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CCTV Sports Channel (channel call sign: CCTV-5, referred to as: CCTV Sports Channel or CCTV Five) is
China Media Group
Its professional TV channel for broadcasting sports events and sports reports was launched in December 1994 and officially launched on January 1, 1995.
[1-2]
On November 30, 1995, the CCTV Sports Channel began to broadcast to the whole country.
[3]
In 2008, the CCTV Sports Channel was renamed CCTV Olympic Channel. On May 17, 2012, CCTV Sports Channel moved into the CCTV headquarters building;
[4]
On September 28 of the same year, the channel was simultaneously broadcast in HD and SD.
[5]
On October 8, 2019, the CCTV Sports channel issued a statement saying that it had suspended the broadcast arrangement of NBA preseason games (China Games).
[6]
On October 9, 2020, CCTV announced the return of the NBA.
[7]
On March 30, 2022, CCTV Sports Channel resumed broadcasting NBA games for the first time in 18 months.
[35]
- Chinese name
- CCTV Sports Channel
- Foreign name
- CCTV-5
- alloname
- CCTV5 , CCTV Sports channel
- Representative program
- Sports news , Sports news , Sports world
- language
- Mandarin
- Subordinate organization
- China Media Group
- Broadcast time
- January 1, 1995
- Time of ascent
- January 1, 1995
- Famous host
- Sandy tree , Eriodictyon sinense , Union , Guo Qiang , Liang Yimiao , Sun Yan , Stan , Li Rui , Tong Kexin
- Channel director
- Fang Gang
- Broadcast mode
- High standard HD simultaneous broadcast
- Video format
- 16:9
- Broadcast duration
- 24 hours
- Trial time
- December 1994
Preparatory period
On June 19, 1958, Beijing TV broadcasted the exhibition match between the August First Men's and women's basketball team and the Beijing Men's and Women's Basketball team, which was the first live broadcast in the history of Chinese sports TV.
[8]
In October 1973, Beijing Television and
Hubei TV Station
For the first time, the microwave trunk line was used to transmit the signal of the National table tennis Championship back to Beijing and broadcast it live to the whole country.
[9]
In 1980,
China Central Television
A sports department was established. Since then, the news coverage of major sports competitions at home and abroad has increased greatly.
[9]
In March 1994, the report on the establishment of CCTV sports channel was approved by the Taiwan leadership, using channel 33 in the Beijing area.
[3]
On November 1, as CCTV began to report on the 12th Asian Games on October 4, the CCTV Sports Channel was officially prepared.
[3]
In December, the CCTV Sports channel conducted a trial broadcast.
[1]
Officially launched
At 12 o 'clock Beijing Time on January 1, 1995, CCTV Sports Channel was broadcast as scheduled as the first self-run sports channel in China. At the beginning of its establishment, CCTV Sports Channel set up 48 columns, and took the lead in signing a long-term agreement with the relevant departments of the State Sports Commission (the predecessor of the State General Administration of Sport) to set up a fixed time to broadcast domestic leagues and competitions; It also uses the producer responsibility system to produce 10 programs that are not time-sensitive and broadcast them nationwide through Asia Pacific 1A.
[3]
[10]
On November 30, CCTV began encrypted transmission of CCTV-5.
[11]
1996 -1997,"
Sports news
""
Football night
"World Sports Report" and other programs launched on the CCTV Sports channel.
[3]
In May 1998, CCTV established the former Sports Program Center on the basis of the former Sports Department of the News Program Center, which is responsible for planning, editing, producing and broadcasting sports programs at home and abroad, managing and arranging sports programs of CCTV-5 and other channels. It consists of the General Department, the Department of Information, the Department of Competition and the Department of interactive TV preparation.
[12]
On October 30, CCTV Sports Channel introduced the patented program from abroad for the first time - sports entertainment program "Between Cities".
[13]
From September 15 to October 3, 2000, CCTV Sports Channel participated in the broadcast
Sydney 2000 Olympic Games
Contest.
[40]
On November 27, CCTV Sports Channel launched a new column "International football match broadcast and review" as the main content.
World football
".
[13]
On January 1, 2001, the CCTV Sports Channel was revised, integrating the original 34 columns into 17 columns, and Sports News aired two programs a day, totaling 45 minutes. The channel broadcast 1,200 live events and events throughout the year, with an average of more than 3 games broadcast per day.
