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Migu runs well
Migu Interactive Entertainment Co., LTD
Migu's good run is
Migu Interactive Entertainment Limited
(referred to as: Migu Mutual Entertainment) products, yes
China Mobile
Migu Company through the integration of sports industry resources and Migu subsidiary resources, to create the "Internet +" sports health platform. Online "Migu Running" APP as the carrier, integrating sports, information, activities, public welfare in one; Offline with "mountain Cross country" and other event IP leadership, with events, training camps and sports experience centers as carriers, sports enthusiasts to bring sports participation experience
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Migu will also build an event service platform, including event execution and consulting services, offline horse racing training camp, star fans running group, corporate running group, etc
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- Chinese name
- Migu runs well
- developers
- Migu Interactive Entertainment Limited
- Android version
- 4.0.2
- Last updated time
- July 14, 2018
- IOS version
- 4.0.2
Since its launch in 2015, Migu Running App has loaded 800 fitness classes, 1,500 groups have settled in, and 30,000 running groups have joined
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Successfully held including "Xianlin Half Marathon", "Shanghai Songjiang Half Marathon", "Xiamen Jimei Half Marathon", "SKYRUN", "Magic Mountain Challenge and Yumen International Cross-Country Race", "Qiangyin Cool Run Festival"
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. Create four categories of urban marathon, cross-country running, urban fun running and professional speed racing, and become the official partner and official APP of the Chinese Marathon team
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The interface of Migu running APP is mainly white, supplemented by light orange. Version 4.0 to record sports health data
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Guide fitness methods, build sports social platform as the main function
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fitness
Fitness class
Users can find video courses that meet their different levels and needs, and get corresponding guidance
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Fitness program
Different groups, different equipment and stages of fitness goal combination arrangement, fitness experts control the content, for each user to develop a scientific fitness plan
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movement
Diversified sports mode
The interactive mode, including indoor running, outdoor running, cycling, walking, expands the choice space of sports enthusiasts. New running interface, new users default to "Outdoor running" - running interface. There is also a training run plan and route page.
Professional running training program
Migu's running training program is provided with technical guidance by RS Lab, a running service organization, and contains a variety of training content, which can be dynamically adjusted according to the user's exercise results. Version 4.0 optimizes the running schedule and adds a scenario selection mode
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Detailed motion data analysis
"Motion recording function" analyzes the data through the aspects of motion trajectory, pace, charts, data, etc., and provides data analysis reports for users' movements
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Increase warm-up and stretching functions
Add warm-up exercises before the start of the run to prevent injury, and click stretching after the exercise to relax after the exercise.
Seamlessly combine Migu music and Migu listening books
Migu Running has reached cross-border cooperation with Migu's Migu Music and Migu Listening books, integrating leisure elements such as music and listening books into running life, and providing users with official legitimate music and listening resources. Users can choose the corresponding sports music channel according to the movement rhythm, and runners can also adjust their own movement rhythm according to the music to ensure a healthy movement rhythm
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community
Powerful community interaction features
As a pan-entertainment mobile sports community, users can view all featured content in the APP according to the content type, including topics, featured news, dry goods, hot news, etc. Powerful classification information, so that users quickly find their own attention to the content, truly for the runner intimate service. Users can not only browse the selected information, but also publish the dynamic, view the running friend dynamics, to run friends
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Support enterprises and institutions to settle in
Migu supports enterprises and institutions to settle in as groups, certification, member management, improve the dynamics of the group's internal team, check-in and other functions, and support the holding of various types of team activities, in order to further improve employee relations, corporate culture, and show the company's care for employees
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Support team PK upgrade
Support professional running group settled in, perfect running group interactive function, punch card, group chat, dynamic, leaderboard... Catch all in one net; It is very possible to enrich the internal activities of the running group, and is a good assistant for the communication and interaction of the running group, and it is very possible to serve the running group in an all-round way
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The "Intra-city route" function deepens the city label, enhances the user's sense of belonging, and also allows users to have a richer choice in terms of routes
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Intelligent selection recommendation
Select quality content recommendation, find more topics you are interested in, select dynamic features, beautiful images impact your visual nerves. Feel free to write your comments, voice your opinions out loud, and share your thoughts on the dynamic
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discover
The "Discovery" module mainly reflects the activity content derived from the movement. Users can post status, photos, and reply to others' status here. Through human interaction. More sports content sharing, users can understand professional sports knowledge, so that the training plan more scientific.
Public benefit
Combine movement with public welfare
Public welfare as the core module of Migu Running APP, has always adhered to the principle of "little kindness, transparency and openness"; Users can view the latest developments such as "Public welfare projects" and "My public welfare" in the "Good Run Public Welfare" section.
