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Yun Tin

Central Radio and Television Group audio client
The China Media Group audio client Cloud Listening was officially launched on March 4, 2020 [1] , It is produced and operated by Central Radio and Television Group's Central Radio and Television Group's Central Cloud Listening Culture Media Co., LTD [14] [33] . Cloud listening layout Listen to quality, listen to information, listen to radio, listen to TV, cloud listen to China and cloud listen to the six business segments, the collection of CCTV and central radio quality programs, aggregate national radio frequencies, continue to produce cultural, intellectual quality IP programs, audio information (cloud listen information) and high-quality audio books [13] .
Cloud listening has covered mobile phones, vehicles, tablets, smart wearable devices and other terminals, all application scenarios; In November 2021, "Cloud Listening Mall" was launched, marking a new step for Cloud listening to the integration and innovation of "media + service, online + offline" [13] ; In 2022, Cloud Listening will focus on the three major content areas of information, knowledge and culture, while strengthening the coverage of the full scene such as car networking, light applications and smart wear. [30]
Software name
Yun Tin
Online time
March 4, 2020 [9]
Last updated time
November 10, 2023 [48]
Software language
Simplified Chinese [49]
developers
Central cloud listening culture media Co., LTD [48]
Software version
7.0.22.17824 [48] (Android)
7.0.23 [49] (iOS)
Software size
97.82 MB [48] (Android)
iOS Software Size
334.8 MB [49]

Product features

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AI anchor based on the host IP of the main station
Cloud listening AI anchor based on the host IP, through the host voice model training and deep learning, mainly including voice simulation, emotional display and other aspects, has been applied to the "listening information" section.
Yunlisten has created Chinese online reading evaluation products for Chinese children aged 3-15, which can accurately detect the initial consonant and final consonant of each word pronunciation, and combine digital signal processing, semantic understanding technology, neural network language model and acoustic model to ensure the accuracy and stability of the evaluation. It breaks through the limitation that Chinese speech assessment can only judge the pronunciation of a single word [25] .
Product collection of primary and secondary school language textbooks and traditional Chinese literature classics, by Kang Hui, Jia Ji, Zheng Jing and other 100 anchors demonstration reading, users through synchronous reading, intelligent assessment, fun interaction and other functions of online interaction, can receive personal reading scores and analysis in real time.
Traditional radio cloud listening studio
"Cloud Listening Interactive live broadcast room" was launched in December 2020 in cloud listening. The live broadcast room adopts "new technology +" innovative live broadcast methods to achieve instant interaction with traditional broadcast frequencies and all-weather live broadcast, which is an exploration of cloud listening to promote the development of media integration with "interaction + social interaction".
The frequency of "cloud listening live broadcast room" is Voice of China , Voice of the economy , World wide information broadcast The Sound of Music, Classical music broadcasting , Voice of literature and Art . [1-2] [4-5] [11] 10 - [13]

