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Cadillac
CadillacHong KongTranslation "Gatorade") 1902 (RenyinIt was born in what is known as the American motor CityDetroit. For more than 100 years, Cadillac cars have created countless ones and created countless ones in the industryLuxury carIndustry standard; It can be said that the history of Cadillac represents the history of American luxury cars. In Webster's Dictionary, Cadillac is defined as a synonym for "a distinguished or prestigious thing of its kind." Is always known for the pursuit of the ultimate nobleLondonThe Royal Automobile Club is known as the "world standard". Cadillac combines the essence of 100 years of history and generationsDESIGNERSThe wisdom of the intellect, becomeAutomobile industryThe leading brand.
Company introduction
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Brand name
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English name
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Cadillac
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Subordinate region
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America
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Affiliated company
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Brand logo
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"Crown" and "shield" heraldic designs
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Brand definition
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The symbol of Cadillac royal nobility of the golden horse, brave battle
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The famous corolla shield of Cadillac
badge
A symbol of its presence
CARS
Leadership in the industry. The meaning is deep and exquisite
mark
It is also the Cadillac family that has served as a symbol of the royal aristocracy, while representing the city of Detroit
founder
The courage and honor of our ancestors. The corolla badge is from Mr. Cadillac's
badge
. Although it's a Cadillac
badge
It was not used until 1906
trademark
Sign up. But from
1902
September has been used. The early badge design was merlettes leaning to the left, one by
tulip
The flower buds form a garland extending upward from both sides, in the part
crown
Rendezvous here.
From 1916 to 1918, the Cadillac logo was the original registered trademark of tulip buds and a crown with nine pearls. crown
pearl
Later, it became seven, and was designed on the shield. This design was in use until 1925. In 1933, in order to better integrate with Cadillac's flowing model, the designers made the logo grow long
Wings
. After the war, Cadillac introduced a new logo, including the basic "V" and corolla design. The 1947 logo combined the "V" with the corolla. Starting with the 1956 model year, the Cadillac logo gradually became longer, lower, and wider. By the 1960 Cadillac model year, the logo was wide. In the new century, Cadillac made a series of radical innovations, including the redesign of the Cadillac Corolla
shield
The logo of the brand. The newly designed logo contains bold and sharp corners that reflect Cadillac's future design philosophy. The new corolla retains the existing color combination -- golden yellow against pure black, symbolizing wisdom and wealth; Red, a symbol of bold action; Silver, representing purity, kindness, virtue and abundance; Blue, representing the chivalrous spirit. insignia
Platinum
Color is the base color. This is the first major effort in 27 years
Car logo
Innovation, too
Cadillac
One of 30 innovative designs in 97 years.
from
The Cadillac logo
In its more than 100 years of history, the Cadillac has been ridden by countless titans of politics, literature and business, and in these cars,
Fleetwood
Considered supreme and used as a ceremonial vehicle, it represents the high quality and image of GM's luxury cars. Cadillac has always been America
luxury
The logo of the car.
In 2009, due to
Subprime crisis
General Motors, which has been hit hard financially, is seeking help
United States federal government
Aid announcement
Go broke
Protection,Cadillacwith
Buick
,
Chevrolet
Was declared a retained brand after reorganization.
2founder
Founder of Cadillac Corporation
Henry Leland
(Henry Martyn Leland) is new
England
One of
manufacturer
. He attaches great importance to machining accuracy, manufacturing quality and interchangeability of parts, and believes that this is the key to rapidly increasing production and expanding the scale of automotive development. Under the guidance of this very new idea at the time, by 1906 Cadillac's factory in Detroit had become the world's largest, complete and well-equipped car factory, and the cars produced were good. The Cadillac Company joined in 1909
General Motors
Since then, Cadillac has paid more attention to the luxury and comfort of cars when designing cars. Today, Cadillac still maintains this tradition and is famous for producing luxury cars around the world.
A Cadillac sedan
In its 100-year history, there have been many memorable special design and technological innovations, which have made it in the high-end luxury car market
enduring
. Today's Cadillac, on the basis of the historical accumulation of exquisite science and technology for a hundred years, has further integrated the development concept of General Motors' innovation, and is showing its leading style in the future under the theme of "art and science". The spirit of innovation runs through the entire 100-year development of Cadillac.
3Development history
when1902When Henry M. Leland built a Cadillac, it wasn't just what it is today
good
One of the cars - it was one of the time. For more than a century since then, continuous innovation in design and technology has kept it at the forefront of the automotive industry. synchromesh
Transmission system
One by one, the electronic start ignition system is proposed, the front suspension system is used, the V8 engine is mass-produced, and the front-wheel drive system is developed... Today, Cadillac is known around the world for its outstanding quality, luxurious styling and reputation. Let's see why it became including Woodrow. Wilson, Franklin. From Roosevelt to Bill Clinton and George W. The choice of powerful men like W. Bush.
The year 1903Sold out at the New York Auto Show.
