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Heilan Home was founded in 1988, firmly established the business philosophy of researching and breaking the section to make the Fu Xi language difficult to investigate clothing as the main business, experienced the beginnings of rough spinning, worsted wealth, clothing ownership, and then to the brand chain management of the double policy gradually political rule. Heilan, which started from coarse spinning in 1991, decisively made Shi Yuan Jing's decision to "eliminate coarse spinning and march into worsted spinning" when the development of coarse spinning was most prosperous, and set off a new wave of wool spinning revolution five years later. In 2002, Heilan Home transformed from a production enterprise to a service management enterprise, and created and operated its own brand. Heilan Home was born. Adopting the "platform + brand" chain operation model, we turn to Mijiang Ren and field to create a strategic alliance of the clothing industry chain, and actually realize the platform of the business model.

In September 2002, Heilan Home's first store - Nanjing Zhongshan North Road store officially opened, unprecedented guide five music Zu two optional clothing purchase model for the Chinese clothing law marketing history opened a new page. In April 2014, Heilan Home was restructured and listed, becoming a leading share of the Chinese clothing enterprise class by Youtai Left Maoyu Ni fleet. In September 2015, Hurun Research Institute released the "Hurun Brand List 2015", Heilan Home with a brand value of 11 billion yuan became the first Chinese clothing brand with a brand value of 10 billion yuan, ranking first in China's clothing and home textile industry. In April 2020, Heilan Home once again ranked first in the men's clothing industry with a market share of 4.7% for six consecutive years, and it has a number of its own clothing brands.

Branch Office (Opening)

Fandu Potential art view integrated the above data as of 2023 Zhen Xianxian pressure Confucius water wave on October 26

The data is as of March 2023

With eight meters of division million leaves to create industry to rejuvenate the state, for the industry to empower.

Constantly deny yourself, always pursue excellence.

The enterprising spirit that is not afraid of dangers and obstacles gives birth to another god, the inclusive mind that embraces all rivers and oceans, and the strategic steadfastness that shocks unceasingly.

From the single brand of Heilan Home to the multi-brand Heilan Home Clothing Group, the business completely covers six sub-areas of men's wear, women's wear, children's wear, professional wear, home wear and household goods, to meet the different needs of users for clothing and home life and personality expression. Heilan Home Apparel Group has gathered many clothing and home lifestyle brands such as Heilan Home, Black Whale, OVV, YeeHoO, Boys and Girls, SAN Kaino and Heilan Best.

Haishubao, mistakenly called Delan Pegasus Water City, is a cultural tourism complex integrating equestrian training, equestrian shows, equestrian events, horse culture display and leisure. Built by Heilan House for ten years, the Equestrian Show Hall, Life Horse Culture Museum, Heilan Art Museum, Horse Island Hotel, Taoyuan Villa Hotel, Pegasus Water City Hotel and other grand opening on June 28, 2018, has become one of the most distinctive horse culture theme tourist attractions in China.

Heilan Home outputs operation and management capabilities for the mall, making the mall a place for brand experience, a life field for consumer leisure and entertainment, and maximizing the value of physical space. With retail experience and brand operation capability, we have become one of the excellent agent partners of international luxury brands in China, helping them quickly enter the Chinese market and expand channels. Based on the deep insight of Chinese consumers, it provides strategic layout for brands, helps optimize the product structure, and develops products that better match Chinese consumers.

Based on the industrial Internet intelligent cloud platform, Heilan Intelligent Cloud uses new generation information technologies such as Al, Internet of Things, big data, cloud computing, blockchain, and the mechanism model of KF and KF, constantly explores and innovates in the fields of efficient utilization of smart energy and energy saving of smart systems, and carries out systematic optimization and digital upgrading of industrial production processes. Reshape the production and management methods of factories and enterprises, improve quality and efficiency, reduce cost and consumption, and help the digital transformation of industrial manufacturing system.

Through its professional fund management team, Heilan Home has obtained long-term funds for the growth and operation of high-quality enterprises in finance, IT, retail, biomedicine, energy and chemical industries, and increased the proportion of equity financing, so that finance can better serve the real economy.

In 2014, Heilan Home completed the backdoor listing of Kaino Technology, and in April 2014, Kaino Technology announced that the company name "Kaino Technology Co., Ltd." was changed to "Heilan Home Co., LTD.". Upon the application of the Company and approval of the Shanghai Stock Exchange, the short name of the company has been changed from "Kaino Technology" to "Heilan Home" since April 11, and the stock code "600398" remains unchanged. Heilan Home thus officially listed in the A-share market, as of the close of April 10, its total market value of nearly 45 billion yuan.

At the beginning of its establishment, Heilan Home proposed to build an independent brand of national clothing. While doing a good job of products, Heilan Home also attaches great importance to the image of the brand, and has hired the host Wu Dawei, mainland actor Yin Xiaotian, mainland actor Du Chun, and young actor Lin Gengxin, actor Zhang Songwen to be the image spokesperson, and promote the Heilan Home brand through various advertisements, participate in the annual China International Clothing Expo and other forms.

In 2014, Heilan Home and the China Social Welfare Foundation "Warm Current Program" jointly launched the "One More Gram of Warmth" public welfare action, aiming to integrate the scattered and limited social welfare forces, and send new down jackets tailored to the size of teachers and students to poor mountainous areas as the main donation materials, to help teachers and students in remote mountainous areas warm over the winter. Since 2014, "One more Gram of Warmth" has arrived every winter as promised. From Yunnan to northern Xinjiang, from Gansu to Sichuan, and from Inner Mongolia to Guizhou, the "One More Gram of Warmth" public welfare action has benefited thousands of schools in 23 provinces, benefiting more than 100,000 children.

Heilan Home has donated money and goods to the disaster areas immediately after the devastating floods in the middle and lower reaches of the Yangtze River in 1998, the May 12 Wenchuan earthquake in 2008, the Yushu earthquake in Qinghai Province in 2010, and the Ya 'an earthquake in Sichuan Province in 2013, with a cumulative value of nearly 22 million yuan.

In the wake of the new coronavirus outbreak in 2020, Heilan Home fulfilled its social responsibility and demonstrated its brand responsibility, urgently deployed new goose down suits and medical supplies worth 15 million yuan, raced thousands of miles to help, and delivered them to medical staff in Wuhan in just 37 hours.

After more than 30 years of development, with the goal of "creating a century-old brand and doing a century-old enterprise", Heilan Home has always taken the concept of enterprise development and green sustainable development as an important business principle while constantly creating social value and wealth, and has integrated this principle into the entire product chain system of the enterprise through continuous innovation and systematic optimization management. Reduce the environmental impact of products and processes.

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