In the first quarter, Xinjiang's online retail market continued to consolidate, and more and more agricultural and sideline products with Xinjiang characteristics boarded the cloud express and were sold all over the country and even the world.

Data show that in the first quarter, Xinjiang achieved 67.814 billion yuan of online transactions, an increase of 20.59% year-on-year, 15.4 percentage points higher than the country; Xinjiang's online retail sales reached 13.46 billion yuan, up 18.18% year on year, 15.36 percentage points higher than the national level.

Demonstration and guidance

Rural e-commerce is developing rapidly

"In addition to the convenience service area, agricultural products collection and sale area, industrial products uplink area, express delivery area, etc., the e-commerce service station has also opened a live delivery area to promote local tourist attractions through network broadcast, while selling local agricultural products." On April 21, Aihemaiti Aiheiti, head of the e-commerce service station in Yabechi Village, Uzun Town, Kuqa City, said.

Like Aihemaiti, there are many people in the local area who have amassed their pockets through e-commerce. In order to help rural revitalization, Kucha actively explored the new business development mode of e-commerce, mined the integration mode of e-commerce and multi-industries, and deeply explored the local advantages and characteristics of industries with the theme of "e-commerce + tourism" and "e-commerce + planting base". In the first quarter, a total of 585.3 tons of various agricultural and sideline products were sold through township and village-level e-commerce service sites, with a sales volume of 6.8056 million yuan.

Aksu region actively promotes the development of online sales industry of featured agricultural products, and effectively solves the problems of narrow and poor sales of agricultural products in some areas with the help of e-commerce platforms. Up to now, Aksu region has accumulated 7 state-level comprehensive demonstration counties for e-commerce into rural areas (including secondary coverage), 1 typical county (city) for new incentives for e-commerce into rural areas, and 1 state-level e-commerce demonstration base.

"Next, we will continue to increase the sales of special agricultural products, expand the scale of online sales, build a stable e-commerce industry chain, and constantly expand the upward channel of special agricultural products." Aksu District Commerce Bureau Party secretary, deputy director Hou Mingping said.

A network cable, connecting urban and rural areas, docking production and marketing. The rapid development of rural e-commerce has set up a convenient trading channel for the vast countryside, and has also opened a new way for more and more farmers to get rich. Data show that in the first quarter, Xinjiang rural online retail sales of 6.405 billion yuan, an increase of 22.71%; The online retail sales of agricultural products reached 4.37 billion yuan, up 22.87 percent year-on-year.

In recent years, Xinjiang has given full play to the role of e-commerce in helping rural revitalization and promoting agricultural efficiency, rural development and farmers' income by improving and optimizing the public service system of rural e-commerce, establishing and improving the logistics distribution system of rural e-commerce, perfecting the cultivation system of rural e-commerce talents, and expanding and strengthening the rural e-commerce industrial agglomeration system.

Continuous hot

The construction of live broadcasting base was accelerated

On April 21, five e-commerce anchors and network experts in Gulbagh village, Gulebagh Township, Weili County, used the beekeeping base as a direct broadcast room to promote local agricultural products such as raspberry honey and wolfberry to netizens across the country through platforms such as Douyin.

"Through e-commerce live broadcasting, we have expanded our sales channels, and currently the daily sales volume through the e-commerce platform is up to 30,000 yuan." Feng Xiaolong, head of Xinjiang Luocun Biotechnology Co., LTD., said that in the second half of last year, the company cooperated with local e-commerce anchors to expand the influence of products through live streaming. We will also adjust our products in a timely manner according to customer feedback to meet the needs of more consumers.

Weili County e-commerce service center has set up a "live Weili" team to form a matrix effect through the "short video + live broadcast" model and broaden the sales channels of agricultural products.

This year, relying on the existing resources of the county e-commerce public service center and the e-commerce association, Aksu region has built a echelon training chain of rural e-commerce talents, focusing on local talents, rich leaders, and rural e-commerce site leaders to carry out e-commerce training. The implementation of live streaming network celebrity tracking incubation action, to provide free skills improvement and employment platforms for rural entrepreneurial groups. In the first quarter, the live transaction volume of Aksu region reached 123 million yuan.

Thanks to the development of live streaming with goods, the integration of online and offline consumption models has accelerated. In the first quarter, the transaction volume of live broadcast in Xinjiang reached 627 million yuan, an increase of 33.64%, and the cumulative live broadcast was more than 5,600.

Integrate resources

Polish the "Jiang" brand signboard

"Quality construction and brand building are very important if Xinjiang's characteristic products want to make a splash in the market." Chen Bing, a professor at Xinjiang University's School of Economics and Management, said the Internet should be used to turn Xinjiang's reputation as a "land of melons and fruits" into a competitive and brand advantage.

In recent years, many agricultural specialty products in Xinjiang have established county-level public brands. By seizing the opportunity of e-commerce development, county agricultural specialty products have been cultivated, so that agricultural specialty products can be sold all over the country, and the brand influence and added value of Xinjiang online products have been greatly improved.

Qitai County is an important flour producing area in Xinjiang. Around flour, the local government has done a series of "articles", and the "Qitai Gift" brand led by the local government has extended from "Qitai flour" to other products such as pulleys, forming a "1+1" dual-regional public brand coordinated development system with "Qitai flour" as the core and "Qitai Gift" as the extension.

Driven by "Qitai flour", Qitai County has emerged a number of enterprise brands, as of now there are 14 enterprise brands such as wheat gold and silk wheat Yun.

According to reports, this year, Qitai County will continue to focus on the creation of black wheat flour, wheat germ, Qitai cereals and other Internet red explosive products. At the same time, it will strengthen the standardization of agricultural production and processing, improve the product safety traceability system, improve the transparency of production and circulation, and create an ecological, green and safe high-end brand.

In the first quarter, Xinjiang online merchants mainly traded goods and services through e-commerce platforms such as Taobao (Tmall), Jingdong, Meituan, and Pinduoduo. McQuel, Yiguocheng, Jinpincheng food, Simai Yun, source West Region and other trading indexes ranked top.

The relevant person in charge of the Department of Commerce of the Autonomous region introduced that in the context of consumption upgrading, Xinjiang will establish a new production system and supply chain system led by brand through "Internet +", so that farmers can become participants and benefit sharer in brand creation, and help rural revitalization and increase farmers' income.