environment and the urgent demand of the market, IPTV presents an unprecedented huge business opportunity for operators.

IDMS+ Ultra low cost box

DMS is designed to provide a low-cost, high-performance, safe and effective solution to adapt to the specific technology and operating environment of each operator. IDMS system is based on one character per machine box; Encrypt and protect the authorization information of each machine box; The front end scramps the program, sends the key through the wired network through ECM and EMM packages, and stores the algorithm/key in the flash or encryption chip at the box. After receiving the key, legitimate users can watch the program through the built-in algorithm. At the same time, the system can be encrypted with the operator's existing CAS (Tongfang, Irdeto, etc.) to ensure the compatibility of the system. Hangzhou MOTOROLA in line with the carrier cost operation control consideration, in the launch of low-cost basic model box, but also launched a more streamlined, with the IDMS system to use ultra-low cost box. After a good design, the front panel of the ultra-low cost solution provides the necessary power supply cold switch and infrared reception functions; The rear panel provides one CVBS and one RCA audio port, one R232 port for engineers, and an optional SMARTCARD holder. It is convenient for operators to manage the case (can be smoothly transferred from Hangzhou MOTOROLA IDMS management system to other CA systems).

Bar code scanning

MOTOROLA barcode scannerIn 2006, MOTOROLA announced that it would spend $3.9 billion to acquire an American bar code companyscannerManufacturer Xunbao Technology (Symbol). This is MOTOROLA's largest acquisition since 2000. MOTOROLA's acquisition is a victory over IBM,NCRMOTOROLA offered $15 for each Xunbao share, the same price the company paid on FridayClosing priceThat's 18% higher. MOTOROLA said that if the acquisition goes through, the Symbol Technology business will add a significant amount of profit to MOTOROLA in a year, and could save about $100 million in expenses by 2008. Xunbao Technology company mainly produces for supermarkets,Warehouse managementVarious handheld devices in the industry, such asBar code scanner, andRFID tagAnd equipment. Analysts say the company's technology and products will benefit MOTOROLA in retail, transportation andMedical treatmentThe competitiveness of the health care market has been supplemented.

Analysts are divided on the MOTOROLA deal. 'Wall Street should welcome this deal because it will roughly double MOTOROLA's share of the enterprise mobile market and give it a profit opportunity,' said Richard Harris, an analyst at Oppenheimer. Others, however, worry that the Xunbao business is a distraction for MOTOROLA. It is reported that in 2000, MOTOROLA spent $17 billion to acquire the box manufacturer General Instruments company, the acquisition of Xunbao technology is also a large-scale acquisition since 2000. MOTOROLA has just reorganized its internal business units, merging its network-equipment business with its enterprise unit, which sells communications equipment to large corporate customers. Huffman, an analyst at Cowende, an American investment consulting company, said that the acquisition of Xunbao Technology obviously broke through MOTOROLA's previous statement that it would only acquire small and medium-sized enterprises, so Xunbao Technology's business distract the attention of the new network and enterprise sector.

Operating system

SCADA system

Monitor and control your devices in real time. MOTOROLA Remote Terminal Units (Rtus) provide highly reliable communication and control capabilities to increase productivity and operational efficiency. The remote terminal unit has good scalability to meet your growing needs.

MOSCAD-M Remote terminal unit

It is a small and medium-sized version of the MOSCAD series. While retaining most of the MOSCAD functionality, it provides a fixed IO configuration that can meet common input and output requirements. Despite its small size, it is powerful and affordable to meet the needs of a variety of remote monitoring, control, and data transmission applications. It is particularly suitable for SCADA systems, where low power consumption (such as using solar energy) must be guaranteed.

ACE3600 Remote terminal unit

The ACE3600 RTU combines the local control capabilities of the PLC with the best communication capabilities in the RTU domain to create an all-in-one, high-performance product. It integrates seamlessly with PLCS, Rtus and intelligent electronic devices (IEDs). It uses a powerful processor and a variety of input/output modules, making the RTU suitable for demanding data acquisition and monitoring applications. This modular RTU can be extended or upgraded to a device with multiple communication ports running in parallel using a variety of industry-recognized protocols. Its communication features have been specially designed to support secure communication over both local and wide area networks.

Wireless module

MOTOROLA M2M wireless modules offer innovative technology and rugged hardware in a simple form factor that supports all technologies and eliminates the need for a redesign - achieving wireless ideals that are worth relying on. Simply put, M2M is the transmission of data from one terminal to another terminal, that is, Machine to Machine dialogue. But in a broad sense, M2M can represent the connection and communication between Machine to Machine (Machine to Machine), Man to Machine (machine to Man), and Mobile network to machine (Mobile to Machine). It covers all the technologies and means to establish communication connections between people, machines and systems.

Autonomous chip

MOTOROLA chipThe IS1500 series is a large-scale system-level SOC developed by MOTOROLA for digital television systemsInformation sourceDecoding chip, which includes MPEG2 audio and videodecoder32-bit RISC CPU, OSD controller, videoencoder, CA processor, and richUser interfaceAnd other parts. It can be widely used in DTV, DVB-S/C/T/IP, PVR and other fields.

Product classification

Support digital cable broadcast and interactive programs;

IS1526, IS1521;

Support digital satellite FTA and terrestrial wireless solutions;

IS1562, IS1561;

Support value-added function schemes;

IS1511, IS1501;

Main performance index

Bit RISC CPU, 216MHz, 8KB I&D Cache;

Built-in OTP memory, encryption and decryption engine;

Support conditional reception, 48-channel PID filtering, 48-segment filter;

Support MPEG1, MPEG2 standard, PAL, NTSC two standard definition system;

Video output support CVBS, S-Video, YCbCr, and RGB;

Support OSD, subgraph, true color static layer, a total of 5 layers;

1/16 to 16x video scaling, 16:9 and 4:3 display ratio conversion;

Audio decoding supports ISO/IEC 11172-3 and 13818-3 Layer I and Layer II;

Audio output support digital I2S, S/PDIF format, 32 level volume control;

Support irDA, UART, I2C, GPIO, keyboard and smart card interface;

Extensible support network, hard disk, and USB interfaces;

The existing LQFP128, LQFP144, LQFP208 three different packages;

0.13um 6M1P CMOS process, power consumption <800mw;

Program advantage

Perfect product software and hardware solutions, reduce the threshold of use e;

Quick customization solutions to meet the "shift" market;

Low-cost hardware and software solutions for the MMDS market;

Low-cost solutions for digital satellite and terrestrial wireless;

Hardware and software solutions can support third-party middleware;

A variety of CAS: Yongxin Tongfang, computer, digital video, irdeto, Wanfa vision, etc.

