Miu Miu

Miu Miu has always brought refreshing breakthroughs in the fashion industry with bold innovation and rich individualism.

In the beginning, it was still very simple, even contrary to fashion. But Miuccia Prada still adopts a design style that is paradoxically incompatible: using natural materials that look like synthetic fibers, it expresses the difference between ugly and beautiful. Over the years, the collection of themes and color patterns has been added, creating fashion coherence among diverse styles, and Miu Miu has gradually risen in the industry.

Miu Miu debuted in Paris in 2006, and the fashion style has begun to attract attention. Proficient in the way of fashion matching, with a discerning eye, and delicate and innovative tailoring, Miu Miu's clothing design is complex and elegant, bringing people the dual new meaning of elegance and maturity. The variety of inspiration, the interpretation of masculine and feminine taste, the combination of nostalgic historical style and abandoned by the modern feeling of decay, is a surprise.

New fashion ideas are already reverberating in the industry: outerwear becomes underwear; Embracing movement in unexpected situations; Slight defects become a part of fashion clothing; Whether it is the perfect or faultless emperor, or the finished product and raw materials, they are deliberately chosen to mix and match.

It seems that the fashion coding once knew is actually a new rule of the game, the effect is unexpected, challenging, surprising, and indeed a revolutionary new idea.

Permanent interpretation between the past and modern, re-shaping the inherent clothing image, all because of rebel charm, surprise and novelty, highlighting the concept of confusion, can show excellent emotional effect.

For Prada, Miu Miu's design is more intuitive and bold, and it is a distinctive fashion concept. The two brands share the same fashion world, the same consumer base, and even the same rules, but Miu Miu deliberately breaks through the framework to express a constant desire to change and never be satisfied. Miuccia Prada reinforces femininity through the extreme fashion design of Miu Miu, using different shapes, textures and cultural ideologies.

Since its inception in 1993, Miu Miu has been a leader in the field of emotional expression and creativity, which is consistent with the Miuccia Prada family name. At a time when Prada's fashion style was still conservative, Miu Miu offered an alternative: sensuous and rebellious fashion.

Miu Miu was inspired by the constant shifts and changes in the fashion world to combine disparate meanings with noble elegance. As a designer, Miuccia Prada focuses on the expression of personal ideas through clothing images, and for individuals, non-mainstream materials are the real material of clothing.

Miu Miu's early shows took place in New York, London and Milan, and by the spring 2006 debut in Paris, Miu Miu began to lead the way. In this fashion capital facing the world, Miu Miu and the famous architectural design company AMO/OMA, with the magnificent building as the background of the fashion exhibition, showing the elegance and sophistication of Parisian fashion women, and the combination of Miu Miu's special spirit.

Miu Miu often takes a binary approach: indoor and outdoor, urban and rural, masculine and feminine, elegant and grassroots, past and future, ugly and beautiful, noble and rough. Its pattern brings out the sense of crack, tip and opposition. Shoes are even more important, always revealing detailed changes. The line between high and low is always blurred. A deliberately imperfect expression of Bourgeois's style of dress. Deliberately defective beauty successfully deflects the eye. Its secret ingredient is a combination of intelligence and avant-garde.

Miu Miu itself is another standing space. She is not just a brand image, but a new metaphorical message. The groundbreaking campaign by Corinne Day and Ellen Von Unwerth was shot with a neo-modernist approach and featured celebrities such as Drew Barrymore, Kim Basinger and Mia Wasikowska.

The film team, which includes Bruce Webber, David Sims and Inez van Lamsweerde and Vinoodh Matadin, blends imagery, triches and metaphors to bring to life the multiple faces of women. This bold attempt to define fluid femininity captures the moment without being formulaic.

Miu Miu's communication marketing strategy is derived from its own design idea. Groundbreaking advertising by new photographers is something to look forward to every season.

The neo-modernist approach, shot by Corinne Day and Ellen Von Unwerth, is famous for using celebrities as models. Drew Barrymore's 1995 AD campaign was directed by Ellen Von Unwerth and replaced by Chloe Sevigny two seasons later. The concept of celebrities as fashion ICONS was still in its infancy, but Miuccia Prada took a head start.

The use of thoughtful and unexpected actors is often exciting, and an abstract style of expression is born. Kim Basinge and Camilla Belle appear under Inez van Lamsweerde and Vinoodh Matadin; Lindsay Lohan, Laetitia Casta, Kirsten Dunst, and Vanessa Paradis are directed by Mert Alas and Marcus Piggott for a dramatic plot in dim light.

Oscar-nominated young actor Hailee Steinfeld's spring/summer 2011 campaign was shot by Bruce Weber, while Mia Wasikowska's classic spring/summer 2012 portrait was shot by David Sims. Chloe Sevigny returned for the fall/winter 2012 season with a flirtatiously psychedelic look by Mert Alas and Marcus Piggott.

