Central Propaganda Department film satellite channel

State Film Administration TV channel
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中央宣传部电影卫星频道(频道呼号:CCTV-6,简称:电影频道或央视六套),是中国大陆综合性的电影专业频道,以宣传 movie Cultivate film audience and spread film and television culture for the purpose, by State Film Administration Responsible for operation and daily management, use China Central Television (CCTV) Its brand and logo, mainly broadcast in Mandarin, reach 1.2 billion viewers.
In July 1995, the channel began trial broadcasting. The pilot was successful on November 30, and on January 1, 1996, the Movie Channel officially launched. On September 28, 2012, State Administration of Press, Publication, Radio, Film and Television Approved the channel to carry out high standard HD simultaneous broadcast; On November 26 of the same year, the signal source of the program was switched from CCTV to the program center of the Film channel. On May 8, 2015, the movie channel's mirror and platform logo were fine-tuned to 16:9 format. [1-3] [76]
In August 2021, Film satellite channel program production center Financial Media Center won the honorary title of National Radio, television and Network audiovisual Advanced Collective in 2021. [30]
Chinese name
Central Propaganda Department film satellite channel
Foreign name
China Movie Channel [24]
alloname
Movie channel , CCTV6 , CCTV Film Channel [75]
Generic type
Film and television
Establishment time
In May 1994
language
Mandarin
Time of ascent
January 1, 1996
Subordinate organization
State Film Administration
Broadcast mode
High standard HD simultaneous broadcast
Video format
HDTV (16:9), SDTV (16:9)
Broadcast duration
24 hours
Calling signal
CCTV-6
Network media
1905 Film Network [22]
Center director
Cao Yin [23]

