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Tencent Micro Vision
Short video software
Tencent Micro Vision is a short video creation platform and sharing community owned by Tencent
[1-2]
Users can not only browse a variety of short videos on micro-vision, but also create short videos to share what they see and hear. In addition, Weishi also combines social platforms such as wechat and QQ, and users can share videos on Weishi to friends and social platforms.
[2]
In the Spring Festival of 2018, Tencent Micro-vision issued micro-vision gift packages through QQ lucky red envelope cooperation, adding millions of users.
Huang Zitao
,
Liu Haoran
,
Zhang Tianai
Dozens of stars, such as Dimasi, joined the New Year and joined the micro vision
[3]
. On April 2, Tencent Micro Vision released the first major update in 2018, launching three first functions, video follow-up, lyrics subtitles, and one-click beauty
[4]
.
On April 15, 2021, Tencent Platform and Content business Group announced a new round of organizational structure and personnel adjustment. Under the Tencent Platform and Content Business Group (PCG), the "Online Video BU" was established, which was integrated by Tencent Video, Micro Vision and App Treasure, and continued to deepen the video track
[62]
.
- Software name
- microvision
- Foreign name
- Wesee [11]
- developers
- Tencent
- Software category
- Short video social software
- Issue date
- September 28, 2013
- Software language
- Simplified Chinese
- Operating environment
- iOS/Android
- Official website
- http://weishi.qq.com/
On April 2, 2018, Tencent Micro Vision version 4.0 was launched, and the version was getting through
QQ Music
At the same time, it also launched three functions: video tracking function, each video interface can click "follow" to enter the video recording, recording video can directly use the original video music, imitate the original video action to shoot, reduce the difficulty of video shooting; Lyrics subtitle play, the user can choose to display lyrics subtitle when recording video after selecting background music, to achieve singing along; AI filter innovation, the new version of Tencent micro vision also added a one-click beauty and beauty function in short video shooting, which can easily modify the face shape, so that video shooting becomes beautiful without pressure.
[12]
And through QQ music tens of millions of legitimate music library, a comprehensive brand and product upgrades. Add lyrics subtitle gameplay, users can choose to display lyrics subtitle when recording video after selecting background music, to achieve easy singing.
[5]
In January 2019, Micro Vision launched a new video red envelope game during the Spring Festival, and jointly with Xinhua News Agency and other media, Huang Zitao, Li Yifeng, Chen Linong, Zhang Jie and other more than 100 stars, Huawei Honor, Lenovo and other more than 60 enterprises, Dunhuang Academy, Summer Palace Management Office and other institutions, issued 500 million cash red envelopes. From 00:00 on February 4 (New Year's Eve) to February 6 (New Year's Eve)
New Year's Day
At 24:00, a total of 78.09 million video red packets were collected on wechat, QQ and Weishi.
[13]
The "Teasing Conference 3" officially launched by Tencent Micro Vision, and Tencent Micro Vision also cooperated with"
banter
As long as you open the Tencent micro-vision APP, participate in the ridicule of the stalk, there are new themes every week, after the end of the whole season, the 10 best videos of the highest praise, will become Talk king in person to accept the award.
[14]
In February 2019, Micro Vision online test personal video red envelope gameplay, users can make video red envelopes through micro vision, and share to wechat and QQ, invite friends to receive.
[15]
In January 2019, Tencent Micro Vision launched the "Guess lantern riddles to win red envelopes" activity during the Lantern Festival. At 19:00 and 21:00 every day, open the Micro vision APP to brush videos, and users can brush multiple stars and mainstream media,
Enterprise brand
"Guess lantern riddles" red envelopes given; Users in the "guess lantern riddles" video red envelope, after selecting the correct option, will see the red envelope icon, click on the red envelope to receive. In addition, in addition to the two periods of 19:00 and 21:00, during the whole day of the activity, users can continue to brush the "Easter egg red envelope" in the micro-vision.
