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sponsor
A company that pays and names itself
Sponsored, as in
firm
An act of providing financial support to certain activities, sports, arts, or social organizations in order to achieve one's own goals (to obtain publicity).
Sports sponsorship
Refers to the enterprise for
Sports event
Or the financing of sports teams,
In kind
Or related services such as support, while sporting event organizers or sports teams to allow
sponsor
Enjoy certain rights belonging to it (e.g
Naming right
, logo use rights and licensing rights, etc.) or commercial promotion for sponsors (e.g
advertisement
In return.
The essence of sponsorship is the exchange and cooperation of resources or interests between the two sides. Therefore, a successful sponsorship must be mutually beneficial and beneficial to both parties, which is also influenced by the legalized market economy. Sponsorship is not just "selling advertising" or "belonging to naming rights", but a deep cooperation in the reallocation of resources between the two sides.
- Chinese name
- sponsor
- Foreign name
- Sponsor
- Substance of sponsorship
- Exchange and cooperation of resources or interests between the two parties
- Quang Nghia
- All sponsoring companies in the entire market development program
- Narrow sense
- In particular, the sponsor of the second level
- profit
- Gain greater benefits with your own resources
catalogue
IOC
Global partner
Plan (hereinafter referred to as
TOP plan
), by
International Olympic Committee
Direct negotiation and management, every four years cycle, each cycle includes one term
Winter Olympic Games
, one session
Summer Olympic Games
.
Companies that participate in the program receive the title of "Olympic Global Partner" and thus are used worldwide
Olympic intellectual property
Carry out marketing rights, and the related set of equity returns. The IOC prioritizes the TOP program and the organizing committee will receive market development rights for other product categories. At the same time, TOP partners enjoy exclusive rights in product, technology and service categories on a global scale.
Sponsorship options for TOP sponsors include cash sponsorship and
Cash equivalents
Sponsored. Cash equivalents are the means by which the Sponsor provides products, services, technology and human resources
Olympic movement
Make a contribution. The amount and content of cash equivalents is to meet the Olympic and
Olympic family
Demand based.
International Olympic Committee,
Organizing Committee of the Olympic Games
National and regional Olympic Committees and Olympic teams will benefit directly from this initiative. TOP partners are given exclusive rights to Olympic marketing worldwide in return for their contribution to the Olympic Movement.
The TOP program operates on the principle of product category exclusivity to ensure that the TOP partners avoid competition in the same industry during the implementation of their respective Olympic marketing programs. The sixth TOP Program partners are named as: Olympic Global Partner, IOC Global Partner, Olympic Global Partner, Olympic Global Partner, Olympic Global Partner
Turin
Partner of the 2006 Winter Olympics, Beijing 2008
Olympic Games
Partners, partners of national or regional Olympic Committees, partners of Olympic teams of the Turin 2006 Winter Olympics and the Beijing 2008 Olympic Games.
Compared with the global partners of the IOC, companies that become partners of the Beijing Olympic Games can only use intellectual property rights within the scope of the Beijing Olympic Games.
Beijing Olympic Suppliers refer to:
Beijing 2008 Olympic Games supplier refers to
Beijing 2008 Olympic Games sponsorship program
Middle and third tier sponsors. The reason for the name
supplier
Because the sponsorship of these enterprises for the Olympic Games is mainly in the form of providing goods or services; At the same time, it is also to explain to the community that the Olympic Games are held using products or services provided by these "suppliers".
Answer specific questions
1. Olympic sponsorship program
supplier
What is the difference with suppliers (contractors) who provide various products and services to the Organizing Committee or provide support for venue construction through ordinary sales contract relationships?
The supplier in the Olympic Games sponsorship scheme is an enterprise that provides products and services for the Olympic Games and mainly uses the products or services as its sponsorship amount; In return for sponsorship, such businesses receive access
Olympic intellectual property
The right to conduct marketing. Companies that have been paid to sell their products or services to the Games do not have the right to use Olympic intellectual property for marketing purposes. The selection of suppliers is carried out through tendering or other procurement procedures and is not part of the Olympic market development.
In order to protect the marketing rights of "suppliers in Olympic sponsorship programs,"
Beijing Organizing Committee for the Olympic Games
In the procurement contracts with all suppliers, it is expressly stipulated that the supplier shall not carry out any marketing and publicity concerning its contractual relationship with the OCOG. Bocog will also work closely with the government and do its best to protect the rights of the companies that sponsor the Games.
