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The Asahi Shimbun (English: Asahi Shimbun/ Japanese: あさひしんぶん) is
Japan
One of the three general Japanese broadsheets. On January 25, 1879
Osaka
The magazine was founded by Takashi Kimura,
Ryuhei Murayama
. In the initial period, it was an illustrated tabloid newspaper with the policy of "not biased against the party". In 1888, it was industrialized and published in Tokyo as the Tokyo Asahi Shimbun. Around 1930, with"
Yomiuri Shimbun
"The Mainichi Shimbun" formed the first three newspapers in Tokyo to compete with each other.
- Chinese name
- Asahi Shimbun
- Foreign name
- English: Asahi Shimbun; Japanese: あさひしんぶん
- species
- Japanese
- class
- The press
- Founding time
- January 25, 1879
- founder
- Kimura Toi, Murayama Ryuhei
- Policy of running a newspaper
- "No bias or party affiliation"
The Asahi Shimbun was founded on January 25, 1879, by Heihachi Kimura of Osaka
Japanese economy
well-developed
Osaka
. "Asahi Shimbun" registration contains the meaning of "rising sun, everything is bright", the font is taken from
Ouyang Xun
The Story of the Great Sage. In 1881, Kimura transferred the money-losing Asahi Shimbun to the Murayama and Ueno families. The Murayama and Ueno families have always been the paper's two main entities
Substantial shareholder
He is called the "social master". In July 1888, the Asahi Shimbun entered Tokyo, established its Tokyo headquarters, bought the Awakening Shimbun in Tokyo, and published the Tokyo Asahi Shimbun. 1889 The Osaka Asahi Shimbun was renamed the Osaka Asahi Shimbun. In February and October 1935, the Asahi Shimbun was set up again in Kyushu and Nagoya
Western Japan
The Main Club and Nagoya Main Club; On September 1, 1940, the newspaper was published as the Asahi Shimbun in Tokyo, Osaka, Okura, Nagoya, Japan.
Sapporo
Published and distributed in other places. In order to promote the Asahi Shimbun to the whole country to meet the needs of grassroots readers, it is necessary to have targeted and detailed
Local edition
To this end, the Asahi Shimbun has focused on the issuance of local editions and strengthened the construction of local news agency networks since its inception. By 1930, the local edition pattern of one county and one edition was gradually realized. In addition to the important news through the comprehensive edition unified arrangement, the content is basically the same, other news is collected and written by each place, their own arrangement, the layout has its own characteristics.
Asahi Shimbun can flourish, the most important reason for its century-old popularity, and the unique and ingenious positioning of readers - oriented to the intellectual class
Popular newspaper
The route is inseparable. In the 1920s, the Asahi Shimbun has basically formed a relatively stable
Reader orientation
And the style of running a newspaper became Japanese
representativeness
One of the newspapers.
Newspaper style
Be filled with
liberalism
Color sum
Journalistic professionalism
Color, the plain article and the high level of reporting content are welcomed by the intellectual class, making the newspaper among the Japanese intellectual class
Penetration rate
The top newspaper has brought itself a stable intellectual readership. The liberal pages not only won the trust of readers, but were also highly regarded and emulated by their peers in the newspaper industry.
Both elite and popular
Asahi Shimbun's panbao phalanx has always adhered to the line of mass newspapers for the intellectual class. its
Reader orientation
It has always adopted the line of mass newspapers that draw mainly from the intellectual class. The Asahi Shimbun still maintains an "elite newspaper" profile among Japanese newspapers. That is, its readers are the most educated, with 33.2% of the readers above college, and the second is the"
Yomiuri Shimbun
Asahi Shimbun readers have the highest household income of more than 10 million yen (31.8 percent), followed by Yomiuri Shimbun with 27.4 percent.
Since the mid-1920s, many reports or articles published by the Asahi Shimbun have often been incorporated into middle school textbooks and frequently appeared in many college entrance exams. Reading the Asahi Shimbun has become an important learning material for Japanese high school students to prepare for college entrance essays and Chinese.
In 1921, the Tokyo Asahi Shimbun launched its evening paper. Pay attention to the readability of newspapers. 1919, Japan
folklore
founder
Kunio Yanagida
He joined the Asahi Shimbun in Tokyo as an editorial writer and published numerous folk survey works in the newspaper. In 1921, the Asahi Shimbun set up an arts department, and in 1932, the Tokyo Asahi set up a "manga section" on Sundays, where manga artists competed with new cartoonists to publish works
One all
His new humorous work won praise from readers. Introduction to Japan and abroad
Film work
the
Home edition
Also won
cinephile
Absolute trust.