A variety of data broadcasting: Thrive (iPanel), Jiachang, Enreach, etc.

Stocks: Haitronde, Gartron;

As the software matures and practical needs are met, the company also continues to support more CA and data broadcast middleware;

Portable computer

MOTOROLA ComputerMOTOROLA Computers is a specialized commercial product belonging to the mobile data terminal ML910 A durable portable computer designed to meet the needs of military and public safety users and is constructed to perform exceptionally well in harsh environments. This is a rugged modellaptopContinued MOTOROLA inWireless communicationConsistent leadership in the field.

Optional built-in modules allow you to connect to private or public data networks without having to use vulnerable external cards.

The innovative antenna design allows your ML910 laptop to stay connected even when other laptops have no signal. In addition to its ability to handle demanding applications, the ML910 features a 13.3 "widescreen display that offers higher resolution and more space to view multiple applications than other rugged laptops in its class.

peculiarity

Dedicated video processor and memory for faster screen updates

The high-brightness 500 NIT screen is used to improve reading in daylight

Low total cost of ownership

Designed for embedded wireless applications

Integrated security features including a security card, TPM version 1.2, and an integrated 500 DPI+ fingerprint scanner

Completely solid

Waterproof, dust proof

Indoor/outdoor functions

Integration with MOTOROLA's private dataTAC network

30% more pixels than the standard 4:3 13.3-inch screen

MOTOROLA Service and Support

MOTOROLA's design and implementation support integration with private networks and critical applications.

MOTOROLA offers fingerprint authentication as a standard feature (second in a fully rugged mobile laptop)

Mobile phone production

MOTOROLA started by inventing a cell phone; As a leader in the wireless communication industry, MOTOROLA has transformed the familiar mobile phone into an essential personal communication product in daily communication, data management and mobile entertainment. MOTOROLA not only designs, produces, sells wireless terminal equipment and provides corresponding services, but also provides corresponding intellectual property rights authorization. MOTOROLA's mobile phones are mainly made in Tianjin. At the same time, Foxconn, TCL (Alcatel Mobile phone), Huawei and other manufacturers of mobile phones for MOTOROLA. In 2007, MOTOROLA released RAZR2 mobile phone (V8, V9, V9m), which reached a historical high point, but the so-called failure was also a failure. RAZR once threatened the throne of Nokia, but also made MOTOROLA lose the driving force of innovation and gradually decline. MOTOROLA mobile phones blindly pursue ultra-thin. Platform chaos and other reasons for four consecutive years of losses. In 2009, as the company increased profits betting on Android phones, expanded OEM.

The significance of MOTOROLA phone models

MOTOROLA XTXT Series

The XT series is positioned by MOTOROLA as a high-end smartphone with a bias toward entertainment performance. It is a smart phone developed by a group of young people who pursue fashion. MOTOROLA is a multimedia intelligent terminal combining fashion, function and business positioning. Represents its future development trend. In 2009, an XT series handset, the MOTOROLA XT800, became the flagship product of both MOTOROLA China Unicom and China Telecom, and later MOTOROLA's global flagship product, the MOTOROLA MileStone, was named the MOTOROLA XT702 in China. XT series with XT plus numbers for its naming features such as XT800, XT720, XT711, XT702, XT883 and so on are high-end smart phones using the Android operating system, which is loved by high-end people.

The MOTOROLA WXWX Series

The WX series is a low-end range of entry-level phones. Most models are manufactured by TCL Corporation. This series is mainly aimed at the younger generation. The characteristics of this series are: the cost is generally low, and the configuration is in the middle and low-end level of Nokia as a whole. In order to save costs, the shape of the material is more general, plastic feeling is strong. It should be pointed out that WX is launched in 2009 to replace the previous C series and W series, released in China at a price ranging from 180-400 yuan WX is practical, WX series also has FM and camera functions. MOTOROLA's restructuring of the mobile phone business has two directions, first, the Android platform for medium and high-end smart phones, and extensive cooperation with the four major telecom operators in the United States, the second is medium and low-end feature phones through Liu Fei's past good relations in the mainland industry, looking for low-cost ready-made mobile phones in the mainland, which is equivalent to getting closer to Asian mobile phones. MOTOROLA's overall strategy is to consolidate its image and profit with Android phones on the one hand, and close to Asian phones on the other hand to expand emerging markets and increase market share. Because MOTOROLA's internal research and development team has invested all resources in Android platform smartphones, there is no time to develop mid - and low-end models, therefore, at this stage can only rely on ready-made models for branding, if MOTOROLA's strategy works, this is a mobile phone ODM factory impact fear, and Mediatek is expected to become a big winner.

Motoloramine seriesMing Series (Wise)

Ming series MOTOROLA specifically designed for China's transparent clamshell handwritten smart phone, referring to MOTOROLA's "Ming" series of mobile phones, many people will think of the Ming launched in 2005 (A1200) at a time, indeed once equipped with Linux system A1200 can be said to push the "Ming" mobile phone to a peak. Until 2009, it used the Linux system and later used the Android operating system, which was favored by high-end business people. With the continuous development of hot android, MOTOROLA also began to accumulate a considerable number of users of the "Ming" series of mobile phones to upgrade again, to create the MOTOROLA A1680. Ming series with Ming A after the number for its naming features such as Ming A1200, Ming A1600, Ming A1800, Ming A1680, MOTOROLA "Ming" series of mobile phones in the appearance of the biggest feature, is the eye-catching "transparent clamshell" and "Ming" type handset design. However, the A1680 also has a mirror finish on the upper flip cover, so when the screen is lit up, you can see the contents of the screen through the flip cover. When the screen is dimmed, you can't see everything inside the clamshell. This design can be said to be a small highlight of the A1680. In 2010, MOTOROLA officially announced three new "Ming" series models at the National Convention Center - the MOTOROLA MT810, MOTOROLA A1680 and MOTOROLA XT806.