2. What is the difference between exclusive supplier and supplier?
Both the exclusive supplier and the supplier are the third level of the sponsorship program, where the exclusive supplier's sponsorship amount and return interest are higher than that of the supplier, and the exclusive supplier is only one in a particular industry/category and enjoys exclusive rights; However, a supplier can have several businesses in a particular industry/category, i.e. those businesses are jointly exclusive in a particular category.
3. If we are the supplier of the Olympic Games, can our products be used in the construction of venues or get priority in the bidding of venue construction?
The venue construction of the Olympic Games is the responsibility of the venue owner, the owner will be responsible for the venue construction funds, materials procurement and construction of the project. The sponsorship received by the organizing committee is mainly used for the organization and operation of the Olympic Games, rather than the construction of venues. For sponsorship materials that can be used in the construction of Olympic venues, we will strive to coordinate the venue construction department and recommend the use of sponsors at all levels, including
supplier
The product of...
4. Which industries can solicit suppliers?
In view of the fact that the supplier is mainly sponsored in kind and services, the sponsorship category should meet the needs of the Olympic Games and help to reduce cash expenditure, in addition to excluding the product category of the sponsor of the Olympic Games partner, and
Olympic charter
Specified exclusion categories, such as cigarettes, spirits.
5. What products and services are your priorities?
The sponsored products or services provided by the suppliers in the Olympic sponsorship program must first be able to meet the actual needs of the operation of the Olympic Games. Goods and services that cannot be used directly for the Games can also be donated in cash.
6. Are all enterprises that provide goods or services to the Organizing Committee called exclusive suppliers or suppliers?
Exclusive suppliers and suppliers are companies that participate in the sponsorship program and have signed sponsorship agreements with the OCOG. Exclusive supplier/supplier is the title given to enterprises by the Organizing Committee of the Olympic Games. Enterprises that have provided goods and services to the OCOG in the form of non-sponsorship are not exclusive suppliers or suppliers and cannot claim to be exclusive suppliers or suppliers to the public.
7. Exclusive
supplier
Are products and services provided to the OCOG by suppliers counted towards the total amount of sponsorship?
Yes, but only if these products and services are:
(2) as required by BOCOG;
(3) Have advantages in terms of service quality and technical level;
(4) The valuation shall be carried out in accordance with the sponsorship agreement between BOCOG and the exclusive supplier.
8. What is the difference between exclusive suppliers/suppliers and partners/sponsors?
Partners, sponsors, exclusive suppliers/suppliers are all corporate sponsors of the Olympic Games and fall under different levels of the OCOG sponsorship program. Due to the different levels of contribution to the Olympic Games, the return on equity is also different. Partners are the highest level of the sponsorship program, sponsors are the second level, and exclusive suppliers/suppliers are the third level.
9. What is the benchmark price of sponsorship for exclusive suppliers and suppliers?
The benchmark price for exclusive suppliers is 41 million RMB; The supplier's benchmark price is 16 million RMB.
10. When is the deadline for the supplier's rights and interests?
The expiration date of the sponsorship agreement signed by BOCOG and the supplier is December 31, 2008, that is, the exercise time of the rights and interests of the supplier is from the date of signing the contract to December 31, 2008.
11. What is the difference between broad and narrow definitions of sponsors?
Sponsors in the Beijing 2008 market development plan are divided into broad sense and narrow sense. The broad sense of sponsors refers to all sponsors in the entire market development plan, including partners, sponsors and suppliers. Sponsors provide funds, products or services for the Beijing Organizing Committee of the Olympic Games, and enjoy a series of corresponding rights and interests granted by the Beijing Organizing Committee of the Olympic Games. The narrow definition of sponsor only refers to the second level sponsor in the three levels of sponsor enterprises.
12, I am XX enterprise, I want to use the Olympic logo in my product promotion, how to apply?
There are two main ways: one is to become a sponsor of any level of BOCOG sponsor program (partner, sponsor or supplier) to obtain
Olympic intellectual property
Marketing rights; The other is to apply to become a licensed commodity operator or retailer, authorized to produce or sell goods bearing the logo of the Beijing 2008 Olympic Games, but such enterprises only have the right to produce and sell, but do not get the marketing rights to promote their own or their own product brands in the name of the Olympic Games.
