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Anta

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Chinese brand
Anta Group Is a specialized in the design, production, sales of sports shoes, clothing, accessories and other sports equipment comprehensive, multi-brand Sporting goods Group. The revenue in 2022 will be 53.651 billion yuan. [94] The company was founded in 1991 and established in 2007 Hong Kong Go public. In 2018, Anta Group's sales volume exceeded 40 billion yuan, Year-on-year growth That's more than 44.4%. In the first half of 2019, Anta achieved revenue of 14.8 billion, an increase of 40% year-on-year. After nearly 30 years of development, Anta Group has changed from a traditional Private enterprise Transform into a modern governance structure and international competitiveness Public company . Since 2015, Anta Group has been the largest sporting goods group in China, with a market value of more than HK $170 billion in August 2019, ranking third in the global sporting goods industry. In 2021, Fortune No. 289 on China's Top 500 list. [75] [77]
Anta Group has been actively implementing the company since its establishment Corporate social responsibility Care for society. Over the years, in significant Natural disaster During the occurrence, the total is for the affected area donation Donations exceeded hundreds of millions of dollars. In 2017, United China Youth Development Foundation And Shanghai True Love Dream Foundation founded the "Thrive Public welfare" program, donated a total of 500 million yuan in cash and materials, through the sports poverty alleviation projects, including the donation of sports equipment, the donation of dream center to promote literacy education, and the popularization of happy sports and sports Olympic Games Culture's Music Club and Anta Sports Dream courses have helped nearly 10 million teenagers enjoy the joy of sports and thrive.
On March 24, 2021, Anta's official Weibo account issued a statement saying that it had noticed that" Swiss Association for Good Cotton Development "Published fabrications of the so-called" Forced labor ", smear Xinjiang cotton The flower statement, and with grave concern over the matter, is initiating the relevant process to withdraw from the organization. The statement also said Anta has been sourcing and using cotton produced in China's cotton producing areas, including Xinjiang cotton Thereafter, it will continue to purchase and use Chinese cotton. [72]
Company name
Anta Group
Foreign name
ANTA Sports Products Limited [1]
industry
Leather, fur, feathers and their products and footwear [88]
Establishment time
The year 1991
Headquarters location
Anta Headquarters Building, Dongshan Industrial Zone, Chidian Town, Jinjiang City, Fujian Province [76]
Business scope
sneakers , clothing and accessory
Type of company
Limited liability company (Hong Kong, Macao and Taiwan sole proprietorship) [88]
Company slogan
Never stop
Annual turnover
13.35 billion Yuan (2016) [3]
Chairman of the Board
Ding Shizhong
Chief executive officer
Ding Shizhong
Listing date
July 10, 2007
Listing place
Hong Kong
Stock code
2020.HK
founder
Teeming wood

catalogue

  1. 1Development course
  2. 2Subordinate brand
  3. 3Major honor
  4. 4Scientific research strength
  5. 5Event resources
  1. 6Sports resources
  2. 7Corporate public welfare
  3. ▪Sports public welfare
  4. ▪Actively participate in disaster relief
  5. ▪Support the fight against the epidemic
  1. ▪Rushed to help Henan flood
  2. ▪Rescue for Shanxi flood
  3. ▪Set up a foundation
  4. 8Related event