[6]
[16-17]
In February 2019, Micro Vision online test personal video red envelope gameplay, users can make video red envelopes through micro vision, and share to wechat and QQ, invite friends to receive.
[8]
In April 2019, Micro Vision responded to the"
Creation Camp 2019
Launched the "create camp help" template, users only need to three steps "shoot video, select students, publish and share" to complete the production. After the user produces the interactive video of "creating camp power", he can also share it with his friends through wechat and QQ, and the friends can click the interactive video directly in wechat and QQ to complete the power. In addition to the "create camp help" gameplay, the new version also launched "unlock skills", "interactive magic" and other interactive video templates.
[9]
[18]
In May 2019, Micro Vision and native Friendship Truth Show"
We are true friends
Cooperate, cut from the perspective of content, and deeply implant into the variety plot. The four sisters of the guests, Hsu Xiyuan, Hsu Xidi, Liu Hanya and Fan Xiaoxuan, record the whole process through micro-vision, interact directly with fans in the comment area, and complete a series of tasks such as "a single video reaches 100 likes" through micro-vision, in order to achieve "wish" and unlock more plot.
[19]
In June 2019, Microvision opened a 30-second circle of friends video capability private test. Users can select the "Sync to Moments (up to 30 seconds)" button on the micro-vision publishing interface to synchronize videos up to 30 seconds to moments.
[10]
[20]
On April 15, 2021, Tencent Platform and Content business Group announced a new round of organizational structure and personnel adjustment. Under the Tencent Platform and Content Business Group (PCG), the "Online Video BU (Online Video Business Unit, OVB)" was established, which was integrated by Tencent Video, micro vision and application Bao, and continued to deepen the video track.
[62]
On August 18, 2017, Microvision 3.2.0 version was launched, the page was completely revised, the dynamic effect sticker, and the clarity was greatly improved
[21]
In 2018, Micro Vision opened up with the legitimate music copyright of QQ Music, and users can add their favorite music accompaniment when shooting short videos. At the same time, users can also use a series of features, including interactive video play, 30-second circle of friends video ability, card spot template, lyrics captions, video special effects, magic accessories, text stickers, AR gameplay, video co-shooting, video following, beautification functions.
[2]
On April 2, 2018, Microvision version 4.0 was launched, featuring new vision, video follow-up, lyrics subtitle, and one-click beauty. Tencent Micro vision new version of the first "video follow" function. In each video interface, you can click "follow" to enter video recording. When recording video, you can directly use the original video music and imitate the action of the original video to shoot, reducing the difficulty of video shooting.
[22]
On April 28, 2018, Microvision 4.2.0 was released, and photos and videos were mixed to upload and make MV, private messages, mutual attention, and private publication
[23]
Version 4.2.0 was released on April 28, introducing the following new functions: photo and video mixing upload and make MV, private message, mutual attention, private publication, etc., to bring users more interesting and practical experience.
[24]
On May 30, Tencent Micro Vision released iOS4.3.1 version, adding "long leg function",
[25]
Equipped with Tencent AI Lab's black technology; Helps users adjust leg length with one click when recording video
[25]
Modify their own body proportion, micro vision has also become the first self-developed leg thin short video APP.
[25]
On April 11, Micro Vision launched a new version, launching new templates such as "unlock skills" and "interactive magic". Users can make interactive videos through Microvision templates, and share them with friends through wechat, QQ and other social platforms; Friends can directly browse the interactive video in wechat, QQ, and interactive operations.
[26]
Interactive video: At the beginning of 2019, Tencent Micro Vision launched an interactive video function, successively launched voting videos, multi-ending videos, unlocking videos and other gameplay, and successively landed in the Spring Festival red envelopes, "Create camp 2019" player assistance and other scenes. During the Spring Festival in 2019, Tencent Micro Vision launched interactive video red envelope gameplay such as gesture recognition red envelope rain, multiple endings buried red envelopes, voting red envelopes, and asking for red envelopes. Users can trigger different results through gestures, choices and other operations, and can also share to wechat or QQ to interact with friends.
