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Migu music
Migu's music streaming platform
Migu Music provides users with listening, watching, singing and playing
Scene music
experience
[41]
.
It has more than 1600 cooperative copyright parties
[39]
,
More than 40 million copies of the library
[40]
. In addition, Migu Music also joined hands
Warner
,
SONY
,
Round the world
,
EMI
Internationally renowned record companies and many domestic music producers/studios have launched many legitimate music songs,
Ringback tone
Customized music content, there are more than 100 online and offline performance activities such as "Migu and Ta's Friends", "Migu Music Live" and "Annual Music Festival
Miguhui
"And other major music awards
[1]
.
- Software name
- Migu music [1]
- Last updated time
- July 28, 2022 [36]
- developers
- Migu Music Limited
- Software version
- 7.16.0 [36]
- Foreign name
- music.migu
- Issue time
- The year 2012
- Address of incorporation
- Chengdu
- Affiliated company
- China Mobile
【 Tens of millions of authentic music library, enjoy the perfect sound quality 】
Has more than 1600 cooperative copyright parties, more than
40 million
[33]
The first legitimate music library
[6]
, adopt
Lossless compression
Technology, to create high-quality audio quality and other high-quality listening experience, become the most comprehensive music platform for high-quality copyright aggregation, providing a large number of songs, music/video downloads, new generation +
Chinese
Classic pop + folk songs are all included, the second Yuan song library is rich and wonderful, and the key IP song library can also be a stop to listen and download, to meet
Have a fever
friend
User demand
.
[Meta-Universe Performing Arts, Immersive new experience]
Integrated performance
Industry resources
With technological innovation as the core
Driving force
Comprehensively practice (content + scenario + technology) × operation planning policy and strengthen online
Core competence
System layout and application, open
User experience
New scenes to achieve diversity
Music content
Form creation meta universe performance.
[38]
According to user listening habits, push
Tailor made
The song list, recommend the hottest, latest, most fashionable song list, good songs in one net, create a special business card "music is the most entertainment", 300+ period of original content topics throughout the year, 500+ fine song lists throughout the year.
[Interactive entertainment, multi-platform full coverage, good music at any time to share]
Multi-screen interaction
: Mobile phone, TV multi-screen space free to switch, open the account, one click to share good songs, offline
KTV
Create music entertainment cube.
Performance Interactive: Star Entertainers &
vermicelli
Online and offline
One-stop extension
Interactive experience
. Online reservation, 1080P
ultra
Live interaction,
VR
Special effects,
multi-view
Switch, etc., live synchronous flash screen + lyrics this interactive artifact, AR
Live streaming post
Word sharing, etc.
Intelligent search: Supported
Speech recognition
Three intelligence, acoustic recognition, humming recognition
Search function
, accurate identification.
【 Migu Music Platinum Member 】
Provide "see", "listen" and "play" music
Entertainment experience
Upgrade the service. Tens of millions of genuine music library lossless, to perfect sound quality music unlimited download, exclusive enjoy
Digital album
Privilege, exclusive sound effects for music blessing; 1080P live concert watch, enjoy the exclusive privileges of concert tickets, cloud interaction and star love bean zero distance and other member rights.
[37]
2007-2012: Music Walkman from the 1.0 version of the initial online, lasted 5 years, officially changed its name to Migu Music in 2012.
In 2013:
Migu ringtone
Love singing, magazine three customers end market; Migu music
Membership system
Comprehensive upgrade, "super member" came into being; Migu Music Annual Music Festival - the seventh
Miguhui
In Yunnan
Kunming
The new Asian Stadium was successfully launched.
2014: Migu Music WAP, H5 touch screen version officially launched
[3]
; Migu box,
Ambient music
Trial run, "Migu intelligent cloud audio"; found
Jingdong
Flagship store
; The Voice of Migu National College Students Music Competition was held, and in December of the same year, the annual music festival of Migu Music - the eighth Migu Gathering
China Resources
Shenzhen Bay
Spring cocoon
The stadium was successfully held; Received the highest honor in the field of copyright"
Golden Tripod Award
".