Development course

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EDITOR
In 1991 Anta was founded
In 1991, in Fujian (Province) Jinjiang The door of a shoe workshop for the first time hung a sign of anta, after more than 20 years of development, Anta Sporting goods The company has become the largest comprehensive sporting goods brand company in China.
Signed in 1999 Olympic champion Kong Linghui Brand building
In 1999, Anta signed a contract Kong Linghui As an image spokesperson, launch "I choose what I like" Brand slogan And took the lead in creating the "Sports star +" in China CCTV (China Central Television) 's Marketing model . The promotion of the brand has led to strong sales growth, turnover It quickly went from more than 20 million to more than 200 million.
logo
Since then, Anta has completed the construction from production to brand wholesale, and focuses on the second Third-tier city Infiltration. "We need to become Value chain The leader of..." Ding Shizhong Said, in the face of more and more imitator He is always thinking about how to run faster and occupy the opportunity in Jinjiang where competition is intensifying.
2004 Sponsorship CBA Enterprises ushered in a period of rapid development
Anta sponsors CBA
Since 2004, Anta has sponsored for three consecutive years China Men's Basketball Professional League , become CBA Professional league Sports equipment designated partners, breaking international Brand monopoly The pattern of top domestic competitions. In January 2006, Anta renewed its contract with CBA for another 7 years, and the cooperation between the two parties continued until 2012, further deepening the connection between Anta and CBA.
The first sports science laboratory in China was established in 2005
Anta Sports Science Lab
In 2005, Anta spent nearly 10 million funds to establish the country's first high-tech sports science laboratory, which is the latest batch of state-level approved by the National Development and Reform Commission Enterprise technology center , yes Chinese sporting goods The industry is the first and also a state-level enterprise technology center, and the only state-level enterprise technology center recognized by the state so far. Since its inception, it has contributed more than 41 national patents for Anta and has a certain scale R&d team It is known as "Chinese sports. Science and technology incubator ". Since the establishment of the sports science laboratory, Anta has introduced dual shock absorption technology, moisture absorption and sweat drainage technology in the field of clothing and "three prevention" function, new shock absorption technology durable shock absorption insoles, elastic "jelly" technology, elastic Arch of the foot Construction, super light EVA Material, soft EVA A number of professional technologies such as materials have driven the all-round "technology upgrade" of Anta brand.
Listed in Hong Kong in 2007
On July 10, 2007, Anta Sports Hong Kong Stock Exchange Go public Sold 600 million shares worldwide, only Public offering Part of it gets 183 times oversubscription . Together with the over-allotment part, Anta raised more than 3.5 billion Hong Kong dollars, creating Chinese sporting goods Industry p/e ratio And the highest amount raised on record.
ANTA KIDS strategy launched in 2008
ANTA KIDS LOGO
In response to the competitive situation of the domestic children's wear and shoes market, ANTA launched the subsidiary brand ANTA KIDS in 2008, ANTA KIDS as an extension of the Anta brand to improve the overall Parent brand the Competitive advantage With the market influence of the parent brand, expand sales and tap new user groups. Synchronize with Anta for many years Brand marketing Experience, develop China's children's shoes market, and strive to build a well-known brand and leader in China's children's shoes market.
Acquired by Anta in 2009 FILA On Multi-brand strategy
FILA LOGO
As early as 2009, Anta high-profile acquisition of internationally renowned fashion Sports brand - FILA In China Trademark right And operate the business and position in High-end market Gradually occupy the domestic major high-end Department store Channel, this is anta practice more Brand operation Strategy, the first step to build a multi-brand operating group. After five years of development, FILA has become Anta Group New profit growth point, and the Anta brand to form a difference complementary.
In 2009, Anta signed a contract with the Chinese Olympic Committee