Inez and Vinoodh's Spring/Summer 2013 collection brings out intimate and poetic interactions. In autumn/winter 2013, the duo created a gripping and imaginative film scene, capturing models paired together on a pier in front of a mysterious cityscape.

In 2014, the actress returned, starring the Palme d 'Or award-winning Blue Is a Warm Color actresses Lea Seydoux and Adele Exarchopoulos.

More than just an advertising campaign, the aesthetic of the AD adds subtlety and meaning to the collection, conveying a deep and varied multi-layered message to Miu Miu's audience in an attempt to come up with a varied, casual and even contradictory definition of modern femininity.

Most fashion fans know that Prada is a family business founded by Mario Prada and is best known in Europe for producing handbags. However, not all fashion fans are aware of the history of Miu Miu. Miu Miu is the nickname of Miss Miuccia Prada, the third generation of Prada. Born in 1950, Miss Miuccia showed her intelligence, fashion sense and design talent by the age of 20, designing a backpack made of waterproof fabric "Pocone", and in her 20s, she obtained a doctorate in political science.

In 1979, he took over at Prada. To save the sinking family business, Miuccia expanded its handbag line into tote bags and backpacks. Miuccia used her favorite black nylon waterproof fabric "Pocone" to produce the bags and nailed them with inverted triangles of Prada iron. This Prada black nylon bag became a favorite of the fashionistas of the 80s.

In 1985, Miuccia developed a Ready-to-wear line for Prada as well as a women's footwear line. In this way, Miuccia saved the family business from the twilight.

Secondary part During the 1980s and 1990s, PRADAThe products have been more and more widely welcomed, and sales have also achieved gratifying results. During this period, footwear and men's and women's clothing gradually developed into a pillar product line as important as leather goods, and PRADA released the miu miu collection for younger customers in 1993.

In the 1990s, Miuccia's business, like that of the Prada Group, was booming. This not only opens up a new sky for Prada's brand style, but also opens up financial resources for Prada, Miu Miu makes Prada a lot of money. Just as the so-called "fame and wealth double collection", "fame" will always follow the "wealth" and can not be driven away. Miuccia's fame has grown along with her wealth. In 1993, Miuccia Prada won the International Award of the Council of Fashion Designers of America. In 1995, he won the "Best Fashion Designer" of the year. The Wall Street Journal, a leading financial newspaper in the United States, chose Miuccia Prada as one of the 30 most powerful women in Europe. Fame and fortune Miuccia Prada waved the magic wand so that Miu Miu became one of the representative Italian brands in the 1990s. Why is it representative? Just because Miu Miu simple youth, marketing all over the world, I do not know how many fashion fans around the world. Its position in the fashion world is no less than that of the main line Prada.

Brand style

The style is light and simple, Miu Miu uses lightweight fabrics, such as cotton yarn, silk, etc., the lines are beautiful, the style is simple, and the decorative details are less unnecessary, which gives people a feeling of following the simple fashion of Prada. But simple to simple, always Miu Miu style is more youthful, the color is more plain (Earthy tone), rarely use the main line Prada black, and then paired with a lovely pattern, so it wiped off a bit of Prada mature charm, for a group of women with a childlike heart to provide cute and wearable clothes.

当 Swan LakeWhat do classical ballet, sumo wrestling, French girls, bunnies and Burning Man have in common? Except Miuccia Prada, of course not! In the spring and summer of 2008 Paris Fashion WeekMiuccia Prada said that her new collection design philosophy is: life is like a movie drama, a cliche to say, is to live out their own style and characteristics. So she chose to be full Baroque styleAvenue Foch presents new spring/Summer 2008 women's wear. ^[1]  

 

bag

These eight bags, with large particles of decorative diamonds, pearlescent texture of leather, and large metal locks, from miu miu brand but not show old, but set off a kind of charming strange quality, no wonder the young MM like.

sunglasses

Miu Miu (Miu Miu) published a series of "women's thoughts" micro films in the spring and summer of 2013, and in this "Miu Miu Rasoir Sunglasses concept series" figure also constantly appeared, Miu Miu's new sunglasses series fully expresses the brand's core value. It's the refined side of women. ^[2]  

The "Miu Miu Rasoir Sunglasses Concept series" presents a woman's contradictory elegance, with sharp lines on the lower edge of the glasses, and deliberate irregularity through careful consideration. Echoing the "woman's heart" micro film from the psychological level of the description of the various aspects of women, carved out the interpersonal dream and close relationship.

The concept collection is expressed in the material, through the wide lines of the frame molded into four materials: one is the traditional plastic material exposed in the spring/summer 2013 fashion show, the other two are acetate and one is metal. The new range, which comes in neutral black and white and ibisco-coloured frames, as well as tartaruga, pomice and caramel colours, will be available from May.

Lindsay Lohan, a budding fashion star, was once a teen icon who shot to fame for her role in Mean Girls and has seen her popularity soar since she started singing. When she turned her signature red hair into a rock-and-roll black, she won praise and was courted by brands.