In 2015:
Migu Music Limited
It was established in Chengdu
[4]
Marked by
China Mobile
Professional institutions providing music products and services to users across the country, from the original
Base model
Move towards
corporatization
Operation;
In "...
Digital music
Mobile propagation key
Technology research and development
And industrial application"
Sichuan
province
Scientific and technological progress
Second prize;
Have a phone call
APP
Online, smart audio upgrade;
Migu loves to sing
Be among the first to move in
Tmall Magic Box
Karaoke software; Launch"
Internet plus
Movement
Intelligent service
,
China University Music Super League
Activate;
The 9th Migu Meeting was successfully held...
In 2016:
Yunnan Mobile
Cooperation in the implementation of Yunnan nationality
Music engineering
Start, insist on digging high quality
Folk music
To promote music culture
Industrial convergence
Development. In the same year, the finals of "China University Music Super League" hosted by the League Central Committee and China Mobile Migu Culture and hosted by Migu Music were held in Beijing.
In June 2016, Migu Music won the 16th edition of the 9th Migu Hui
IAI International Advertising Awards
Gold medal. (The IAI International Advertising Awards are sponsored by
China Commercial Advertising Association
,
National advertising academy
Co-sponsored by professional institutions and academic units, has been successfully held 15 sessions). In July 2016, the 9th "Migu Hui" won the TopDigital Awards Innovation Award again.
On December 3, 2016, the 10th Music Festival was held
Miguhui
At the Mercedes Benz Arena in Shanghai, 14 groups
Chinese music circle
With the participation of big coffee, the award ceremony was broadcasted live in VR+4K with full perspective through Migu Music platform. The online live broadcast was watched 108 million times and 30.65 million people watched, setting a new domestic music ceremony single viewing record.
User interaction
More than 6.8 million times, Migu Hui related topics read more than 526 million, the number of interactions and
Degree of participation
Set a number of music festival records, all the highest standards in the industry.
On June 20, 2017, the new version of Migu music APP was held, and the "live performance" was determined to be Migu's first in 2017
Vertical domain
Strategic development priorities. Under this strategic plan, Migu Music has made a new and differentiated positioning of the new version of the APP, based on "listening", "watching" as the core, and "interactive entertainment" as the extension of the system construction, to establish more accurate and interesting communication with users. Migu music through the unique Internet for the first time, and right
Strategic direction
The release of the landing activity plan will rebuild Migu music
Brand image
To form brand differentiation.
[5]
In 2018, the 12th Music festival hosted by Migu Music was held in Shanghai.
[26]
Jay Chou
Dozens of groups of musicians, such as May Day, participated and awarded a total of 20 authoritative awards. This Migu Hui is the world's first 5G real
4K
Live music ceremony, live online viewing more than 69 million people, watched more than 180 million people, once again broke the domestic concert single live online viewing record.
[24]
In 2019, the BBF BIT&BEAT FESTIVAL, the first 5G music festival hosted by Migu Music, was held in Chengdu, with the theme of "Chasing the future"
Wang Feng
,
Hua Chenyu
More than 20 groups of well-known musicians.
[25]
In 2020, Migu Music "5G+VR+AI cloud performing arts live broadcast new business format city future.
Scene lab
Be rated as
Chengdu
The city's first batch of urban future scene laboratories.
[27]
The 14th Music festival Migu Hui
To achieve the world's first cross-regional 5G+8K+VR+AI live broadcast.
[28]
The tenth Migu Meeting
In 2021,
The 15th music festival Migu Hui
Hold. This year, Migu Hui has been upgraded again, integrating 5G+4K Ultra HD +MR, digital sapiens and cloud interaction industries
Cutting-edge technology
Cross-time linkage ceremony main scene and Migu Hui · Ice and Snow second scene, opened the music + ice and snow meta universe immersive interactive experience.