Service block layout

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Listen to premium [4] : Self-made IP audio programs, quality audio books
Cloud Listen cultivate "cloud listen sound factory", "Cloud listen talk", "Cloud listen Music" and other internal "brands", produced "the NTH year of intangible cultural heritage", "China in Literature", "Late Qing Dynasty", "Big Yuan weather" and other series of audio programs, "Three-body Problem", "Dou Luo Mainland", "The Legend of Eagle Shooting heroes", "a sesame Fox" and a large number of boutique audio books.
With the original intention of "exploring new lecturers, exploring new knowledge and learning new ideas", "Cloud Listening Lecture" has invited lecturers Yu Geng Zhe and Ding Wanming, history professor Ma Yong of the Chinese Academy of Social Sciences, musician Wang Tao, literature and history scholar Yang Zao and Jin Yong expert Ma Dayong to serve as keynote speakers, creating an easy-to-understand culture and general studies course. The "Ancient and modern" series on the historical theme of "Cloud Listening to Open Lecture" has been through the history of the pre-Qin Dynasty to Song, Yuan, Ming and Qing dynasties [13] .
Listen to the news: The news headlines in the ear
"Cloud Listening Information" is characterized by self-made audio express and aggregation of fine news programs of the China Radio and Television Group, providing users with all-weather, full-scene audio information services, so that users can easily and efficiently obtain daily hot spots and valuable information in the complicated news.
"Cloud Listening Information" has taken the lead in applying cloud listening AI anchors to broadcast news, and as of April 2022, More than 95% of broadcast content is produced by AI anchors [26] . [13]
Listen to the radio: more than 1,500 sets of radio frequencies nationwide
Cloud listening aggregator central radio, national radio and all levels of national radio frequencies total more than 1,500 sets [42] To provide users with radio live stream listening and callback services. Combined with the habits and preferences of users listening to the radio, cloud listening also subdivides the Voice of China, listening to the morning, noon charging, good night radio and Cantonese area and other sections, so that users can quickly find the content of interest [13] .
Cloud Listening has obtained the exclusive right to operate the radio frequency live streaming system of the China Radio and Television Group in the vehicle networking system. The existing radio frequencies owned, controlled and managed by the Central Radio and Television Group and the new radio frequencies in the future to access the vehicle broadcasting service (including live broadcasting and delayed listening) must be accessed through the "Cloud listening" vehicle system or reach cooperation with the Central Radio Media Group. [21]
Listening to television: Audio versions of television programs and audio spin-offs
Cloud listening has the full audio license of the audiovisual programs of the China Media Group, "China in Classics", "Lecture" and "Lecture Room" and other well-known TV programs, as well as a large number of the Group's copyrighted movies and TV dramas audio soundtrack, can be listened to in the cloud.
Yunlisten has conducted in-depth cooperation with TV programs such as "National Treasure" and "Chinese Poetry Conference" and produced audio derivative programs such as "National Treasure · Lotus Root Digging Season", "Chinese Poetry Lesson", "Colorful Youth" and "Hello, Childhood" to promote high-quality content to reach users more conveniently.
Cloud Listening China: Cloud "Sound Museum"
Cloud Listening China is the layout of Cloud listening's "localization" service, based on the user's current geographical location, push local radio frequency, local information and humanities, history, economy, society, museum and other content, build the cloud "sound museum", write the sound of China's "mainstream culture", to provide users with sophisticated production, rich content, authoritative and reliable all-round audio services [13] .
The first six sub-channels launched in Beijing, Zhejiang, Greater Bay Area, Gansu, Sichuan and Anhui have been initially built into the "audio business card" of local cultural tourism, the "sound museum" of local scenery, and the national window platform of local radio and television media. In 2023, "Cloud Listening China" will innovate its operation model, promote the improvement and increment of the comprehensive city channel matrix on the cloud, and set up regional operation agencies in Fujian, Hainan and Liaoning successively to provide customized services and empower local cultural and tourism communication. [43]
Cloud listening age: Upgrade from an independent App to a simple version of the main station, adapting to the habits of middle-aged and elderly users
In the Double Ninth Festival in 2020, Cloud Listening launched a cloud listening age version App dedicated to serving middle-aged and elderly users, and carried out a strategic upgrade in 2021 to open up the content pool, traffic pool and user pool, and launched a more intelligent cloud listening master station concise version to provide middle-aged and elderly users with authoritative, professional and personalized high-quality Internet audio services [6] [13] .
The operation interface of the simple version of cloud listening is simple and clear, all of which are large sections and large fonts; Through customized services, we can achieve full scene coverage in the morning, middle and evening to meet the needs of audiences for full-day audio companionship [13] .