Anta signing Chinese Olympic Committee To create a representative of Chinese sports Brand image ; In June 2009, Anta reached an agreement with the Chinese Olympic Committee Strategic cooperation agreement Became the partner of the Chinese Olympic Committee's sportswear from 2009 to 2012, and sponsored the Chinese Sports team to participate in 2010 Vancouver Winter Olympics 2010 Guangzhou Asian Games and 2012 London Olympic Games And 11 other major items International competition Championship gear provided. London in 2012 Olympic Games Will, with the Chinese Olympic athletes continue to win MEDALS on the field, Anta carefully built" Champion dragon suit The uniforms are also familiar to many Chinese consumers through television broadcasts.
In 2012, it became the first in China's sporting goods industry
In 2012, Anta achieved high performance RMB 7.62 billion yuan, compared with 6.74 billion yuan. From revenue Absolute value On the look, Anta has successfully become the boss of domestic sporting goods brands.
The retail transformation strategy was launched in 2013
Anta took aggressive steps in 2013 to drive the industry's recovery, launching a "retail-oriented" campaign within the company Business model Transition from retail Cultural construction , Management efficiency Upgrade, flexible supply chain, inventory Effective control Start from the aspects of channel optimization, and carry out all-round transformation and upgrading of enterprises. On the other hand, in the brand, product, new business and other areas of independent innovation, strengthen the brand professional image, enhance the brand and product differentiation, through FILA, Anta children Sporting goods line to drive the company's development in high potential markets.
2013 renewal of the Chinese Olympic Committee
On January 17, 2013, the "2013-2016 Chinese Olympic Committee sports apparel Partner Signing Conference" was held at the State General Administration of Sport Conference hall Since 2009, Anta has become a partner of the Chinese Olympic Committee for the first time, and once again joined hands with the Chinese Olympic Committee to become a new Olympic cycle "2013-2016 sports apparel partner of the Chinese Olympic Committee". In the next Olympic cycle, Anta will continue to compete for Chinese athletes, including 2014 Sochi Winter Olympics , 2014 Incheon Asian Games , 2016 Rio Olympic Games Including 10 major international Multi-sport meeting Award receiving equipment is provided.
Signed to the Gymnastics Center in 2014
Anta signed on to the gymnastics team
Anta Sports Goods Co., Ltd. on August 4 to expand sports resources further, and State General Administration of Sports gymnastics management center Officially signed, the two sides will begin a comprehensive Strategic cooperation . Anta is a partner of the Chinese Olympic Committee, in addition to providing a full set of award equipment and living equipment for the Chinese sports delegation, but also with the water sports management center, Winter sports The management center and the Boxing Tae Sports Management Center have carried out comprehensive cooperation to provide professional competition and training uniforms for all the national teams under the center.
Signed in 2014 NBA
Anta signed to NBA
On October 13, 2014, Anta officially became the NBA's official marketing partner and NBA licensor. The partnership marks the first time the NBA has licensed a Chinese sporting goods company to use a co-branded brand. Anta will launch a full range of ANTA -NBA co-branded brands with team and league logos sneakers And accessories products, in some stores in the country more than 2000 anta stores and Anta official mall, Anta Tmall Flagship store Anta Anta Jingdong Flagship store E-commerce platform Make a sale.
In 2016, the artisan spirit exceeded 10 billion achievements
Anta exceeded 10 billion performance [2]
On February 23, 2016, Anta Sports Goods Co., Ltd. announced the full year of 2015 in Hong Kong Performance report The company's revenue reached 11.126 billion yuan, an increase of 24.7%, becoming the first sports goods enterprise in China to enter the 10 billion club. Anta attributed this performance to "always adhering to the spirit of craftsmanship, and strive to do every piece of clothing, every pair of shoes."
Released by Anta in 2016 Smart running shoes
Anta launches smart running shoes [3]
On June 19, 2016, at the 30th Olympic Day running event, Anta released the smart Running shoes The running shoes focus on all-round running posture monitoring, which can scientifically test foot turnover, landing mode, force size, air height, stride , landing time, PK Stride frequency Let's wait. At the same time, Anta also launched an APP with smart running shoes - ANT Arunning time. Be designed to runner Provide more professional and intelligent running equipment, and formally force the intelligent running shoes market. This is Anta's first release of smart products, for Anta, hardware, services, social and e-commerce in one of the core running shoes is not only a product, but also anta layout Smart wearable device , Seize Mobile Internet Important measures for data entry.