Although Lindsay also said that even after becoming the face of Miu Miu, her innovative design and love for many other fashion brands has not diminished; But Miu Miu should also know very well, even after reading the negative coverage of the tabloid foaming, when the young sweet invincible Lindsay wears Miu Miu clothes and picks up Miu Miu Miu bag, girls will pay for the Miu Miu wind conveyed by Lindsay! ^[3]  

 

Zhou Xun & Dong Jie

In the new Miu Miu campaign, Zhou Xun and Dong Jie are quite a bit of Wong Kar-wai's "2046" style, retro and modern, in the light of the blurred color, Zhou Xun's spirit and Dong Jie are undoubtedly revealed. What Miuccia Prada values is that they have a typical Oriental face, but this face is not such as those flat and lifeless ancient beauty in the Qing Dynasty, but quite modern and mysterious Oriental women. Miuccia Prada positioning Zhou Xun is noble with stubbornness, and Dong Jie is implicit elegance, Miu Miu has always used those Western faces, and the appearance of Chinese faces, the brand uses the word "amazing" to sum up everything.

Zhou Xun's Skin Head has made the headlines of countless fashion magazines, but she thinks that today's achievement is actually some lucky factors, as if God gives an opportunity for people who are prepared enough; It's like flying a kite when the wind is blowing. Perhaps it is this natural exuding breath that makes Miu Miu see her special. "

The new Autumn/Winter 06/07 collection is to blend the modern feeling, inject rich historical elements and mysterious colors, let the era and taste shuttle each other, creating a surreal feeling of ancient and modern." In Miuccia Prada's eyes, Zhou Xun and Dong Jie are outstanding. The endorsement is actually sooner or later, brand related people revealed that the international big brands have long regarded China as a potential high-end consumer goods market in the next 10 years, and their budget for a party or fashion show in China may be as high as millions or even tens of millions of yuan. Such a big scene has naturally attracted the attention of the Chinese people through media reports. Top brands have seen the Chinese market's enthusiastic pursuit of international brands, stars can not leave their homes in the fashion show, and top brands also through these fashion shows held in China to "observe" the Chinese stars, and invite some of the Chinese stars to shoot advertisements for the brand to narrow the distance between Chinese consumers. Zhou Xun and Dong Jie were favored by Miu Miu, not only because of their outstanding performance in the acting career, but also because they have frequently appeared in the fashion circle in recent years, often becoming the protagonist of the party and the cover of fashion magazines.

Guinevere Van Seenus became the face of Miu Miu's new advertising campaign

Soon after Paris Fashion Week, Steinfeld got a call from Miu Miu InviteShe served as a model for the brand's Autumn/Winter 2011 campaign, which was filmed by famous Photography It was taken by Bruce Weber. ^[4]  

 

Miu Miu's fashion stores are located in a number of international sales points, such as New York, London, Paris, Milan, Tokyo, Beijing and Hong Kong. Its store design and style reflect the bold and innovative spirit of the brand. The store is designed with many ideas, reflecting a dramatic and playful attitude towards shopping and fashion.

A Miu Miu store was opened in 1993 on Rue Spiga in Milan. Its decor is full of medieval canvases, wooden furniture and cowhinor furnishings, reflecting an anti-fashion feel and Scandinavian atmosphere. Over the years, as Miu Miu's fashion concept has evolved, so has the concept of the store.

In 1998, the original store moved to the larger Venice Street, where the interior design showed a more subtle aesthetic function. Its open Spaces are filled with straight lines and metal finishes, while the bright red walls are one of Miu Miu's trademark colors.

In 2006, in line with Miu Miu's residence in Paris and the fashion experimentalism that was in vogue at the time, the store moved to an L-shaped building on Rue Saint-Andre/Rue Spica. It's like a cave with a treasure, a sense of timelessness and warmth. The use of contrasting materials creates an unexpected beauty. Elegant satin, shiny mirrors and cold steel create a gorgeous feel.

London's New Bond Street 2010 opens a new page of playful elegance for Miu Miu. Satin, mirrors and metal ooze exaggerated irony, transforming the store into a fantasy fashion kingdom. Products are displayed in cabinets, like jewelry.

At the end of 2011, a salon-style boutique opened in Ginza, Tokyo. Steel and crystal revolving doors blur the distinction between outdoor and indoor. In the spacious space, luxurious beige carpets are paired with brocade sofas and seats, evoking the intimacy of a traditional studio. The products are displayed like works of art in luxurious glass cabinets.

Miu Miu's sales concept has been adapted and changed with the opening of new stores in order to strengthen its presence in Europe and then expand to different parts of the world such as Dubai, Morocco, Brazil, Portugal and Austria. In China, a store was opened in Beijing at the end of 2012 SanlitunOpening of the heartland. The following year, Miu Miu expanded its branch on Beijing Road in Hong Kong and re-opened, marking an important chapter in Miu Miu's evolving sales history. ^[5]