Featured content recommendation

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Audio plays, radio plays and audio books : "The Three-Body Problem"/" Douluo Continent "1, 2/" Antique Bureau Bureau "/" Changfengdu "/" Zhang Juzheng "/" Dust settled "/" Leading the wind "/" The South has Jia Mu "/" The scenery of the Lake and the Mountains "/" The Four generations under one Roof "/" Climate Economy and the Future of Mankind "/" To Yan 'an "/" Anne's Sea of Flowers "/" Daliang Mountain "/" The Great Rescue" [13]
Audio program "Hello, Childhood"/" Those Years "/" China Cross Talk List "/" Global Pop Music Gold List "/" Financial Night Reading "/" Tian Yimiao: Classical music in the trend World "/" Ma Dayong: Reading Jin Yong in the rain at night "/" Wang Tao: Music Lessons for the children "/" Information Morning Tea "/" Health Alarm Clock" [13]
Emotional live shows : "A Thousand Miles Together" (former Voice of China Midnight program) [13]
Juvenile content : "Chinese Starry Sky Story"/" Listen to Crosstalk and Learn Idioms "/" Listen to Crosstalk and Travel to China "/" Chinese Poetry Lesson" [13]

Thematic pattern

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The mobile client of Cloud Listening has three modes to choose from: standard version, children's version and simple version. When users enter the client for the first time, the default is standard version, and they can switch to the children's version or simple version with one click on the home page of the client and multiple channel pages [13] .
Children's edition
The children's version of Cloud Listening is an exclusive hearing space for teenagers, and when it was launched, it was the first sound new media product launched by the central mainstream media with the protection of minors as its core value. In this mode, there is no consumption entrance, no advertising pop-up window, and it reserves the high-quality culture and science popularization content made by Cloud Listen, the brand programs and audio derivative content of China Media Group, and the audio version of cartoons that are liked by children.
Cloud listening children's version supports multiple baby accounts, and will intelligently send content according to the age, gender and other information of the current account; Parents can also effectively prevent addiction through a number of management functions such as timing management and remote management [13] .
Compact edition
The simple version of cloud listening focuses on improving the experience of middle-aged and elderly users, fully serving the construction of an aging society in the mobile Internet era, and is a new attempt to participate in the development of aging applications after the Cloud Listening version. The concise version focuses on the content favored by middle-aged and elderly users in the boutique channels such as health, opera, audio books, and radio.
The simple mode adopts interactive design such as large font, large image and button assistance, which is convenient for users to operate and use. At the same time, it has functions such as "one-click continuation", "exclusive listening list" and "voice interaction", reducing the selection steps and providing users with a faster and smoother listening experience [13] .

Scene layout

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Intelligent connected car

Focusing on the content requirements of driving scenarios, Cloud Listening has been adapted to Carplay, HiCar, Carlife and other mobile car-machine mapping systems, and launched cloud listening car-machine version, cloud listening fast application and other on-board products [13] . Settled in Huawei HMS for car, Tencent Tai3, GAC AION [24] Many vehicle platforms, such as Lynk & Co 02 Hatchback application market, are equipped with mainstream models such as Mercedes-Benz, Great Wall and BYD [23] .
Cloud listening has created the application of "scene + intelligent radio stream" in the automotive field [20] According to the user's listening behavior and preferences, for different travel scenarios, on-demand news, culture, tourism, audio books and other programs can be pushed to provide users with high-quality car audio entertainment services [13] .
In December 2021, the General Manager Office of China Radio and Television Group officially authorized CNG Media Group Limited (hereinafter referred to as "CNG Media Group") to exclusively operate the CNG broadcast frequency live stream in the vehicle networking system. This means that the existing radio frequencies owned, controlled and managed by the main station and the new radio frequencies to access the vehicle broadcasting service (including live broadcasting and delayed listening) must be accessed through the "cloud listening" vehicle system or cooperate with the Central Media Group. [21]

Smart wearable device

Cloud Listening has covered a variety of models of children's smart watches, selected international award novels, bedtime stories, classic picture books, classic reading and astronomy science popularization content, launched the "Cloud listening" fast application; Based on the "primary and secondary School Chinese Demonstration Reading Library", the "Listening text" fast application is launched to provide more high-quality and rich audio services for children and parents [13] .
Cloud Listening and Unicom Online Information Technology Co., Ltd. signed a strategic cooperation agreement, the two sides through the integration of resources, mutual empowerment, launched the first self-developed aging terminal "Unicom small assistant" cooperation product. [27]

Hongmeng ecology

Cloud listening has launched a number of Hongmeng atomization service cards, and took the lead in launching the "listen to radio" atomization service, and actively explore the new ecology of audio scenes from mobile phone time to full scene time [13] .