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Share
Hide movement tracks to protect user privacy
Trajectory details can also be switched between standard, satellite and hybrid map modes; Before sharing motion records, you can hide map details and only show track routes to protect user privacy
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Take a picture
During the running process, you can take photos of the scenery along the running road anytime and anywhere through the interface photo button, which is convenient for users to share
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Learning Products
Smart wearable accessories Support Smart wearable accessories can record the user's daily activities and sleep quality, exercise details and calorie consumption in detail, all data is presented through the mobile terminal.
competition
In 2016, Migu ran more than 50 offline events.
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Successfully created three categories of events, committed to building a multi-level event experience: 1, for professional runners to build China's top cross-country running race brand mountain cross-country,
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The first stop of Skyrunner®, the world's leading cross-country race series, in China. 2. A professional quality city marathon for running enthusiasts. 3. Combined with star resources, it is a non-competitive short-range MIGU RUN for the general public
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March 20, 2016 (first) Shanghai Songjiang Half Marathon 2016
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April 30, 2016 China Mountain Trails (CMT) ∙ Longteng Yading Skyrun®
September 10, 2016 Magic Mountain Challenge and Yumen International Cross Country Race
September 11, 2016 Yichun International Forest Marathon 2016
October 29, 2016 2016 Beijing woman
Half marathon
October 15 - December 3, 2016 Migu Good Run ·
Chery Automobile
The first season of the "Qiangyin Cool Running Festival" has 8 stops across the country
From March 18 to June 3, 2017, Migu Good Run Chery Automobile "Qiangyin Cool Running Festival" in the second season of 11 stations across the country
May 7, 2017 Zijin Rural Commercial Bank ·2017 Xianlin Half Marathon
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Sports + Public welfare
Charity Running is committed to building the largest innovative charity running platform. It is a combination of sports and charity, so that charity becomes an attitude, a simple, easy, popular activity that everyone can participate in and is not limited by time. Migu has created a new public welfare model: launching public welfare projects in various ways, such as online public welfare fund settling, offline public welfare event organization and online/offline cross-brand cooperation integration, practicing corporate social responsibility and transforming into a public welfare publicity platform
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From July to September 2016, Migu Ran jointly with SPD Bank to carry out "Running for Love" public welfare activities. For every 10,000 kilometers run by users, SPD Bank donated a strabismus operation for children. Migu Running as a quality carrier of public welfare activities, corporate charity projects set up an activity zone on Migu Running APP, allowing users to participate in running. A total of more than 260,000 runners directly participated in the Migu Run, completing a total of 3.75 million kilometers of charity running and raising treatment costs for 332 strabismus children.
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From March to June 2017, the second season of the "Strong Yin Cool Running Festival" created by Migu and Chery Automobile opened the "million run-up" public welfare plan! In 11 cities around the country, including Chongqing, Dongguan, Foshan, Shenzhen, Wuhan, Ningbo, Nanjing, Zhengzhou, etc., the total number of running steps accumulated by runners participating in the Qiangyinguu Running Festival will be exchanged for pairs of love books and presented to left-behind children in need of help. Online charity run synchronously to help book donation program. Through Migu Running APP, users can sign up to participate in the activity and donate running miles, and also participate in the book donation program
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Chronicle of Events
1. June 2017,
Migu Interactive Entertainment Limited
A partnership agreement with Health and Beauty magazine. "Health and Beauty" magazine became the guiding unit of the 2017 "Please Good Body" project, and became the certification unit of professional links such as the promotion of the project in six cities across the country, ten online fitness variety shows and Migu fitness training courses
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2. On May 26, 2017, Migu Good Run 2017 Cooperation Promotion Conference and signing ceremony of strategic cooperation with Garming was held in Crowne Plaza Beijing New Yunnan. The promotion conference introduced Migu Good Run 3.0 and the international version of products will be fully launched, and announced the annual event plan and investment plan of Migu Good Run, and the joint development of online and offline. To provide users with better products and services, to create the industry's first professional sports software. At the promotion event, Migu Running signed a strategic cooperation agreement with the well-known sports watch Garming brand, and the two sides will in-depth cooperation in sports data, offline events, customized products, online challenges, offline training camps and other aspects, and will open data docking interfaces with each other to achieve synchronous interoperability of sports data
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From 2016 to 2017, Migu Ran with Chery Automobile to create the first and second seasons of the "Strong Yin Cool Running Festival", which lasted a total of 128 days, spanning 19 major cities across the country, with nearly 1 million online and offline participants, completing 5.12 million kilometers and 1.6 billion times of exposure. Migu and Chery Automobile use this new, fashionable and avant-garde way to pass on the brand connotation of "young, fashion and technology" to more young people, and deeply explore and enrich each other's brand value to achieve cross-border integration of resources
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4. On August 1, 2016, Migu Interactive Entertainment Co., LTD
Chinese athletic association
Officially sign the cooperation agreement,
China Mobile
The Migu Good Running brand under Migu Company became the official partner of the Chinese Marathon Team from 2016 to 2019, and the Migu Good Running APP became the official APP of the Chinese Marathon team.
Software screenshot
