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Bitauto Holdings Limited
China automobile Internet platform enterprise
Bitauto was founded in 2000, listed on the New York Stock Exchange in 2010, and completed privatization in November 2020, becoming
Tencent
Extended family
A member.
[20]
As a Chinese car
Internet platform enterprise
Bitauto provides professional and rich Internet information services for Chinese car users, and provides automobile manufacturers and customers with information
Car dealer
Provide fruitful
Internet marketing
The solution.
[1]
- Company name
- Bitauto
- Foreign name
- BITAUTO
- Establishment time
- The year 2000
- Abbreviated form
- Bitauto Holdings Limited
- Brand positioning
- A reliable companion to car life
- Shared values
- Professionalism, cooperation, innovation
- Brand mission
- Cars are simpler, life is more exciting
- slogan
- You know the price, you can buy a car without losing money
catalogue
Bitauto logo
Bitcar App
It is a comprehensive car service platform integrating car information, quotation, car community and car service. Headlines hot with the brush with the new, live, small videos are wonderful, the car community actively interact, the station model hot comments, more rich car selection conditions, more
Car price ratio
4S shop sales online one-on-one consultation, and aggregate preferential car washing, illegal payment, loans, maintenance, insurance, oil card recharge and other more than 10 breeding car, car services to meet the various needs of users.
[4]
Car quote sum App
Car quote is a car guide APP, covering 11,000 car models, update more than 100,000 quotes every day, including brand car selection, conditional car selection, car purchase calculation, information reputation, parameter configuration, gallery video, inquiry loan and other functions, to provide car consumers with car viewing, car selection, car purchase, car, car maintenance and car life related comprehensive services.
[5]
Auto partner
Auto Partner is an intelligent marketing platform for auto dealers launched by Auto. Revolve around
Mobile Internet
In the transformation of The Times, the dealer marketing services of easy car have fully shifted to the mobile end, so that
Automobile sales
Get rid of the shackles of PC and enter the mobile office
New stage
. Car partner to "car partner" APP, "car price daily report"
Small program
Etc.
Mobile product
As the position, with the core of "connecting users and improving experience", it has built a one-click processing clue tool for car dealers' car sales, and integrated more marketing functions to create a smart marketing ecosystem for mobile terminals. Through continuous improvement of the systematic and efficient connection mode between the car dealer sales personnel and the intended car buyers, the formation of "people" as the core
Online marketing
New pattern
.
[2]
Automobile production economy network
The auto production economy network is created by easy car for people in the automotive industry
Information service
And share platforms to build responsible industry information
Network platform
For their own responsibility, advocacy
Knowledge exchange
Share experience, drive the balanced development of all links of the automotive industry chain, and contribute to the prosperity and development of China's automotive industry.
[3]
[22]
2022
In February, Easy car launched its own
Car cover
Brand "Shark shell", into the car beauty segment.
[24]
In January, Bitauto released the "NEV Smart new meter.
paddle
[27]
The year 2021
In November, easy car gradually opened up the Tencent system and established the automobile vertical
ecology
[25]
The year 2020
On November 5, 2020, BitAuto completed privatization and officially withdrew from the New York Stock Exchange
The city
[23]
2019
In December 2019, Bitauto signed a contract again
Ma Li
,
Allen
The introduction of star matrix, large-scale advertising, from the brand, marketing, cooperation dimension to achieve innovation
[6]
In October 2019, Bitcar announced
Shen Teng
Become the company's first brand spokesperson, will launch the "three-year brand plan"
[7]
In August 2019, Bitauto launched "Brand experts" to produce in-depth content with automobile brands as the core
[8]
In August 2019, Bitauto established an "Intelligent Editorial Department" to create the AGC era of content production
[9]
In June 2019, the fifth e-Car 66 Car Buying Festival opened, with a total subsidy of 66 million yuan
[10]
In April 2019, Chuang Yi Program 3.0 was released to create automotive content with outstanding creators
[11]
In March 2019, Bitauto released its 2018 fiscal year results, with revenue exceeding 10 billion
[12]
The year 2018
In November 2018, the new version of the e-car App was launched, and its functions were comprehensively upgraded to strengthen interactive sharing
In September 2018, Bitcar launched a new LOGO for young people, opening the prelude to brand renewal
[13]
The year 2017
In November 2017, BitAuto launched"
Project Optimus Prime
"To build the car
Vertical domain
AI engine
[15]
The year 2016
In August 2016, Bitauto announced
Yixin Finance
Obtained by Tencent,
Baidu
,
Jingdong
Etc.
Strategic investor
$550 million investment
The year 2015
In January 2015, Bitcar, Jingdong, Tencent reached
Strategic cooperation
The company received a total investment of about $1.55 billion in cash and assets from JD and Tencent
[16]
The year 2013
In April 2013, with
China Soong Ching Ling Foundation
Co-founded the "Autobot Care Fund" and donated
Chinese Formula Student car race
(FSC) Racing team
[17]
The year 2012
In November 2012, BitAuto announced that it had acquired AutoTrader for $58.5 million
Strategic investment
The year 2010
Bitcar successfully landed on the New York Stock Exchange
The year 2006
The year 2004
In July 2004,
Bitauto
Officially launched car dealership
Network marketing
Platform product
, that is
Cheitong
The year 2003
Bitech established
Digital marketing
Center and set up new ideas
Interactive advertising
Co., Ltd. provides comprehensive integrated digital marketing services
[18]
The year 2000
Bitauto company was established and Bitauto website was launched, becoming the earliest automobile website in China
[18]
2022
In January, BitAuto released "NE
V-wise New Project"
[28]
August 31, 2022, for the whole country
Sales director
Being reported by his wife, easy car responded that it was launching an internal formal investigation.
[29]
In September 2022, BitAuto and Yiou Auto announced a content cooperation agreement, and the two sides will target the list
Related products
Cooperate in the field of intelligent new energy (SEV) to jointly create new energy list products and content.
[30]
