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The Olympic Channel is
International Olympic Committee
The Internet channel launched by the IOC was officially launched on 21 August 2016.
[1-2]
The channel is designed to show outside the season
Olympic movement
Members and competitive events attract spectators interested in the Olympic Movement throughout the year. The IOC is also looking to work with national mainstream television stations to produce some local features and launch national versions of the channel.
In his 2020 New Year message, the president of the International Olympic Committee
Thomas Bach
"The Olympic Channel is another concrete result, and since its launch in 2016, it has become a platform to connect with the younger generation, with more than 2.6 billion video views. Nearly 80% of the audience on social media is under the age of 35, which resonates with the younger target audience."
[3]
At 16:00 Beijing Time, October 25, 2021,
Olympic Channel, China Radio and Television Group
Officially launched, the Olympic digital platform launched simultaneously.
[17]
- Chinese name
- Olympic channel
- Foreign name
- Olympic Channel
- Generic type
- sports
- language
- English
- Broadcast time
- August 21, 2016 (UTC-3)
- Competent department
- Olympic Broadcasting Service
- Video format
- 16:9
- Service mode
- OTT
In order to improve the credibility of Olympic events and attract young people, the 127th session of the International Olympic Committee adopted the"
Olympic Agenda 2020
This includes the launch of a 24-hour Olympic network channel.
[4-5]
It is understood that the Olympic Channel will be based in
Switzerland
and
Spain
. The channel was first broadcast over the Internet and then on mainstream television.
[5]
The channel's content includes news, feature programs, documentaries, as well as Olympic qualifiers and
International Sports Federations
Live broadcasts of major events such as the World Championships. The channel allows the IOC and its partners to communicate with each other through mobile phones, tablets and televisions, and allows sports fans to participate in the global Olympic community.
[6]
Over the seven-year plan, the cost of the channel is estimated at 450 million euros, of which 200 million euros will be contributed by the IOC, 72 million euros each by the International federations and national Olympic Committees, and the rest from broadcasting rights and advertising revenue.
[5]
Olympic channel
The main goal of the Olympic Channel is to attract a year-round interest in the Olympic movement, especially among young viewers, between the Summer and Winter Olympics. The channel will cover Olympic sporting events, as well as short - and long-term programming aimed at Olympic athletes.
[8]
Following the launch of a global digital media platform and cooperation agreements between the IOC and its broadcasting rights partners, the Olympic Channel is planning the establishment of local channels, which will provide region-specific live and digital platforms for users in specific regions and languages, with the aim of providing a more personal service to Olympic fans around the world.
[9]
International Olympic Committee,
United States Olympic Committee
and
Universal pictures
In an ingenious collaboration, an Olympics-only channel, Home of Team USA, was launched on July 15, 2017, offering Olympics-related programming 365 days a day.
In late 2017, it was agreed that a new American television channel would be created under the Olympic Channel, Home of Team USA, to broadcast year-round around the world for sports fans
Olympic movement
Program, focusing on their favorite American athletes and sports teams.
In addition to opening new
Live television
The deal adds new channels to the coverage of Olympic sports, including some that are only available in places such as
NBC
Sports exclusively broadcast on global film and television platforms such as NBCSN, NBC Sports Digital Media, etc.
The three organizations will collaborate throughout the year between the Games to produce and disseminate the Olympic Movement and Olympic-themed programs, continuing to promote the idea that "although the Olympic flame is extinguished at the end of each Games, the story of the athletes' struggle and struggle continues."
Team America's Home Channel
In order to bring more viewers to the Olympic Games, the Olympic Channel and beIN Media Group have partnered to launch an episode
The Middle East
and
North Africa
The Region's (MENA) 24/7 online channel, "Olympic Channel Bein Sports House".