Brand milestones

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In March 2020, the cloud listening App was launched [13]
In March 2020, the first level channel of Cloud Listening in learning powerful countries was officially operated [2] [13]
In October 2020, the Cloud Listening Liling App was launched [3] [13]
January 2021 selected into the "National Cultural Industry Development Project Database" [22]
The children's version (Children's mode) will be launched in June 2021 7 [8] [13]
In August 2021, the health channel was officially revised and launched 12 - [13]
In September 2021, the education channel was launched, and the "Cloud listening reading evaluation" tool was launched at the same time [13]
The compact version (Compact mode) will be available in October 2021 [13]
In October 2021, Hongmeng Service card was launched [13]
In October 2021, won the "National Radio and Television Media Integration Leader" [16]
In October 2021, "Chinese Poetry Lesson" was selected into the "2021 Publishing Integration Development Project" [15]
October 2021 Large-scale interactive media product "Local Accent Museum" was launched [29]
In November 2021, the e-commerce business "Cloud Listening Mall" was launched [13]
In December 2021, it won the exclusive right of China Media Group broadcasting frequency live streaming in the vehicle networking system [28]
In June 2022, it was exclusively authorized by the China Media Group for frequency and audio programs [31]
In August 2022, Cloud Listening (China Media Group) won the honorary title of "Special Award 2021-2022" at the fourth Annual Meeting of China New Media Development [32]
In September 2022, the first audio book "Han Meilin's Art Essays" was launched. [34]
In October 2022, Jingcai Sound in the cloud listen to the "debut" of the Mid-Autumn Festival party of the General platform [35]
In November 2022, it was selected as a new brand of media integration by the State Administration of Radio, Film and Television [36]
In December 2022, the "Main Channel Boutique" was launched to build a massive sound resource library of the main channel [37]
In December 2022, the comprehensive strategic cooperation between CNG Media Group and Shanghai Jinqiao Group was launched, and the cloud listening car networking business was distributed in Shanghai [38]
In January 2023, the Spring Festival Gala was broadcast live for the first time with three-dimensional color sound [39]
In February 2023, it was selected into the "2022 China Post Top 100 Distribution List · Digital Media Brand". [40]
In February 2023, it won the "NextWorld2022 Annual Style Award · Joint Sharing Mutual Entertainment APP", and Cloud Listen appeared on the big screen of the New York Times [41]
April 2023 Cloud Listening and Beijing Dongcheng District to build a "cultural East City" zone to expand the new scene of digital reading [44]
April 2023 CNG Media Group and Shanghai Jinqiao started strategic cooperation to create a new "voice" of intelligent connected vehicles [45]
In July 2023, Cloud Listen officially launched the "Voice of China" first-class channel [46]

Brand activity

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Cloud listen to Good Books Festival [17]
Cloud listen to the "Little Reader" activity [18]
Great hometown [19]
Cloud listen to "good book recommendation officer" [47]

Characteristic highlights

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"Voice interaction" "Hello, Cloud Listen" wakes up the voice assistant and accurately finds the content you want to listen to through voice.
"i Listen to navigation" added the "Listen" entry, users can find the listened to, frequently listened to content, as well as update reminders.
"AI broadcast" one click to open the news speed "listen", the AI voice is like a real person, and the news quality is trustworthy.
"Read aloud evaluation" accurate to phonetic alphabet pronunciation of Chinese evaluation tools.
"Scene Live" home page head permanent live listen to a single entrance, convenient for users to enter with one click.
"Multi-mode" simple version, children's version, standard version, to meet the needs of users of different ages. [48]