Bing Dwen Dwen

The mascots for the 2022 Beijing Winter Olympics
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Bing Dwen Dwen (English: Bing Dwen Dwen, Pinyin: b? ng d "n" d "n"), yes 2022 Beijing Winter Olympic Games the mascot . [3] Bing Dwen combines the image of a panda with an ice crystal shell rich in energy. The head shell is modeled from an ice and snow sports helmet, decorated with colorful halo, and the overall image resembles an astronaut . [9]
On August 8, 2018, the launch ceremony of the global collection of mascots for the Beijing Winter Olympic and Paralympic Games was held. On the evening of September 17, 2019, Bing Dwen Dwen was officially announced Make a public appearance [2-3] . On May 17, 2022, Bing Dwen Dwen released the Pink collection . [56] June 30, 2022 Beijing Winter Olympic Organizing Committee Bing Dwen Dwen doll production stopped. [59] On September 3, 2022, Bing Dwen Dwen Shuey Rhon Rhon debuts 3D video with bare eyes [62] . Bing Dwen Dwen has been offline since October 2022 and will be available online until December 31. [65] December 28, 2022," Beijing 2022 Bing Dwen Dwen Year of the Rabbit Special Edition series Published in Beijing. [68] On December 7, 2023, Beijing Winter Olympic Games mascot "Bing Dwen Dwen" Special Edition of the Year of the Dragon -" Long Dwen Dwen "Series of new products officially opened for sale. [71]
Bing Dwen Dwen means creating extraordinary, exploring the future, embodies the pursuit of excellence, leading The Times, and facing the infinite possibilities of the future . [10]
Chinese name
Bing Dwen Dwen
Foreign name
Bing Dwen Dwen [3]
Debana
2022 Beijing Winter Olympic Games
Generic type
mascot
Announcement time
September 17, 2019 [3]
Design prototype
panda [1]
Design team
Cao Xue , Liu Pingyun , Liao Xiangrong , Qian Lei, thousands, Ye Ziqi , Feiyi Chen, Xiaoyang Tan, Ziyu Chen, He Ge Xing Xiaohong, Niu Tong, Zhang Lu, Lu Yibing [11] [54] (Guangzhou Academy of Fine Arts)
Chief designer
Cao Xue , Liu Pingyun [12] [27]
gender
neutrality [33]

Establishment process

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EDITOR
In 2022, Bing Dwen Dwen became famous [41]
On August 8, 2018, the launch ceremony of the global collection of mascots for the Beijing Winter Olympic and Paralympic Games was held; On October 20, the mascot global design solicitation entered the submission stage, the solicitation lasted 84 days, and a total of 5,816 design proposals were received.
From January 7 to 8, 2019, the Beijing Winter Olympic Organizing Committee organized an expert review committee to conduct initial and re-evaluation of all the effective collection of mascots.
On April 12, 2019, the Beijing Winter Olympic Organizing Committee invited representatives of the National People's Congress and the People's Congress of Beijing and Hebei Province, Member of the CPPCC , All-China Federation of Trade Unions, Central Committee of the Communist Youth League Representatives of the All-China Women's Federation and the China Disabled Persons' Federation, as well as representatives from all walks of life such as athletes, college and primary school students and relevant enterprises, reviewed the design plan.
In early June and early July 2019, the Beijing Winter Olympic Organizing Committee entrusted the State Administration for Market Regulation, the State Intellectual Property Office and the Trademark Office to check the candidate scheme and the mascot name respectively.
In late June 2019, the International Olympic Committee and the International Paralympic Committee launched an international review of the two groups of mascot candidate schemes.
In August 2019, the design team of "Bing Dwen Dwen" was dedicated to Wolong Giant Panda Nature Reserve, Sichuan province Field investigation of the panda's body and posture, improve the design details. [28] The Beijing Winter Olympic Organizing Committee reported the mascot candidate plan of the Beijing Winter Olympic Games work leading group to determine the final Plan. [2]
On the evening of September 17, 2019, Bing Dwen Dwen (Bing Dwen Dwen) was officially released to the public . [3]
From July 1, 2022, all kinds of licensed goods for the 2022 Beijing Winter Olympics, including Bing Dwen Dwen dolls, will cease production. Licensed Winter Olympic merchandise in retail stores (including flagship stores) can be sold until September 30, 2022. [58] [63]
On the evening of September 3, 2022, Bing Dwen Dwen and Shuey Rhon Rhon naked eye 3D videos were released Shougang ski jumping platform This is also the first time in Olympic history to use naked eye 3D digital technology to display IP image. [60]
On September 30, 2022, Bing Dwen Dwen will cease to be sold offline and will be sold online until December 31, 2022. [64]
On December 28, 2022, the "Bing Dwen Dwen Special Edition of the Year of the Rabbit" series of authorized products, including badges, plush toys, key chains, and creative ornaments, went on sale. [67]
On November 29, 2023, to celebrate the second anniversary of the Beijing Winter Olympics and Olympic Historical intellectual property rights authorized products: Bing Dwen Dwen New Year of the Dragon Special Edition - "Long Dwen Dwen" series of new products conference was held in the Golden Hall of the National Stadium, and officially released. Long Dwen Dwen "Series new products. [69-70]

