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The golden arowana is
Yihai Kerry
Golden Longyu grain and oil food Co., Ltd. owned by the edible oil brand.
[31]
Yihai Jiali Golden dragon fish grain and oil food Co., LTD
It is one of the largest agricultural and food processing enterprises in China.
[32]
The founder is
Robert Kuok
Sir And nephew
Guo Kongfeng
Sir. Yihai Kerry has established more than 60 production bases and more than 100 production-oriented enterprises in 25 provinces, autonomous regions and municipalities.
[33]
Yihai Kerry has built a strong national coverage
Marketing network
And smooth distribution channels, in the country has 31
MARKETING
Branches, 24 direct sales departments, more than 4,000 dealers, sales coverage of all more than 2,800 cities and counties in the country, more than 1.1 million
End customer
.
[34]
In December 2019, the Golden Arowana was selected
2019 China Brand Power Ceremony
Model 100 brand.
[2]
- Chinese name
- Golden arowana
- subordinate
- Yihai Jiali Golden dragon fish grain and oil food Co., LTD [1] [31]
- Main product
- Rice flour oil
- Type of company
- Foreign-funded enterprise [31]
Since the Golden dragon fish listing, adhering to the integrity, innovation, quality, service four major
Business philosophy
Adhere to the "warm family"
Brand appeal
Focus on grain, oil and food, the Chinese kitchen as their own career, strict
Product quality
Off, constantly research and development to meet
Market demand
Our products provide consumers with a variety of choices
[10]
.
integrity
Golden arowana keeps its promise and promotes
National health
As the leader of the grain and oil industry, Golden Dragon fish adheres to the style of integrity and promises, and takes the initiative to set off the integrity witness activity of "World quality, you and I check" with confidence in the good quality of its products. It opens the factory door to consumers, media and all walks of life, and sincerely invites the public to enter the production workshop, from the source of product production to the production line, to see for themselves. Complete supervision of all its branded products.
This pioneering move has been recognized by all walks of life, which fully reflects the Gold dragon fish's commitment to practice and adhere to the integrity-based famous enterprise style, which not only successfully shaped the quality model of the grain and oil industry, but also restored the public's confidence in the grain and oil industry
Chinese food industry
Brings a distinctive fresh wind, revitalizing the integrity of the quality
Social values
.
innovate
Golden arowana
Scientific and technological innovation
If an enterprise "wins people's hearts with integrity" is playing an emotional card, then, constantly keep pace with The Times and create a response to The Times
Development trend
the
Quality product
Is the most enterprise
Innovation power
And competitive killer. And this kind of
Innovative spirit
It is the golden arowana that has always led the vigorous development of the industry, and the original upgrading of the Chinese national concept of nutrition and health
impetus
.
In 2002, the second generation of edible blended oil developed and launched can help human dietary fatty acids reach the standard of 1:1:1, once again revolutionized the consumption habits of Chinese people's edible oil, and promoted the consumption concept of edible oil from "safety" to "nutrition and health".
In 2002, the golden arowana again complied
Nutrition and health
As the core of the diet trend, it took the lead in deepening the research of edible oil and dietary health into the field of fatty acids, launched the second generation of edible blended oil, and vigorously advocated the advanced concept of dietary fatty acid balance and health to the people.
In November 2009, Wilmar International's global Research and Development Center, with an investment of 1 billion yuan, focused on the development of the global grain and oil industry, was settled in Shanghai. Since then, the annual investment has been about 100 million yuan. With R & D center as the technology platform, Golden Dragon fish gather global wisdom and actively carry out research and development of nutrition and health grain and oil products, Golden dragon Fish
Guveto rice oil
Golden arowana
phytosterol
Corn oil, golden arowana added
Deep-sea fish oil
Mixed oil, Golden arowana high quality rice, flour, noodles, miscellaneous grains,
soymilk
These products have been listed successively, providing sufficient choice space for the health needs of consumers, reflecting the industry trend of rapid development of high-end products in China's grain and oil industry.