13. If I am not a supplier or other form of sponsor, can I use the Olympic logo after making a donation?
Olympic symbols belong to
Olympic intellectual property
In principle, companies can only obtain the right to use these intellectual property rights by sponsoring events. Companies that donate do not enjoy a commercial return, so they cannot use the Olympic logo for marketing activities.
14. What are the differences in the rights and interests of sponsors at different levels?
Sponsors of different sponsorship levels enjoy different returns on rights and interests, mainly in the combination of logo use, the scope and priority of the use of publicity media, the right to use mascot, reception rights, honorary treatment, and identification plans.
15. Can the benchmark price be lowered?
The benchmark price is determined by market research according to the value of the Olympic brand in the Chinese market, and is jointly agreed with the International Olympic Committee, unless there are special circumstances, it cannot be lowered.
16. What are the qualification requirements for becoming a supplier?
In principle, the supplier is the leading enterprise in the industry, the product is safe and reliable, the service ability is strong, and has the corresponding financial strength and the ability to perform the contract, and can carry out at the same time
Olympic marketing
Event.
The declaration and warranty of the enterprise
The company is filling in
The 29th Olympic Games
Prior to the sponsorship program or franchise program of the Market Development Program (hereinafter referred to as the "Sponsorship program or franchise Program") Corporate Information Registration Form (hereinafter referred to as the "Information Registration Form"), you have fully understood and agreed to comply with all contents of the Information Registration Form Filling Instructions. Accordingly, the company voluntarily submits
Organizing Committee for the XXIX Olympic Games
(hereinafter referred to as"
Beijing Organizing Committee for the Olympic Games
Make the following representations and warranties:
(1) The Company has fully understood that the information registration form is filled only for the purpose of providing the Company's information to BOCOG; Does not mean that the company has been approved to participate in the sponsorship program or franchise program; It does not mean that the Company has submitted a formal application to BOCOG for participation in the sponsorship program or franchise program; It does not mean that there is any cooperative relationship between the company and BOCOG; It does not constitute any authorization, concession or employment of the Company by BOCOG; It also does not give the Company any priority over other competitors in future competition for BOCOG sponsors or equipment suppliers or concessionaires.
(2) The Company warrants that all information filled in the information registration form is true, accurate and complete. The Company agrees that BOCOG has the right to take any lawful means to verify the authenticity, accuracy and completeness of the information in the information registration form, and that the information registration form filled in by the Company will automatically be void if any false information is found to be provided or the form is incomplete. At the same time, if BOCOG suffers any loss due to the false filling or incomplete filling by the Company, the Company will be liable for compensation according to law.
(3) The Company agrees that BOCOG may unconditionally use all the information provided by the Company in the information registration form for the purpose of implementing the sponsorship program or franchise program, without the need to obtain the consent of the Company. If the information in the information registration form is disclosed in part or in whole by BOCOG in the course of its use, the Company agrees not to hold BOCOG liable in any way for such leakage, unless BOCOG intentionally discloses such information for purposes unrelated to the sponsorship program or franchise program.
(4) The Company agrees that since the completion of the information registration form does not constitute a formal application to BOCOG by the Company for participation in the sponsorship program or franchise program, BOCOG shall not be obligated to contact the Company or give any form of feedback to the Company.
(5) The Company guarantees that, without the prior written consent of BOCOG, it will not use any information related to BOCOG obtained by filling in the information registration form for purposes other than filling in the information registration form; Not disclose such information to any third party in any way; Any third party is not permitted to use the information.
(6) The company guarantees that it will not at any time, any place in any form to fill in the information registration form with any commercial or non-commercial market development activities or publicity activities of the company; Nor will it imply in any form, at any time, in any place, that the Company has any connection with the XXIX Olympiad, BOCOG or the sponsorship or franchise program.
(7) The Company agrees that the act of filling in the information registration form and its consequences, as well as this statement are governed by and interpreted in accordance with the laws of China.
(8) The Company understands and confirms that once the Company officially participates in the sponsorship program or franchise program, it will comply with it
International Olympic Committee
,
Beijing Organizing Committee for the Olympic Games
Develop or endorse relevant market development rules.