Management characteristics of century-old newspaper
The Asahi Shimbun remained the nation's largest circulation from its founding until the 1970s, when it failed due to decision-making errors in the distribution competition. The Yomiuri Shimbun has a larger circulation than the Asahi Shimbun. Although the Asahi Shimbun ranks second in circulation after the Yomiuri Shimbun, it still ranks first in terms of advertising revenue,
Tax amount
Always leading. On the basis of
Japan press Association
Experts are concerned about the Asahi Shimbun, Yomiuri Shimbun and Yomiuri Shimbun.
Nihon Keizai Shimbun
The results of public opinion surveys by three major Japanese newspapers are true in news
accuracy
, the public
dependency
The impact on society, the solution
Social problem
Positive attitude, attitude and attitude
impartiality
In nine categories, the Asahi Shimbun ranked first in the support rate of all sectors of society.
From the several changes after the founding of the Asahi Shimbun, we seem to be able to understand the experience and characteristics of newspaper management in a newspaper that can endure for a hundred years.
First, the most popular newspaper in society must be a newspaper for the general public. When the Asahi Shimbun was first published, it was a newspaper with the truth close to the public and close to life. At that time, the major newspapers often published editorials and remarks every day, and these principles were known to the upper-class people without reading them, and were of no use to the ignorant citizens. The Asahi Shimbun maintains a very pragmatic attitude in its editorials, and thoroughly addresses the issues it wants to address only when necessary. Later, the Asahi Shimbun adapted to social changes and
Reader needs
The need for diversity has pushed the push
Economic report
Popularization. The Asahi Shimbun of Tokyo took the lead in 1924-1925, replacing the shortcomings of the previous business edition, which was dominated by blunt articles and criticism, with more economic reports
journalism
And popularization to get closer to readers.
Second, a good newspaper must have the courage to face reality. When the Osaka Asahi Shimbun was first published, it was not afraid of being laughed at by others, and it was not afraid of being laughed at by others at a low level. Like an enlightenment reading, it candifully adopted the method of "interjure and narration pseudonymous annotations" to publish the newspaper. Later, the Asahi Shimbun was the first in Japan to set up a report review department and publicize the results of the review
newspaper
Not only from the standpoint of readers to review the content of the report. It also checks whether daily news reports are in place, speed and other issues, and attaches great importance to the accuracy and purity of reports.
Third, the mass newspaper must be elegant and popular, the size of the newspaper wind integration of newspapers. No matter big newspapers or tabloids, readers care most about newspapers
Information transmission
Function, not the literary and political nature of the newspaper. The Asahi Shimbun focuses on the elements of serial reading and quick reporting of facts, which are beneficial to the management of the newspaper, and absorbs some elements of the main paper that emphasize the press. It has both the common and interesting elements of tabloid content and the style of broadsheet. And there's nothing like Tokyo
Political newspaper
It relies too much on the personality of the main writer in charge of writing, and it is very early in the two major elements of running a newspaper
Communication network
Work with sales online.
Fourth, a newspaper that can develop sustainably must be a newspaper that attaches importance to management. The founder of the Asahi Shimbun has a strong resemblance to an Osaka businessman, who pursued his career as a business owner
stability
The most basic principle of running a newspaper is practical interests. The balance between operation and running a newspaper is an important experience for the success of Asahi Shimbun.
These distinctive newspapers
Mode of operation
Created the Asahi Shimbun
Comprehensive competitiveness
, for the Asahi Shimbun to develop into a national
Newspaper group
Laid the foundation.
The Asahi Shimbun Group
Asahi Shimbun is a multi-dimensional media group. In addition to running a newspaper,
Asahi Shimbun
It publishes more than 12 weekly, monthly and quarterly magazines, which have great influence and circulation in Japan. It publishes weekly magazines such as Weekly Asahi, Asahi Review, and Weekly Asahi Encyclopedia History of the World, as well as quarterly magazines such as Japan Quarterly, Asahi Asian Forum Quarterly, and annual Asahi Almanac, Asahi Shimbun Report Card Collection, Minichi, and Asahi Modern Language (Chihuizo).