In 2010, Golden Dragon fish won the first prize of the Science and Technology Award of the China Society of Grain and Oil with the innovation technology of the rice industry chain, becoming a model of technological upgrading of the industry, and also pointing out the general direction of technological innovation in the grain and oil industry.
Quality
Golden dragon fish is rooted in China and dedicated to world quality
Open up the market with innovation, escort with integrity,
Golden arowana
Always strictly control the quality, adhere to international quality standards, become the first batch of domestic grain and oil industry through the ISO9000 certification of enterprises, and at the same time passed
Food safety management system
HACCP certification
", measurement"
C flag
"Certification,
QS
Market access
Certification audit
, Exit
Food factory
Health registration audit and other review certification, integration
GMP
,
5S
Advanced management mode, so that product quality can be guaranteed and continuously improved.
In 2008, with excellent product quality, Golden Dragon Fish became the exclusive supplier of edible oil for the Beijing Olympic Games, for 204 competitors
Country and region
More than 60,000 athletes, coaches, officials provide food security, and won worldwide praise. In 2011, the Golden Dragon fish became Shenzhen 2011
The Summer Universiade
The exclusive supplier of grain and oil, for more than 13,000 athletes from all over the world to provide a series of grain and oil products. Twice passed the test of the stringent standards of the world's top competitions, undoubtedly achieved a good story in the grain and oil industry, but also the affirmation of its "world quality", so that Chinese consumers can buy high-quality grain and oil products through the stringent standards of the world's top competitions at their doorstep. The excellent product quality has won high praise for the Golden arowana worldwide, and confirmed that the quality of China's edible oil has moved towards a world-class level.
In 2015, Golden Arowana became the exclusive strategic partner of the Chinese Cuisine World Heritage Application Project of China Cuisine Association with its product quality, and became China's intangible food heritage into the UNESCO activities using grain and oil products
[11]
.
service
Golden dragon fish perfect service, build a healthy Great Wall
As a giant in China's grain and oil industry, Gold Dragon fish not only provides high-quality grain and oil products for the people, but also follows the trend, constantly enrichis its own product line, and provides the most satisfactory service for different consumers with more and better products. Today, after years of development, golden arowana
Series products
Covers cooking oil,
Rice
,
flour
, noodles, miscellaneous grains,
soymilk
There are 16 brands in 8 major fields, such as condiments, food and beverage oil
Golden arowana
Under the leadership of the company, it has become a recognized leading brand in every professional field.
Golden arowana
1 March 2012, United States of America
wealth
Wilmar International, the parent company of Golden Arowana, topped the list of the most admired companies in the global food production industry and was one of the top ten Chinese companies. Wilmar International named to Fortune in July
Fortune 500
Ranking 223, a jump of nearly 100 places from 2011, among the world's three major grain and oil groups. This series of awards is inseparable from the favor and support of the people, it is not only the greatest affirmation of the golden dragon fish for 20 years to provide consumers with high-quality products and services, but also marks the Chinese grain and oil industry
Development level
Has been to the world.
In December 2021,
Yihai Jiali Golden dragon fish grain and oil food Co., LTD
With "World Quality,
Healthy China
"Four all new"
Management mode
, won
China Quality Award
nomination
.
[37]
2023 Consumer goods industry brand value food industry brand value Top50, golden arowana ranked in the top three.
[39]
The golden arowana is
Singapore
Owned by Wilmar International
Yihai Kerry
The group's famous grain and oil brand
[31]
As the pioneer of China's small packaging edible oil industry, Golden dragon fish actively advocates the safety of Chinese people to eat.
China's first bottle of golden arowana oil in small packaging
In the late 1980s, social and economic development was rapid, and people
Living standard
Greatly improved on consumer goods
Quality requirement
And improve accordingly. At this stage, the Chinese market is full of impurities,
lampblack
Large, health and safety of non-guaranteed bulk cooking oil, meet
Hygienic standard
Small packaging edible oil market is still a blank.