In 2016 Anta released the Brazilian Olympic dragon suit
On June 29, 2016, Anta's "Champion Dragon suit", a symbol of the highest glory of Chinese sports, was carefully designed and built Beijing Water Cube Unveiling the mystery, this Olympic dragon suit will be a clever combination of Chinese tradition and modern fashion, making the dragon suit more in line with the trend. At the same time, Anta opened the Olympic communication with the theme of "to break", hoping to inspire a new generation of Chinese Olympic athletes to compete in the next month Rio Olympic Games On, to show the world the power of Chinese sports, which also marks Anta Olympic marketing Officially started.
March 1, 2017 Launch of "ANTAUNI"
Anta releases champion dragon suit [4]
Personalized product customization Service system "ANTAUNI", officially launched can reach the hands of consumers, in the industry leading position. With the official launch of "ANTAUNI", the customization business will enhance consumers' awareness and expectations of products. Consumers will not only be looking for functionality, but also for the right Product appearance The fashion degree and personalization have higher requirements, and this will also reverse promote the industry to tap the needs of consumers more and achieve self-change [5] .
Anta held ten listings in 2017 Anniversary celebration
On July 10, 2017, with the theme of "pure and wonderful", the 10th anniversary celebration of Anta Sports Goods Co., Ltd. was held in Hong Kong. [6]
2017 Anta for Xiamen (in Fujian Province) Volunteer clothing is provided
In 2017, the Xiamen Meeting volunteer clothing was tailor-made for volunteers by Xiamen Youth League Committee and Anta Group. [7]
In 2017, Anta signed Beijing Winter Olympic Organizing Committee
In September 2017, Anta officially became Beijing 2022 Winter Olympics And the official partner of the Winter Paralympics. [8]
In 2017, the three-year plan of the Thrive Public Welfare Program was launched
In December 2017, the first 3-year implementation plan of Anta's Thriving public Welfare plan was in Pu 'er Lancang county The Mong Jing Primary School was launched. [9] The ANTA plan was adopted between July 2017 and July 2020 China Youth Development Foundation To donate sports equipment worth 90 million yuan to young people in poor rural areas. [9] And will New public welfare IP "Le Move" into the thriving public welfare program. [10]
First collaboration in 2018 Professional football club
On March 7, 2018, Anta entered Chinese professional football League In Hangzhou declared to be Zhejiang Greentown Football Club Partners and sports equipment sponsor And publish Zhejiang Greentown Football Club 2018 season new Home and away Jersey. This is Anta's first time with Professional football club Cooperate. [11]
Acquisition of Amer Sports
In February 2019, the Anta Sports Consortium announced that the offer to acquire Amer Sports had been awarded Mexico Approved. [12]
Discontinue contract extension negotiations with the NBA
On October 8, 2019, ANTA Sports issued a statement: For Houston Rockets As well as the erroneous remarks made by NBA executives recently, we are shocked and dissatisfied with the majority of NBA fans in China. Anta firmly opposes and resists all actions that harm the interests of the motherland, and we will immediately stop the renewal negotiations with NBA companies. [13]
become International Olympic Committee Official sportswear supplier
The International Olympic Committee in Switzerland on October 29, 2019 Lausanne internation Olympic Museum A ceremony was held to officially announce Chinese sports brand Anta as the official sports apparel supplier of the International Olympic Committee. [14] [71]
June 25, 2021, this year Olympic Games The awarding equipment of the Chinese sports delegation was released in Beijing. The award dress carefully created by Anta will be Chinese traditional culture , Oriental aesthetics It is integrated with pioneer technology and has been praised by the athletes on the scene. [73]
In September 2022, ANTA Basketball released the latest crazy LOGO, and ANTA Basketball's "mutation plan" was officially opened . [86]
In October 2023, ANTA (China) Co., Ltd. has applied for ANTA's new logo trademark "ANTA", which is internationally classified as a medical device, and the current trademark status is awaiting substantive review. [96]