[12]
On July 13, Beijing won the bid. In order to cooperate with the reporting work of the Olympic bid, according to the unified deployment of the former Beijing Olympic Bid Committee, the former State Administration of Radio, Film and Television and CCTV, CCTV-5 follows the reporting principles of "showing the whole process of news events, peacefully guiding the audience's psychology, paying attention to technical details and background introduction". During the live broadcast, the overall tone of the host is stable, full of confidence, calm and peaceful. Appropriate understanding of the course of events and emotions; The whole reporting process before the bid and the result did not create a stir, did not stir up emotions, did not promote, did not comment, did not make remarks about competitors, and completed the 14 hours of live broadcasting and news reporting work.
[12]
After careful preparation, CCTV launched the "China TV Sports Awards" selection activities (
CCTV sports figures
Held once a year, the trophy is made of sterling silver and weighs two kilograms, which is retained by the winner forever.
[12]
On March 22, 2002, the first "China TV Sports Awards" ceremony was held, with a total of 12 awards.
[12]
May 9-19, CCTV-5 and other first full broadcast"
Thomas cup
"And"
Uber Cup
The World Badminton Team Championships and provides an international public signal to other countries and regions.
[13]
On February 28, the 2nd "China TV Sports Awards" selection event was held, which enhanced the status of CCTV-5 in the eyes of the audience.
[12]
On March 31, in order to "make the sports channel better" as the goal, in line with the principle of "event first", CCTV-5 was revised again. This revision focuses on improving the external form of the channel, production methods and program arrangement.
[12]
From May 31 to June 30, CCTV Sports Channel participated
2002 Korea-Japan World Cup
The game broadcast.
[41]
On August 3, CCTV-5 and other live broadcast of the 2008 Beijing Olympic Games emblem release ceremony, and provided relay signals for the International Olympic Committee and many domestic and foreign media.
[13]
For the promotion of the Olympic Games, CCTV-5
Sports people
The program broadcast 120 episodes of large-scale documentary "Chinese Olympic Champions Special", which tells the story of Chinese athletes who have won gold MEDALS in successive Olympic Games since the 1984 Los Angeles Olympic Games. The program has attracted great attention since it was broadcast on CCTV in February 2004. In April of the same year, Hong Kong Television Broadcasts Limited (
TVB
It purchased the rights to broadcast the show in Hong Kong from China International Television Corporation and aired it on TVB8 (covering the Americas) in early June and TVB in late June.
[12]
From September 27 to October 14, CCTV Sports Channel participated
2002 Busan Asian Games
The game broadcast.
[44]
On January 12, 2003, the CCTV Sports Channel broadcast the semifinal of the National Women's Volleyball League.
[14]
From May 11 to 17, CCTV-5 and CCTV-1, CCTV-4, CCTV-10 and CCTV-News channel, which has just been piloted, jointly broadcast the "TV" live broadcast.
2003, standing at the third pole
"- Large-scale live broadcast to commemorate the 50th anniversary of man's summit of Mount Everest".
[36]
From August 13 to 29, 2004, the CCTV Sports Channel broadcast the 2004 Athens Olympic Games.
[15]
On September 5, 2005, CCTV Sports Channel revised its version around the goal of "highlighting events, strengthening news, improving arrangement and increasing share", realizing 24-hour broadcast, implementing dynamic program arrangement, giving priority to events, news and live broadcast. The launch of programs with characteristics and highlights such as "Beijing 2008", "Racing Era" and "Human Sports" has significantly increased the viewing share of sports channels and outstanding ratings.
[12]
From June 9 to July 10, 2006, CCTV Sports Channel participated in the broadcast of the 2006 World Cup in Germany.
[42]
In July, with the purpose of "maximizing resources, reducing intermediate links and strengthening execution" and the guiding ideology of "facing the Olympic Games, integrating resources, strengthening management and forging brand", CCTV Sports Channel implemented the channel system management mode, but still retained the "Sports program Center" call sign externally. After the implementation of the channel system, the General Affairs Department, the Sports news Department, the sports competition department, and the sports editorial Department were abolished, and a flat management model was initially established, and the three systems of news, competition, and columns became the pillars of the channel. Set up channel editorial department, the management set up channel director, deputy director, director assistant, channel editorial director and other posts. The channel editorial department consists of 6 public functional groups, including the planning group and the editing and broadcasting group.
[12]
Since August 16, CCTV has been fully launched in the evening prime time.
Green advertising sign
When CCTV Sports channels broadcast advertisements during prime time in the evening, a translucent "green advertising logo" is displayed in the upper right corner of the screen.