RAZR Series

MOTOROLA RAZRRAZR comes from the English "Razor" ChineseLiteral translation"Come here" means "blade". There is no doubt that the intention is very clear, on the one hand to experience the RAZR series thin and its material construction, on the other hand, also indicates that Motorola has high hopes for it, hoping that it will become a weapon in the market. At this point, we have noticed the "scars" on the advertising boards of the "RAZR V3" series mobile phones in the streets, which can be seen that the series has created the wave of ultra-thin mobile phones. The RAZR series mainly includes the RAZR V3, V3i and V3x and numerous derivative versions. On May 1st, 2007. To saveGo from bad to worseAfter poor results, Motorola released the real second generation RAZR series. Including RAZR2V8V9, V9m three mobile phones, trying to revive the river Mountain with the RAZR2 series brand. The new RAZR V10 and V13 are only available in South Korea, and MOTOROLA may drop the RAZR line. RAZR third generationThe baby was stillbornIn 2009, news broke that MOTOROLA had temporarily canceled the release and launch of the third-generation RAZR phone code-named RUBY. According to the prototype pictures and product introductions posted by foreign enthusiasts, the RUBY design is equipped with the UIQ operating system announced by MOTOROLA. The Motolo RAZR series has written a brilliant record of global sales of 100 million units. The classic V3 of the RAZR series has created a wave of ultra-thin mobile phones and is ranked 12th in the "best technology products of the past 50 years" by the US industry authority magazine PCWorld. It was born to save MOTOROLA from the abyss. MOTOROLA shipped a record 65.7 million handsets in the fourth quarter of 2006, and MOTOROLA's global market share for the year reached 23.3%. Just like MOTOROLAFinancial report"The RAZRV3 phone not only significantly exceeded sales expectations, but also strengthened MOTOROLA's position in mobile phone design." The RAZRV3 is credited with helping MOTOROLA become the world's No. 2 handset maker. However, RAZR wins and RAZR loses. The myth of V3 makes MOTOROLA stop in technological innovation, and the subsequent V3i and V3x are only simple modifications on the basis of V3, and the appearance is almost unchanged, and the second generation V8 and V9 are not very beautiful.

ROKR series

The name of the ROKR series comes from the English "ROKR" rock homophony, as the name suggests is a powerful music mobile phone series, the series is Motorola's main product series. It is mainly for people who "lack of oxygen without music". It is worth noting that the products in this series, in addition to the ROKRE1, including the ROKR E2, E6 and Z6, and E8, are based on Motorola's Java based Linux operating system. Focus on the music function, for younger groups of models, such as MOTOROLA E8, MOTOROLA E2, MOTOROLA EM30 and so on.

SLVR Series

SLVR comes from the English word "Sliver" meaning "slender and delicate silver, not only shows that SLVR series and RAZR have the same ultra-thin characteristics, but also concisely conveys the characteristics of the series belongs to the straight mobile phone shape! This series is aimed at the middle and low end of the market. Known as the "Boke series" in China, the main products include SLVR L2, L6, L7 and upgraded L6i, L71 and L72, while L6g and L7c are derivative versions. Not much in the way of functionality. No new SLVR series has been released since 2007.

MOTOROLA AURAAURA series

In the early morning of October 22, 2008, just as the Beijing 2008 China International Communication Exhibition spent a busy day, the media journalists harvested a big push into the MOTOROLA AURA fruit sleepy, in the United States official website of MOTOROLA, suddenly appeared the code AURA MOTOROLA new machine, And the detailed and exquisite topic of the official website shows that this is not a simple act of hyping through leaks, but a premeditated major release, at the same time, MOTOROLA China also issued a press release to the major professional media in China at the same time, indicating the birth of MOTOROLA's strong new machine in 2008 - AURA, the sword refers to the Nokia 8800 series. At first look at AURA, people familiar with mobile phones will exclaim that this is not a copy of the V70 is good, AURA uses the screw cap design created by the big brother V70, but the overall body is more rounded than the V70, looking from behind, quite a pebble U9 look. Although MOTOROLA has eaten V3 in recent years, the more difficult it is to eat, but this time's eating behavior is amazing, because MOTOROLA finally came up with a little innovative spirit, not only in the shape of the effort, but also in the configuration and design of mobile phones to break through the tradition.

MOTOROLA MEME series

ME series is a new mobile phone series launched by MOTOROLA after entering the android intelligent system, MOTO smart game series, which all use the android intelligent operating system and emphasize mobile Internet application aggregation, bringing users a massive coldplay application experience. This series has many popular models, representing mobile phones ME600(commonly known as backflip), ME525 (MOTOROLA's influential three defense mobile phone, the popular choice of buying), ME511, ME501, ME860, ME722 and many other mobile phone models. Among them, ME600 and ME525 are especially popular among mobile phone players. MOTOROLA ME600 is the world's first backflip product, using a special hinge to complete the entire backflip action, the machine's metal texture is strong, is the perfect embodiment of MOTOROLA's industrial aesthetic concept. The ME525, moto's dust-proof, water-proof and scratch-proof phone, as well as the Android system's three-proof phone, has always attracted a lot of attention. The protection performance of this phone is its highlight, and Defy can meet the requirements of IP67 protection standard, which is the highest level of this standard.

Droid Razr smartphone

On September 6, 2012, MOTOROLA Mobility announced three next-generation Droid Razr smartphones, named Droid Razr HD, Droid Razr Maxx HD and Droid Razr M, at a press conference in New York City.

The Droid Razr HD has a 4.7-inch display, which is larger than the Droid Razr, and its display has a higher resolution. MOTOROLA also says the new phone has better battery life and twice as much talk time. In addition, it has 85% more color saturation than the iPhone 4S, a dual-core processor and Google's Chrome browser preinstalled. The Droid Razr Maxx HD has similar specs, but MOTOROLA Mobility says it can talk for up to 21 hours and stream 10 more hours of video over 4G LTE networks. The Droid Razr M is smaller, with a high-resolution 4.3-inch display and almost no bezels. Despite its small size, the Droid Razr M comes with a 2,000mah battery.