In this context, the annuity arowana brand emerged in 1991, taking the lead in the production of small packaging edible oil in the Chinese market, the first bottle of "Golden Arowana" small packaging oil on the market, both to meet the taste needs of the people, but also to ensure safety and health, significantly improve the quality of life of the people, the Chinese people from eating bulk oil into the food of small packaging
Refined oil
The age of
[3]
. In the eyes of the Chinese, the golden arowana has always been regarded as a symbol of auspiciousness and wealth. This lucky and noble "golden arowana" started from Nanhai in Shenzhen and swam into the tables of thousands of Chinese families, triggering a revolution in the kitchen.
The consumption concept of Golden dragon fish edible oil has jumped from "safety" to "nutrition and health"
In 2000, Golden Arowana researchers found through research that Chinese people pay more and more attention to nutrition and health. After two years of research and development of the second generation of edible blended oil can help human dietary fatty acids to reach the 1:1:1 standard, Golden dragon fish for the first time in the field of dietary health research into fatty acids, advocating the "1:1:1" dietary fatty acid balance of the health concept, once again revolutionized the Chinese people's cooking oil
Consumption habit
The concept of edible oil consumption has jumped from "safety" to "nutrition and health". This revolutionary innovation has created a strong market for the Golden dragon fish brand
charisma
. Golden dragon fish 1:1:1 The second generation of edible blended oil has become the world's first single product sales of 10 billion yuan of edible oil varieties.
An ambitious and visionary company and brand will not be satisfied with what has been achieved. Golden dragon fish focus on the Chinese kitchen, keen insight into the Chinese edible oil market is relatively saturated, and the degree of small packaging in the grain field is not high, very
Market opportunity
He decided to enter the food industry. In 2007, Yihai Kerry successfully expanded from cooking oil to rice, followed by flour and rice in 2008
Coarse cereals
Go public; 2009-2014, Golden Dragon fish brand rice, flour,
vermicelli
, cereals and rice flour have been listed, Yihai Kerry began to open up the "whole industry chain" of table food,
Product series
Has covered small packaging edible oil, rice, flour, noodles, condiments, food and beverage,
Catering product
, food
Raw material
,
Feed material
Oil technology and many other fields
[27]
It is unanimously recognized by consumers.
The golden arowana was developed and marketed
Corn oil
,
Sunflower oil
,
Peanut oil
,
Rice oil
,
Camellia seed oil
23 kinds of cooking oil, such as sesame oil, and maintain sales of far ahead of the market trend
[4]
.
Golden arowana condensed into the "Golden Arowana rice industry chain innovation technology", the technology through the "rice seed cultivation","
Contract farming
"Expert Field Management", "Expert Field Management"
High quality and high price
Purchase ", "low temperature storage", "Scientific processing", "aerated fresh","
Rice husk power generation
","
Rice bran
Methods such as "oil extraction" and "rice husk ash extraction" realize the integration of planting, processing and storage of Golden arowana rice, ensuring the delicious, safe and environmental protection of rice
[5]
. The rice husk is transported to the power plant to convert into heat to achieve thermal power generation, and the burned rice husk ash is turned into white carbon black and natural by high-tech research and development
Filter aid
Activated carbon
; The rice bran is sent to the workshop for refining
Rice bran oil
After processing, it becomes high-quality rice oil with high nutritional value.
Golden arowana since the market
[6]
Under the leadership of the Golden Dragon Fish, many of its brands have become recognized as leading brands in every professional field, providing consumers with a wealth of choices for the healthy table.
In March 2015, as
Chinese cooking
Association "Chinese cuisine applied to enter the world
Intangible cultural heritage List
Exclusive strategic partner of the project, "2015 Chinese Intangible Cultural Heritage Food into UNESCO" activity
co-organizer
Using grain and oil products, together with the China Cuisine Association, 20 Chinese culinary masters embarked on the journey of Chinese cuisine heritage application in Paris. On May 18, Golden Arolong once again joined hands with the China Cuisine Association to hold a large-scale event of "Food Heroes Meeting, Eight Cuisines to Assist in Heritage Application" in Yangzhou, China, integrating the power of eight leading masters of eight cuisines for the first time. Take practical actions to promote the application of Chinese cuisine to the World Heritage list
Chinese food culture
The dissemination of a modest contribution
[7]
.
