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At exactly 19:00 on May 1, 1958, China appeared over the capital Beijing
TV program
The signal. Only a few dozen in Beijing
Television receiver
On the screen, there appeared a model of the broadcast building as the background pattern, the words "Beijing Television Station" (predecessor of CCTV)
Television picture
. Xinhua News Agency issued a telegram saying:"
People's Republic of China
The first television station --
Beijing Television Station
Has started the trial broadcast on May 1 ", which means that China's television industry was born.
Together with China's television industry, there is also China's
TV news
. For more than 50 years, CCTV
News program
From nothing to something, from weak to strong, has witnessed the great changes in the development of new China over the past 50 years.
[1]
On December 8, 2019,
CCTV (China Central Television)
Well-known anchor
Zhu Guangquan
On the official account of CCTV News Station B, a video was released to Station B.
bilibili
Bullet screen network) user official announcement - CCTV news officially settled in station B.
[2]
On February 7, 2024, CCTV News client officially launched Hongmeng Native response
With development.
[7]
- Chinese name
- CCTV News
- Foreign name
- CCTV NEWS
- Birth time
- May 15, 1958
- Birth form
- Photo report
- Major innovation
- " News broadcast "And other TV news
- Communication channel
- television , PC, mobile
- species
- Simplified Chinese
- Production company
- China Radio and Television Group News Program Center
catalogue
China Central Television (CCTV)
It is an important news and public opinion organization in China, an important mouthpiece of the Party, the government and the people, an important ideological and cultural position in China, and the most competitive in China today
Mainstream media
One of them. It is the main channel for the national public to obtain information, and an important window for China to understand the world and the world to understand China, and its influence in the international community is increasing.
CCTV is the only one in the world that continuously broadcasts in the six working languages of the United Nations every day
Television media
, has been in 171
Country and region
Landed, with 314 million overseas users. At the same time, the ability of CCTV International video transmission has been continuously enhanced, and it has basically the ability to publish 24 hours a day, 150 articles in multiple languages and 100 articles of video material.
CCTV has 31 domestic stations in the country
Reporter station
And established a sound live broadcast alliance system with 50 local TV stations. The number of overseas reporter stations of CCTV has reached 70, including 2 overseas branch stations, ranking first in the number of global TV media, and basically formed
globalize
The pattern of communication. Its online media is
China network television
(short for
CCTV network
; English: China Network Television, short for
CNTV
).
November 24, 2021, CCTV News United
Baidu Intelligent Cloud
Build the first platform
AI Sign language anchor
The official debut.
[4]
From November 3, 2023, CCTV News launched a series of financial media reports "Economic Hot Spots Ministerial Talks".
[6]
On February 7, 2024, at the 2024 Innovation Program conference of the News and New Media Center of the China Media Group, the flagship client of the CCTV News client officially announced that it would launch the development of the native application of CCTV News Hongmeng based on HarmonyOS NEXT Hongmeng and Menghe Edition, providing users with more comprehensive content services and experiences in the Hongmeng ecosystem. Create a more valuable user service platform.
[7]
Initial form
-
Photo Report
On May 15, 1958, in
Beijing Television Station
The first "Picture report" appeared on the screen, the content is to introduce the car made in China, entitled "Dongfeng Brand car", the program length of about 4 minutes. Some of the sources of the "Picture Report" are from Xinhua News Agency, and some are selfies taken by TV reporters. The announcer explains the pictures during the broadcast. "Photo Report" is our country
TV news
The original form.
On November 2, 1958, another form of television news, the "News in Brief", appeared. This is a colloquial form of message class
News program
Written by
China National Radio
Provided by Department of Public Information. The news program is scheduled for the evening
TV program
Before the end of the broadcast, by China first
Television announcer
Shen Li
in
studio
Broadcast live images for about 5 minutes each time. Because the source of the news program in the form of live oral speech is guaranteed and the production and broadcast procedure is simple, it is basically possible to have "concise news" every time it is broadcast.