Previous series

T Series: Always on the cutting edge, practical, feature-rich models, such as the T720i;

V series: affordable clamshell mobile phones with popular styles and reasonable functions, such as V3, V3i;

C Series: Cool style, low price style, such as: C168;

E Series: Focus on entertainment function, for young group models, such as: E365, E398, E2;

R Series: Popular features, innovative design thinking, unusual design like the previous V70, such as the future R800;

S-series: Smart phone, technologically advanced phone, probably the code name of one of MOTO's generation products to Microsoft;

MP Series: A strong series, such as MPX, MPX220;

Q Series: Full keyboard WM system smart machines for the business market, such as Q8, Q11;

MOTOROLA mobile phoneIn 1969,Apollo 11Use MOTOROLA Radio to send a message from the moon.

In 1984, the world's first commercial mobile phone Dynatac was born

In 1986, MOTOROLA pioneered the Six Sigma quality Improvement process

In 1991, MOTOROLA demonstrated the world's first prototype digital cellular system and telephone using the GSM standard in Hannover, Germany.

In 1995, MOTOROLA introduced Tango, a global two-way pager

In 1996, MOTOROLA launched the clamshell phone "StarTAC", which was the world's light and small mobile phone at that time, weighing only 88 grams.

In 1999, MOTOROLA introduced the iDEN i1000plus mobile phone

In 1999, the world's first touch-screen mobile phone, the A6188, was released.

In 2000, the global department of GPRS mobile phone

In 2000, the global division supported WAP Internet mobile phones

In 2000, the global division supported the JAVA mobile phone Timeport P108

In 2002, the world's first 360-degree rotating flip screen mobile phone V70 was released.

In 2003, the world's first Linux-based mobile phone was released, the MOTOROLA A760

In 2004, the world's 13.9 mm metal body ultra-thin clamshell mobile phone V3 was released.

In 2006, the global transparent clamshell A1200

In 2007, the world's first music phone with a magic touch keyboard, E8, was released

In 2007, the world's 11.9mm metal body ultra-thin clamshell mobile phone V9 was released.

In 2007, the world's first windows mobile phone was the MOTOROLA Q8.

In 2007, the global banana slider UIQ mobile phone Z8

In 2008, the ZN5, a mobile phone with Kodak camera technology, was introduced worldwide

In 2009, the world's first MOTOBLUR mobile phone was the MOTOROLA CLIQ

MOTOROLA mobile phoneIn 2010, the world's first BACKFLIP design, the MOTOROLA BACKFLIP (me600), was released.

In 2010, the MileStone of the global Android2.0 operating system mobile phone was released.

In 2010, the world's first Android three-defense mobile phone, MOTOROLA i1 Americas, was released.

In 2010, MOTOROLA's 8 megapixel mobile phones MileStone XT720 (foreign), xt701/711 (national)

In 2010, the world's W/G/C triple-play mobile phone DROID2 WE

In 2011, MOTOROLA adopted the Artix 4G, a dual-core phone from NVIDA's TEGRA 2

In 2011, the world's dual-network dual-standby dual-core smartphone MOTOROLA XT882

The company's Brand ranked 88th in the 2006 World Brand Lab's "Top 500 Global Brands" list.

The company was ranked one hundred and forty-three in the 2007 Fortune Global 500 Companies list.

In 2004, 2005, 2006, three consecutive China Best Corporate Citizenship Award

In 2004, 2005 and 2006, he won the Bright Public Welfare Award for three consecutive times

The World's top 500 enterprises in China ranked second

China's top 500 manufacturers, ranked 6th

How to identify the phone model

1. Some mobile phones have the phone model logo right above/below:

2. Open the back cover of most mobile phones and remove the battery

3. It can be seen that the blue bar code says "access to the network", and the third line is the mobile phone model.

MOTOROLA PhoneMOTOROLA mobile phones revolutionize the world one

In 1969, Apollo 11 used MOTOROLA Radio to transmit a message from the moon.

In 1984, the world's first commercial mobile phone Dynatac was born

In 1986, MOTOROLA pioneered the Six Sigma quality Improvement process

In 1991, MOTOROLA demonstrated the world's first prototype digital cellular system and telephone using the GSM standard in Hannover, Germany.

In 1995, MOTOROLA introduced Tango, a global two-way pager

In 1996, MOTOROLA launched the clamshell phone "StarTAC", which was the world's light and small mobile phone at that time, weighing only 88 grams.

In 1999, MOTOROLA introduced the iDEN i1000plus mobile phone

In 1999, the world's first touch-screen mobile phone, the A6188, was released.

In 2000, the global department of GPRS mobile phone

In 2000, the global division supported WAP Internet mobile phones

In 2000, the global division supported the JAVA mobile phone Timeport P108

In 2002, the world's first 360-degree rotating flip screen mobile phone V70 was released.

In 2003, the world's first Linux-based mobile phone was released, the MOTOROLA A760

In 2004, the world's 13.9 mm metal body ultra-thin clamshell mobile phone V3 was released.

In 2006, the global transparent clamshell A1200

In 2007, the world's first music phone with a magic touch keyboard, E8, was released

In 2007, the world's 11.9mm metal body ultra-thin clamshell mobile phone V9 was released.

In 2007, the world's first windows mobile phone was the MOTOROLA Q8.

In 2007, the global banana slider UIQ mobile phone Z8

In 2008, the ZN5, a mobile phone with Kodak camera technology, was introduced worldwide

In 2009, the world's first MOTOBLUR mobile phone was the MOTOROLA CLIQ

MOTOROLA mobile phone2010, global modelbackwards somersaultDesigned the MOTOROLA BACKFLIP (me600).

In 2010, the MileStone of the global Android2.0 operating system mobile phone was released.

In 2010, the world's first Android three-defense mobile phone, MOTOROLA i1 Americas, was released.

In 2010, MOTOROLA's 8 megapixel mobile phones MileStone XT720 (foreign), xt701/711 (national)

In 2010, the world's W/G/C triple-play mobile phone DROID2 WE

In 2011, MOTOROLA adopted the Artix 4G, a dual-core phone from NVIDA's TEGRA 2

In 2011, the world's dual-network dual-standby dual-core smartphone MOTOROLA XT882

In 2011, on the evening of August 15, Beijing time, Google announced that it had signed a final agreement with MOTOROLA Mobility to acquire the latter for $40 per share in cash, a total price of about $12.5 billion.