Products and Services
Yihai Kerry owns "Golden Dragon Fish", "Oliveran"
orchis
"Xiangmanyuan", "Haihuang", "Golden taste", "Fengyuan", "Ruilong", "Jie Jin 100" and other well-known brands, the products cover small packaging edible oil, rice, flour, noodles, condiments, food and beverage, catering products, food raw materials, feed raw materials, oil technology and many other fields. At the same time, the group has established a wide range of outlets in China.
Point-to-point combination
Channels are smooth
Marketing network
For the majority of consumers
Full service
.
[28]
Since 2007, Golden Dragon Fish has gradually launched the "transparent factory" action in the country, inviting consumers and media reporters from all walks of life to visit the product line at zero distance. Let consumers from the source of product production, from the product production line, from the basis of product quality supervision. Allow the public and the media to exercise the right of supervision, and fully implement the brand's quality commitment to consumers. Until now, the golden arowana has been 11 in the country
[29]
A factory built for nutrition and health
Experience Pavilion
And received 200 consumers in total
[30]
Ten thousand people.
[8]
.
Yihai Kerry has established more than 60 production bases and more than 100 production-oriented enterprises in 25 provinces, autonomous regions and municipalities. Yihai Kerry has built a strong marketing network and smooth distribution channels covering the whole country, with 31 marketing branches, 24 direct sales departments, more than 4,000 dealers, and sales coverage of more than 2,800 cities and counties in the country, more than 1.1 million
End customer
.
[35]
Golden arowana
On May 15, 2016, "The choice of Sunshine New family - Golden Arowana Sun Sunflower Oil Spokesperson Signing Conference" was held in Shanghai.
Huang Xiaoming
Angelababy
Couple as golden arowana sunshine
Sunflower oil
The spokesperson appeared, and together witnessed and opened a new chapter of the sunshine new family
[9]
.
1991: First bottle in China
Golden dragon fish small package oil
Available for the first time from bulk oil to small packages
revolution
;
1996: Kerry Grain and Oil in
CCTV (China Central Television)
Put (goods) in circulation
Advertising film
"Golden Arowana -- Golden Shenzhou Flash";
2002: China
Edible oil
The industry ushered in
Second revolution
The second generation of edible mixed oil of golden arowana was listed, and the consumption concept of edible oil jumped from "safety" to "nutrition and health";
In 2003,
Yihai Kerry
"Golden Dragon Fish" brand small packaging edible oil sales exceeded 1 million tons
[12]
;
In 2005:
Golden dragon fish second generation edible blended oil
Product formulation acquisition
National invention patent
[13]
, leading the development of the industry;
2005: Golden Arowana brand
Soybean oil
,
Rapeseed oil
Products won the "China
Brand-name product
"Title;
2008: World quality shared with 1.3 billion people, Golden Arowana became
Beijing 2008
years
Olympic Games
Exclusive supplier of edible oil;
2009: Gathering global wisdom to lead the future of grain and oil, Wilmar Global R&D Center was completed in Shanghai;
In 2010:
Golden arowana rice
Industrial chain innovation technology won
China Grain and Oil Society
First prize of Science and Technology Award, leading the new trend of agricultural development; Shanghai
World Expo
During this time, the golden Arowana joined forces
Shanghai Tourism Administration
Shanghai Tourism and Food Festival will be held to expose the taste of China to the world.
2011: Golden Arowana became
The 26th Summer Universiade in Shenzhen
Exclusive supplier of grain, oil and food;
In March 2012, the parent company of Golden Arowana -
Wilmar International
Named one of the first
wealth
"Magazine's list of the world's Most admired companies in the food production industry; In July, Wilmar International, the parent company of Golden Arowana, was listed in Fortune.
Fortune 500
Ranking 223, a jump of nearly 100 places from 2011, among the world's three major grain and oil groups.
2013: Wilmar International, the parent company of Golden Arowana, retained the top spot on Fortune magazine's list of the Most admired companies in the global food production industry.
[15]
2014: Golden Arowana edible oil and Golden Arowana rice won the "Most Trusted Brand of Consumers" issued by the National Bureau of Statistics from 2012 to 2013.