Development course

broadcast
EDITOR

Historical evolution

In May 1994, with the approval of the former Ministry of Radio, Film and Television, the Film Satellite Channel program Production Center was established. [3]
In July 1995, the Film Channel began pilot broadcasting. [2]
On January 1, 1996, the film channel began broadcasting nationwide. In April, launched the" Golden days "Column; [4] In September, launched the" Best film appointment "Column. [3] [5]
In July 1999, the film Channel launched the program "Chinese Film Trends" [4] .
In July 2000, "Chinese Film Trends" was revised into "Chinese Film Trends". China Film Report "Column; [4] On July 3, some film programs of the former CCTV News Comprehensive channel and Economic Life Service Channel were transferred to the channel. In November, opened the" Movie character "Column. [6]
February 12, 2002, Movie Channel World Cinema tour A special program, "World Film Review 2002," was broadcast. [7]
In May 2003, in order to pay tribute to the medical staff at the forefront of the fight against SARS, the movie Channel launched a series of films with the theme of "Salute to the soldiers in White". [66] 12月17日起,为纪念毛泽东诞辰110周年,电影频道推出“银幕上的毛泽东故事”系列电影展播。 [67]
From September 15 to September 30, 2004, the Film Channel launched the "Liberation War Epic Series" film exhibition; [8] In the same year, the North American channel of China Film Channel (CMC) was officially broadcast to North America through the Great Wall platform. [33]
On June 1, 2005, the Movie Channel launched the 2005 "June 1" Animated Music "special program, which arranged to broadcast animated films at various times throughout the day. [46 and 47] In August, the China Movie Channel (CMC), a cooperation between CCTV6 and Hong Kong PCCW, officially landed in Hong Kong. [33]
On January 1, 2006, the tenth anniversary of the Movie Channel's launch, the channel was switched to broadcasting 24 hours a day. [9] [59] On June 1, the Movie Channel launched its 2006 "June 1" special arrangement, with animated films scheduled to be broadcast at various times throughout the day. [48] From June 20 to July 5, in order to celebrate the 85th anniversary of the founding of the Communist Party of China, the Film Channel launched the "Glorious Banner - the 85th Anniversary of the Founding of the Party Film Exhibition". [58] From July 8 to 15, the Film Channel launched the exhibition of the 28th "Hundred Flowers Award" shortlisted films in 2006. [57] On August 21, the special film program "Love Movies" started on the Movie channel. [60] From October 11 to 22, in commemoration of the 70th anniversary of the victory of the Red Army Long March, the Film Channel launched the "Film Long March Road - Commemorating the 70th anniversary of the victory of the Red Army Long March Series of films." [61] On October 28, the Movie Channel broadcast the 28th Mass Film Hundred Flowers Awards ceremony live. [62] In November, the movie Channel launched a series of "22 movie stars". [63]
On February 17, 2007, the Film Channel's World Cinema Tour special, "2006 World Cinema Review", was broadcast. [50] On February 22, the "2007 Spring Festival Film Concert" was broadcast on the Movie Channel. [51] In June, to celebrate the 10th anniversary of Hong Kong's return to the motherland, the Film Channel launched a series of "classic co-production films" co-produced by mainland and Hong Kong filmmakers. [49] On June 29, the film industry celebrated the 10th anniversary of Hong Kong's return to China with a gala broadcast on the film channel. [52] In the same month, the movie channel launched the "Military Flag Fluttering - Film exhibition to commemorate the 80th anniversary of the founding of the Army". [65] From July 8 to 14, the Movie Channel launched the Movie Channel Sports Film Week series. [64] Starting August 25, the Movie Channel will air one classic Disney animated film per month on Saturdays during the Best Movie Date. [56] During the National Day, the movie channel launched the "Good Film Joy Club". [10] From October 8 to November 1, in order to meet and celebrate the victory of the 17th National Congress of the Communist Party of China, the film Channel launched three series of theme film exhibitions: "Meeting the 17th National Congress of Television and Film New Works", "Celebrating the 17th National Congress of Excellent Films" and "Celebrating the 17th National Congress of Television and Film New Works". [53]
From June 16 to June 19, 2008, the Movie Channel launched a film week series to commemorate the 30th anniversary of the restoration of the prosecution. [11] From July 18 to August 29, the Movie Channel presented a special program of the 2008 Summer Animated Film Show at 14:30 p.m. from Monday to Friday. [54] In the same year, the North American channel of China Film Channel (CMC) was extended to Latin America. [33] In December, the film Channel launched "Symphony of the Big Era - Film Exhibition to commemorate the 30th anniversary of reform and opening up". [55]
On September 2, 2009, the Film Channel launched a series of exhibition activities to celebrate the 60th anniversary of the founding of New China. [12]
On April 18, 2010, the Film Channel broadcast the 29th Hong Kong Film Awards. [13]
In October 2011, the film Channel launched the series of "Classic Review: Selected Films of New China".
On September 28, 2012, the State Administration of Press, Publication, Radio, Film and Television approved the channel to broadcast in high-definition. Since November 26, CCTV has been responsible for the broadcast and satellite link of the channel. On December 12, the channel's HD channel, Zhongxing 6B, passed the star trial. [14]
On January 5, 2013, the "Happy Chinese New Year with Parents Watching Movies" TV public welfare activity held by the Film Channel was recorded in Beijing. [15]
On May 13, 2014, the Movie Channel's standard definition 16:9 broadcast ratio was changed from showing 16:9 images with a black box (Letterbox) to compressing 16:9 footage into 4:3. When playing older movies or movies that only have 4:3 ratio video format, the 4:3 format is still maintained, and the left and right edge is not blackened like the HD version.
In 2017, the Movie Channel Hangzhou base was officially opened. [37]
In 2018, the Film Channel aired 8,760 hours of films annually, a total of 4,609 times, of which 3,534 Chinese feature films (including 771 films produced by the film channel). [35]
On January 8, 2019, the Film Channel held the 2019 Film Creation Conference in Beijing. [27]
On November 14, 2020, the Movie Channel held the 2021 Movie Channel Advertising conference in Xiamen, the Movie Channel awarded Jackson Yi the title of Movie Channel Youth Ambassador, and released the new upgrade plan of the channel in 2021. [25 to 26]
On June 30, 2021 at 21:50 PM, the Movie Channel's epic feature film" Our flag "Was launched. 28 - [29] In December, the Sports Lottery Management Center of the State General Administration of Sport issued an announcement that the lottery information will be released on the CCTV-6 movie channel. [45]
In November 2022, Baidu United Movie Channel program production Center released the industry's first intelligent super clear model of the film and television industry - Movie channel - Baidu · Wenxin, with a model to simultaneously handle multiple tasks of film restoration, to help movie channel improve the efficiency of video restoration in an all-round way. [70]