MOTOROLA and Sendo

On July 05, 2005, MOTOROLA, a famous mobile device manufacturer, successfully acquired a significant part of Sendo, another mobile phone manufacturer. For example, the headquarters in the United Kingdom and the R&D group in Singapore (a department dedicated to the design and testing of new products), MOTOROLA later launched classic mobile phones such as A1000, Z8 and Z10 on the basis of Sendo.

MOTOROLA University

Founded in 1993, MOTOROLA University China is committed to developing a world-class workforce for the company. MOTOROLA University has established partnerships with many Chinese institutions of higher learning. The 203 teachers certified by MOTOROLA University can teach 130 courses in Chinese. MOTOROLA University China's faculty is also partially by the company's internal senior managers. The main courses at MOTOROLA University are as follows:

1. Six Sigma training and consultation

2. Leadership and senior management training

3. Marketing and sales management training

4. Supply chain training

5. Staff interpersonal skills training

6. Distance education

Public welfare activity

Since 1994, 13 years, MOTOROLA has donated a total of 40 million yuan. By the end of 2007, 100 Hope primary schools had been established, helping about 15,000 out-of-school children return to school.

MOTOROLAThe MOTOROLA Volunteer Association was formed in early 2005, and employees have accumulated about 20,000 hours of volunteer workVolunteer service, including promoting environmental protection knowledge,Project HopeTeacher and student training, partnership with Junior Achievement, teaching business courses at universities, secondary and primary schools, etc.

On October 18, 2006, MOTOROLA Global Cause Day, nearly 10,000 MOTOROLA employees performed community service in 75 cities in 40 countries around the world.

In December 2005, MOTOROLA, China Mobile Communications and Nokia jointly initiated and launched the "Green Box Environmental Protection Program - Waste mobile phones and accessories recycling joint action" in Beijing. By the end of 2006, MOTOROLA had set up "green boxes" dedicated to recycling discarded mobile phones and accessories at MOTOROLA headquarters in Beijing, local branches, Tianjin factory, Hangzhou factory and more than 290 authorized service centers throughout the country.

MOTOROLA (China) Electronics Co., Ltd. pays attention to environmental protection in every step of production, strictly follows the national laws and regulations on environmental protection, and has won many commendations from the Chinese government. MOTOROLA invests a lot of money every year to introduce advanced environmental protection equipment, and invests a lot of operating funds and manpower to ensure the normal operation of environmental protection equipment.

Since 1994, MOTOROLA (China) Electronics Co., Ltd. has been awarded a number of environmental protection awards by Tianjin Development Area Management Committee and Tianjin Environmental Protection Bureau for many years. In 2004, MOTOROLA was awarded the title of "Tianjin Environmental Protection Education Demonstration Base" by Tianjin Environmental Protection Bureau; In 2005, MOTOROLA was awarded the title of "Tianjin Environmental Friendly Enterprise" by Tianjin Environmental Protection Bureau; In 2006, MOTOROLA was awarded the title of "Advanced Enterprise in Environmental Protection" by the Tianjin Development Area Management Committee.

In addition, MOTOROLA volunteers actively go into the community every year to publicize the knowledge of environmental protection and raise the awareness of environmental protection in the whole society. In January 2005, MOTOROLA China and its employees donated 1.08 million yuan to the tsunami disaster areas in Southeast Asia.

In May 2003, MOTOROLA actively supported China's fight against SARS, and donated more than 11.8 million RMB worth of anti-SARS equipment, cash and supplies to the Chinese government.

In 1998, MOTOROLA actively participated in flood relief in the Yangtze River basin and Northeast China, donated a total value of 30 million yuan of materials to the disaster areas, and built 11 MOTOROLA Flood Hope primary schools in Hubei, Hunan, Jiangxi and Jilin.

MOTOROLA has donated 11 million RMB in scholarships and scholarships to 12 universities including Peking University and Tsinghua University.

In 2003, MOTOROLA launched a long-term internship program in China, Moto Camp, to provide college students across the country with the opportunity to intern at MOTOROLA. Top college students from Chinese universities can get hands-on experience working in multinational companies six months to one year before graduation. To date, more than 1,000 students have participated in the program, and nearly 500 of them have become regular employees of MOTOROLA after graduation.

MOTOROLA productsIn addition, MOTOROLA is also actively cooperating with Young Achievement International to share career development experiences with college students and help them improve their job search ability.

MOTOROLA has a diversified corporate culture at its core. MOTOROLA China Beauty Chamber of Commerce was established in May 2005, is one of the important projects of MOTOROLA company to build a diversified corporate culture and pay attention to employee development. The Beauty Chamber aims to promote a corporate culture in which women are a differentiated force, whether as employees, consumers or partners, contributing to MOTOROLA's global success. Beauty Chamber of Commerce has carried out a career development project, attach importance to the development of professional women, to provide a broader development space for female employees; Personal development programs promote work-life balance for female employees to have a healthy and happy life, including parents' clubs and book clubs; Public welfare activities, organize women to participate in various community activities and contribute love; Women's Leadership Forum, establish women's network, build a broad platform to enhance women's leadership.

On November 10, 2006, MOTOROLA Asia Pacific Beauty Chamber of Commerce 2006 Annual conference and Women's Leadership Forum was held in Beijing. The MOTOROLA Beauty Chamber of Commerce specially invited many famous female leaders to attend the Women's Leadership Forum and delivered wonderful speeches on topics such as "Innovative Leadership in Emerging Industries", "Leadership in a Multicultural Environment", and "Women's Leadership in Community Service". More than 400 MOTOROLA employees attended the event.

On February 4, 2008, Beijing, MOTOROLA announced that it would donate 1.5 million yuan worth of cash and communications equipment and services to the affected areas of southern China, which will be used to assist people in the affected areas and emergency communications command and network communications. The donation includes: RMB 500,000 to the Red Cross Society of China; Donated 1 million yuan worth of emergency command and communication equipment and related services to relevant regions in southern China.

On May 12, 2008, after the Wenchuan earthquake in China's Sichuan Province, MOTOROLA donated 2 million RMB worth of cash and communications equipment and services to the disaster area.

Beijing, May 21, 2008 - MOTOROLA Inc. (NYSE: MOT has donated a total of 15 million RMB worth of cash, mobile communication infrastructure, mobile phones, two-way radio radios, and provided related on-site technical services to assist the earthquake relief and post-disaster reconstruction in the affected areas.