[32] 31 -
On January 15, 2015,
Migu Music Limited
It was established in Chengdu
[4]
It marks the professional organization of China Mobile to provide music products and services to 800 million users across the country, from the original base model to corporate operation.
Standing Committee of the Provincial Party Committee
Minister of Publicity Wu Jingping and Vice Governor Liu Jie attended the establishment ceremony.
Migu Music is China Mobile with a total investment of 10.4 billion yuan
Migu Culture Technology Co., LTD
Its professional companies are mainly engaged in new media business with music as the carrier. Migu Music was released on December 12, 2014
Chengdu High-tech Zone
Complete registration,
Registered capital
1.1 billion
[35]
Yuan. Its predecessor was established in Chengdu in 2006
China Mobile wireless music base
.
In the past ten years, Migu Music has become the largest licensed music in China
Aggregation platform
There are more than 1,600 cooperative copyright parties
[6]
Migu music copyright total scale and film and television OST, music video and other vertical fields of copyright are industry leaders,
More than 40 million copyrighted content
[23]
It has become the largest legitimate music library in China
[7]
. Is the largest in the country
Music content
Sales platform, month
Sales power
Over 300 million times
[8]
, head song
Coverage rate
No. 1 in the industry, highest single sales of 28 million
[9]
. It is the largest digital music membership platform in China
[10]
The number of music members exceeds 100 million
[11]
. All scene valid
Lunar activity
100 million + users
[12]
. More than 2500 performances have been held
[13]
.
Miguhui
Call night
[14]
And other music festival, Migu music scene
[15]
,
Migu and TA's friend
[16]
Series of activities throughout the country. It has formed a complete industrial chain in performing arts, content, channels, operations and terminals, and has a strong market
First mover advantage
And industry influence.
Migu Music Co., Ltd. will strengthen collaboration with local industries, give play to industrial aggregation capabilities, and attract domestic and foreign records, performing arts, Internet, equipment production, research and development
Service company
Landing in Sichuan; Play the role of music culture position, attract music creators, performers, producers to gather in Chengdu, attract high-level music programs, industry forums landing in Sichuan, and actively help
Local music
Enterprises, works, singers out of Sichuan, helping Sichuan to build a strong province of culture and science and technology.
Migu music will build fusion
Communication network
The Internet
Music network
The digital ecology, through new technologies, new media, new models, covering from mobile phones to cloud screens
Whole industrial chain
, build
High quality music
Publishing platform and music entertainment interactive platform. In the future, Migu Music will always adhere to the legitimate operation, take content as the foundation, take technology as the engine, and create the integration and development of the Internet and cultural industry
Digital entertainment
Platform, collaboration
Music industry
Common development
.
In order to deepen the operation of members, to provide users
High standard
Music products and diversity
Service system
Breaking through the existing user range and product payment bottleneck, China Mobile wireless music base Migu Music will be the first in the industry
Third-party payment
Applied to the music business. Users can use
UnionPay
,
Alipay
,
Tenpay
, and
China Mobile
The four major third-party payment platforms, including mobile payment, purchase Migu music products.
It is designed for home users to create a set of "singing, listening, watching, interaction" in one of the "all-round" home music application, integration
Karaoke song
,
concert
, MUSIC
MV
And other content, to provide users with the most perfect home music
Entertainment experience
.
[17]
Size: 16.18MB
[18]
Version: 4.2.1.11.28
Software language
: Chinese
Update Date: 2018-05-12
[17]
The first Chinese music with the longest history
Digital music
Award ceremony
Miguhui
Migu Music is the first digital music award ceremony in the Chinese music industry, which is continuously created by Migu Music to take stock of the annual music development. It has always insisted to
Migu music charts
Based on objective data, it is the most authoritative, interactive and influential music festival.
From 2007 to 2021, Migu Hui has successfully held 15 sessions.