Beacon evolution

On January 1, 1996, the film channel adopted the butterfly logo +6, which used a narrow timepiece.
On June 1, 1998, the film channel began to use the English single-line "CCTV-6" logo, but only on the television channel screen, with an elliptical clock in the upper right corner.
On July 9, 2001, the film channel began using the English two-line "CCTV-6" logo. On August 12, the spoon logo was modified to highlight the CCTV double-line font, make the spoon logo transparent, and change the serial number in the middle to highlight, but the serial number font still uses KabelC.
On January 1, 2011, the Movie Channel officially changed its channel logo, adding the word "movie" below the channel logo, the serial number font was changed to Futura-Bold, and the channel name font was changed to Hanyi Variety font. [16]
On May 8, 2015, the logo was adjusted to the 16:9 ratio (the standard definition timepiece was still 4:3).
In March 2016, the standard definition chronograph was changed to 16:9.

Cultural activity

In January 2016, the State Administration of Radio, Film and Television, together with China Culture Holding Group and China Lion Film Distribution Company, jointly established a global distribution platform for domestic films - "Chinese Film · Putian Simultaneous screening" to promote the overseas dissemination of Chinese films. The platform uses a market-oriented approach to share box office receipts with overseas theaters and cinemas. [33]
In 2021, the film Channel launched "Brilliant Journey, Great Rejuvenation - Celebrating the 100th anniversary of the founding of the Communist Party of China Film Exhibition". [31]
Celebrating the 100th anniversary of the founding of the Communist Party of China
At the same time, the film Channel has hosted the opening and closing ceremonies of Huabao Awards, Beijing International Film Festival, Shanghai International Film Festival, Golden Rooster Hundred Flowers Film Festival and other film festivals. [31]
In March 2022, the film Channel launched the image publicity film "Movie Sharing a Better Life". [69]
On July 30, 2022, 36th Public Film Hundred Flowers Awards The red carpet ceremony and award ceremony will be broadcast live by CCTV6 film channel. [68]
In April 2023, the 2022-2023 annual Film Channel M List and China Film Big Data Ceremony will be held in Jingzhou, Hubei Province. [74]

Arrangement scheme

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EDITOR

Time slot scheduling

Since July 9, 2001, the Film Channel has aired nine Chinese and foreign films and various categories every day Animated film , Cartoon film , Science and educational film , documentary , Feature film Wait, it runs for 24 hours. In order to facilitate audience ratings, it has opened "Comedy World", "Action 90 minutes", "Oriental Cinema Line", "European Cinema", "Emotional theatre", "weekend cinema", "Sunday on demand" and "Discovery Cinema". [17]

Image packaging

Movie channel M logo
Since January 1, 1996, the film channel has been presented in the format of CCTV-6 (upper left corner) and Film Channel (lower right corner), initially using text, later changing to the "Film M" logo; The words "Movie channel" are not hung during the broadcast of commercials and trailers at the beginning of the broadcast. 18 [19]
On April 1, 2015, the Film Channel's secondary logo was changed to the golden M logo.

Main program

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EDITOR
Movie Channel main show
Movie appreciation
Film recommendation
News, reports
" China Film Report "(Day, night)
Review category
Variety show
" premiere "
Straight on the Set
Seasonal program
Evening party
Other festival, film week related programs
Feature film
" Our flag "
Sports lottery
"China Sports Lottery Sunshine Draw" (Broadcast around 23:00)
Reference materials: [20] [25 to 26] 28 - [29] [44] 38 - [71-73] [77-80]

Host lineup

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EDITOR
Movie Channel host lineup
emcee
Representative program
Reference materials: [21]