Spin-off reserve

MOTOROLA's plan to split MOTOROLA into two separate publicly traded companies. One of them focuses on mobile communication terminal business, and the other mainly carries out broadband and mobile communication solutions business.

Split situation

On January 4, 2011, Motorola officially split into two divisions, namely Motorola Mobility (Motorola Mobility) and MOTOROLA Solutions (MOTOROLA Solutions) division, the former division focused on smartphones and boxes business, The latter division focuses on public safety radios and handheld scanners. At current market prices, MOTOROLA Mobility has a market value of about $9 billion and MOTOROLA Solutions has a market value of about $12.8 billion.

Motorola split into two separate companies, Motorola Mobility (MOTOROLA Mobility) and Motorola Solutions (MOTOROLA Solutions) MOTOROLA Mobility is headed by Sanjay Jha, Mainly focus on mobile devices such as Android phones, tablets and other products, as well as box business. Motorola Solutions, headed by Greg Brown, focuses on wireless technology, government and enterprise services. Greg Brown expects MOTOROLA Solutions to usher in a new period of growth in 12 years after the spin-off, with 2011 revenue growth of 4 to 5 percent and long-term growth of 5 to 8 percent.

Google buys MOTOROLAgoogle acquires MOTOROLA Mobility^[1]

On the evening of August 15, 2011, Beijing time, Google announced the acquisition of MOTOROLA Mobility for $40 per share, a total of about $12.5 billion.

According to foreign media reports, Google will operate MOTOROLA Mobility as an independent business in the future. Both boards have now unanimously approved the transaction, which is expected to close in late 2011 or early 2012.

Google CEO Larry Page said MOTOROLA Mobility is fully focused on Android. Analysts believe that the acquisition of MOTOROLA Mobility will help Google further strengthen the Android ecosystem, thereby enhancing market competitiveness.

MOTOROLA is in China

MOTOROLA is committed to continuous technology development and innovation. Has been a global leader in research and development. MOTOROLA's cumulative R&D investment in China has reached $1 billion, with R&D centers and laboratories in seven cities, including Beijing, Tianjin, Shanghai, Nanjing, Chengdu, Changsha and Hangzhou.

MOTOROLA China Research Institute has become one of MOTOROLA's global research and development bases, and is also a large research and development institution established by multinational companies in China.

The main research and development directions of MOTOROLA in China are: software development, mobile phone research and development, mobile phone accessories research and development, wireless network product research and development, new mobile communication technology, human-computer interaction technology, advanced materials research. Including A1200 (Ming), A780, E680, A768, A760 and A1800, A1600, A810 and many other popular mobile phones are designed and developed by China's research and development center.

In June 2004, MOTOROLA (China) Technologies Co., Ltd. was established, which integrated MOTOROLA China's research and development capabilities in Beijing.

In 2005, MOTOROLA China achieved two milestones in the field of R&D. First, MOTOROLA Global Software Group's three software centers in China have passed CMMI Level 5 certification; Second, MOTOROLA Shanghai Lab's finger-book recognition technology won the "Asian Innovation Gold Award".

MOTOROLA mobile phoneIn 2006, the Hangzhou R&D Center was established, with about 400 engineers, mainly for the hardware and software development of network systems. It was established in Beijing in November 2006Wireless broadbandResearch center, mainly devoted to the application of future communication technology research.

In February 2008, Hangzhou MOTOROLA Technology Co., Ltd. was established to better explore the Chinese digital cable TV market with more advanced technologies and solutions that meet the needs of Chinese customers.

In October 2008, MOTOROLA China Research Institute Tianjin branch was established, which is a research institute integrating regional resources of MOTOROLA China. The organization consists of four R&D centers. MOTOROLA Tianjin Laboratory, 3G mobile phone technology R&D center, global new product prototype R&D center, global test technology R&D center. It continues to make the Tianjin production base a better all-around research and development conversion base for MOTOROLA in the world.

In June 2013, Meng Pu, president of MOTOROLA Mobility Greater China, resigned, and the layoffs of MOTOROLA China came to an end. China continues to be an important market for MOTOROLA Mobility, and the Chinese company continues to operate normally.

 

Brief introduction of events

On August 12, 2012, MOTOROLA Mobility notified all employees that it would lay off 20% of its workforce and close one-third of its 94 offices worldwide. Specifically in the United States, MOTOROLA Mobility will lay off a third of its 4,000 employees.

The layoffs are part of Google's big move after its acquisition of MOTOROLA Mobility. With a series of plans, Google hopes to revive the fallen giant's fortunes and boost its Android business against competition from Apple and Samsung, while extending its search and software businesses to hardware makers. Along with the layoffs, there are also changes in the top management of MOTOROLA Mobility caused by Google's acquisition, it is reported that 40% of the vice presidents have left, and Google appointed a new executive officer.

Make waves

MOTOROLA mobile phone700 employees in Beijing were laid off

It's not been quiet at the MOTOROLA Building since Monday. "Every employee got an email from the new CEO announcing global layoffs, and colleagues felt like there was no escape."

Worry, like a seed, buried in Xu Ying and everyone's heart.

On Tuesday, Xu Ying received an email and was told that she had been included in the list of layoffs and that she must sign a layoff agreement before the end of the day on Wednesday, otherwise it would be considered as a unilateral termination of the employment contract. About 60 percent of her colleagues on the cloud services team received the same email.

Chen Tian (not his real name), who works at MOTOROLA Mobility's user experience center in Beijing, told reporters that he had not even received the email notification. "On Thursday morning, HR(human resources department) called us directly to the office and told us that we would be laid off." The user experience Center employs about 40 people, all of whom are on the list of layoffs.

According to the introduction of the laid-off workers, the layoffs of the Beijing center, about 700 people, involving software design, testing and maintenance, hardware design and other departments, some departments were all laid off.

"No sense of respect or fairness"

27 years old into MOTOROLA work, Xu Ying smiled, the past eight years, is a girl in the golden age of work, "I miss the past MOTOROLA, with a strong human touch." She told reporters that layoffs are not a one-off in MOTOROLA's history. "In the past, even if an employee left voluntarily, the company would carefully ask you to fill out a questionnaire, ask MOTOROLA's shortcomings, and welcome the former employee to return to the MOTOROLA team, the company will be preferred to hire."