On May 29, 1958, Beijing Television Station broadcast television
News film
Vice Chairman Zhu De cuts ribbon for Shijingshan Steel Plant Expansion Project. On June 1, the "Red Flag" magazine of the Central Committee of the Communist Party of China was launched. This is the first TV news film to appear on the screen of Beijing TV Station. Television newsreels are the other main form of television news, which are broadcast for about three or four minutes at a time. Due to equipment limitations, TV News is broadcast irregularly, about two or three times a week.
Since 1960, Beijing Television Station has a regular "TV News" column, as the first program to meet with the audience every evening. Each broadcast is four or five, about 10 minutes.
In 1958, when the 9th anniversary of the founding of the People's Republic of China was celebrated, Beijing Television Station
Tian 'anmen Square
The military parade and the grand mass parade were broadcast for the first time.
On April 18, 1959, Beijing Television broadcast the live report on the Work of the Government delivered by Premier Zhou Enlai at the first session of the Second National People's Congress.
Live broadcasting is the most technically difficult form of reporting.
The founding and evolution of "News Broadcast"
News Broadcast
In 1976, as a decade of unrest drew to a close, China's television industry had also passed 18 years. The staff of BTV has increased from more than 200 before the Cultural Revolution to more than 600. The construction of local TV stations is booming, and the number of provincial and municipal TV stations has increased to 36. The social ownership of TV sets reached 600,000 units.
On March 29, 1976, the National television work Conference was held in Beijing, and the establishment of the national television news program became a topic of the conference.
On July 1, 1976, "National Television News program broadcast" began a trial, on January 1, 1978,"
News broadcast
"Officially launched. In the absence of electronic video equipment, the initial "News broadcast" was broadcast in the form of live broadcast, and the broadcast time was fixed from 19:00 to 19:20.
"News Broadcast" is a large news program jointly created by CCTV and local TV stations, and its development cannot be separated from the strong support of local TV stations. From April 13 to 21, 1981
Shandong (Province)
Qingdao
The national television news work symposium, which was held, focused on the problem of how to jointly run the "News broadcast" by the national television stations. The meeting made two provisions: provinces, autonomous regions, municipalities directly under the central television stations are
China Central Television
The collective journalists have the responsibility and obligation to provide news to CCTV; Television stations in all provinces, autonomous regions and municipalities directly under the Central Government must broadcast the
News broadcast
"Program.
Before the 12th National Congress of the Party, the major news of the central Committee was made up of
China National Radio
The programme aired at 20:00
Local people's radio stations broadcast
Published in ". On September 1, 1982, the 12th National Congress of the Communist Party of China was held in Beijing, and the Central Committee clearly proposed that from that date, the release time of major news would be advanced from the original 20 o 'clock of the Central People's Radio Station to the 19 o 'clock of the CCTV News broadcast.
Since January 1, 1996, "News Broadcast" has been changed from recording to live broadcast.
timeliness
Enter a new period of time.
At the end of 2007,
News broadcast
Continuous launch
Hai Xia
,
Li Zimeng
, Kang Hui,
Guo Zhijian
Four new announcers are getting a lot of attention, the first new faces in the show's nearly 30 years of broadcasting.
In February 2008, News Broadcast set up an editorial department, which was the first time for CCTV to set up a special editorial department for a program. Its establishment has improved the integration of "News broadcast" at home and abroad
News resources
The ability to.
"News Broadcast" events
●1 January 1978
● 25 June 1978
The 11th World Cup is in
Argentina
For the first time, "News Broadcast" transmitted news from abroad to our reporters by satellite.
●1 October 1981
●1 September 1982
The central government decided to advance the release time of major news from the original 20:00 to the news broadcast program.
● 18 October 1983
"News Broadcast" first
Foreign correspondent
Stop at —————
Hong Kong
The press station was established.
● June 1984
● 29 January 1986
America"
Challenger
"
Space shuttle
The explosion as the "news broadcast" headline, aroused the attention of world public opinion.
●1 July 1987
The Newscast was replaced by two newscasters.
● 15 March 1988
The News broadcast began at the new office address.
●1 September 1991
●19 December 1991
"News Broadcast" host began to use
News reader
It greatly enhanced the sense of communication between the host and the audience.
●19 December 1992
●2004
The "Two sessions" report began, and the "News broadcast" did not extend the time for the first time, and the praise was overwhelming.