Awards and honors

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EDITOR

Departmental award

Departmental award
Award time
Award name
Issuing department
2021
National radio, television and network audio-visual advanced collective [30]
State Administration of Radio and Television
2000
Capital advertising industry spiritual civilization advanced unit
Beijing Municipal Party Committee Propaganda Department, Beijing Administration for Industry and Commerce, Beijing Advertising Association
National advertising industry civilized unit
China Advertising association
Special Contribution Award for Youth Volunteer Poverty Alleviation Relay Program
Central Committee of the Communist Youth League of China
2001
National advertising industry civilized unit
China Advertising association
Special Contribution Award for Youth Volunteer Poverty Alleviation Relay Program
Central Committee of the Communist Youth League of China
National women's civilization demonstration post
Acwf urban women's "women's contributions" activity leading group
2002
National women's civilization demonstration post
Acwf urban women's "women's contributions" activity leading group

Award winning film

Award winning film
Award time
Award name
Award-winning work
1998
China Film Huabao Award
1999
China Film Huabao Award
2000
1999-2000 Public Service Advertising Advanced Collective Works Film and Television "Excellence Award"
Don't Let the Voice Destroy the Music
1999-2000 Annual Public Service Advertising Advanced Collective Works Film and television "Gold Medal"
"Understanding, Support, Care" public service advertisement
1999-2000 Public Service Advertising Advanced Collective Works Film and Television "Bronze Award"
"Protect the Forest" public service advertisement
China Film Huabao Award
Chinese Film Golden Rooster Awards
Popular Film "Hundred Flowers Award"
The 8th Shanghai International Television Festival "Magnolia" Award
" A Tao "
The 19th National TV drama "Flying Sky Award" translation production Award
Costume Designer
2001
China Film Huabao Award
The 20th National TV drama "Flying Sky Award" translation production Award
First prize of the 3rd China Radio and Television Society Jury
" Tess "
The fifth National Television program "Golden Boy Awards"
Memories of Tommy the Little Liar
The 7th "China Film Huabao Award" in 2001
The 21st Chinese Film Golden Rooster Awards
The 22nd Chinese Film Golden Rooster Awards
2002
Chinese Film Golden Rooster Awards
The 21st National TV drama "Flying Sky Award" translation production Award
The 8th China Film Huabao Awards
The 9th Shanghai International Television Festival "Magnolia Award"
16th Hans International Television Awards
Black and White
Reference materials: [36]

Viewing performance

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EDITOR

Coverage area

Since 2010, the movie channel has effectively landed in all regions of the world through the overall landing, time-sharing segments and retail landing. Among them, the United States, Canada, France, the United Kingdom, Germany, Malaysia and other countries have achieved the overall landing, while the United States, France and Malaysia have the most prominent viewing effect.

viewer

As of 2016, the overall coverage of movie channels covers more than 70 countries around the world. And in more than 50 other countries to achieve time-sharing paragraphs. It has more than 1.3 million viewers worldwide. [33]

Social evaluation

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EDITOR
At the beginning of the establishment of the film channel, it earnestly implemented the relevant provisions to help the film studio, support domestic films, and prosper the film industry, strictly observed the Copyright Law, and promoted the copyright awareness in the film industry. Film channel provides a comprehensive and three-dimensional publicity space for Chinese films, thus solving the weakness of Chinese films in publicity, increasing the interest of the vast audience in Chinese films, and in turn attracting the audience back to the cinema, contributing to the excitement of Chinese films. ( Review of the development history of CCTV ) [32]
Although the film channel relies on its own income to survive and develop, it does not unilaterally cater to the tastes of some audiences like foreign commercial TV stations. It always puts social benefits in the first place, strictly implements the policy of focusing on domestic films, supplemented by imported films, and imported films never exceed 25% of the broadcast volume. In the broadcast of domestic films, attention is paid to highlight the key films and excellent films; In the broadcast of imported films, pay attention Ideological nature with artistry And the choice of national art. The movie channel has established strict guidelines for reviewing films. In order to enable the broad audience to see some excellent domestic films on TV as soon as possible. ( Review of the development history of CCTV ) [32]
The Film Channel Media Awards created by the Film Channel and Shanghai International Film Festival have supported the Chinese film industry and strengthened the voice of Chinese films in the world. In the process of continuous development for many years, the influence of the Media Awards has been expanding, and the awareness of the media and the public has been continuously improved, which has a forward-looking and guiding role in the development of Chinese domestic films. ( Review of Culture and Art Publishing House ) [34]