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Shuey Rhon Rhon (Shuey Rhon Rhon), yes
Beijing 2022 Winter Paralympic Games
The mascot, which is designed and created based on the lantern,
Dominant tone
It is red, the top of the head has a good ring and the outer paper-cut pattern, the face has an irregular shape of snow block, and the body can emit light.
[3]
On August 21, 2019, the Organizing Committee of the Beijing 2022 Olympic and Paralympic Winter Games (hereinafter referred to as
Beijing Winter Olympic Organizing Committee
Shuey Rhon Rhon was selected as the mascot of the Winter Paralympic Games. On September 17, 2019, Shuey Rhon Rhon was officially announced.
[4]
On February 23, 2022, Shuey Rhon Rhon's official promotional video was released.
[21]
The overall shape of Shuey Rhon Rhon enhances the festive atmosphere of the 2022 Chinese New Year. The luminous nature of the lantern shape of the mascot means to light up dreams and warm the world, representing friendship, courage and toughness, reflecting the fighting spirit of Winter Paralympic athletes and the concept of Winter Paralympics that inspires the world.
[5]
On September 3, 2022, Bing Dwen Dwen Shuey Rhon Rhon naked eye 3D video debuted
.
[26]
On December 31, 2022, Shuey Rhon Rhon was officially announced to be offline.
[27]
- Chinese name
- Shuey Rhon Rhon
- Foreign name
- Shuey Rhon Rhon
- Generic type
- mascot
- Release time
- September 17, 2019
- Design prototype
- lantern
- designer
- Jiang Yufan
- chroma
- red
From August 8 to October 31, 2018, the Beijing Organizing Committee of the Winter Olympic Games (BOCOG) solicited designs for the mascots of the Beijing Winter Olympic and Paralympic Games from all over the world. A total of 5,816 entries were received from 31 provincial-level administrative units in China and 35 countries on five continents outside China.
[3]
Special "Space Limited" Shuey Rhon Rhon
Shuey Rhon Rhon draft drawing [23]
In April 2019, the mascot Shuey Rhon Rhon's lantern image was finalized.
[6]
In August 2019, the Beijing Winter Olympic Organizing Committee selected Shuey Rhon Rhon as the mascot of the Beijing Winter Paralympic Games, and officially submitted the mascot plan to the International Paralympic Committee.
[3]
On September 17, 2019, Shuey Rhon Rhon was officially unveiled.
[5]
On February 23, 2022, Shuey Rhon Rhon's official promotional video was released.
[21]
In March 2022, a special "space limited" Shuey Rhon Rhon was officially released.
[22]
On March 8, the new ceramic Shuey Rhon Rhon debuted in Beijing
[24]
.
On the evening of September 3, 2022, Bing Dwen Dwen and Shuey Rhon Rhon naked eye 3D videos were launched at the Shougang Ski Jump platform, which is also the first time in Olympic history to use naked eye 3D digital technology to display IP images.
[25]
On December 31, 2022, Shuey Rhon Rhon was officially announced to be offline.
[27]
On September 17, 2019, the mascots of the Beijing Olympic and Paralympic Winter Games were unveiled
Shuey Rhon Rhon's overall design is highly compatible with the main features of the lantern that inspired it, and incorporates a large number of traditional Chinese cultural symbols and seasonal elements of winter. From the front, the most prominent feature of Shuey Rhon Rhon is the snow block on the face, which is a natural facial form formed by beating snow, and can make a rich expression change in different scenes.
[7]
[18]
In terms of details, Shuey Rhon Rhon has a wishful ring on his head, and a section of pattern covered by snow is the wall pattern of the Great Wall; The next layer is the paper-cut pattern, using positive and negative shape design technique, positive form is the Beijing "Beijing pigeon" pattern, indicating that athletes from all over the world are welcome to China to participate in the sports event, negative form is the silhouette of Beijing's landmark building - Temple of Heaven. The mascot also has a circle of wishful tattoos around his feet.
[7]
Shuey Rhon Rhon's main color is red, complemented by gold patterns, in keeping with the festive atmosphere of the Chinese New Year during the Winter Paralympics in Beijing.
[7]
Snow, a symbol of white, beautiful, is the characteristics of ice and snow sports; Tolerance means tolerance, tolerance, exchange and mutual learning; Fusion, meaning fusion, warmth, mutual understanding. Rong Rong, expresses the concept of exchanges, mutual learning and harmonious development of world civilizations, embodies the creation of a more inclusive world and construction through the Paralympic movement
Community with a shared future for mankind
A beautiful vision.