Design element

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EDITOR
Bing Dwen Dwen Panda head decorated with colorful auras, flowing color lines [1] [14] [20] Bing Dwen Dwen has a small red heart in the palm of his hand . [22] Bing Dwen Dwen is gender neutral, does not make a voice, and only uses body movements to convey information. [33]
Bing Dwen Dwen

Symbolic meaning

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EDITOR
"Ice Ribbon" rendering [1]
"Ice" symbolizes purity and strength, which is the characteristic of the Winter Olympics. "Dwen Dwen" means thick, solid and cute, which fits the overall image of the panda, symbolizing the strong body of the Winter Olympic athletes, the perseverance of the will and the inspiring Olympics Spirit. [1]
Bing Dwen Dwen The combination of the panda image and the ice crystal shell integrates the cultural elements and the ice and snow sports and gives new cultural attributes and characteristics, reflecting the characteristics of winter ice and snow sports. The panda is recognized by the world as a national treasure of China, with a friendly and lovely image. This design can represent both the China hosting the Winter Olympics and the taste of China The Winter Olympics. [36] The head color halo is inspired by the Beijing National Speed Skating Hall - "Ice ribbon. "The flow of lines symbolizes the track of ice and snow sports and 5G high-tech. The head shell is modeled from an ice and snow sports helmet. The overall shape of the panda is like an astronaut, and it is an ice and snow sports expert from the future, implying the combination of modern technology and ice and snow sports. [1] [14] [20]
Bing Dwen Dwen abandoned the traditional elements, full of a sense of the future, the sense of The Times, the sense of speed . [13]

Principle of use

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Laws and regulations

Bing Dwen Dwen's exclusive rights are vested in Beijing Winter Olympic Organizing Committee . Dwen's cartoon characters constitute works of art and are protected by copyright Law, subject to the restrictions on fair use of works under Article 24 of the Copyright Law. The production and sale of Bing Dwen Dwen pirated peripheral material is "unauthorized reproduction and use of Olympic symbols and Olympic-related works", which violates the" Regulations for the Protection of Olympic Symbols "" Regulations on the administration of special signs "" Trademark Law of People's Republic of China "" Patent Law of People's Republic of China "" Advertising Law of the People's Republic of China "" Anti-unfair Competition Law of the People's Republic of China If the pirated peripheral online sales will also violate the" Electronic Commerce Law of the People's Republic of China ". [34]

Usage scenario

Unless otherwise provided by laws and regulations, without the permission of BOCOG, no entity or individual is allowed to use the image and name of the mascot, including the development, dissemination and sale of derivatives related to the performance of the work. [31] The mascot image and name shall not be divided, distorted, tampered with, or used as part of other patterns. The use of mascot images and names according to law shall comply with the relevant technical standards and norms formulated by the Beijing Winter Olympic Organizing Committee. [4]
Bing Dwen Dwen is authorized by the Beijing Winter Olympic Organizing Committee as a legal person, a grassroots mass autonomous organization legal person, and a public institution Non-profit corporation Or the organization may use it for non-commercial purposes. Participants in non-commercial activities shall not engage in any form of commercial publicity by participating in non-commercial activities. International Olympic Committee The International Paralympic Committee and the Beijing Winter Olympic Organizing Committee sponsor enterprises at all levels except. Bing Dwen Dwen is reproduced or quoted by the news media in newspapers, periodicals, radio stations, television stations, the Internet and other propaganda reports, there is no need to go through the license formalities according to law . [16] If the use is consistent with the use for personal appreciation purposes, such as weaving its pattern on scarves and gloves and other personal items for their own use only, it does not constitute infringement . [31]
The judgment of copyright infringement is not based on whether the use of the act has commercial profit purposes, especially in the case of spreading the work through the network. Therefore, if you arbitrarily put "Bing Dwen Dwen" Shuey Rhon Rhon The image is made into a pattern similar to a meme and spread online, even if it does not involve charges, if the behavior is not licensed by the organizing committee, it is also an infringement. [31]