[16]
From November 30 to December 15, CCTV Sports Channel participated
2006 Doha Asian Games
The game broadcast.
[43]
From May 12 to 20, 2007, the 7th National Games for the Disabled was held in Yunnan Province. CCTV used the "virtual human sign language news broadcast system" for the first time.
[13]
In 2007, after a short period of run-in, the new management system of CCTV Sports Channel soon showed vitality and began to play its role. The program quality of events, news and columns was significantly improved, and program planning, program arrangement and fund management entered the orderly and standardized management stage.
[12]
On January 1, 2008, CCTV Sports Channel officially changed its name to CCTV Olympic Channel. On February 10, the CCTV Olympic Channel logo was moved from the top left corner to the top right corner to avoid obscering the Olympic scoreboard.
[17]
In September 2009, to celebrate the 60th anniversary of the founding of the People's Republic of China, CCTV Sports Channel launched a special program "Republic of Sports Memories", which mainly tells the stories of the founders and representatives of the new China's sports cause.
[38]
On November 14, the CCTV Sports channel broadcast a ceremony marking the one-year countdown to the Guangzhou Asian Games.
[18]
In 2010, CCTV Sports broadcast the Vancouver Winter Olympics, the South African World Cup and the Guangzhou Asian Games.
[19]
[39]
From August 12 to 14, 2011, the CCTV Sports Channel broadcast the 2011 World Women's Volleyball Grand Prix.
[20]
On May 17, 2012, CCTV Sports Channel moved into the new station for the first time and undertook the broadcasting work of the London Olympic Games.
[4]
On September 28, the channel went live in HD and standard definition.
[5]
On November 26, the channel broadcast signal into the new CCTV location.
On January 1, 2013, the Sports Channel was re-launched and changed to the sixth edition packaging. Because CCTV has strengthened the review of public service advertisements, the channel shows a "public service advertisement logo" in the upper right corner when broadcasting public service advertisements.
On January 15, 2014, at 0:7:28, the standard definition version of the 16:9 program broadcast mode was changed from showing 16:9 images by Letterbox to compression 16:9 broadcast material into 4:3, but the platform logo was still the original 4:3 ratio. As a result, the program did not deform when watching the standard definition version of the channel on a device with a picture ratio of 16:9, but the horizontal stretching deformation of the platform was not solved until the adjustment of the platform on April 1, 2015 (but sometimes the channel will revert to 4:3 due to broadcasting failures, and even do not display the timer).
On October 8, 2019, the CCTV Sports channel issued a statement saying that it was suspended
NBA preseason game
(China Game) broadcast arrangement.
[6]
On December 17, CCTV Sports Channel landed in Macao and held a launch ceremony.
[21]
On January 1, 1995, the logo "Butterfly mark" + "5" was used.
On June 1, 1998, the English single line transparent grey sign "CCTV-5" was used.
During the 2000 Sydney Olympic Games, the CCTV Sports Channel was changed to CCTV Olympic Channel, using the English single-line transparent grey logo "CCTV+ Olympic Rings".
On July 9, 2001, the CCTV Sports Channel officially began to use the English two-line "CCTV-5" logo.
[22]
When the spoon was first used, the numbers inside the spoon were hollow, but because it was difficult to identify the channel serial number, this version of the platform logo CCTV-5 was discontinued after less than a month, on August 3, the spoon was modified to highlight the double-line font of CCTV-5, the spoon was transparent, and the serial number was also changed to highlight, but the serial number font still used KabelC.
During the 2004 Athens Olympic Games, the CCTV Sports channel was changed to the Olympic Channel, adding the Olympic rings under the platform logo, which was the first "English + digital + pattern" form of CCTV channels.
From January 1, 2008 to September 30, 2008, due to the Beijing Olympic and Paralympic Games, the channel was changed to the Olympic Channel, using the English two-line "CCTV+ Olympic Rings" logo.
On January 1, 2011, CCTV officially changed its channel logo, which added the word "sports" below the channel logo.
[23]
At the same time, deactivate the "green advertising logo" in the top right corner of the screen during the evening prime-time commercials.
Since April 1, 2015, CCTV Sports channel logo has been changed to 16:9 format.
From August 1 to 22, 2016, in preparation for the Rio Olympic Games, the channel was once again changed to the Olympic Channel, which was the first time that the Olympic Channel appeared high-definition signal.
From January 1, 2023, the HD signal broadcast screen of the channel will no longer be marked with the word "HD".
