Jilin Province Xinhuide Wine Co., Ltd. is located in the historical city of Jilin Province Gongzhuling City. Located in the abdomen of the Songliao Plain, the Liao River flows through here, and the Great Black Mountains in the distance add to her beauty. In the charming autumn, sorghum red, corn yellow, fruity fragrance, fertile black land, make sorghum and corn here famous throughout the country. The hometown of Princess Ringing the bell has been a place of natural treasures and outstanding people since ancient times. With their own wisdom and hard work, Xinhuai people make use of local specialties and modern technology to process and create their own brand wine - Xinhuai series.
According to the records of Huide County, Huide County was established on November 17, the third year of Guangxu (December 21, 1877 AD). Wyde County, the establishment completed, the population is growing, trade and prosperity. At that time, the city's cooking pot "Taihe City" (that is, the predecessor of the new Huai De wine industry) because of its specialized materials and people's hearts, it had the reputation of "a thousand drunk houses next door, ten miles of incense", and "Taihe City" wine was selected by the royal Palace and won the honor of "tribute".
Huai De was appointed governor of Huayang Zhang Yunxiang in Sichuan Province for seven years. He worked hard and diligently for the people. For the construction of Confucian Temple study Department, the first donation of silver, "Taihe City" pot also donated silver donated wine. On the day of the completion of the temple, the old people and the gentry were gathered, and the monument was set up to offer wine to raise the spirits of Huairen (Taihe City was used at that time).
Five county magistrate He Xun (word oat spring), Shandong Ninghai people, He Gong in office, diligent, bold, love the people. In June of a certain year, on the forty-ninth, even Yin, seeing the waterlogging, the public heart was angry, and gathered Dingzhuang fire cannons and fired them into the sky, to eight hundred, the rain was clear, and the scholars were pleased, so they rewarded foreign wine and celebrated.
"Scholarship wine", "rain wine" used in the wine, are "Taihe City" pot donation of the royal palace tribute.
In 1912, the South Manchu section of the Middle East Railway was started, the Gongzhuling station was built, and the Wyde Trade Center was moved south. "Taihe City" boiler was also set up in Gongzhuling Street, which was later renamed "East MAO Tai" and "East Sheng Quan". Boiler, workshop more than 200. The annual output of high-quality liquor is nearly 1,000 tons. After liberation, the government took over, after several expansions, adhering to the tradition, with new technology to develop a sweet and mellow, excellent quality "new Huai de" wine. In 1974, "Xinhuai De" wine was rated as "Famous wine in Jilin Province". For more than one hundred years, through the efforts of several generations, it has become today's "Jilin Xinhuide Wine Industry Co., LTD.".
In the mid-1990s, the new Huide wine industry in the tide of market economy, the realization of the overall transformation, the new system, the new concept, so that the new Huide wine industry full of vitality, the company is now developed into an area of more than 40,000 square meters, the annual production capacity of nearly 10,000 tons of 65° high-quality sorghum liquor, With domestic advanced liquor production, testing equipment and a high-quality staff of liquor brewing production enterprises.
One hundred years of inheritance, the new Wilder people keep in mind the wine to see the character, drinking to see the ancient motto of wine, the reputation of consumers as the life of the enterprise, to win the brand as the goal of enterprise development. On the basis of maintaining the characteristics of the original new wild products, the quality of products is constantly improved. Xinhuide Wine industry has strong technical force, has advanced domestic liquor production testing equipment and laboratory, and has a technical research and development team composed of national liquor judges and senior sommeliers. Using traditional brewing technology and modern production technology, Xinhuide jade Liquid series of new products has been developed, and has now formed three grades of high, medium and low, three flavors. With more than 100 varieties of products, the company has passed ISO9001 international quality system certification and HACCP food safety management system certification, and won the title of "Quality integrity Enterprise of Jilin Province" and "AAA credit Enterprise". It has won many awards such as "Jilin Province Famous Brand", "Jilin Province Industry Famous Wine", "China Food Expo Gold Award", "China State Administration for Industry and Commerce awarded" abide by the contract and credit "enterprise", and Xinhuide trademark was rated as "China Famous trademark" and "Jilin Province Famous trademark". In 2015, the enterprise was rated as "Provincial Leading Enterprise". In the same year, the sorghum planted by Xinhuide Wine Base was rated as "Green Food A-class product" by China Green Food Development Center. In 2016, the products of Jilin Xinhuide Wine Co., Ltd. won the gold medal of China's participating products in the Brussels International Spirits Competition in Belgium. The Grand Prix is one of the world's three major events with large scale, many participating manufacturers, scientific, fair and professional evaluation mechanism, and authoritative wine tasting masters. It is known as the "Oscar in wine". In the same year, the company was awarded the title of "Liquor culture inheritance, century-old Enterprise" jointly by Jilin Province Wine Association, Liaoning Province Wine Industry Association and Heilongjiang Province Wine Industry Association. It was also awarded the title of "Jilin Province Time-honored Brand" by the Department of Commerce of Jilin Province this year. In the fierce market competition, the popularity and reputation of the new white wine series have been continuously improved.
With the development and change of the overall environment of the liquor industry, the new Huide Wine industry combined with the concept of cave wine and developed the cave wine base built by the cave wine project is a large liquor cave base in northeast China. The base is located in the underground cave of the Ring Ring Park, Gongzhuling City, Jilin Province, and the first phase of the development of wine storage area is 10,000 square meters. The cave storage base has a constant temperature of 11-15 degrees and humidity of 65-75 degrees throughout the year, which is a good storage space for natural aging and stable quality of liquor. Dongzang wine is mainly for high-end wine lovers, customized exclusive liquor for customers, is the customer's wedding, birthday banquet, gifts to relatives and friends. Each tan cave wine collection has a corresponding exclusive concept, according to the wine age continues to increase, consumers in the taste of wine at the same time, but also can invest, taste, collection.
Weide Cave wine collection base, serving high-end consumer groups, so that the majority of wine lovers to the base at any time to taste, collection; Adhering to the concept of that altar wine in life, Cave wine is developed for the needs of wine lovers to hide wine for themselves, wine for lovers, wine for parents, wine for children, wine for friends and other life sustenance, the continuation of wine is a living concept.
With the enterprise spirit of "dream value, beyond inheritance", the company has won the support of all walks of life.
In line with the company's core business philosophy of "virtuous world, leading the team with thick virtue and integrity, improving the quality with fine technology, and developing the market with enthusiasm and win-win", the company not only lets the majority of consumers love the company's products, but also lets the company's employees know how to be a person, do business, do products!
The characteristic brand, technology and marketing advantages have created a fertile soil for the survival of Xinhuai wine industry. Tapped the source of growth; With wings to take off!