CARS
manufacturer
One of Henry Leland's favorite cars was the single-cylinder, two-person Oceola, the industry's first fully enclosed car, which set the stage for future automobile development. The Oceola body was overseen by Fred J. Fisher, who later co-founded it
Fichbode
The company (fisher body). The company later became the body assembly subsidiary of General Motors.
The year 1907The fledgling General Motors bought Cadillac, but Raylan and his son Wilf stayed on to develop and run the car as if it were theirs, until they opened again in 1917
Lincoln Motor Company
. And then he sold Lincoln Motor Company to
Ford
The car company.
The year 1908Due to the successful realization of standardized production, Cadillac has become an American automaker that has won the famous British Dewar Award, and has a reputation of "world standard".
The year 1909Cadillac joined General Motors, and since then, Cadillac has paid more attention to luxury and comfort in the design of cars. Today, Cadillac still maintains this tradition and is famous for producing luxury cars around the world.The year 1912Cadillac has won the Dewar Award for the second time with a refined Delco electronic start ignition system, becoming the first car manufacturer to win the award twice.
The year 1918Cadillac made the Victoria Coupe. This model includes Delco
Electronic system
One of the world's most mass-produced V8 engines, 70 horsepower.
Harley EarlThe year 1927Designed LaSalle, which is one by one
DESIGNERS
Design, a car for the masses.
1929-1930Synchronization as standard equipment
Gear wheel
System and safety glass. During the same period, one 12-cylinder engine and one 16-cylinder engine were produced in the world.
The year 1931The V16 Sport Phaeton's landmark 16-cylinder engine is the first large-scale application in this type of car.
The year 1941Sixty Special The design of the vehicle incorporates a fully automatic transmission system.
The year 1948Sixty Special is using a tail fin designed by Harley Earl. That year Cadillac and other General Motors introduced industrial curved windshields.
The year 1949By the end of the year, Cadillac had produced one million Cadillac cars, and in the same year developed the historic high-compression ratio, mounted valve, lightweight V8 engine. In the '50s,
A Cadillac
The design of the rear of the car reached a climax.
The year 1953Produced this
Concept car
It was the star of that year's General Motors touring show - the Dream Car. It is four inches lower and 400 pounds lighter than the average car with a standard folding hood. The 2-seater El Camino includes a fiberglass body and a hand-brushed aluminum car.
1957In true Cadillac style, the Eldorado features new headlights and a pillar-free four-door design. Standard equipment includes a low position
tyre
Self-opening and closing luggage, air pressure suspension, air conditioner and storage room for personal belongings including a small bottle of perfume, in a steel car pulled with velvet. So much so that Eldorado can make people feel like love at first sight.
Cadillac had several innovations in the late 1950s and early 1960s that better improved its quality.
The year 1965The use of a car with heating and air-conditioning system.
The year 1966, electronic warmth
seat
Device and
Stereo radio
It is also one of the optional configurations.
The year 1967The Eldorado features front-wheel drive for the first time, making it the epitome of elegant and dynamic luxury private cars.
in60170sAt a time when "longer, wider and lower" cars were popular, Cadillac also produced luxury cars that were known around the world. At the time, the Cadillac Vela weighed more than 3,000 pounds, was more than 230 inches long and had an 8.2-liter engine
cylinder
.
The year 1975Introduced in May, Sevi is a smaller Cadillac with international standard dimensions. It has an injection 5.7-liter 8-cylinder engine and other series features that make it one of the best equipped sedans in the world.
The year 1977Cadillac went small in response to the 1973 oil crisis. The new Valla and Thorlin are 8 to 12 inches shorter than their 1976 models and 950 pounds lighter on average, representing a downsized generation for Cadillac. Gm Cadillac Seville was introduced in response to the oil crisis and rising prices. At that time, the car used the Chevrolet Nova sedan platform and was widely welcomed. The Seville sedan was redesigned and introduced in 1990 to cope with stiff competition from the large number of luxury car imports from Europe and Japan. Since then, Seville has remained in the top five sales charts.
The year 1979And Eldorado is getting smaller. The 1979 model was 20 years shorter than the 1978 model
inches
1,150 pounds lighter. Cadillac's innovation in the 1970s and early 1980s is also a factor that should be considered. One in the improved
Gasoline engine
Developed on the basis of 8 cylinders
Diesel engine
It was dismounted after its reliability proved disastrous. Plans were made to install 8, 6 or 4 cylinders as needed, but were eventually killed for lack of reliability.The year 1981Gm unveiled Cadillac's smallest car ever, the West
Marlon
. Cimarone and Chevy Cavalier,
Pontiac
In 2000, both were based on the "J" Class, which was designed for import with a small "near luxury" look
BMW
The 320 was introduced to compete with the later 325i.
The year 1985The standard Cadillac Vela was completely redesigned. The length of the Vela series has been shortened, and
Buick
The Electra and Oldsmobile 98 also used front-wheel drive (sharing certain parts was a common practice in the automobile industry, especially among American manufacturers, Henry. M. Raylan believed that "parts for all" opened up the bright future of the automobile industry. 1986 to further cater to the young, and more functional requirements
Customer
Cadillac began to introduce a functional car in the Velo series: the Tuling sedan. The Tuling features fog lights, rear collision plates, 15-inch aluminum wheels, black tires, more speed and better steering.