Subordinate brand

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EDITOR
Anta
  • Anta is a professional sporting goods brand positioned in the public, Anta focuses on providing the most cost-effective professional sporting goods for the largest number of ordinary consumers.
ANTA KIDS
  • Anta Children is mainly for 3-14 years old children to create healthy and comfortable products, accompany them to exercise freely, healthy growth. Its products are mainly in the two major styles of sports and lifestyle, and the products cover clothing, shoes and accessories, which fully meet the needs of children's daily school, sports, travel and other occasions.
Fila ( FILA (China)
  • The FILA brand was founded in Italy in 1926 by the Fila brothers. In the 1970s, in order to cooperate with the diversification strategy, the brand expanded the sportswear business with a broad prospect at that time, and has developed tennis, skiing, swimming, golf, mountain climbing and other series of products, marketing in France, Italy, the United States, Japan and other more than 30 countries and regions, is a well-known Italian senior sports and leisure brand. In 2009, Anta will acquire the Chinese trademark rights and operational business of the Italian brand Fila.
Spandi Sprandi )
  • In 2015, Anta acquired the British brand Sprandi, which was born in England in the 1990s. With the British urban culture of the time Renaissance A large number of young people took to the streets to explore the emerging culture of an ancient city by walking trait . Among young people, Sprandi was born because of its beautiful appearance, comfort Easy to go, began to be popular by word of mouth. Sprandi brand has been continuously carrying out scientific and technological research and development of urban walking shoes products. forge Technology platform for urban walking ----sport comfort system.
Descente
  • On February 23, 2016, Anta Sports (2020.HK) announced that the Group will invest 150 million yuan in Descente Global Retail Limited, a subsidiary of Tokyo-listed Desante Japan, and a subsidiary of Tokyo-listed ITOCHU Corporation Itochu Establish a joint venture company in order to China The "Descente" introduced by the joint venture is a well-known Japanese functional sportswear brand, focusing on ski supplies. Anta said the joint venture will start operations of its retail business in the first half of 2017, mainly targeting the high-end market in the region, including skiing, integrated training, running and other categories. [15]
Colon (Kolon Sport)
  • In October 2017, Anta Sports announced the completion of a partnership Kolon Sport (Kelon) The whole process of setting up a joint venture company. [16] Kolon Sport was founded in 1973 in South Korea, with evergreen as its brand logo, and has always advocated outdoor culture that is close to nature. [16]
KingKow
  • In October 2017, Anta Sports announced the acquisition of 100% equity and related trademark ownership of KingKow, a famous children's clothing brand. [17] KingKow was founded in 1998, specializing in the design and sale of children and children's clothing and accessories 0 to 14 years old, known for excellent quality and unique design. [17]
Anta -NBA joint brand
  • On October 13, 2014, NBA China Anta Sports Goods Co., Ltd. announced in Beijing that the two sides formed a long-term partnership, and Anta officially became the official market partner of the NBA and the NBA licensor. Anta launches a full line of ANTA -NBA co-branded athletic shoes and accessories with team and league logos. [18]
  • On July 12, 2023, Anta and American professional basketball players Kyrie Irving (Kyrie Irving) officially signed to open a new business partnership model, will launch an exclusive personal product line for Irving. Owen's first exclusive on-court signature shoes and sports culture shoes will be released in the first quarter of 2024, and a full line of products will also be available. [91-92]

