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Second to See Watt is 2018
Baidu Encyclopedia
Launched a comprehensive commentary of the film
Short video
column
. "Second understand to see Watt" with a number of excellent film critics, explain the current hottest movies, TV dramas, variety shows and other entertainment content, to help more people quickly realize "what to watch".
- Chinese name
- Seconds understand Watt
- Generic type
- Film and television speed reading
- Chief guest
- Xu Weizhou , Shen Teng , Chang Yuan , Feng Xiaoyue
- Premiere time
- June 10, 2018
- Broadcast time
- 7:00 every night
- Make column
- encyclopaedia subcolumn
- producer
- Baidu Encyclopedia
- duration
- Each episode lasts 3-5 minutes
- Cooperation mode
- Short video cooperation
"Second understand to see Watt" is the second understand encyclopedia for"
Love Cheese Producers Union
"The original author launched a short video co-construction project of film and television comprehensive explanation of light entertainment. Different from the previous production mode of fighting alone, "Second understand Watt" cooperated with a number of PGC to share content data and help them accurately find the content needs of the audience. At the same time to participate in the construction of video to provide them with high-quality accurate traffic and content subsidies, detailed project conditions please see the introduction.
-
Popular TV dramas, online dramas, variety shows, newly released movies, etc.;
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Popular film, video, comprehensive starring, the main actor's interpretation experience, in front of the stage behind the scenes, etc.
-
High rating, good reputation of film, video, comprehensive content.
Application by email
Email Address:
mdbd@baidu.com
Application title: Application seconds understand Watt cooperation
Email body: Film and television commentary from the media
/
Organization introduction, video
demo
(Include the video name
+
Play links or source files); At the same time, provide the company certificate (the copy of the company's business license with the red official seal, take photos or scan), contact information (contact name
+
Mobile phone number
+
Micro signal)
Qualification evaluation
Account level:
- 1.
More than 1 million fans in the whole network; A single video is played in a single channel or a single whole network is played in 1 million
Watt will feedback the evaluation results via email within 5 working days, please wait
- 1.
Video co-construction and cooperation It is a new situation of cooperation between video authors and platforms, that is, to produce short videos required by users according to platform quality control standards. The co-construction cooperation video is named by Miaounderstand, and the copyright is shared between the video author and Miaounderstand. Second understanding will focus on the configuration of important traffic support strategies such as pushing bits for co-construction videos, and there are also cost subsidies and business cooperation opportunities.
- 2.
Flow push Second understanding Encyclopedia will give traffic push position Baidu Encyclopedia pc, wap, app three end weight position, and its high exposure traffic push position (video rotation position enjoys 100 million exposure), to meet the exposure needs of video creators and traffic needs.
- 3.
Content data I believe that every content creator will encounter inspiration exhaustion, do not understand what the audience wants to see, what they need, and do not know how many users their content can cover, long-term research and script production is difficult to ensure the appetite of the audience, SEC will provide content data every Friday (including user demand content data ranking, weekly film and television heat ranking, etc.).
- 4.
Copyright protection Baidu owns commercial copyrighted fonts, and provides free creative resources for video authors in conjunction with Youku and other film parties
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TV series content form 1: Plot introduction + broadcast information + character interpretation + drama evaluation + hot point explanation
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TV drama content form 2: Plot introduction + broadcast information + plot fun point interpretation + behind-the-scenes production + hot explosive point interpretation
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Variety Show Form 1 (seasonal broadcast, network summary) : Introduction of the variety show of the season + broadcast information + introduction of participating guests + program evaluation
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Variety form 2 (Traditional Variety) : Variety introduction + narration of hot characters + narration of variety special + program evaluation
- 1.
The picture quality is clean and bright (tvc quality is preferred, the camera is above 1080p, the picture is clean and bright).
- 2.
The clip video material is complete and clean, without competitive products logo, watermark and other high-quality, non-commercial use.
- 3.
The interpretation copy shall not contain pornographic anti-sensitive content, comply with the rules of second understanding, and shall not strongly criticize movies and TV dramas.
- 4.
Reasonable collocation of background music, moderate volume, no discomfort to watch, recommended melodious, relaxed, natural pure music.
- 5.
When you need to configure subtitles, subtitles have no mistakes, no advertising behavior, and the size is appropriate and comfortable to watch (please copyright font).
1. Co-construction column, can some logo display?
Yes, the specific location will show the position of co-construction rights with the title
2. How to sign the contract. Is that how many to sign.
The contract is a column co-construction contract, signed in accordance with the cooperation time
3. Do video scripts and content need to be reviewed? Or just upload it and review it.
In the early stage, according to the quality control, the content of the film is run in, and after the review, it is uploaded, and then directly uploaded
4. I wonder how the review is going.
The following sections will be reviewed
1 [Video quality] The picture quality is bright and clear (the camera is preferred above 720p, the minimum requirement is mobile phone shooting, the picture is clear and bright) the video is clear, no shaking, no blur, reasonable with background music
2 [Complete video structure], the complete video includes the official title, positive logo, official end, etc
3 [Video creation principle 1] The subject matter content of the creation is in line with public cognition, in line with the principle of encyclopedic inclusion, and should not be too provocative or belittle the content of the film source
4 [Video creation Principle 2] Sensitive topics, including politics, religion, race, universal diseases, etc.
5 [Video creation principle 3] Promote negative emotions, there are obvious emotional tendencies (derogatory, complimentary words, etc.) of the video. For example, in the video, tfboys was teased for the dung boy and Huang Xiaoming was too set. In particular, it is necessary to pay attention to the interpretation and introduction of contemporary celebrities, stars and enterprises.
5. Do you need a fixed number of sessions per week?
Tentatively, there will be no less than one issue per week, and the update time will be online at 2pm every Thursday. The production mode is divided into independent conventional film and television integrated production and hot film and television integrated distribution production, as follows:
1 Independent conventional production is a mode of production according to its own classification or independent will
2 Distribution type is based on the search popularity, encyclopedia will give the relevant data to specify the way of production, in order to seize the opportunity of aging traffic
6. What kind of institutions can participate in cooperative projects?
1 The number of fans in the whole network is more than 20w
2 Video playback is 2w, single video playback capacity is more than 1000w
3 Excellent content quality, mature production mechanism, with weekly updates 2-3 periods