[16]
Wilmar International, the parent company of the Golden Arowana, ranked No. 239 on Fortune magazine's 2014 Top 500 Companies list. This is the third consecutive year Wilmar International has ranked among the top three in the global food production industry since 2012
[17]
.
By the end of 2015,
Golden Dragon Fish Charity Foundation
In the student aid program,
Educational incentive
More than 326 million yuan has been donated and funded in areas such as disaster relief and poverty alleviation and rehabilitation projects
[18]
.
On July 16, the Golden Arowana became the 12th edition
学生运动
Will partner, "exclusive supplier of grain, oil and food".
2015: The Golden Arowana
Product quality
become
China Cuisine Association
Chinese Food World Heritage project exclusive
Strategic partner
[11]
The China Cuisine Association awarded the "Golden Arowana"
Chinese intangible cultural heritage
Food into
The United Nations
UNESCO "main sponsor of the event, the sole use of grain and oil products and outstanding contribution awards
Certificate of honor
[19]
.
In May,
Yangzhou (in Jiangsu Province)
"Food Heroes Meeting,
Eight major cuisines
In the "high-end dialogue to assist in the application of World Heritage Heritage", Golden Dragon Fish officially signed the leading masters of the eight cuisines of Lu, Sichuan, Su, Guangdong, Zhejiang, Fujian, Hunan and Hui, integrating the strength of the eight cuisines to promote the application and promotion of Chinese cuisine
Chinese food culture
Make a small contribution.
November 12th, by
China Food Industry Association
Hosted 2015 Chinese Food
Industrial development
and
Brand innovation
The forum was held in Shanghai, and Golden Arowana won the title of "2015 consumers' favorite food brand".
2016: On February 1, with excellent quality and good reputation, Golden Arowana was awarded by the People's Daily
Minsheng weekly
"Magazine and
National brand network
Co-sponsored the second National Large-scale Public Selection Public Welfare Activity"
Brand in my heart
China First "title
[20]
.
Golden arowana open
Transparent plant
1.1 million people visited and witnessed it in 9 years, setting a benchmark for transparency in the industry.
November 30, 2016 - December 2, 2016 China (International) Condiments and
Food ingredient
Fair in
Shanghai World Expo Exhibition Center
Held, Yihai Kerry's golden Arowana
Sesame oil
Won the honor of the famous brand of Chinese seasoning sesame oil industry in 2016.
[21-22]
2017: Golden Arowana dedicated to"
Chinese brand
"To" China
National brand
The upgraded class was successfully selected for "CCTV.
National brand plan
".
[23]
2018: Golden Arowana became
Beijing 2022 Winter Olympics
And Winter Paralympics official grain and oil products
sponsor
.
[24 to 25]
2018: Golden Arowana became
Tokyo 2020 Olympic Games
,
Beijing 2022 Winter Olympics
,
Paris 2024 Olympic Games
Sports in China
Official sponsor of grain and oil products of the delegation.
[25]
Food and oil products sponsor activities picture
In 2019, Golden Dragon Fish joined hands with quality supervisors to open 80 transparent factories across the country again.
[26]
September 3, 2019, "Golden Arowana National Team
Sports dietitian
Join the national team"
Launching ceremony
It was held in Beijing. At the launch ceremony, the Golden Arowana National sports nutritionist made a wonderful appearance. Yihai Kerry through the nationwide recruitment, selection, training and assessment, and then will pass the assessment of many excellent
Registered dietitian
After systematic training and practical test again, 55 units were finally settled
Olympic Games
The national team has established a professional dietitian team for the national team, which is the first time since the founding of New China that the national team athletes are equipped with a special team
nutritionist
.
In 2021, the Golden Arowana as
Gem (growth Enterprise Market)
The fourth largest market capitalization stock was successfully selected
Shanghai and Shenzhen 300 Index
As a constituent stock, it has become a representative of the food consumption industry in the CSI 300 Index.