The Asahi Shimbun does other things
Cultural industry
. Other companies and organizations affiliated with the newspaper include the English Asahi Newspaper, the Asahi Student Newspaper,
Nikkan Sports
The newspaper office,
Kanagawa
The newspaper office,
Forest culture
Association, Asahi Xingfa Company, Nagoya Asahi Development Company, Asahi Advertising Company and about 60 others. National Asahi Broadcasting Corporation is the commercial television station of the Asahi Shimbun system. Broadcasting Asahi owns one with more than 40
Radio and television
A group of affiliated broadcasting and television companies that includes 12 affiliate television stations, 9 cross-network television stations, 1 general television station, and 12 television stations
FM radio station
.
Asahi Shimbun's platform: "Adhere to the position of non-bias and non-party, implement freedom of speech, and work for the construction of a democratic country and the establishment of world peace; Based on humanity and justice, dedicated to the happiness of the people, rid ourselves of all illegal and violent, and resolutely fight against corruption; To report the truth fairly and quickly, and to maintain the impartiality of commentary in a progressive spirit; Always have a tolerant heart, pay attention to character and responsibility, and advocate a fresh and heavy wind." This programme is in
Japanese militarism
launch
War of aggression
After the defeat of Japan, the development of domestic freedom, democracy, and progressive thoughts is in the right direction
Asahi Shimbun
Formulated on the basis of comprehensive absorption of internal opinions. Since then, it has guided every editor, reporter and staff member of the Asahi Shimbun
motto
.
The paper started as a tabloid,
Civil rights movement
The period began to get involved in politics, published opinions, both broadsheet and tabloid characteristics. "
Party newspaper
Later, in order to avoid the fate of closure, it appeared in a neutral face and pursued
News report
the
timeliness
Strive to collect
Exclusive news
And accredited journalists at home and abroad.
1, the audience is mainly intellectuals, has always been called "elegant and not bad" newspaper
2, has always emphasized the effectiveness of the application of new technology, new equipment
The Asahi Shimbun is based in Japan
Tokyo
,
Osaka
, western and
Nagoya
The four main branches and the Hokkaido branch and
Fukuoka
The Headquarters. each
All prefectures
It has 43 general offices and 250 branches in major cities across the country. Have two
jet
And four helicopters for reporting. It has a network of interviews at home and abroad, with about 300 in China
Reporter station
Overseas, there are 30 resident agencies. In China, there are China General Administration (Beijing), Shanghai Branch, Hong Kong branch and Hong Kong Branch
Taipei
In January 2005, the new Guangzhou Branch was established.
Asahi Shimbun
The Asahi Shimbun report is in
Japan
Very influential, has a vast
readership
. Asahi Shimbun is not only a newspaper, it is also a large media complex. In addition to the Asahi Shimbun, it publishes the Asahi Evening News, an English-language newspaper, and a weekly magazine.
Weekly Asahi
","
AERA
It publishes more than 700 magazines and books every year. The Asahi Shimbun also provides
Network information service
and
Digital broadcasting
In which "asahi" has been providing services to the community since 1995
Japan
The biggest on the web
News website
And come out on top. In addition, Asahi Shimbun is actively engaged in exhibitions, concerts, theater and
Sports cause
Planning and holding of various activities. It has long been committed to promoting friendly exchanges with China and has held exhibitions of Chinese cultural relics, calligraphy exhibitions,
Envoy to the Tang Dynasty
A large number of China-related activities, and have achieved complete success and wide acclaim.
Ryuhei Murayama
Asahi Shimbun founder Ryuhei Murayama
The Asahi Shimbun is published daily
Morning paper
And the evening paper. The Tokyo headquarters publishes the morning edition 36-40, and the evening edition 16-20. In addition, there are English daily newspapers, magazines, books, yearbooks and so on. According to statistics, the average circulation of the Asahi Shimbun in 2005 was 8.25 million copies of the morning paper and 3.86 million copies of the evening paper, with a total daily circulation of 12.11 million copies, making it the second largest newspaper in the world.
The Asahi Shimbun has also established special newsletters with more than 20 newspapers and news agencies at home and abroad
Contractual relationship
, which includes
Associated Press
,
Reuters
, Xinhua News Agency,
TASS
,
Kyodo News
, Current News Agency, North Korean News Agency,
New York Times
", The Times, etc. The Asahi Shimbun and the New York Times Group
International Herald Tribune
On April 2, 2001, IHT/Asahi was officially launched together to replace Asahi Shimbun's other English-language daily newspaper. In response to the great
emergency
The Asahi Shimbun owns two
Twin engines
Aircraft, five helicopters, reporters can always from the top floor of the Tokyo headquarters building
tarmac
Fly out and get to the news in time.