She was shocked by the company's layoffs. "There is no prior communication, no sense of respect and fairness, unlike the original MOTOROLA." It was for this reason, says Ms Xu, that 300 of her colleagues went to the headquarters to protest: "We don't want to stay, we want a fair treatment."

"MOTOROLA is like the 'Whampoa Military Academy' in the mobile phone industry, and every employee has a deep complex for it and is looking forward to contributing to the company and bringing it back to glory." Motorcycle has the right to exclude me from this struggle, but please treat me with fairness and respect." Coincidentally, Chen Tian said the same thing.

Motorcycle: The company values every employee

"We understand that these changes are difficult for the affected employees. "MOTOROLA makes every effort to help our departing employees navigate this difficult period and provide compensation above and beyond what is required by law and regulations." MOTOROLA Mobile China product public relations manager told reporters that MOTOROLA Beijing layoffs are indeed in progress, MOTOROLA attaches great importance to every employee, will communicate face to face one by one, employees with objections can even communicate with the Chinese leadership, but for the number of layoffs and employee protests, the company is not convenient to disclose.

MOTOROLA mobile phoneMOTOROLA layoffs agreement signed

MOTOROLA Mobility has made new progress in its layoffs in China, and on August 20, MOTOROLA revised its compensation package to increase the amount of money for each person who left the company in China. He also requested that the deadline for signing the resignation documents be 12 noon on December 21.

According to an internal email sent by MOTOROLA Mobility to employees, two points were added to the layoff terms: the full payment of the housing provident fund as of the following working days; At the same time, for employees' unused statutory annual leave, the company will pay 300% of the employee's hourly wage in cash compensation. Some employees roughly calculated that the new program increased by about 30,000 yuan compared with the beginning, which varies from person to person.

At the beginning of the company's layoff conditions: pay to September 20, and then plus "N+2" times the average monthly salary, the unexpired options are all discounted. According to the email, if the laid-off workers do not sign the document before 12 noon on the 21st to terminate the labor relationship, MOTOROLA Mobility unilaterally terminate the labor contract.

China hit hardest by MOTOROLA Mobility layoffs

The office building where MOTOROLA Mobility's Chengdu branch is located revealed that the company laid off half of its staff to vacate 100 square meters of office space.

According to the reporter's observation, the company's office has about 200 square meters, all filled with about 50 people, so it is speculated that about 20 people will be laid off this time.

Si Xuanjun, public relations manager for MOTOROLA Mobility China, declined to comment on the number of layoffs, saying only that the compensation package was higher than legally required.

It is understood that MOTOROLA Mobility has four sales regions in the southeast and northwest of China, and the western region is centered in Chengdu, mainly focusing on marketing and sales personnel.

The MOTOROLA unit in Xiasha manufactures and sells equipment for CDMA and other digital mobile systems.

In June 2012, the latter group of employees also left, about 180 people, and the company really entered the state of production suspension.

 

General situation

On January 29, 2014, Lenovo announced in the United States that it would acquire MOTOROLA's smartphone business from Google for $2.9 billion. The deal is Lenovo's second major acquisition since it bought IBM's PC business in 2005.

MOTOROLA productsThe deal still needs regulatory approval. If the acquisition is completed, Lenovo will acquire MOTOROLA's well-known brands, including the MOTO X and MOTO G, which are popular in the U.S. market. In addition, Lenovo also took full control of MOTOROLA MobileProduct planning. However, as MOTOROLA's former owner, Google continues to own the majority of MOTOROLA MobilityPatent portfolioIncluding existingPatent applicationAnd invention disclosure. Lenovo is licensed for the relevant patent portfolio and other intellectual property rights.

Yang Yuanqing, Chairman and Chief Executive Officer of Lenovo Group, said: "The acquisition of such an iconic brand, its innovative product portfolio and talented global team will help us capture the rapid growth opportunities in the mobile sector and accelerate our growth as a global mobile device manufacturer."

Google CEO Larry Page said: "This is an important change for all Android users: with this agreement, Google is focused on optimizing and innovating the Android ecosystem, and Lenovo has the expertise and experience to help bring MOTOROLA Mobility innovation to a wider audience."

Lenovo's smartphone business is growing fast. Lenovo is the world's fourth-largest smartphone maker, according to IDC. MOTOROLA is the third largest Android smartphone vendor in the United States and the third largest smartphone vendor in Latin America. Analysts believe Lenovo's acquisition of MOTOROLA will greatly strengthen its market position in smartphones and give it access to the North American and Latin American markets.

evaluate

Reuters

The deal marks the end of Google's attempt to make consumer mobile devices and marks the end of one of the biggest acquisitions in the company's history.

Lenovo, on the other hand, has used acquisitions to build a bridgehead in the lucrative U.S. market to compete with Apple and Samsung Electronics and against increasingly aggressive Chinese smartphone makers.

Wall Street Journal

In addition to providing an immediate boost to Google's bottom line, selling MOTOROLA Mobility would reduce potential friction with Android hardware makers. Samsung Electronics, Lenovo and MOTOROLA Mobility themselves use the operating system.

Washington Post

MOTOROLA productsAnalysts point out that Google has retained one of MOTOROLA Mobility's most important assets: its vast portfolio of Android technology patents. It also shows how Silicon Valley's giants are shifting their focus to seize new hardware opportunities as smartphone sales growth slows.

Forbes Magazine

Selling MOTOROLA Mobility doesn't mean Google isn't interested in making Android hardware. Google paid $3.2 billion for Nest, a maker of smart thermostats, and bought several robot makers in 2013. Google CEO Larry Page noted that smart devices such as the Nest thermostat and Google Glass smart glasses remain one of the company's priorities.

Wired magazine

In smartphones, Google was never "all in"; Over the past few years, Google has worked with a number of manufacturers to successfully produce a number of Android phones. From this perspective, the decision to cut losses and shift the focus back to Android makes sense.

follow-up

Lenovo buys MOTOROLALenovo to buy MOTOROLA even by the big bank singing downbeat share prices have not stopped

On February 7, 2014, Lenovo (00992) did not stop selling pressure, and another brokerage looked down on its acquisition of MOTOROLA mobile phone business, greatly cutting Lenovo's target price, down between 13.46% and 15%. Among them, the report said that Lenovo is expected to announce next week (February 10-16) third quarter results will be satisfactory, but believes that the acquisition of MOTOROLA mobile phones and IBM server business, will drag down earnings performance.