Copyright protection

In December 2020, the Bing Dwen Dwen trademark was successfully registered. 48 - [49]
In February 2022, State Intellectual Property Office Notice on Combating the registration of trademarks such as "Bing Dwen Dwen" and "Gu Ailing" in accordance with the Law. [50]
"Bing Dwen Dwen" infringement record
Release time
Infringing goods
penalize
February 14, 2022
Mobile phone cases with Bing Dwen Dwen logo and "Beijing 2022 Winter Olympics" logo
- [43]
February 14, 2022
Bing Dwen Dwen doll
One year in prison and a fine of 40,000 yuan yuan [44]
February 16, 2022
Hundreds of T-shirts were printed with Bing Dwen Dwen, and 300 designer clothes were suspected of infringing the exclusive right to use registered trademarks
- [42]
February 18, 2022
The cake shop infringes on the exclusive right to use the registered trademark "Bing Dwen Dwen"
The case is being investigated and handled [45]
February 21, 2022
The operator used the Douyin platform to publicize: "Panzhihua color changing film # Panzhihua car maintenance # Panzhihua car clothing # Bing Dwen Dwen" and other words, while pasting the two side doors of the car head and body, pasting a total of three "Bing Dwen Dwen" style car stickers
File a case for investigation [47]
March 2022
A merchant in Gaotang County, Shandong province, sold "Bing Dwen Dwen" night lights and illegally used Winter Olympics mascots on their costumes
Be placed under investigation [52]
February 21, 2022
Tiktok account "Porsche Centre Qingdao"
According to the Regulations on the protection of the right of information network Transmission According to the provisions, the Municipal Culture and Tourism Bureau made to the enterprise in accordance with the law penalize [55]

Cultural characteristics

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  • Expression package
On the morning of September 21, 2019, Bing Dwen Dwen, the mascot of the Beijing 2022 Winter Olympic Games, and the mascot of the Paralympic Winter Games Shuey Rhon Rhon The first set of wechat emojis is officially launched. This is the first official "move" mascot released after the mascot image was released [5] ; On the morning of October 1, the National Day series wechat emojis of the mascots of the Winter Olympic and Paralympic Games "Bing Dwen Dwen" and "Shuey Rhon Rhon" were released Go online. [15]
  • Licensed goods
On November 2, 2019, the Beijing Winter Olympics mascot "Bing Dwen Dwen" and the Winter Paralympics mascot "Shuey Rhon Rhon" were licensed toy products First release. [6]
On the afternoon of February 5, 2022, Bing Dwen Dwen, the mascot of the Beijing Winter Olympic Games, was sold out of stock, resulting in "a trick is difficult to find". [23] ; On February 8, Guo Lei, director of the franchise management office of the marketing development Department of the Beijing Winter Olympic Organizing Committee, said that the New Year special edition Bing Dwen Dwen will be launched soon, and the licensed goods of the Beijing Winter Olympic Games will continue to be sold until at least the end of June 2022 [29] ; At 4 PM on February 9, the first wave of Bing Dwen Dwen New Year special Edition was pre-ordered on the Tmall Olympic flagship store until 9 PM that night, and a wave of pre-orders will be launched every other hour [35] ; On February 14, the Bing Dwen Dwen sample of the full diamond version was unveiled at a licensed retail store in Zhengzhou, Henan Province, for a three-day display. The diamond version "Bing Dwen Dwen" is about 16 cm tall and the base is about 10 cm in diameter. The whole body is set with more than 2700 diamonds, and the limited release is 2022. [40] On March 8, new ceramics Bing Dwen Dwen and Shuey Rhon Rhon debuted in Beijing [53] .
Licensed goods
  • Postage stamp
On January 16, 2020, Beijing Winter Olympic Organizing Committee with China Post Group Limited Co-organized the" Beijing 2022 Winter Olympic and Paralympic mascots "Commemorative stamp launch ceremony, issued the" Beijing 2022 Winter Olympic and Paralympic mascots "Commemorative stamp set of 2 A surname. [8]
  • Mars rover
On June 11, 2021, National space administration Published by" Zhu Rong Among the first images taken by the rover, in the image titled "China Blot," are "Bing Dwen Dwen. Silhouette. [7]
  • aeroplane
At around 12:20 on September 5, 2020, the first themed painted aircraft of the Beijing 2022 Northern Winter Olympics" Winter Olympics Ice and Snow "Successful maiden voyage. Among them, the left rear of the Winter Olympics mascots "Bing Dwen Dwen" and "Seurong. Melt ". [17]
Aircraft painting
  • sculpture
On December 28, 2021, Harbin Sun Island Snow Expo The main plastic is completed. With a length of 100 meters and a height of 30 meters, Bing Dwen Dwen, the mascot of the Beijing Winter Olympic Games, and Shuey Rhon Rhon, the mascot of the Winter Paralympic Games, with a snow volume of 27,000 cubic meters, are lifelike. They are combined with the landmark buildings of Harbin, and the Winter Olympic elements are ingenfully integrated with the ice and snow charm. [18]
On January 11, 2022, "Bing Dwen Dwen"," Shuey Rhon Rhon "Debut in Beijing Beichen road . [19]
Sculptural image
  • Beijing Winter Olympics
On the evening of February 4, 2022, Bing Dwen Dwen was unveiled Opening Ceremony of the 2022 Beijing Winter Olympic Games [25] ; On the afternoon of February 5, the first gold medal of the Beijing Winter Olympic Games was born at the National cross-country Skiing Center, and the top three athletes received customized Bing Dwen Dwen souvenirs. [24] [26]
The commemorative mascots Bing Dwen Dwen and Shuey Rhon Rhon have a clever idea. "The commemorative edition mascots given to the athletes, the golden outer ring is actually the traditional Chinese 'three friends' pine, bamboo and plum, which once again reflects Chinese culture." Head of mascot design team of Beijing Winter Olympic Games Cao Xue Revealed. 37 - [38]
  • Comic quadratic
In February 2022, artists Sugar Worm and Rolob decoded Bing Dwen Dwen's birth and "coronation" in the Second Dimension. [32]
Comic quadratic
  • variety
February 11, 2022," 2022 China Radio and Television Group Lantern Festival Gala The official announced Bing Dwen Dwen to join, and issued the work card of "001" "Invited Staff" . [39] On February 18, the children's musical, produced by Beijing Performing Arts Group and produced by Beijing Children's Art Theater, was an official drama chartered by the Beijing Winter Olympic Organizing Committee. Bing Dwen Dwen Shuey Rhon Rhon's icy dream At the National Center for the Performing Arts [46] .
Bing Dwen Dwen joined the "2022 China Media Group Lantern Festival Gala"
  • movie
The film Our Winter Olympics
On February 18, 2022, the Beijing Winter Olympic Games Organizing Committee chartered an animated film" Our Winter Olympics The theme premiere of "Bing Dwen Dwen Shuey Rhon Rhon and Friends" was held in Shanghai Meilow City SFC Shanghai Film City. On February 19, the Beijing Winter Olympic Organizing Committee chartered an animated film" Our Winter Olympics "Was released nationwide. [57]
  • 3D video
At 19:30 on September 3rd, 2022, Bing Dwen Dwen Shuey Rhon Rhon naked eye 3D video Big ski jump at Shougang First issue [62] .