[29]
Jay Chou
,
Eason Chan
,
Mayday
,
Li Yuchun
,
Leehom Wang
,
Jolin Tsai
,
sodagreen
300+ groups of domestic and foreign artists/guests such as RAIN attended, 1,000 + participating albums and 500,000 + participating songs, creating a single online live stream viewing record of 30.65 million viewers and 108 million viewers.
Previous introduction
On the evening of December 25, 2021, tribute to love - Dynamic Zone
The 15th music festival Migu Hui
Hold. This year's Migu Hui live gathering G.E.M.
Deng Ziqi
,
The Black Panthers
, Li Yuchun,
Horse chestnut
,
Ouyang Nana
,
The naughtiest rapper of "The Flower Road Of Youth"
- Wang Linkai, Mayday,
Xie Chunhua
,
Song Xu
,
Xue Zhiqian
, Sunnee
Yang Yunqing
, Jay Chou,
Zhou Deep
And other musicians, presenting more than 30 music awards. Since it was first held in 2007, Migu Hui has always represented the top production level of the domestic music awards. This year, Migu Hui has been upgraded again, integrating 5G+4K Ultra HD +MR, digital sapiens and cloud interaction industries
Cutting-edge technology
Cross-time linkage ceremony main scene and Migu Hui · Ice and Snow second scene, opened the music + ice and snow meta universe immersion
Interactive experience
.
[29]
At the same time, China Mobile video ring back tone the world's first "8# key
Raining Red Packet
The interactive function is officially launched, and the IP address is customized for the current Migu Hui
Interactive marketing
New play - "Watch Migu Hui video ring back tone 8# divided red envelope rain".
[30]
More than 1,700 events have been held so far
"Migu and Ta's Friends" is a series of annual Tours organized by Migu Music to give back to Migu members and music fans
Fan meeting
More than 1,700 events have been held so far. Covering the whole country, gathering many singing stars, so that more audiences
Close contact
Favorite singer, for the love of music friends to provide wonderful music
Live performance
. In the future, there will be countless explosive golden songs to shock the limits of hearing, and we will make every audio-visual feast with all our efforts.
Migu Music independently founded and operated a new performing arts brand
Migu music live
Since its first performance in Chengdu in June 2016, "Migu Music Live" has performed in more than a dozen cities such as Beijing, Shanghai, Shenzhen and Hangzhou
60 +
Field, invited stars include
Nicky Wu
,
Jane Zhang
,
Guang Liang
,
Yu Kewei
,
Li Quan
,
Su Yunying
Wait for 70+ groups to achieve all sessions
Live video broadcast
At the same time as
YY
With the cooperation of LIVE, Upo, Lefan and other platforms, the online live broadcast has been watched by more than 220 million people, and the spread has covered more than 110 million people, becoming the pioneer in the commercial operation of Migu Performance, and realizing the media attribute and IP of the performance brand.
Incubate musical talents to create blood
Chinese music circle
This is a college music competition sponsored by the Central Committee of the Communist Youth League and hosted by Migu Music. Since its inception, the competition has spread across 31 provinces and cities across the country, covering 1,000 colleges and universities, 5 million college students, organized a total of 222 offline activities and competitions of various sizes, and invited more than 20 singing stars to serve as mentors. It has achieved full communication coverage of nearly 1 billion people and 2.2 million people participated in online interaction, making it the largest, most influential and most authoritative music competition for Chinese college students in China. Migu Music also effectively sorted out college music talents and music through this activity
Cultural industry
The mature output mechanism has created more job opportunities for college students
Entrepreneurial opportunity
.
In 2016, by Migu Music and Yunnan Provincial Committee,
Yunnan Mobile
Co-organized "2016 Colorful Music Tour - Searching for nationalities.