●2006
Ye Hongming, a member of the National Committee of the Chinese People's Political Consultative Conference, proposed that the News broadcast "change its face",
Li Zimeng
Kanghui joined.
● December 2007
● July 2009
The revision and adjustment of "News Broadcast" include reducing the proportion of conference broadcast and increasing the content of public opinion supervision and criticism. At the same time, the length of international news has increased from three to four minutes to five to eight minutes.
At the beginning of 1993, on the basis of the analysis and demonstration of the general trend of television development at home and abroad, CCTV formulated a new
Development strategy
It clearly put forward the goal of "building a world-class platform" based on China and facing the world. "
Eastern space-time
The establishment of "TV News" brought a fresh breath to the field of Chinese TV news, and opened the deepening reform of Chinese TV news
curtain
. "
Eastern space-time
","
Focus interview
","
Tell the truth
","
News investigation
The success of many excellent news programs, the formation of the rolling broadcast structure of news, and the boom of large-scale live reports reflect the main achievements of the reform and development of CCTV news in the 1990s.
CNN
Broadcast 24 hours a day,
America
ABC
,
CBS
The morning show starts at 6:00 a.m. At that time, CCTV did not have a morning program, and the first program was launched at 8:00 am every day, which was not commensurate with the image and status of a national television station.
After months of preparation, the new program-like"
Eastern space-time
It premiered on May 1, 1993. The program is famous for its exquisite opening credits, novel structure, vivid documentary interviews, profound hot topics, and the cordial and friendly words of the host
mode of transmission
Fresh, quickly won the audience's love, "let Chinese TV viewers come together every morning, just want to turn on the TV." Since then, Chinese TV has undergone major changes from content to form.
On April 1, 1994, a
In-depth report
The commentary column, which mainly focuses on the supervision of news public opinion,
Focus interview
"Officially broadcast. "Current affairs tracking report, news background analysis, social hot spots perspective, public topic commentary" is the early column positioning of "Focus Interview". Soon to be China
News supervision by public opinion
The flagship "Focus Interview", caused the United States"
Newsweek
"And the attention of CNN reporters. They were surprised after the interview, because they had always thought that the Chinese media could only talk about government officials and not criticize them, and they did not expect CCTV to have such a program of public opinion supervision.
28 April 1996,"
Eastern space-time
Launched a new column of "Sunday Special Dedication"
Tell the truth
This is a new type of program, called "Talk Show" (Talk Show). Host of "Tell it Like It Is.
Cui Yongyuan
The image of the TV program has enriched the Chinese TV screen, and also made the Chinese TV audience change the inherent concept of the TV host.
The formation of news rolling broadcast structure
After the establishment of "News Broadcast", to build the most influential news in the country
Center of public opinion
As a goal, CCTV launched "Noon News" and "Noon News".
Evening news
"And"
Morning news
"Column, formed four times a day news broadcast communication pattern.
On March 1, 1993, the first program of CCTV increased its news from 4 times a day to 12 times (including
Sports news
And except for "News Broadcast", all of them have realized live broadcast and rolling broadcast, and the main position of news in CCTV is increasingly prominent. The morning "Oriental Time" and the evening "News broadcast" form two peak ratings of CCTV, and the phenomenon of strong at both ends and weak in the middle (lack of strong news programs at noon) is becoming increasingly prominent.
In order to solve this problem, at 12 noon on April 3, 1995, the Noon News, which had been broadcast for nine years, was classified as news
News report
main
News 30 minutes
"Substitution. After the launch of "News 30 minutes", with its strong timeliness, subject matter close to the masses, international
National news
The mixed style has attracted more and more audiences.
The rise of large-scale live coverage
Improving the timeliness of news has always been a key point of CCTV's publicity reform. Live coverage of"
Zero time difference
The timeliness of TV news reports is improved to the extreme. Live coverage of major events has become the embodiment and symbol of the comprehensive strength of TV stations, and is the trend of the development of international TV news communication.