[27]
30-second moments video: Users can sync the video to wechat moments by simply checking the "Sync to Moments (up to 30 seconds)" button on the publishing interface.
[28]
Card point template: Tencent Micro vision has many cool, fun card point template, users can choose any number of photos or videos, one click to generate card point video; Through the card template, the user's short video content can match the rhythm of the soundtrack, which makes the short video more appealing.
[28]
First video follow-up: In order to simplify video recording, Tencent Micro Vision new version of the first "video follow-up" function. In each video interface, you can click "follow" to enter video recording. When recording video, you can directly use the original video music and imitate the action of the original video to shoot, reducing the difficulty of video shooting.
[29]
The first lyrics subtitle gameplay: Tencent Micro Vision's new version of the first lyrics subtitle gameplay, users in the selection of background music,
[29]
You can choose to display lyrics captions when recording a video
[29]
To achieve easy singing along.
[29]
AI filter innovation: The new version of Tencent Micro Vision is also the first to add one-click beauty in short video shooting
[29]
Beauty function
[29]
The beauty function can easily modify the face shape.
[29]
Highlights: After seeing the videos about the syndicated episodes, users can enter the Highlights page on the right side of the screen to get more related video content; At the same time, you can swipe the selection up and down to select the content you are interested in.
[30]
The real-time list function has been added, so that users can directly PK with friends, bringing a more direct interactive experience.
[30]
Video editing: can clip star MV with the same effect, but also provides a music library with lyrics style, so that the short video content more star style
[30]
Emotional statement: You only need to click the "statement" module on the right side of the screen to express your different attitudes towards short video content. This includes "angry", "speechless", "tears", "love", "laughing and crying", "fierce" six dimensions.
[30]
Comment flip: Short video publishers can select up to three items in the comments section of the content to "flip", and the selected user will appear in the content page.
[30]
November 2018, in 2018 Tencent
Global partner
At the conference, Lin Songtao, vice president of Tencent, said that the short video market was on the eve of the outbreak, rather than a saturated stage; He mentioned that Microvision is a UGC biased product that will be more integrated with social platforms.
[31]
In May 2019, at the Tencent Global Digital Ecology Conference, Lin Songtao, vice president of Tencent, said that Tencent would upgrade the entire content ecology: "Micro-vision positioning is a short video creation and sharing community under Tencent. As more and more users want to participate in the creation, we found that user needs have changed to how to take a good look, so Micro Vision has made a lot of innovations in the editor to help users lower the threshold of creation. On the other hand, we found that users are no longer satisfied with just sending their own works, I want the world to see more people, so we use social platforms to help users give content to more people, let the world hear their voice."
[32]
In May 2019, at the Content ecology special session of Tencent Global Digital Ecology Conference, Zhou Tao, general manager of Tencent Short Video Community Product Department, said: "In the past year, the average daily short video users on Tencent's whole platform increased by 44%, and the release volume increased by 94%. Tencent will continue to invest in the field of short video, micro vision is Tencent's strategic short video platform, the future will have both social and media properties, become an important short video publishing platform and consumption platform."
[33-34]
"When users watch interactive videos of Tencent Microvision, they can interact with them by selecting, clicking and other operations, triggering the interaction and association between viewers and video publishers, making short videos carry interesting and rich experiences, and finally bring users a clear sense of immersion and inclusion." -- Zhang Wenzhong, director of Beijing Emergency Medical Center
[35]
In May 2019, Tencent Micro Vision joined hands with People's Digital, People's Daily, China Youth Daily and Zhongqing Online
May Fourth Youth Day
On the occasion of launching the # Youthare # campaign. The People's Video official entered the Tencent micro-vision platform and released short videos of stars performing gesture dances, calling on more young people to creatively express positive youth energy.