Lenovo continued its decline on the 6th, falling 2.35% throughout the day to close at 8.31 yuan. The report pointed out that Lenovo's acquisition of MOTOROLA's mobile phone business is to obtain intellectual property rights and help reduce costs by about 6 to 10%, but the two acquisitions will also have a negative impact on the earnings of FY15-16, and the target price will be slashed by 15% to $10.2, reiterating the "overweight" rating.

The Nomura report also pointed out that the two acquisitions will constitute a short-term loss for Lenovo, so investors are advised to take a wait-and-see attitude. The bank also pointed out that Lenovo shareholders in the next 18 months will not be able to benefit from the new acquisition, the target price significantly cut 13.46% to 10.4 yuan, the investment rating from "buy" to "neutral". Citi pointed out that the global smartphone competition is fierce, and believes that the acquisition of MOTOROLA's mobile phone business poses an uncertain factor for Lenovo's earnings, and the target price is set at 7 yuan. [2]

In 2011, Google bought MOTOROLA outright for $12.5 billion because of patent disputes, and MOTOROLA's 17,000 patents and 7,500 pending patents were acquired by Google.

However, the acquisition of MOTOROLA life is not much better, sheep out of the sheep, Google spent $12.5 billion to get back from MOTOROLA. Cutting jobs around the world, streamlining product lines, closing offices and research and development centers, exiting unprofitable markets, selling factories and non-core businesses, Google has ruthlessly grabbed everything that can be monetized from MOTOROLA, while also firmly grasping MOTOROLA's core patented technology, almost sucking MOTOROLA dry.

In 2014, Lenovo Group announced that it would buy MOTOROLA Mobility from Google for $2.9 billion, and MOTOROLA was abandoned by Google like a dirty rag, and the feeling of tiger falling into the sun was particularly desolate. From 120 billion to less than 3 billion, MOTOROLA's value fell to one-fortieth in ten years, and a generation of giants finally fell.

MOTOROLA and LG have become hardware partners for Google's wearable platform

On March 19, 2014, two of Google's successful hardware partners, MOTOROLA and LG, became batch partners of Google's Android Wear wearable device platform, and the two companies have launched smartwatches based on the platform. Even as Google announced its Android Wear platform on Tuesday, LG announced its G Watch smartwatch and MOTOROLA previewed its Moto 360 products. Product specs for the two smartwatches aren't yet available, but MOTOROLA has released a video and some shiny photos of the Moto 360, which has a round dial and is smaller than smartwatches currently on the market, such as the Pebble or Samsung Galaxy Gear. LG's G Watch, however, has the same rectangular watch face as the Pebble or Samsung Galaxy Gear.

MOTOROLA launched the Moto 360 smartwatch in the summer of 2014

On March 19, 2014, after Google officially released the Android Wear wearable portable device development platform, as the platform's partner, MOTOROLA immediately announced their own smart watch development plan. Compared with LG's G Watch, MOTOROLA's Moto 360 smart watch uses a more traditional circular dial design, which is undoubtedly better in terms of appearance. In fact, due to the difficulty of manufacturing circular screens and dial, most smartwatches currently on the market use square designs, such as the Samsung Galaxy Gear series and SONY Smart Watch series. [3]

MOTOROLA Mobility Inc. named Osterloh president and chief operating officer

On April 10, 2014, Rick Osterloh was promoted to President and Chief Operating Officer of Motorola Mobility, a division of Google.

Prior to that, Osterloh served as Senior Vice president of Product Management at MOTOROLA. MOTOROLA said in a blog post that Ostolo reported directly to the board of Google's MOTOROLA Operations until the acquisition of MOTOROLA Mobility by China's Lenovo Group was completed. "A motorcycle insider, leading us forward." [4]

Eu officials said MOTOROLA Mobility violated EU competition law

April 29, 2014 - The European Commission, the European Union's competition regulator, ruled on Tuesday that MOTOROLA Mobility violated EU competition law by filing claims against Apple on standard smartphone patents. "The so-called smartphone patent wars should not be fought at the expense of consumers," Joaquin Almunia, the European Commission's competition commissioner, said in a statement. The Commission ruled that MOTOROLA had previously promised to grant a patent. Later, he filed a claim against Apple in Germany for the patent, which is an abuse of the patent. Apple has agreed to buy a patent license. [5]

MOTOROLA's new flagship MotoX+1 exposure configuration lags behind the mainstream

On July 2, 2014, MOTOROLA's "lifesaving" Moto-X suffered a market Waterloo, but the company's heart is not dead in the high-end mobile phone market. A Brazilian online media outlet that has revealed the specs for MOTOROLA Mobility's next flagship phone, the MotoX+1, says some specs are lagging behind. Google has signed a deal with Lenovo to sell all of MOTOROLA Mobility. The deal is not yet complete, and MOTOROLA can still develop new phones at its own pace. The MotoX+1 is said to be a significant performance improvement over the previous generation. However, compared with rivals such as Samsung Electronics and Apple, some configurations are a little outdated. [6]

Add insult to injury! MOTOROLA was banned from selling mobile phones in Germany

July 10, 2014, although Google has decided to transfer MOTOROLA Mobility to Lenovo Group, but MOTOROLA's litigation disputes, but still not settled. A German court has ordered MOTOROLA to recall all smartphones sold to corporate customers after ruling that the company's phones violated a patent of a German laser technology company.

The court also ordered a ban on the sale of MOTOROLA phones. However, the decision to recall previously sold phones is rare in conventional patent infringement lawsuits. A spokesman for MOTOROLA Mobility said it was disappointed by the German court's ruling but would take steps to avoid disruption to upstream supplies. [7]

MOTOROLA was ordered to pay $10.2 million for infringing on Fujifilm

In May 2015, MOTOROLA said a U.S. jury awarded it $10.2 million in damages to Fujifilm for unauthorized use of the company's patented technology.

The jury said MOTOROLA had proved that two facial recognition and a Bluetooth transmission technology patent infringements did not exist, but could not clear the dispute over a patent for converting color photos to black and white photos. [8]