Since the reform and opening up, CCTV has made comprehensive reports on many major events at home and abroad. For example, on October 1, 1984, the 35th anniversary of the founding of the People's Republic of China, CCTV broadcast live the grand military parade and mass parade held in Tiananmen Square. Five vehicles were used
Relay car
23 cameras, 14 sets of microwave equipment, using multi-position, two-level director, the use of microwave trunk and
Communication satellite
，将邓小平检阅人民解放军部队官兵、首都人民欢庆建国35周年的盛况及时向国内外传播。
1997 was CCTV's "Year of Live broadcasting". In the case that there are already material conditions for large-scale live broadcasting, in the face of many big events and happy events, this year has been live reported
Total solar eclipse
The celestial wonders and comets appear together in the sky, attracting worldwide attention
The return of Hong Kong
The opening ceremony of the 15th National Congress of the Communist Party of China, and
Small wave bottom
and
The Three Gorges
Two major water projects
Closure of a river
Let's wait.
CCTV pair
The return of Hong Kong
It carried out the largest, longest and most difficult multi-point live report in history. Many countries and regions in the world have adopted the public signal provided by CCTV, marking that CCTV has made a big step forward on the road to become one of the world's largest television stations.
On July 1, 1997, it was separated more than 150 years ago
Hong Kong
It has returned to the embrace of the motherland and become the Hong Kong Special Administrative Region, which is the aspiration of the Chinese people all over the world and the greatest achievement in the late 20th century
Political event
One of them. During the reporting period, CCTV used a total of 11 broadcasting vehicles and 21
Satellite repeater
With three helicopters, it has built a 540-square-meter reporting center in Hong Kong, the largest of any news organization in Hong Kong and no less than a provincial television station in China. Hong kong-bound
journalist
There were 289 people, nearly 100 reporters and editors covering the story in 8 key cities across the country and 15 big cities overseas, plus other second-tier personnel who directly participated in the report, a total of more than 1,660 people participated.
Beginning at 6:30 on June 30, 1997, and ending at 6:00 on July 3, 1997, CCTV set up a chief host in Beijing and Hong Kong respectively, and the fourth set of programs reported the grand event of Hong Kong's return to the world for 72 consecutive hours, of which 25 major events were live broadcast, totaling 18 hours. CCTV 11 cameras synchronized, complete recording in
Victoria Bay
the
Exhibition center
Hong Kong's handover ceremony.
On November 8, 1997, the world's attention
Yangtse River
Sanxia project
To intercept the flow of rivers. China Central Television (CCTV) launched 14 hours of large-scale live coverage. The first of these innovations was to place the studio directly on a boat on the river 200 meters from Longkou. The background of the host is a fast-flowing river. Another innovation of the report is that for the first time, the broadcast is aggregated
Control center
Move to the news scene. For 14 hours straight, except for the noon episode of"
News 30 minutes
"And the evening" News broadcast "is broadcast in Beijing, other news programs are broadcast on the ship. More than 20 cameras are mounted on helicopters, 160 meters high tower cranes, or on the roof of the studio ship. Whether it is the grand construction scene, or the subtle changes of the dragon mouth, can be unobstructed. In this report, only about 30 special topics were aired. Some viewers said that watching the 14-hour report on the closure of the river was like reading a book about the Three Gorges project
encyclopaedia
.
Set up news channels and expand the communication space
In the spring of 1998,
CCTV News Program Center
For the first time, the news program Center formally submitted an application for the establishment of a news channel to the leaders of the station. Since then, on the one hand, the news program Center has silently reserved talents, technology and management for the final launch of the news channel, and on the other hand, it has always actively pursued this dream and submitted relevant application reports every year.
In late February 2003, CCTV officially submitted to the central government several changes in its draft of the news channel overall
Planning scheme
. The central leadership made a reply: "Do a characteristic, do a level, close to life, and serve the overall situation." It not only puts forward specific requirements for the establishment of news channel, but also points out the direction for the future development of news channel.
On July 1, 2003, the CCTV News channel was officially launched. "The first time, the first scene,
Primary need
"Synchronizing with the world", "gathering the world" and "the power of verification" are the basic ideas and goals of news channels. The news channel realized the news 24 hours a day uninterrupted broadcast, creating a"
Hour news
+ Live broadcast +
Subtitled news
+ Special in-depth reports and comments "new mode of news communication. Among them, a large number of live broadcasts of important news events have become the most distinctive characteristics and advantages of news channels. CCTV broadcast 60 hours of live news in 2002, and more than 40 hours of live news in the first month of the channel's launch.