[36]
The activity was launched on Microvision on May 1, with more than 90 million hits on the same day, and by the evening of May 4, the total number of videos played exceeded 500 million.
[37]
On the May 4th Youth Day in 2019, Micro Vision, together with Xinhua News Agency and China Youth Daily, jointly launched the "Looking Back on the Centennial, refueling the Youth" activity, and used new scientific and technological means to look back and experience the centennial years and commemorate it by shooting cross-dressing videos in Micro Vision APP
May Fourth Movement
100th anniversary, carry forward the May Fourth spirit.
[38]
From June to July 2019, Tencent Micro Vision launched the short video challenge of "the most complete Crayfish map in history" across the country, and 600 lobster houses from 23 cities gathered in Micro Vision to solicit votes for their crayfish-themed interactive videos and compete for the title of "the most red Lobster House". Tencent Micro Vision will draw a koi from all the netizens participating in the "like" voting, and send a ton of crayfish prize. As of July 12, the video on this topic has been played nearly 10 million times and liked more than one million times.
[39]
On July 17, Tencent Micro Vision organized more than 50 masters, big V, media reporters to Bai Gong Temple, Zhongzhou Old Street and other places for field shooting, through video, pictures and other forms, using their respective platforms to show the full range of great beauty Zhongxian.
[40]
In September 2019,
People's Liberation Army Hong Kong Garrison
Officially settled in Penguin and Tencent Micro Vision, through the content production of diversified military short videos, record and display the sonorage of contemporary soldiers.
[41]
In September 2019,
Southeast TV
The "Strait Shinkansen" news column announced its official entry into Tencent Micro Vision, telling Taiwan stories through short videos, passing on Taiwan information, enhancing Cross-Strait understanding and exchanges, and passing on the blood and family ties of compatriots on both sides of the Taiwan Strait.
[42]
During the National Day in 2019, Tencent Micro Vision and People's Daily jointly launched the "My Era Photo" H5 to celebrate the 70th anniversary of the founding of New China.
[43]
During the National Day in 2019, People's Daily New Media joined hands with Tencent Group and Tencent Micro Vision to launch the "Fast Show your patriotic style", which attracted many netizens, and the related Weibo topic "How I look in national costume" was on the Weibo topic hot search, attracting 210 million times of reading and nearly 110,000 discussions.
[45] 44 -
During the National Day in 2019, the People's Daily client jointly launched the online costume interaction H5 "Put on Military Uniform" with Tencent Group and Tencent Micro Vision, produced user-exclusive military photos, restored classic military costumes, and accepted the motherland's review together.
[46]
In October 2019, the Fire and Rescue Bureau of the Ministry of Emergency Management announced its official entry into Tencent Micro Vision, transmitting fire information to the public through the China Fire account, popularizing knowledge of disaster prevention and rescue, revealing the story of firefighter training and life, showing the heroic image of firefighters in peacetime, protecting the home and the country, and spreading positive social energy.
[47]
In October 2019,
China police network
Officially settled in Tencent Micro Vision, through the content of police information, police knowledge popularization, daily work of the police, etc., to show the style of the police in the new era, refute rumors to the public, and remind the illegal behavior.
[43]
In October 2019, the Ministry of Industry and Information Technology officially entered Tencent Micro Vision and opened an official account "Industrial Micro News" to publicize the achievements of industrial and information systems to promote the construction of manufacturing power and network power in the form of short videos, show the style of frontline employees in the industrial communications industry, and reveal the manufacturing story behind the country's heavy equipment.
[48]
On November 9, at the opening ceremony of the third "China First Aid Conference (2019), Tencent Micro Vision announced plans to open 100 columns of medical experts, while establishing a million special fund
Beijing First Aid Center
Cooperate to comprehensively promote the popularization of health knowledge in the form of interactive videos.
