Olympic Channel, China Radio and Television Group

Preparatory period

On January 30, 2019, Vice Minister of the Propaganda Department of the CPC Central Committee and Director General of the China Media Group Shen Haixiong Meeting with the International Olympic Committee President in Beijing Bach . The two sides reached an agreement on the launch of the Olympic Channel of the China Media Group ^[2] .

On November 3, 2020, in order to meet the requirements of full 4K broadcasting of the Beijing Winter Olympic Games and 8K broadcasting of some events, the China Radio and Television Group has completed the construction of three sets of 4K ultra-high-definition TV channel broadcasting platform, and plans to launch 4K Olympic channel before the 2022 Winter Olympic Games ^[26] .

2021年9月9日，国际奥委会与中国中央广播电视总台共同宣布，中国大陆和澳门地区的独家奥运转播权合作已达成一致，在2021年内开播全球首个“4K+高清同播”的24小时开路上星电视频道——中央广播电视总台央视奥林匹克频道 ^[3] ; October 11, meeting China Radio and Television Group Olympic Channel launched a symposium ^[1] .

Trial broadcast period

On October 22, 2021, the Olympic Channel of the China Radio and Television Group was broadcast on the star test.

Official broadcasting period

At 16:00 on October 25, 2021, the CCTV Olympic Channel and its digital platform were officially launched ^{[4] [6] [22]} ; On October 26, a ceremony was held in Beijing to mark the launch of the CCTV Olympic Channel Stamped postcard Release ceremony ^[9] ; On November 12, the CCTV Olympic Channel (CCTV-16) was launched on Shanghai Cable TV, with Orient Cable HD channel number 236, 4K channel number 397 ^[15] . November 19," The Olympics in art Broadcast of... ^[16] .

On January 31, 2022, the simultaneous live broadcast of" 2022 China Media Group Spring Festival Gala " ^[35] ; At 8 PM on February 4, the Olympic Channel of the China Media Group will broadcast live the 2022 Olympic Games The 24th session Peking Winter Olympic Games Opening ceremony (see: 2022 Beijing Winter Olympic Games , Opening Ceremony of the 2022 Beijing Winter Olympic Games ) ^[23] ; February 20 at 8 PM, live broadcast of the closing ceremony of the 24th Winter Olympic Games (see: Closing ceremony of the 2022 Beijing Winter Olympic Games ) ^[24] . March 4 at 8 PM, live broadcast of the 13th Beijing 2022 The Winter Paralympic Games Opening ceremony (see: 2022 Beijing Winter Paralympic Games , The opening ceremony of the 2022 Beijing Paralympic Winter Games ) ^[25] ; March 13, 8pm, live The 13th edition of Beijing 2022 The Winter Paralympic Games Closing ceremony (see: Closing ceremony of the 2022 Beijing Paralympic Winter Games ) ^[27] ; On November 21, CCTV-16 carried out the 4K ultra-high-definition World Cup broadcast for the first time (See: 2022 FIFA World Cup ) ^[28] .

From January 1, 2023, the HD signal broadcast screen of the channel will no longer be marked with the word "HD". ^[36]

China Media Group Olympic Channel gives full play to the strategic technical advantages of "5G+4K/8K+AI". Create a channel content system of "core sports events + featured quality programs + social and cultural activities" ^[10] .

It will air on 25 October 2021 The same day The Olympic Channel of the China Media Group has launched special programs such as Chasing Ice and Chasing Snow, Olympic People and Chronicle of the Five Rings to spread the Olympic spirit from multiple perspectives such as ideology, humanity, history and art ^[13] .

With the launch of the China Media Group Olympic Channel, Chinese fans will have more opportunities to share their passion for sports and experience the charm of the Olympic Games. The launch of the Olympic Channel takes our outstanding collaboration in China to new heights, allowing Chinese Olympic fans to enjoy their favorite sports, athletes and Olympic stories 24 hours a day, every day of the year ^[12] . (Comments by International Olympic Committee President Thomas Bach)

The opening of the Olympic Channel is of great significance to the promotion, popularization and development of the Olympic Movement ^[1] . (Comments by Yu Zaiqing, Vice President of the IOC and Vice President of the Chinese Olympic Committee)

The launch of the Olympic Channel will help Olympic spirit The wide dissemination of the Olympic Games and athletes to provide a "non-competition" continuous exposure platform for the Olympic Games and athletes, to stimulate young people's more expectations for the Olympic Games and Olympic figures ^[11] . (Comments by Li Lingwei, Member of the International Olympic Committee and Vice President of the Chinese Olympic Committee)

The launch of the Olympic Channel helps the audience to better understand the charm of the Olympic movement. At the same time, Chinese athletes are willing to serve as ambassadors of Olympic culture and contribute to promoting Olympic values and passing on the "baton" of ice and snow ^[11] . (Comments by Zhang Hong, Member of the International Olympic Committee and Executive Committee of the Chinese Olympic Committee)