[36]
On the evening of March 23, 2022, Golden Arowana (
Stock code
"300999") for the year 2021
Performance report
: Implemented in the current period
Operating income
226.225 billion yuan,
Year-on-year growth
16.06%. "
Economic Information Daily
The reporter noted that in the year 2021
Material cost
Under various unfavorable factors such as substantial improvement, intensified competition, and weak consumption, Golden Dragon Fish still handed over a report card of more than 200 billion yuan in revenue, showing a strong performance in the industry
Competitive advantage
And business resilience, becoming the first food industry revenue exceeded the 200 billion yuan mark
A share
A listed company.
[38]
On March 22, 2024, Golden Dragon Fish released the 2023 annual report, during the reporting period, the company achieved an operating income of 251.5 billion yuan, down 2.3% year-on-year; Net profit was 2.85 billion yuan, down 5.4% year on year.
[41]
people.com.cn
Gold dragon fish false report of the incident
On May 14, 2014, People's Daily Online reported
Yihai Kerry
The false reports of the Tianjin factory set off a storm in the industry, the media and public opinion, against Yihai Kerry Group and its Golden Arowana
Brand image
Make a big difference
Negative impact
. After the incident, Yihai Kerry Group quickly arranged verification, and Tianjin Petrochemical Plant accepted it
Binhai new area
Food and Drug Administration, Tianjin Binhai New Area Food and Drug
Under bond
The bureau and more than 20 media reporters from Beijing and Tianjin jointly investigated. On May 17, 2014,
CCTV News
And other four channels issued relevant clarification reports.
On May 20, 2014, People's Daily Online published "Correction" on its homepage, in which the reporter admitted that the previous report involving Kerry Grain and Oil (Tianjin) Co., Ltd. was wrong, and apologized to Yihai Kerry Group, the parent company of Golden Longyu. At this point, the truth of the false report of the People's Net on the golden dragon fish is revealed.
As to bring people from bulk oil into small packages
Refined oil
A well-known grain and oil brand in the era, Golden Dragon Fish has been taking "creating world-class safe table food" as its own responsibility for many years, and it advocates the healthy concept of dietary fatty acid balance.
revolutionary
The push of the Chinese people's cooking oil
Consumption habit
The concept of edible oil consumption has jumped from "safety" to "nutrition and health". Golden dragon fish as a small package edible oil market
pacemaker
Always take technological innovation as the first priority, and strive to create safer and richer healthy and nutritious table food for the people. Golden Dragon Fish is the first batch of enterprises in China's grain and oil industry to pass ISO9000 certification. Over the years, we have continuously increased the investment and control of all links in the industrial chain, and strive to establish a management, production and processing system from the source.
Warehousing and logistics
Sum terminal
Customer service
The whole process control system of each link is seamless, and the whole product can be traced to ensure
Food safety
Foolproof, fundamentally ensure the health, safety and high quality of consumers' daily meals.
Since 2008, the Golden Dragon fish "world quality, you and I check" world quality supervisor program began, Golden Dragon Fish has insisted on opening the factory for many years to meet
Consumer's right to know
So far, 19 golden dragon fish have been built in the country."
Transparent plant
"Nutrition and health
Experience Pavilion
As of December 2018, more than 1.65 million consumers have been invited into the transparent factory of Golden Dragon Fish
[26]
. The majority of consumers and media reporters through visiting the experience hall, production line, zero-distance supervision
Product quality
-- Gold dragon fish grain and oil products
Production process
And food safety
Safeguard measure
Let the public believe what they see. "True gold does not fear fire"! Today, the Golden Dragon Fish "Transparent factory witness quality" activity is being vigorously carried out across the country, the public can through the Golden Dragon fish official website, official wechat or
Consumer service
Hotline for registration, Golden dragon fish will strive for excellence, continue to surpass themselves, in the field of food safety to
The public
Turn in more satisfactory answers.
On March 5, 2024, Golden Longyu responded to the anti-counterfeiting incident of its "talent Wuchang Daoxiang" rice products, saying that Golden Longyu insisted on selecting Wuchang local high-quality rice varieties to produce Golden Longyu rice, and would never be shot-filled.
[40]