[45]
General arrangement
On March 31, 2003, CCTV Sports Channel added 6 columns and sections, including "Easy Sports", "Peak Moment", "All-Star Conjecture", "E-Sports World", "Top Competition" and "Live Weekend". Among them, the comprehensive section "Live Weekend" integrates the live competition, live video, special topics and news programs within the program period according to the mode of large-scale comprehensive sports games. The program connection is natural, flexible and compact. At the same time, the host broadcasts the latest news at any time to increase the information content of the program and enhance the timeliness of the program.
[12]
Olympic choreography
Olympic HD channel
From September 15 to October 1, 2000, the 27th Sydney Olympic Games was held. During the Olympic Games, CCTV broadcast 584 hours of programs, broadcast 160 live games, recorded 30 games, produced 826 news articles and 210 special programs. CCTV Sports channel for the first time to Olympic channel as a whole channel image.
[12]
From August 13 to 29, 2004, during the 28th Athens Olympic Games, CCTV broadcast non-stop for 17 days, with a total of more than 1,474 hours, and the sports channel of CCTV used the call sign of "Olympic Channel" for the second time.
[12]
From January 1 to August 26, 2008, in order to cooperate with the holding of the Beijing Olympic Games, CCTV Sports Channel used the call sign of the Olympic Channel for the third time, focusing on innovative program forms, and successively launched excellent columns and programs such as "Olympic City Tour", "My Olympics", "Olympic Games in Progress", "Olympic Classics" and "Olympic Years", forming a cluster effect of Olympic programs.
[12]
During the 2012 London Olympic Games, CCTV Sports Channel used the call sign "Olympic Channel" for the fourth time.
During the 2016 Rio Olympic Games, CCTV Sports Channel used the call sign "Olympic Channel" for the fifth time.
On January 1, 1995, the channel went into its first edition packaging.
On June 1, 1998, the channel went into a second edition package.
On July 9, 2001, the CCTV Sports Channel was revised and replaced with the third edition packaging.
In 2003, the channel adopted the fourth edition packaging.
On August 30, 2004, the channel changed to a fifth edition.
On September 5, 2005, the channel was completely revamped and changed to a sixth edition packaging.
On April 2, 2006, the channel went into its seventh edition.
In the first half of 2007, the channel also used the eighth edition packaging.
On January 1, 2008, due to the start of the 2008 Beijing Olympic Games, the channel was changed to the Olympic Channel and used the first edition of the Olympic packaging, and on October 1, CCTV Sports Channel was changed to the ninth edition of the packaging.
On April 1, 2009, the channel launched its tenth edition in red and black.
On July 16, 2011, the channel launched its eleventh edition in red, yellow and blue.
On January 1, 2013, the CCTV Sports Channel was revised again and replaced with the 12th version of the red, white and blue color package.
On January 1, 2016, the CCTV Sports channel changed the packaging again, and the promotional film was not modified.
On January 1, 2018, CCTV Sports Channel again revised and replaced the 13th edition to replace the red, orange and blue color package.
|
News column
|
|
|
Sports special column
|
|
|
Other columns
|
|
|
Say the Olympics Together
|
Top Game
|
|
World Sport Report
|
|
|
Sports Square
|
|
|
Reference materials:
26 [27]
|
|
|
time
|
Audience rating
|
|---|---|
|
Full Year 2016
|
0.29%
[28]
|
|
January 27 - February 2, 2017
|
0.22%
[29]
|
|
time
|
Event name
|
Audience rating
|
Viewing share
|
|---|---|---|---|
|
March 4, 2017
|
Chinese Super League Shandong Luneng versus Tianjin Yili match
|
0.75%
[30]
|
unknown
|
|
March 23, 2017
|
18 World Cup Asian qualifiers
|
3.93%
[31]
|
11.65%
|
|
April 13, 2017
|
1.21%
[32]
|
unknown
|
CCTV Sports Channel has a world-class influence in the field of sports reporting with its professionalism. Through rich reporting content, it meets the viewing needs of all kinds of sports fans. At the same time, its professional reporting perspective has attracted a large and stable loyal audience.
(Review by Di Caiping and Wu Wenwen
)
[33]
CCTV Sports Channel takes social benefits as its own responsibility to develop sports programs with individual characteristics, by ensuring the "moral bottom line" of the program content, advocating humanistic care and rational thinking, shaping elegant aesthetic taste, promoting scientific outlook on life and values, and cultivating a healthy, upward, authoritative and fair media image.
(Review by Di Caiping and Wu Wenwen
)
[33]