In 2008, CCTV was right
2008 Beijing Olympic Games
Full live coverage, attracting wide attention at home and abroad.
October 1, 1999 was
People's Republic of China
For the 50th birthday, CCTV used a broadcast team of more than 600 people, and for the first time used high-definition broadcast equipment, as well as advanced rocker cameras, elevators, audio trucks, etc., to broadcast the 50th anniversary of the National Day parade and parade live to the world on all channels of CCTV from the first to the eighth and on the CCTV international website. And for all the national star TV stations and many foreign TV agencies to provide synchronous broadcast signals.
On December 20, 1999,
Macau
Returning to the embrace of the motherland, CCTV reported this historic event in a comprehensive and three-dimensional manner. The first set of programs from 9 on December 19 to 9 on December 21, in the form of live broadcast for 48 hours, the full live coverage of the Macao return celebration and related activities. CCTV Set 4
International channel
And the ninth English channel broadcast for 36 hours from 12 o 'clock on December 19 to 24 o 'clock on December 20
Return of Macao
A special report.
2005年4月26日至5月13日，应中共中央总书记胡锦涛的邀请，中国国民党主席连战和
People First Party
chairman
James Soong
He has led delegations to visit the mainland, attracting worldwide attention. CCTV News Channel and Chinese International Channel, after careful planning and preparation, tracked the whole process of the "Lian and Song Mainland trip" and launched the 18-day "Tour".
Lien Chan on the mainland
"And"
James Soong went to the mainland
Special report.
CCTV also successfully reported major events: July 2001
Beijing bid for Olympic Games
The successful report faithfully reproduced the unforgettable moment when people cheered and were excited after the success of the Olympic bid, which strongly inspired the patriotic enthusiasm of the people throughout the country and greatly excited
National spirit
; In May 2003, mankind reached the summit of the world's highest mountain
Mount Everest
Fifty years later, CCTV overcame all kinds of difficulties and successfully completed the 26-hour long
Mount Everest
Summit live broadcast, this is the first attempt in human history to broadcast the process of Everest summit activities; In 2005, the "Shen-VI" manned space flight live special report seized the commanding heights of public opinion guidance and effectively expanded
China's manned space program
Influence abroad; Report on the 17th National Congress of the CPC in 2007; In 2008, the Wenchuan earthquake,
Beijing Olympic Games
Reports of
[1]
In recent years, CCTV new media, dominated by powerful content resources, radiates TV, PC, and mobile terminals, and has taken the lead in creating a multi-screen communication platform with cross-media and wide coverage.
First, TV interaction is the core advantage of CCTV new media
Relying on the huge audience size of the TV side, with
Two-dimensional code
Etc.
New media technology
Means, CCTV will
Multi-screen interaction
Do it well. It breaks through the one-way communication of the program content and greatly enhances the interactivity of the program.
CCTV network on PC is the central key news and information portal, which will release authoritative news and information for the first time, and is also ranked among the top five
Video website
With CCTV's massive video program resources.
CBOX
It's the largest in China
Internet TV
The live broadcast client, which aggregates CCTV's massive exclusive resources, provides more than 100 sets of high-definition simultaneous live broadcasts of TV stations and more than 1,300 sets of on-demand columns online. During the World Cup, the "exclusive broadcast rights"
CCTV video and audio
's
Downloads
,
Page view
,
Click volume
Soar all the way.
Third, mobile terminal layout into a new growth point
with
Mobile Internet
With the rapid growth of CCTV, CCTV began to fully layout mobile clients, and CCTV News was one of the main apps.
Television media
Expanding to social media can effectively reduce the distance between oneself and the audience. In recent years, CCTV channels have carefully built micro-blogs,
wechat
Come out, and spare no effort to use their own platform to vigorously promote their own Weibo, wechat. CCTV News
Weibo fans
More than 40 million.
