Guangong Fang is recognized as a well-known trademark in China

On November 29, the State Administration for Industry and Commerce announced the list of newly recognized "China Well-known trademarks" in 2011. Among the 12 well-known trademarks of national wine identified this time, Hubei Guangong Fang Wine Industry Co., Ltd. "Guangong Fang" trademark was listed, becoming the only brand on the list of Hubei wine.

On December 20, Yichang Administration for Industry and Commerce and Hubei Daohuaxiang Group held a grand press conference in Taohua Mountain Hotel, Yichang City. China Food Industry Association and Hubei Administration for Industry and Commerce sent letters of congratulations respectively; Provincial Administration for Industry and Commerce leaders, Yichang City, Yiling District party and government leaders, responsible persons of some directly affiliated units, responsible persons of financial units, Yichang City Administration for Industry and Commerce organs, responsible persons of directly affiliated branches, Daohuaxiang Group leaders and Guanguangfang business representatives and media reporters and other more than 300 people witnessed this glory.

Guangong Fang originated from the "Water army Fang" of The Three Kingdoms period. Since the acquisition and reorganization of DaoHuaxiang Group in 2002, the brand culture has not only been inherited on a higher platform, but also has been full of vitality in a new era, and the brand charm has been continuously demonstrated, becoming another liquor star under Daohuaxiang, one of China's new eight famous wines. Guangong Fang products not only cover the whole province, but also gradually radiate to Hunan, Jiangsu, Jiangxi and other markets, and stand a unique landscape in the Chinese liquor star camp.

The recognition of Guangong Fang trademark as China's well-known trademark is the best embodiment of the in-depth promotion of the brand strategy of Guangong Fang wine industry, which not only means that the brand of Guangong Fang can be better protected by domestic laws across categories, but also recognized by foreign laws, and its brand competitiveness, brand awareness and brand value are more authoritative, international and unique. At present, through vigorously promoting the trademark strategy, in addition to the two core trademarks of "Guangong brand" and "Guangong Fang", Guangong Fang also owns more than 20 defensive trademarks, and has filed trademark registration applications in 11 countries and regions such as Russia, Mongolia, Japan and South Korea. At present, "Guan Gong Fang" has been registered in Japan, Singapore, Mongolia and Hong Kong, Taiwan, China.

Qin Daolu, vice chairman of DaoHuaxiang Group, chairman and general manager of Guangong Liquor Company, said that the acquisition of "China's well-known trademark" is an honor, but also a responsibility and a motivation for Guangong Fang. Guangong Fang will take this opportunity to continue adhering to the value concept of "loyalty, righteousness, benevolence, courage and letter", vigorously promote brand building and pay close attention to the intrinsic quality of products. Continuously enhance the core competitiveness of the brand, provide consumers with green, healthy products and high value-added consumer services, and make new and greater contributions to the development of enterprises, industry progress, and regional economic take-off.