Under the Olympic Channel brand, the partnership began with a daily eight-hour programming schedule exclusively broadcast on Bein Sports' free-to-air channel, offering viewers a range of exciting programming. In two months, the brand will broadcast more Olympic-related content and promote a 24/7 online channel. Launched on November 1, 2017, the channel will feature year-round Olympic sports, the athletes involved and their quest for success via subscription.
Next, programming will include original series produced by the Global Olympic Channel from Bein's extensive sports media resources, archival material accredited by the IOC Library, and other news and exciting live broadcasts.
The new partnership is for Rio 2016
Olympic closing ceremony
It was later launched as a global digital platform, complementing the existing Olympic Channel. In order to increase its offerings and work with broadcast partners, the Olympic Channel is developing localisation services to provide services tailored to local characteristics and local language habits on cable and digital platforms in more regions.
[10]
In August 2017, EuroSport, owned by Discovery Communication, announced a partnership agreement with the Olympic Channel, owned by the International Olympic Committee. Eurosport will broadcast the four Olympic and Winter Games between 2018 and 2024 live in 50 countries, while the Olympic Channel will be available on Eurosport 1, Eurosport 2 and Eurosport's digital media platform, EurosportPlayer, for viewers around the world.
Eurosport has also committed to producing original programming for the Olympic Channel, which will also be broadcast on all Eurosport channels. With the deepening of the cooperation, Eurosport will rely on the Olympic material and related video materials provided by OBS to produce original programs, and will add more Olympic content from outside Europe to bring fresh experiences to European audiences. For the Olympic Channel, this partnership means they have access to the professional support provided by Eurosport.
[11]
In January 2019, the Olympic Channel and Claro Sports signed a distribution agreement with the aim of providing the Olympic Channel
Latin America
17 countries bring online digital programming. Under the Olympic Channel brand, related programming will be broadcast on the Claro Sports Channel 24-hour network and Claro Video streaming.
Olympic Sport's year-round coverage will include original programming and new content targeting locally relevant stories, which will be co-produced by Olympic Channel and Claro Sport.
[12]
On January 30, 2019,
Propaganda Department of the Central Committee of the CPC
Vice Minister,
China Media Group
Head of a radio station
Shen Haixiong
Met with International Olympic Committee President Thomas Bach in Beijing. The two sides reached an agreement on the launch of the CCTV Olympic Channel. The Olympic Channel jointly organized by the headquarters and the International Olympic Committee is still under preparation.
[13]
At the online signing ceremony, Shen Haixiong said that the world's first "4K+ HD broadcasting" 24-hour open-circuit satellite TV channel - CCTV Olympic Channel, will be launched within the year; The CCTV Olympic Channel digital platform will also be launched. This is another important achievement of the deepening cooperation between the GTC and the IOC, and will help promote the in-depth dissemination of the Olympic movement and Olympic culture in China, create a good atmosphere for the upcoming Beijing Winter Olympics, and encourage 300 million people to participate in ice and snow sports.
[14, 15]
On October 11, 2021, the expert forum on the launch of the Olympic Channel of China Media Group was held in Beijing. Shen Haixiong, Vice Minister of the Propaganda Department of the CPC Central Committee, Director and Editor-in-Chief of the China Media Group, attended the symposium and talked with representatives of IOC members, experts, scholars and elite athletes to brainstorm ideas for the upcoming Olympic Channel.
[16]
On October 25, 2021, the China Media Group Olympic Channel (CCTV-16) was officially launched.
[18]
Note: This channel is associated with
CCTV Sports Channel
It was replaced during the Olympics
CCTV Olympic Channel
Different. It's a separate channel.
This is a historic step for the IOC and the Olympic Movement. This is important for maintaining the influence of Olympic sports and nurturing a new generation of athletes among younger groups. -- Thomas Bach, President of the International Olympic Committee
[5]
The media landscape has changed dramatically in recent years, and the means to reach audiences around the world, especially young people, through television have never been better. -
NBC
(NBC) famous producer Ebersol
[4]