In terms of content, in addition to the news events happening at the moment, the Asahi Shimbun also focuses on a series of issues facing mankind, including competition between countries,
Global environmental problem
,
Developing country
the
Population problem
,
Nuclear weapon
Diffusion and
Underground resources
Scramble issues and so on.
When the Asahi Shimbun was first established in Osaka, its purpose was to distinguish between good and evil in the world (the Asahi Shimbun's founding purpose was described as "to persuade good and punish evil, to guide and educate the laity and women.") The layout is supplemented by illustrations and phonetic notes, although children can understand it at once "). When the Asahi Shimbun was founded in Tokyo, its purpose was to make the newspaper accessible to more people. When the Asahi Shimbun was published in Osaka, the newspaper sent a telegram from Tokyo to Osaka in order to deliver the news as quickly as possible.
The Asahi Shimbun takes the reporting policy of "respecting facts, being objective and fair, being true and accurate" as the principle and goal of its efforts and pursuit, making the Asahi Shimbun a criterion for the masses to judge right and wrong and a representative of the Japanese news media. This is the Asahi Shimbun tradition.
The Asahi Shimbun has always been a newspaper in Japan
Advertising market
It has some advantages, but it has also been severely tested. Japanese newspapers as a whole
Advertising revenue
Also facing challenges, modern newspapers expand new media growth points. In terms of new media, the Asahi Shimbun has also created the Aapara Club, a social platform for readers, with the aim of building a close relationship with readers.
On February 5, 2014,
Prime Minister of Japan
Shinzo Abe
in
senate
Budget committee
On Tuesday, he criticized the Asahi Shimbun, saying that it is aimed at toppling the Abe administration. Abe leads the coalition
The ruling party
With a majority of the seats, he forced through the National Assembly the bill.
Protection of specific secrets
Case, caused by the opposition parties and Japan
Intellectual class
Strong opposition and criticism. The Asahi Shimbun also criticized the Abe administration for its opposition.
[1]
(Note: More details can also be found in the resources:
[1]
)
[2]
Reference news network reported on July 19, 2013
One of Japan's most widely read newspapers said Wednesday that it was in China amid a growing territorial dispute between the two countries
Social media
The account has been deleted.
Weibo is not accessible
It is reported that some Sina
microblog
Users said the Asahi Shimbun account disappeared on the 17th. Before it disappeared, it had about 1.3 million followers. Other Sina Weibo users posted images of candles on Tuesday to commemorate the disappearance of the Asahi Shimbun account.
The report said it was unclear why the account had been deleted,
Sina.com
There was no immediate comment on the matter. Former social media editor for the Asahi Shimbun
microblog
One user, Wang Zuozhongyou, wrote that the account had been closed "under instructions from a superior," without giving details.
Tokyo was "nationalized" in September 2012.
Diaoyu Island
After three of the islands, Beijing's rhetoric became "heated" and sent out to the surrounding waters
Patrol ship
. Tokyo said the "ownership" of the three islands was simply changed from "private ownership" to "government ownership."
On the morning of January 25, 2015, the Prime Minister of Japan
Shinzo Abe
in
NHK (Japan Broadcasting Association)
The TV program said that the "report" will be published on the 70th anniversary of the end of World War II.
Abe Statement
"Will not be used exactly as it is."
Talisman Murayama
The key words such as "colonial rule" and "aggression" in the Japanese government express the Abe regime's understanding and thinking on the 70th anniversary of the end of World War II. After the broadcast of the program, the heads of Japan's major political parties immediately criticized and questioned. In addition, Japan
Mainstream media
It was also published on July 27
editorial
In addition to worrying that Abe's move will set aside the "Murayama Statement", more is to urge Abe to face up to the history of aggression and colonial rule, emphasizing that only in the 70th anniversary of the end of the Second World War to "reflect" and "apologize" for "colonial rule and aggression" in the statement, in order to inherit the "Murayama Statement."
"Asahi Shimbun" published an editorial on the 27th that Abe's statement on the 70th anniversary of the end of World War II on the 25th was shocking. If we do not clearly reflect on "colonial rule" and "aggression," we cannot inherit the Murayama Statement as a whole. Discussions around these key phrases cannot be dismissed as "trivialities".
[3]
On September 23, 2021, Asahi Shimbun was named one of the world's most popular newspapers in 2021.
Top 500 Asian brands
"Ranking 95th.
[4]