Major honor

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EDITOR
2023
In January 2023, it was selected into the "Hurun China Top 500 in 2022" and ranked 34th. [89]
In July 2023, it ranked 241st in the 2023 Fortune China's Top 500 Listed Companies list. [93]
December 2023, selected Iimedia Gold List (iiMedia Ranking) released the "Top 10 List of China's domestic sports shoe brands in 2023", ranked No. 1. [98]
2022
On January 5, 2022, Anta was selected Quality consumer leadership organization ". [80]
In February 2022, it was selected as one of the top ten "National Light" brands. [82]
Selected in May 2022 Forbes 2022 Top 2000 global Enterprises The list, ranked 1,025. [83]
In July 2022, it ranked 259th on the Fortune China 500 List in 2022. [84]
In 2022, it was selected as the 2021 Top Ten National IP of the Year. [85]
In December 2022, it won the Best Sports Brand of the Year of 2022 Sports Model. [87]
The year 2021
2021, selected Iimedia Gold List (iiMedia Ranking) released the "Top15 Domestic sports shoe brands in 2021", ranking No. 1. [81]
The year 2020
On January 3, 2020, it was listed on the top 500 listed companies by market value in 2019, ranking 72nd. [19]
On January 9, 2020, Hurun Research Institute Released "2019 Hurun China Top 500 Private Enterprises", Anta ranked 29th with a market value of 180 billion yuan. [20]
In January 2020, the list of the world's 500 most valuable brands in 2020 was released, and Anta ranked 446. [21]
April 2020, "The World's 50 Most Valuable 2020. Clothing brand The ranking was released, and Anta ranked 18th. [22]
May 10, 2020, "2020 Top 500 Chinese brands The ranking was released, and Anta ranked 141st. [23]
On May 13, 2020, ANTA Sports ranked 1184 in the 2020 Forbes Global 2000 List. [24 to 25]
In July 2020, The 2020 Fortune China 500 list Anta Sports Goods Co., Ltd. ranked 289th. [26]
On November 25, 2020, the list" 2020 Shimao Channel Hurun China Top 500 Private Enterprises It ranked 46th with a market value of 200 billion yuan. [27]
In December 2020, it was ranked TOP10 in the "TOP15 Online Development List of China's down jacket Brands in November 2020" released by iiMedia Ranking. [28]
2019
December 12, 2019," Huizhu Network ·2019 Hurun Brand list Released, Anta to 32.5 billion yuan Brand value Ranked 55th; [29] "2019 Hurun 26th Most Valuable Private Brand ". [29]
2019 Smart retail Potential TOP100 ranking, Anta ranked 74th. [30]
In 2019, it ranked third in the "2019 China's Domestic Clothing Brand Ranking" released by iiMedia Ranking. [31]
In August 2019, it was selected as one of Fortune's "50 Best Boards of Directors in China". [32]
The year 2018
On May 9, 2018, the "2018 China Top 100 Brand Value List" was released, and Anta ranked 55th. [33]
The year 2017
In September 2017, Anta Group was awarded the "China's Most Valuable Enterprise" - Leadership Value Enterprise Award. [34]
In May 2017, he was selected Interbrand Released the "2017 Best Chinese Brand Value List", ranking 26th. [35]
The year 2016
In 2016, he was selected Caihua Society , Tencent "Top 100 Listed Companies in Hong Kong". [36]
In 2016, it won the "Best Corporate Consumer Brand 2016" award from Investor Relations Magazine. [37]
In 2016, it was selected as the "2016 China Good Employer Best Welfare Practice Award". [38]
In 2016, it was awarded the "Low Carbon Care ESG Label" by "Low Carbon Want to Create Workshop". [39]
The year 2015
Awarded in 2015 China Light Industry Federation China Light industry Top 100 enterprises" [40]
In 2015, it was named "Top Ten sports Shoe Brands in 2015" by China Shoe Industry Festival. [41]
The year 2014
2014, obtained Quanzhou The title of "Top Ten Citizens' favorite Brand Enterprises" at the Economic Annual meeting. [42]
The year 2013
In 2013, in Hurun Rich List Won the "Most valuable Chinese brand". [43]
In 2013, by Daunong Institute Awarded "2013 Top 100 green companies in China "Title. [44]
The year 2012
In 2012, she was selected for the" Global entrepreneur Magazine "2012 China. Optimum performance Company "Top 50. [45]
The year 2011
In 2011, it was selected into the "2011 China Brand Value Ranking" sponsored by Interbrand. [46]
The year 2010
In 2010, won the "Movement China --" Sports Illustrated 2010 Awards Ceremony "2010 The Asian Games Special Marketing Award [47]
Before 2010
In 2008, in" Oriental entrepreneur It won the "Best Growth Award" in the 5th Private Enterprise Development Forum and Top 100 Private Listed Companies selection sponsored by "Magazine". [48]
2008年，安踏被正式纳入“恒生中国内地 Composite index ”及“恒生中国内地流通综合指数”。 [49]
In 2008, it was selected as the third "Top 500 Most Valuable Trademarks in China". [50]
In 2007, Anta's "Never stop" case was published in the 21st Century Business Herald "The Best in China Brand building Case Award ". [51]
2005, "2005 China Sports Brand. Billboard At the Annual Meeting of Leaders, he won the "2005 Chinese Sports Brand. Scientific and technological innovation Award ". [52]
In 2003, Anta won AQSIQ National footwear Exempt product . [53]
In 2002, "Anta" trademark was identified by the State Administration for Industry and Commerce as" Well-known trademark ". [54]