Musical DNA
Since the launch of the event in March, nearly 200 groups of contestants have participated, and 267 entries have been entered. On the day of the finals, the live broadcast has covered more than 800,000 people and been viewed more than 10.8 million times. Migu Music has never stopped promoting folk music to the world. By the end of this activity, nearly 3,800 folk songs of Yunnan have been collected for the gene bank.
Create Migu music platform to support original music
Migu Music "China Original Music Entrepreneurship Program" is committed to providing more entrepreneurial opportunities for musicians with music dreams. Original musicians can participate through the Migu Music platform. "China Original Music Entrepreneurship Program" has more than 7,000 original musicians and nearly 50,000 songs to participate in the cooperation.
"Fire Project" Original Music Competition is an original music competition jointly launched by Fenghua Qiushi and Migu Music, aiming to provide all-round, innovative and systematic support for Chinese original music and original musicians. Fenghua Qiushi has cultivated the industry for more than ten years of original music gene, with top production resources at home and abroad, is compatible with all kinds of
Musical style
The industry leader. The "Flame Project" hopes to dig deep and incubate more high-quality original musicians and works, provide professional support, promotion resources and development platforms, and promote the healthy development of Chinese original music.
[34]
The second Chinese University Music Super League
On April 24, 2018, the School Department of the Communist Youth League Central Committee,
National Federation of Students Secretariat
Co-sponsored by Migu Company, Migu Music hosted the "Sound for Youth · Second session
China University Music Super League
(hereinafter referred to as big sound competition) held a press conference in Beijing. Industries and
Beijing Foreign Studies University
School representatives attended and witnessed the release of the five-year plan of "Sound for Youth" and the theme of "Dare" of this year's big Sound competition, helping the campus original music ecology
[19]
.
The third Chinese University Music Super League
Officially launched on September 9, 2019, this year's big Sound League takes "not stereotypical, it is me" as the theme, calling on college students to release themselves, bravely chase music dreams, and transmit original positive energy. At the same time, the event has also been advanced from the scale, rules and other fields: in terms of scale, the big sound League is expected to last 7 months, the event activities will be expanded to include 30 provinces, municipalities and regions of the country's college campuses, a total of 150 landing activities, so that more
Campus music
Lovers release their potential; The participants will form teams in the name of their colleges and universities to compete with other campus teams and compete for the national finals, and the winners will receive a maximum team bonus of 500,000 yuan
[20]
.
2019 BBF Music Festival
From May 18 to May 19, the 2019 BBF BIT&BEAT FESTIVAL, the first music festival in the 5G era, created by Migu Music, came strongly and positioned Chengdu. In order to
5G network
Full coverage, two major stage scenes mix and match multiple
Music type
Invite all the most "unafraid to define yourself" you, with
Wang Feng
,
Hua Chenyu
,
Xu Jiaying
,
Yang Naiwen
DAYA, idiot, idiot,
Aige
,
Chen Hongyu
,
Li Jianqing
And other musicians to go to the future world of music and technology integration
[21]
.
REAL ME·2019 Call night
On July 20, 2019, the REAL ME·2019 Call Night, an original music festival produced by Migu, was held after two and a half hours of real music carnival
Nanjing Olympic Sports Center Gymnasium
It's officially over.
Xue Zhiqian
,
Tian Fu Zhen
,
Chen Granule
,
Moxi Zishi
,
Liu Keyi
,
Zhao Yongxin
,
Bai An
,
Sha Nanjie
14 groups of musicians took turns on stage, leading more than 10,000 real music fans to feel the charm of resonance. As 5G network full coverage, 5G true
4K
Full live broadcast of the original music festival, through Migu music,
Migu Video
,
Migu Live
, Migu Tong, Migu Love singing,
Bestview
More than 19.5 million people watched live broadcasts on other platforms. In 5G+4K+AI+ Ultra HD
Video ring back tone
Etc.
Black technology
With the help of musicians and
vermicelli
Through 5G+ play real music interaction, we jointly opened a new immersive music festival experience
[22]
.
Entry book