[49]
On November 26, China's air Force official account @our Sky officially entered Tencent Micro Vision, on the occasion of the 70th anniversary of the founding of the People's Air Force, to reveal to the public the mysterious veil of "God soldiers", tell the story behind the cruel training, show the great power above the sky, and science national defense and military modernization achievements.
[50]
On November 28, the "King Video Weekly Battle Report" officially opened the appointment, first open the Tencent micro vision client, then click the "Task Center" in the upper right corner, slide down and select "Book King Video Weekly Battle Report" in the brand cooperation task, click "Book now" and "authorize" after the jump. The successful authorization can be found in the Tencent micro-vision client on November 30, the first King video weekly battle report.
[51]
On Dec 25, Wang Shuai, deputy head of Shanghe County in Jinan, Shandong province, posted a short video on Tencent Micro Vision recommending Shanghe Royal braised Chicken, a local specialty of the county. According to Tencent Micro Vision, as of December 28, the video has led to the recommended Shanghe braised chicken sold more than 20,000 units across the Internet.
[52]
On February 18, 2020, Micro Vision launched the "Spring Breeze Plan" to launch four support measures for high-quality creators, industry leaders, short video e-commerce, and online live broadcasting, and to help Tencent Micro Vision business partners under the impact of the epidemic through substantial help and support.
[53]
In February 2020, Tencent Micro Vision launched the "micro love to help farmers" e-commerce activity to help the three farmers who have a backlog of agricultural products due to irresistible factors such as logistics. During the period from February 19 to April 30, users who meet the conditions can participate in the "micro love aid agriculture Plan" through three forms of "farmers free shop", "Master help sales" and "County magistrate help agriculture fight the epidemic".
[54]
February 6, 2020, in
Department of Agriculture and Rural Affairs of Guangdong Province
Under the guidance of Tencent Micro vision and taste library seafood launched a public welfare experiment - to build a short video of the "online seafood market" to help sell unsalable seafood with zero profits. By February 11, the first short video had more than 7 million views and sold nearly 1.5 tons of bread crabs.
[55]
On March 15, 2020, guided by the Department of Agriculture and Rural Affairs of Guangdong Province, Tencent Micro Vision, together with the Guangdong Agricultural and Rural Short Video Production and Promotion Center and the Fruit Industry Bureau of Yan 'an City, Shaanxi Province, jointly launched a live broadcast with the theme of "Spring Return to the Earth and Love to help farmers" to help farmers through short video live broadcast.
[56]
On March 16, Wuhan University officially entered Tencent Micro Vision, sharing the early cherry scenery with netizens through short videos and live broadcasts. Through the "Spring breeze ten miles, I come to Wuhan to see you" cloud cherry blossom theme activities, the majority of netizens can feel the cherry blossoms of Wuhan University through live broadcasting and other forms.
[57]
On April 17, Wuhan announced that it would launch the "Wuhan Purchase 2020 Consumption Promotion Activity" jointly with wechat Pay and other platforms, including food and beverage consumption vouchers, shopping mall consumption vouchers, supermarket (convenience store) consumption vouchers and cultural and sports tourism consumption vouchers. The vouchers will be issued from 12 noon on April 19.
[58]
In November, Tencent Micro Vision Video Understanding team won the first place in the competition with BLENDer model in Visual Commonsense Reasoning (VCR)
[59]
From December 12 to 13, the "2020 World Digital Agriculture Conference" was held in Guangzhou, Tencent Micro Vision invited many experts in the field of digital technology to discuss how to help digital agriculture through the digital content of the Internet.
[60]
At noon on August 8, 2021, the media reported that Tencent Micro Vision is undergoing large-scale personnel optimization, and the staff reduction ratio is close to 70%. Tencent's Platform and Content business Group (PCG) responded that the report was untrue.
[63]
On July 22, 2020, the documentary "More than Champions" produced by Tencent Sports was officially premiered on Tencent Micro Vision.
[61]