Scientific research strength

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EDITOR
As early as 2005, Anta established China Sporting goods The first enterprise technology center recognized by the state in the industry collects tens of thousands of Chinese foot type data in the country from time to time, in order to make a pair of sports shoes suitable for Chinese foot type;
Today, its Research and development expense From the original deficiency Cost of sales The design team comes from all over the world, and has also set up R & D centers in the United States, Japan and South Korea respectively, applying for dozens of independent R & D patents every year. [55] Elastic adhesive, easy to bend, Energy ring Independent research and development of flying weaving technology Scientific and technological achievements It has also become the most popular product for consumers. [56]
Anta Sports in America , Japan , Korea Set up research and development centers in many places in China. As of July 2018, about 25% of the company's executives have Multinational enterprise Working experience, more than 100 foreign designers.

Event resources

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EDITOR
2022 Olympic Winter Games And the official sportswear partner of the Winter Paralympics [57]
Chinese Olympic Committee Business partner [58]
NBA Official marketing partner [59]
Water Sports, Winter sports, boxing Taekwondo, gymnastics Sports, lift, fall and soft sports a total of 5 sports management centers 24 national teams [60]
Anta College Basketball League (AUBA) [61]

Sports resources

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EDITOR
COC
In June 2009, Anta reached an agreement with the Chinese Olympic Committee Strategic cooperation agreement Became the partner of the Chinese Olympic Committee's sportswear from 2009 to 2012, and sponsored the Chinese Sports team to participate in 2010 Vancouver Winter Olympics 2010 Guangzhou Asian Games and 2012 London Olympic Games And 11 major international competitions provide championship equipment.
In 2013, Anta once again joined hands with the Chinese Olympic Committee and became the "2013-2016 Sports Apparel Partner of the Chinese Olympic Committee" in the new Olympic cycle. Anta will continue to compete for Chinese athletes include 2014 Sochi Winter Olympics , 2014 Incheon Asian Games , 2016 Rio Olympic Games Including 10 major international Multi-sport meeting Award receiving equipment is provided.
In September 2017, Anta signed a sponsorship agreement with the Beijing Winter Olympic Organizing Committee, becoming Beijing 2022 Winter Olympics And the official sportswear partner of the Winter Paralympics. [57]
Sports management Center and national team
Water Sports Management Center: China's national sailing team (CST), The Chinese national rowing team (CRT), China country canoe Team (CCT), China National slalom Canoeing Team (CCST), China National Fin Swimming Team (CFT), China National Extreme Team (CEST), China National Team motorboat Team (CMBT), China National Water Skiing Team (CWST)
Boxing Taekwondo Sports Management Center: The Chinese national boxing team , Chinese National Karate Team, Chinese national Taekwondo team
Gymnastics Management Center: The Chinese national gymnastics team , China National Artistic Gymnastics Team , China National trampoline team
Lift and Fall soft sports Management center: China national weightlifting team , The Chinese national wrestling team , Chinese national judo team
Winter Sports Management Center: China National Figure Skating Team, China National Ice Hockey Team, The Chinese national curling team , China Speed skating Team, China National Short track speed skating Team, China national ski Team
NBA
On October 13, 2014, Anta officially became the NBA's official marketing partner and NBA licensor.
NBA star
Anta signed NBA star
Klay Thompson [62] , Kevin Garnett , Rajon Rondo , Luis Scola ,
Chandler Parsons [63]
Sports star
Table tennis : Wang Hao , Kong Linghui , Liu Shiwen , Zhang Jike
Anta signed Zhang Jike and Liu Shiwen
Tennis: Jelena Jankovic, Zheng Jie
Fencing: Tan Xue , Zhang Liangliang
Snow and Ice: Li Nina , Shen Xue , Zhao Hongbo , Pang Thanh , Tong Jian , Zhou Yang , Han Xiaopeng , Zhang Hong , Xu Mengtao , Li Jianrou , Han Tianyu , Li Zijun , Fan Kexin Etc.
Diving: Guo Jingjing
trampoline : He Wenna , Dong Dong
Gymnastics: Zou Kai , Teng seashore, Feng Zhe , Yao Jinnan
Rhythmic gymnastics : Zhang Peanie
Sports star
Boxing: Pacquiao [64] , Zou Shiming and Xiong Zhaozhong
Running: Chen Bunbin
Sailing Boat: Xu Lijia
Weight lifting: Liao Hui , Wu Xiaobiao, Lv Xiaojun , Lin Qingfeng

Corporate public welfare

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EDITOR

Sports public welfare

In 2013, the "Olympic Public Welfare Cooperation Alliance" jointly initiated by Anta Sports Goods Co., Ltd. and the Chinese Olympic Committee was officially launched. It is reported that the alliance will gather the superior resources of the four parties in the field of sports and further promote it in our country Olympic spirit And widely promote the whole people Fitness exercise The development of...
Anta initiated the establishment of the Olympic Public Welfare Cooperation Alliance [65]
In April 2013, ANTA Sports Goods Co., Ltd. joined hands with the Chinese Olympic Committee, Champion Fund , Samaranch Foundation for Sports Development The co-sponsored "Olympic Public Welfare Cooperation Alliance" officially launched the "Love Bridge" public welfare project in Beijing, with Anta as the first love Corporate donation 20 million dollars worth of sports equipment.
As of May 2015, the Love Bridge project has been successively established in Sichuan Ya 'an City Beijing Bird's Nest, Heilongjiang Qitaihe Khe Chon Sining It is expected that by the end of 2015, Anta will have donated sports equipment worth more than 100 million yuan to hundreds of schools in more than 31 provinces and municipalities. [65]
On May 8, 2016, Challenge 100 Xiamen Station Xiamen Garden Boyuan Happy run, hundreds of runners and Chen Bunbin Start a long journey of 100 kilometers together [65] .
On the morning of November 13, 2017, it was jointly organized by Anta Group Shanghai True Love Dream Public Welfare Foundation The first three ANTA Dream centers were officially launched. [66]
On December 8, 2017, the first three-year implementation plan of Anta's Thrive Public Welfare Program was launched in Mangjing Primary School in Lancang County. [67] The ANTA plan was adopted between July 2017 and July 2020 China Youth Development Foundation Donated sports equipment worth 90 million yuan to young people in poor rural areas. [67]