New media in Taiwan has become a strategic measure for CCTV to change the traditional TV communication thinking and establish user product thinking. In the future, CCTV will also broadcast the Central television program
Guidelines on Promoting the integrated development of traditional media and new media
Under the guidance, further strengthen the construction of new media, promote the integration of Taiwan and the Internet, and build itself into a powerful and powerful
transmissibility
,
Public trust
Influential new media group.
CCTV news Weibo
"CCTV News" will report hot news events, publish in-depth factual comments, make previews and reviews of CCTV's wonderful programs, and cooperate with CCTV News Center activities to conduct investigations, solicitations and other network interactions. Rely on CCTV's strong news gathering ability and
Fast response
Ability, combined with netizens
input
Acquire
News thread
CCTV News Center through Weibo this efficient emerging
Communication channel
Featuring the first news, exclusive reports and image advantages, we will share high-quality real-time information, news information, opinion comments, etc., with more netizens
Online public opinion
Timely feedback to the program, further expand CCTV news communication channels, expand influence, and narrow the distance with netizens.
As of April 21, 2015,
Sina
microblog
With more than 31 million followers, she ranks second on Sina Weibo (after the official Sina Weibo of @People's Daily).
Tencent Weibo
With more than 22 million followers, it ranks first in Tencent Weibo.
Weibo platform
Last, "CCTV News"
Major theme
The report was widely accepted.
The founding of New China
For the 65th anniversary,
Original microblog
"Happy Birthday, favorite China" has more than 230,000 user interactions, and is the most forwarded media Weibo on the day, ranking among the top
Hot topic
Top of the list. In the report on the disappearance of Malaysia Airlines MH370, CCTV News took the initiative to set topics and initiated 769,000 micro-initiatives, ranking first among all media. There are 73 exclusive micro videos of "V View APEC", which have been played 1.28 million times on the client in 3 days, and read 520 million times on Weibo, wechat and the client. "V View G20" "V View Visit" total reading 810 million.
April 1, 2013, "CCTV News" official
wechat
Officially online. CCTV host
Ouyang Xiadan
In the first wechat message, he said that in the future, he will bring fresh and good-looking news information to everyone through wechat every day.
The official wechat account of CCTV News said in the introduction that the wechat account is responsible for the CCTV news channel,
Integrated channel
, Chinese
International channel
Information and
journalism
Op-ed programs and
English news channel
, Spanish, French, etc. Previously, this account would release about five wechat every day, the content is the hot news of the day, you can see the brief graphic content, you can also turn to
Network television station
The video news.
As of October 24, 2014, wechat had more than 2.1 million subscribers, maintaining the largest user scale for more than 10 consecutive months, and ranking the first in the "Top 500 wechat in China". On the wechat platform, "CCTV News" ranks in the list of single reading volume, 24-hour average reading volume, and three-day average reading volume
Media public
Account number one.
On May 1, 2013,
CCTV News channel
On the occasion of its 10th anniversary, CCTV News was officially launched
Sohu news client
. This is CCTV news after Weibo, wechat
Mobile new media
Another "big move" in the wave.
July 23, 2013, "CCTV News"
Mobile client
Officially online. Based on CCTV's global reporter resources and strong
Video production
Power, the client 24 hours rolling update to provide users with "visible news", it will serve as CCTV mobile Internet
Content publishing
The main platform.
As of October 24, 2014, the total number of subscribers of the client was more than 44 million, ranking among the best in similar media.
At this point, CCTV News new media "Weibo and wechat client three-step" strategy has been preliminarily formed, the three platforms complement each other, and the differences appear, wechat highlights "interaction", the client is good at "video", while Weibo focuses on "first", the three platforms have exceeded 50 million users by the end of 2013. By the end of 2014, the number of users exceeded 100 million. CCTV News new media, from scratch, from weak to strong!
In February 2022, CCTV News integrated the resources of the main station and launched the broadcasting function.
[5]
In addition, CCTV News focuses on the system
Mechanism innovation
Accelerate the integration of Taiwan and the Internet. New media publishing has been included
News gathering and editing
Evaluate the whole process, promote the multimedia transformation of journalists, and ensure the first launch of major news new media. At the same time, the news center and CCTV network jointly set up a network
Department of Public Information
To realize the organic combination of content advantages and communication advantages.
[3]