Design team

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Cao Xue Bing Dwen Dwen designer, designer of Guangzhou city image logo . [13] [21]
Liu Pingyun Bing Dwen Dwen Design Chief Executive. [30]
Liao Xiangrong , Qian Lei, thousands, Ye Ziqi , Feiyi Chen, Xiaoyang Tan, Ziyu Chen, He Ge Xing Xiaohong, Niu Tong, Zhang Lu, Lu Yibing [54]

Honor received

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In 2022, it was selected as 2021 Top 10 National IP of the Year . [61]
On December 8, 2022, it was selected by Shanghai Language Weekly. The list of the "Top 10 hottest topics on the Internet" in 2022 was published. [66]

Social evaluation

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EDITOR
Through the release of mascots, the Beijing Winter Olympic Games and Paralympic Winter Games will showcase to the world China's spirit, development achievements and unique charm of Chinese culture in the new era, demonstrate the Chinese people's love for ice and snow sports and their expectations for the Winter Olympic and Paralympic Winter Games, and express China's vision of promoting exchanges and mutual learning among world civilizations and building a community with a shared future for mankind. (Full-time Vice President and Secretary-General of the Beijing Winter Olympic Organizing Committee Han Zirong Review) [9]
The birth of the mascot is the result of extensive participation from all walks of life, embodies the wisdom of many people and experts at home and abroad, and reflects the spirit of openness and sharing and the pursuit of excellence. The two mascots are charming, unique and exquisite. They combine elements of Chinese culture, modern international style, features of ice and snow sports, and features of the host city. They vividly show the 1.3 billion Chinese people's ardent expectations for the Beijing Winter Olympic and Paralympic Games and the warm invitation to friends from all over the world, and illustrate the Olympic spirit of perseverance, solidarity, friendship, understanding and inclusiveness. They also expressed their enthusiasm for promoting exchanges and mutual learning among world civilizations Community with a shared future for mankind A beautiful vision. He was the mayor of Beijing and the executive Chairman of the Beijing Winter Olympic Organizing Committee Chen Jining Evaluation of ) [10]
Bing Dwen Dwen and Shuey Rhon Rhon, the mascots of the Beijing Winter Olympics, combine the essence and characteristics of Chinese culture and are sure to be outstanding ambassadors for China and Beijing 2022. (President of the International Olympic Committee Thomas Bach Review) [51]