Actively participate in disaster relief

Olympic Public Welfare Cooperation Alliance all mourn for the Ya 'an earthquake
The year 2008 Wenchuan After the earthquake, Anta donated a total of more than 10 million funds and materials to the disaster area, and was the first sporting goods industry to donate more than 10 million enterprises.
In April 2010, after the Yushu earthquake in Qinghai Province, Anta donated 2 million yuan to the disaster area and gave strong support to the construction of schools after the disaster.
In October 2010, Anta donated 2 million yuan to the Xinjiang Education Department for the construction of four bilingual kindergartens in Changji Prefecture, Xinjiang. [68]
In early 2010, Yunnan (Province) province Huize county Occur seriously drought Anta hand in hand with the country Rowing team Donated 36 tons of drinking water and other relief supplies to the local area, temporarily alleviating the whole county Domestic drinking water Difficult situation.
In 2012, Anta Group to Fujian (Province) province Jinjiang Charity Federation Donated a huge sum of 100 million yuan, and set up "Anta and wood Love Fund" in Jinjiang Charity Federation. [69]
In April 2013, after the Ya 'an earthquake in Sichuan Province, Anta donated money and goods worth 10 million yuan at the first time, and joined hands at the end of May of the same year Yang Yang , Yang Wei , Wang Liping , Feng Kun Famous athletes, such as Guo Dandan, visited the affected teenagers in Ya 'an.
2014, Yunnan Province Zhaotong The city's Ludian district was hit by a 6.5-magnitude earthquake, affecting more than 1 million people. Anta Sporting Goods Co., Ltd. as the domestic sporting goods industry, the first to Earthquake-stricken area A donation worth $5 million Money and goods We hope to help our compatriots in the disaster areas rebuild confidence and tide over difficulties.
On December 19, 2023, Anta Group announced a donation of 40 million cold weather materials to support the earthquake area in Gansu. [97]

Support the fight against the epidemic

On January 25, 2020, ANTA Group announced to China Charity Federation Donate 10 million yuan in cash to set up" COVID-19 Medical assistance and reward Special fund ". [70]
In February 2020, Anta Group united China Youth Development Foundation and Shanghai True Love Dream Public Welfare Foundation , to Hubei (Province) Provinces (including Wuhan, Huanggang , Sense of filial piety , Xiangyang Frontline medical staff in many cities, counties and regions with severe epidemics donated materials worth 30 million yuan, including key epidemic prevention hospitals and hospitals temporary treatment centers Need warm and living equipment. [70]

Rushed to help Henan flood

In July 2021, Anta Group decided to Henan Charity Federation Donated a total of 50 million yuan in cash and equipment to purchase disaster relief materials, support the frontline rescue work in the affected areas, and help the people in the affected areas return to normal life as soon as possible. [74]

Rescue for Shanxi flood

On October 11, 2021, Anta announced a donation of 20 million yuan in cash and materials to help Shanxi. [78]

Set up a foundation

On December 18, 2021, the 30th anniversary of the establishment of Anta Group, Board of directors Chairman Ding Shizhong announced that he would donate 10 billion in cash and shares to establish the "He Min Foundation" for Social development K&SW charity . The first donation project signed and landed on the 18th, that is, donated 2 billion yuan to build the Fujian Hospital of Shanghai Sixth People's Hospital (Fujian Hemin Hospital). [79]

Related event

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EDITOR
On March 24, 2021, Anta's official Weibo account issued a statement saying that it had noticed that" Swiss Association for Good Cotton Development "Published fabrications of the so-called" Forced labor ", smear Xinjiang cotton The flower statement, and with grave concern over the matter, is initiating the relevant process to withdraw from the organization. The statement also said Anta has been sourcing and using cotton from China's cotton producing areas, including Xinjiang cotton, and will continue to source and use Chinese cotton in the future. [72]
At noon on April 3, 2023, the topic "Anta deleted. Zhang Jike "Promotional material" was the first hot search on Weibo. A media reporter contacted Anta customer service, Anta customer service responded, "At present has terminated all cooperation with Zhang Jike. Do ". [90]
On October 31, 2023, Anta Sports announced in the Hong Kong Stock Exchange that in order to match the consistency of the group's corporate image, the company changed its corporate logo with immediate effect. The new logo will be printed on the Company's corporate documents, including but not limited to interim and annual reports, announcements, circulars, press releases and promotional publications, and will be used on the Company's website. [95]
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