1. With distinctive local or national characteristics
2. There is a certain historical inheritance and evolution track and independent cultural connotation
3. Products that can represent local characteristics and have a good reputation in society
4. The product has regional superiority attribute, cluster attribute and other characteristics
1. The place of origin of the participating products is in China
2. All kinds of national specialty production, processing, manufacturing and sales enterprises have independent legal personality
3. Participating enterprises have relevant licenses for specialty production and sales
4. The product has a registered trademark, clear logo and has completed the relevant legal procedures
5, product packaging in line with national requirements
6, Participate in the evaluation of good product quality, a certain production scale and market share
7, in the past operation has not occurred any safety, health and other accidents
8, the good reputation of the enterprise, keep promises, no fraudulent user behavior
1, Chinese specialty brand public selection activity application form, stamped with the official seal of the enterprise.
2, enterprise qualification, such as: business license, food hygiene license, production license, trademark registration certificate (or brand identity) and other photocopy materials.
3. Copy of the quality test report of the declared products
4. Company and product introduction
5. Photocopy of commendation and award certificate issued by the national or local government and industry authorities
Note: 1. Except for item 1, the above materials are required to be copied on A4 paper, and the official seal of the company shall be affixed to each document. The official seal of the company shall be affixed after filling in item 1.
2, the above information should be in duplicate
According to the products of the specialty brand declared by the enterprise, each variety has two production batches, and each batch has 6 basic packaging or 6 basic units.
Note: Special products according to the actual situation of the national evaluation standards for similar products.
Please send the required application materials and product samples to: Room 2423, Building 2, No. 25 State Organs, Yuetan North Street, Xicheng District, Beijing, China Specialty Brand Public Selection Committee
Zip Code: 100037
1. The organizer will award certificates of honor and bronze MEDALS to those who pass the selection
2. All the units that passed the selection will be published on the list of "Public Awareness of Chinese Specialty Brands"
3. The units that pass the selection will be included in the "China Specialty Yearbook" and "China Specialty Database".
4. The selected organizations will be publicized on the national authoritative media
5. The organizer will comprehensively introduce the selected units and products through the China Specialty Expo website and the China Specialty Marketing network, etc. Enterprises can update the relevant content at any time according to needs
6. The organizer shall track and supervise the product quality and service quality of the selected units, and provide the enterprises with market information of the products (quality, service and sales status) and consumers' evaluation and suggestions on the products of the enterprises
7. Selected units can apply for group membership of China Specialty Association first
1. The participating units must be the production, processing, manufacturing and sales units of the participating products
2. The contractor shall not be responsible for the damage and loss of the products caused by the mailing process
3. Participating products will not be returned and will be handled by the organizer
4. Participants agree to abide by the rules established by the organizer once they submit the evaluation
5. The organizer reserves the right of final interpretation of this activity