What are the main certification materials for well-known trademark recognition, and how should we understand them?

1. Relevant materials demonstrating the degree of public awareness of the trademark;

Understanding: Generally speaking, the relevant public refers to peers, dealers and consumers. According to the law, the public that should be considered in the recognition of well-known trademarks is not the general public, but the relevant public. For some non-daily products, especially professional supplies, it is unfair to require trademarks to be known by the general public.

2. Relevant materials proving the duration of use of the trademark;

Understanding: Generally, the longer a trademark is used, the greater its impact. The duration of use of the trademark mentioned here does not refer to the registration time, the time used before the registration should also be counted, the key is how to prove this.

3. Relevant materials evidencing the duration, extent and geographical extent of any publicity of the mark;

Understanding: Usually the longer the publicity of the trademark, the greater the intensity of publicity, the wider the scope of publicity, the greater the influence of the trademark. However, publicity is not limited to advertising investment, let alone limited to media hard advertising, its forms can be varied.

4. Relevant materials proving that the trademark is protected as a well-known trademark;

Understanding: The record of the trademark being protected as a well-known trademark includes judicial and administrative means, as well as domestic and foreign protection records. For most enterprises that recognize well-known trademarks, there is no previous record of protection as a well-known trademark, and this will not bring additional difficulty to the recognition of well-known trademarks.

5. Other evidentiary materials proving that the trademark is well-known.

Understanding: It should mainly include the production, sales volume, sales income, profits and taxes, sales area and other relevant materials of the main commodities using the trademark in the past three years. Although it is said that other evidence materials, but in the actual identification of often become the most important reference indicators. This is because the first four test points are difficult to quantify, the test criteria are difficult to determine; This item can be compared with data.
In general, the certification materials required by the law for the recognition of well-known trademarks are relatively general, and the standards are relatively vague. The relevant examiners cannot still adopt such a completely vague approach when reviewing the evidence materials, and there will be some basic indicators. Therefore, according to the provisions of the law, it is quite difficult to make the certification materials that meet the examination standards; The above criteria can be used as a reference for material preparation, but should never be interpreted solely by one's own guesswork.
With rich experience and excellent professional knowledge, Red Shield can focus on the specific situation of the enterprise itself, highlight the advantages and resolve the disadvantages, and prepare the most convincing proof materials for the enterprise to ensure that the enterprise can pass the well-known trademark recognition.