[8]
The design concept of Shuey Rhon Rhon is derived from the red lantern decorated in every household during the Spring Festival, which is an instrument element reflecting traditional Chinese culture, representing harvest, festivity, warmth and light. The introduction of the "ice and snow" element reflects the anthropomorphic design and highlights the loveliness of the mascot, while it is also a happy festive atmosphere and a festive atmosphere.
Snow promises a good year
The deep combination of beautiful connotations expresses the concept of joint participation, joint efforts and common enjoyment of the Olympic Games.
[8]
Specific to the design elements, the top of the ruyi shape symbolizes luck and happiness; The continuous pattern of the dove of peace and the Temple of Heaven symbolizes peace and friendship and highlights the characteristics of the venue. Decorative patterns with paper-cut art as the carrier, highlighting the roots of traditional Chinese culture; Based on the characteristics of the lantern, the mascot's body emits light, which means to light up dreams and warm the world, representing friendship, courage and toughness, reflecting the fighting spirit of Winter Paralympic athletes and the concept of Winter Paralympic Games that inspires the world.
[7]
The exclusive rights to the mascot, Shuey Rhon Rhon, belong to the Beijing Winter Olympic Organizing Committee. Unless otherwise provided for by laws and regulations, without the permission of BOCOG, no unit or individual shall use the mascot image and name without authorization, and shall not use the mascot image and name as a part of other patterns by splitting, distorting, tampering, etc.
[9]
At the same time, Shuey Rhon, as the Olympic symbol announced by the State Intellectual Property Office of China, the related peripheral products designed with the mascot image are not only the material carrier of the intellectual property rights of the Winter Olympics, but also the "Olympic-related assets" of the International Olympic Organizing Committee, whose use is not only restricted by the Copyright Law, Trademark Law, Patent Law, Anti-Unfair Competition Law and other laws. It is also protected by the Regulations on the Protection of Olympic Symbols and the Olympic Host City Contract signed by the Beijing Winter Olympic Organizing Committee and the International Olympic Organizing Committee.
[17]
As one of the identification symbols of the Beijing Winter Paralympic Games, the mascot Shuey Rhon Rhon appears on promotional posters and competition tickets, and the organizing committee also develops clothing, stationery, toy ornaments, bookmarks, pendants and other licensed goods around its image
[10]
And Zigong lantern group
[28]
. In addition, Shuey Rhon Rhon can be used extensively by official tournament partners, official sponsors and some official exclusive sponsors in their promotional and marketing activities
[11]
.
Shuey Rhon Rhon
According to the rules of the International Olympic Committee, mascots cannot be gender-specific. Therefore, when Shuey Rhon Rhon appeared in public, he could not make a sound, but only communicated his message with his body movements, so that the audience could not distinguish his gender by his voice.
[14]
-
Expression package
On September 21, 2019, Shuey Rhon Rhon's first set of wechat emojis was officially launched, including
Bing Dwen Dwen
There are 5 emojis, 5 Shuey Rhon Rhon emojis, and 6 combined emojis, for a total of 16 emojis.
[1]
On October 1, 2019, Shuey Rhon Rhon's National Day series wechat emojis were launched.
[2]
-
Film and television works
In the Beijing Winter Olympic Organizing Committee franchise animated film"
Our Winter Olympics
Shuey Rhon Rhon and other Chinese animation characters appeared on the screen to tell the story of the Winter Olympics, experience ice and snow sports, ignite the passion of ice and snow sports, and show the spirit of unity and struggle of the Winter Olympics. The film is also the first animated mascot film in Olympic history.
[15 to 16]
-
Variety show
Shuey Rhon Rhon joined the "2022 China Radio and Television Group Lantern Festival Gala" [19]
-
3D video
At 19:30 on September 3, 2022, Bing Dwen Dwen Shuey Rhon Rhon naked eye 3D video debuted at Shougang Ski Jump
.
[26]
Mascot Shuey Rhon Rhon is a symbol of the long and splendid Chinese culture and
Olympic spirit
It is also a display of Chinese cultural symbols and the Winter Olympic Movement, and a pair of precious and lovely gifts from the Beijing Organizing Committee of the Winter Olympic Games and the Chinese people to the Olympic movement and the world. (
Chairman of the Expert Judging Committee for the mascots of the 2022 Beijing Olympic and Paralympic Winter Games
Jiang Xiaoyu
Evaluation of
)
[12]
The mascot Shuey Rhon Rhon embodies the essence and characteristics of Chinese culture and is sure to be an outstanding ambassador for China and the Beijing Winter Paralympic Games.
(President of the International Olympic Committee
Thomas Bach
Review)
[13]
