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Microsoft vs. App Store trademark dispute

Beijing time on March 10 news, according to foreign media reports, Apple and Microsoft on the App Store trademark dispute has a new progress, the two sides this time into the font debate. China Trademark Network.

Steve Jobs, Apple's co-founder and CEO, was a big fan of typefaces. Before he dropped out of Reed College to start Apple, Jobs took calligraphy classes. This also provided the premise for the variety of fonts in the later Mac OS. Apparently, Microsoft is also very interested in fonts.

In fact, font size has become a breakthrough point in the dispute between Apple and Microsoft over the ownership of the App Store trademark. In a document Microsoft filed with the U.S. Patent and Trademark Office, foreign media found that Microsoft said Apple's January filing was too general about the trademark. China Trademark Network.

In addition, Microsoft argued that Apple's filing violated the court's restriction by adding 10 pages of documents to exceed the 25-page limit. Not only that, but the font size Apple uses is well below the 11-point font limit.

Why does such a small issue need to be a big deal? Microsoft said in the filing that by using a smaller font, Apple would be able to defend itself through more language, which is unfair. In a two-page filing, Microsoft hits back at Apple's counterattack. The document complies with the rules and does not add any new evidence or claims. The document also says Apple needs to issue a new statement within 15 days.

Apple first started using the App Store trademark in 2008. Since then, a number of competitors have sprung up, all claiming that their digital download services are different. In Microsoft's filing, the company disputed the original meaning of the words and that Apple could not claim them as its own trademark