Into the future together

The slogan of the Beijing 2022 Olympic and Paralympic Winter Games
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"Together for a Shared Future" is Beijing 2022 Winter Olympics and Beijing 2022 Winter Paralympic Games Theme slogan . [3] "Together for a Shared Future" consists of five English words.
In May 2020, the Organizing Committee of the Beijing 2022 Olympic and Paralympic Winter Games launched the collection and creation of the theme slogan . [6] On September 17, 2021, the slogan of the Beijing Winter Olympic and Paralympic Games was officially released to the public. [1]
"Together for the Future" embodies the power of unity and community, the core values and vision of the Olympic Movement, and the pursuit of world unity, peace and progress. The slogan also takes into account the key Paralympic values, in particular the importance of the Paralympic Games in promoting more inclusive societies Effect. [5]
Chinese name
Into the future together
Foreign name
Together for a Shared Future [3]
Flag attribute
The slogan of the Beijing 2022 Olympic and Paralympic Winter Games
Release time
September 17, 2021

Development course

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EDITOR
In May 2020, Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games By way of directed delegation, to Tsinghua University , Peking University. , Renmin University of China , Communication University of China And five professional institutions of the Chinese Academy of Social Sciences launched the collection and creation of the theme slogan . [6]
At the end of September 2020, the Beijing 2022 Olympic and Paralympic Winter Games Organizing Committee collected 79 groups of works, and then organized experts from culture, sports, Olympic, Paralympic, media, international relations and other fields to select and revise them, and finally formed 11 groups of theme slogans Alternative. [4]
On September 17, 2021, 140 days before the opening of the Beijing Winter Olympic Games, the theme slogan of the Beijing Winter Olympic and Paralympic Games was officially released - "Together for a Shared future" The Future "! [1]
Slogan release

Symbolic meaning

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EDITOR
"Together for the Future" highlights the power of the Olympic Games to unite people to overcome challenges and create the future of mankind. It embodies the strength of unity and community, the core values and vision of the Olympic Movement, and the pursuit of world unity, peace and progress. The slogan also takes into account key Paralympic values In particular, the Paralympic Games play an important role in promoting more inclusive societies. [5]
"Together for the Future" reflects the common aspiration of the world to join hands for a better tomorrow under the challenges of the current epidemic. It is highly consistent with the newly added Olympic motto "More united" and in line with the core values and vision of the Olympic Movement and the Paralympic Movement. with 2008 Beijing Olympic Games The slogan" One world, one dream ", in the same vein, but also reflects the current characteristics of The Times. [4]

Design element

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EDITOR
The English "Together for a Shared Future" is composed of five English words, "Together" shows the strong attitude of human beings in the face of difficulties, and points out the successful way to overcome difficulties and create a future. "for a Shared Future" expresses the vision of mankind for a better tomorrow, conveying confidence and hope; "Together for a Shared Future" is an attitude, an initiative and an action plan, advocating the pursuit of unity, peace, progress and inclusiveness Goal. [4] The three keywords of the slogan, together, shared and future, reflect the concept of unity and joint efforts, and are of great significance in guiding the value at a time when the continuous spread of the epidemic has brought great uncertainty to human production and life.

Cultural characteristics

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  • Music video
On November 15, 2021, the slogan of the 2022 Olympic and Paralympic Winter Games is promoted by the song" Into the future together MV officially launched on the whole platform. The song's positive melody and catchy lyrics complement each other with the Winter Olympics story full of fireworks in the new MV, connecting the Olympic spirit with the people, and also connecting the Chinese voice with the world Be connected . [8]
  • Copyright publicity
On January 12, 2022, Hu Wenhui, Deputy director and spokesman of the State Intellectual Property Office, introduced at the press conference of the State Intellectual Property Office that the State Intellectual Property Office will announce the protection of Olympic symbols such as the slogan of the Future together. [9]

Principle of use

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EDITOR
With the permission of the Beijing Winter Olympic Organizing Committee, non-profit legal persons or organizations such as government organs, grassroots mass autonomous organizations and public institutions can be used for non-commercial purposes. Participants in non-commercial activities are not allowed to engage in any form of commercial publicity by participating in non-commercial activities, except for the sponsors of the International Olympic Committee, the International Paralympic Committee and the Beijing Winter Olympic Organizing Committee at all levels. Where "Together to the Future" is reproduced or quoted by the news media in the propaganda reports of newspapers, periodicals, radio stations, television stations, the Internet, etc., it is not necessary to go through the license formalities according to law.

Social evaluation

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The theme slogan "Together for the Future" is in line with China's initiative of building a community with a shared future for mankind, embodies the concepts of "hosting the Olympics with sharing" and "hosting the Olympics with openness", conforms to the common aspiration of the world to join hands for a better tomorrow in the current situation of COVID-19, and is in line with the core values and vision of the Olympic Movement and the Paralympic Movement. We should pursue unity, peace, progress and inclusiveness. At the same time, this slogan is concise, easy to read and remember, and strong call. Chen Ning, Director of Cultural Activities Department of Beijing Winter Olympic Organizing Committee Review) [2]
From the perspective of international communication, slogans are concise, catchy, easy to recite and easy to spread. It embodies not only the Olympic spirit, but also the common pursuit of mankind to build a better future. Yu Yunquan, President of the Institute of Contemporary China and the World, China Foreign Languages Publishing Company and editor-in-chief of External Communication Review) [2]
It embodies the powerful power of sports to unite all mankind and create peace, progress and a better world, and conveys confidence and hope to everyone. Comments by Liu Zhenghui, gold medalist in the slalom pursuit of snowboard at the 11th National Paralympic Games ) [7]
We especially like the word "together," which in English means "together." Following the approval of the IOC Executive Board, our licensed merchandise also launched the new Olympic emblem, making it faster, higher, stronger and more united into a badge that is particularly popular with consumers and collectors. (Comments by Pu Xuedong, member of the Beijing Winter Olympic Market Development Team ) [2]

Honor received

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On December 20, 2022, "Together into the future" was selected as the top ten buzzwords of 2022. [10]
In August 2023, "Together towards the future" was elected as "Top Ten buzzwords of Chinese media in 2022". [11]