The year 1986Cadillac narrowed down the international standard models of the Eldorado and Sevy (Sevy expanded in 1979 and 1980), which had been common to the Oldsmobile and Buick
Base plate
.
The year 1987Cadillac introduced one of its distinctive models, the Arante two-seater
Open car
. It was built on a shortened Eldorado/Sevi chassis, and its body and interior equipment were flown in twice a week by 747 transport aircraft from the Pirinfarina Design plant in Italy and assembled in the United States. Arante took on the Cadillac series
flagship
The responsibility of the model. With a low price of $57,183 and a limited number of 6,000 units, it is the most expensive and low-volume model of Cadillac. He has changed the landscape of ultra-luxury cars, which have been dominated by European cars. Therefore, Cadillac has become a symbol of luxury cars in the minds of the people of the United States and even the people of the world
The White House
It has been used as a presidential car ever since.
The year 1988West Malone stopped due to poor sales, making Cadillac's spiritual theme interrupted. The 1988 Vela weighed 3,437 pounds, was 196.5 inches long, and had an eight-cylinder engine that was 45 percent smaller than the 1976 model it replaced.
In 1997,The Catera, a European version of Cadillac's luxury car, is aimed at younger customers who prefer European styles. Catera is in Germany
Opel
Omega MV6 is based across Europe and the United States
Engineer
Co-designed a car made in Germany. Germanic
Highway design
Powered by a powerful V6 engine,
Rear-wheel drive
. In keeping with the characteristics of Cadillac's luxury car, the Catera offers more comfort and convenience than its rivals. Cadillac managed to get more than 60 percent of Catera buyers to opt out
General purpose product
.
The concept version of the ELR has been officially mass-produced last year, and Cadillac recently released the official information and official figure of the production version of the ELR, and officially released at the North American Auto Show[1-2]
4Logo design
Car logo story
4Logo design
Car logo story
An American car can be very
wild
Can also be very luxurious, but if you want to be very noble is more difficult. But Cadillac is an exception, its founder in order to honor Detroit's founder, French aristocrat Anthony Cadillac, the family emblem as the logo. The Cadillac logo has been changed a lot, such as the absence of the black bird symbolizing the three Holy Spirits and the pearl-encrusted crown, and simply consists of a laurel wreath surrounded by the classic shield shape, while the shield shape is composed of small blocks of various colors, including red for courage, silver for pure love, and blue for exploration.
Vehicle logo development
The Cadillac logo is its spirit
connotation
The famous corolla shield, taken from the family emblem of Anthony (de) Cadillac, is a typical sign of nobility, both showing the courage and honor of the founder of the city of Detroit, but also symbolizing its leadership in the automotive industry. The name "Cadillac" was chosen to pay homage to Anthony Mens Cadillac, a French royal aristocrat, explorer and founder of the American city of Detroit. The logo is mainly composed of crown and shield. The crown symbolizes the arms of the Cadillac family, and the seven pearls on the crown symbolize the royal noble blood. The shield symbolizes the bravery of the Cadillac army.
The Cadillac trademark is the name of the Cadillac family in ancient times
Religious war
In the use of the "crown" and "shield" type of heraldic patterns. The seven pearls on the "crown" indicate that the Cadillac family has royal noble blood, that is, the Cadillac family is noble. "Shield" symbolizes the Cadillac army is a golden iron horse, heroic, invincible, invincible army. The "shield" is divided into four equal parts by two dark brown rods. The second and third sections have two brown rods crossing each other, indicating that the Crusaders were rich in knightly bravery on distant battlefields. There are three black birds in each of the first and fourth divisions, and these two divisions are divided by black rods, which separate the three identical birds, two on top and one on bottom. According to the customs of the time, a bird without legs and beak, if it appeared in three at the same time (that is, the Trinity), it was sacred. These birds also indicate bold and passionate Christian warriors and wise, rich, intelligent minds and perfect moral character. The colors in the shield also have profound meanings, representing marriage, land and harvest respectively. Red, for example, indicates bravery and gallantry; Silver represents marriage, purity, fraternity and virtue; Yellow means harvest and wealth; Blue represents innovation and adventure; Black indicates land.
Since the birth of the Cadillac logo, the design of its crown and shield has continuously presented breakthrough changes in different times, as many as 30 times in a hundred years. At the beginning of this century, Cadillac once again carried out a series of refreshing innovations to the logo, and the Corolla Shield logo was once again when it hit. The new logo is bright and sharp in color, with platinum as the overall base color, while the crown retains the original color combination: gold and pure black, symbolizing wisdom and wealth; The shield consists of simple blocks of different colors: red symbolizes courage of action, silver represents purity, kindness, virtue and abundance, and blue represents chivalry. The new logo once again Outlines the classic, noble and breakthrough spirit of the Cadillac brand.