In 1958, "Red Flag" brand car was born. Since then, the Red flag has become a state vehicle for national leaders and major national events.

In the 1960s and 1970s, Hongqi sedan was a banner of China's automobile industry. After the reform and opening up, Red Flag continues to undertake the heavy responsibility of "national car" at the same time, and continues to move towards the direction of marketization and commercialization.

On January 8, 2018, China FAW released the new Red Flag brand strategy, determined to build the new Red Flag into a new noble brand of "China's first and world famous", to meet consumers' pursuit of "better life and wonderful travel" in the new era, and successfully shoulder the heavy responsibility of the powerful Chinese automobile industry endowed by history.

The brand concept of the new Red Flag is the Chinese new noble delicacy. The new Red Flag will highlight the concept of "new noble", "new exquisite" and "new feelings", deeply integrate the excellent Chinese traditional culture with the world's advanced culture, modern fashion design, cutting-edge science and technology, and fine emotional experience, and create a reflection of "noble taste, atmosphere and elegance", "ideals flying, passion", "excellence, care and extreme", and "one's heart." Excellent products and services for the perfect experience.

New Red flag adopts a new family design language, with "Shang · Zhi · Yi" as the key, expressing emotions and fully deducing the design concept of "Chinese new noble refinement". In the future, the new Red Flag family will include L, S, H, Q four series of products. Among them: L series, for the new noble Red flag supreme car; S series, for the new noble red flag coupe; H series, for the new noble red flag mainstream car; Q series, for the new noble red flag business driving.

On October 30, 2018, Red Flag brand released R.LAG "阩 flag" technology brand, and elaborated the future technology development plan for the first time. R.lag represents Rise, Future, Leading, Autonomous intelligence and Genes respectively, indicating that the Red Flag brand will raise the banner of "representing the future leading intelligent gene platform". Red Flag brand focuses on the four directions of electrification, intelligent network connection, experience and sharing, and strives to build R.LAG "阩 flag" technology brand.

On October 30, 2020, Hongqi brand released the "Innovation ·2030" 阩 flag (R.LAG) technology development strategy, which comprehensively elaborated the development goals and implementation paths of each core technology field. China FAW set the overall goal of key research and development direction as "2022-2023, to achieve the steady leap of technology R.LAG 1.0." The main realization of 'SOA architecture + regional control +CTP battery + centralized drive + redundant control chassis'; From 2025 to 2026, R.LAG 2.0 technology will be fully advanced, mainly realizing 'central computing + vehicleroad cloud collaborative control architecture +CTC battery + distributed drive + full-wire control chassis'; By 2030, we will realize the comprehensive leadership of R.LAG 3.0 technology, and mainly achieve 'AI-driven vehicle cloud integrated intelligent architecture + all-solid-state battery + multi-dimensional integrated mobile platform'."

On January 8, 2023, Red Flag Brand released the global strategy for new energy vehicles, comprehensively elaborating the future strategic vision, target planning and innovative measures. In the new era, China FAW further improves the overall brand structure of the "big family" of the Red Flag brand, that is, under the "Red Flag" main brand, the four sub-brands of "new energy vehicles", "energy-saving vehicles", "Red Flag top cars" and "super sports cars" are built. By 2025, the total sales volume of Red Flag brand will reach 1 million units, of which the sales volume of new energy vehicles will exceed 500,000; By 2030, the sales volume of Red Flag brand will exceed 1.5 million, of which new energy vehicles will become the main sales.

Since 2018, Hongqi brand has held high the brand concept of "Chinese new noble refinement", firmly adhered to the user thinking of "all for the user", adhered to the technological innovation principle of "new original, global first" and the excellent product requirements of "ultimate dream, second kill amazing", and adhered to the "family service" policy of "ultimate pleasure, comfort and satisfactory". It has created an industry miracle of 65 times growth in 5 years, and has become the first Chinese passenger car brand with a value of over 100 billion, and has become the Chinese auto brand with the number of single brand patents ranking first in the industry continuously!

As the forerunner of new China's automobile industry and the leader of high-end brands, Hongqi brand has started a grand journey to build a new noble brand of "China's first and world famous". On the occasion of the 70th anniversary of the founding of the FAW factory in China and the 65th anniversary of the establishment of the Red Flag brand, the new Red Flag will open a new chapter of the second stage of leap development with a new attitude.

On July 13, 1956, the first domestic liberation brand car CA10 drove off the assembly line, ending the history of new China's inability to manufacture cars. In the 1980s, FAW independently developed and produced the second-generation Jiefang CA141 truck under the promotion of China's reform and opening up policy. At the end of the 1990s, it independently developed and produced the third and fourth generation products, realizing the transformation of truck production into diesel and head.

On January 18, 2003, FAW restructured the core business of medium and heavy trucks, established FAW Jiefang Automobile Co., LTD., and successfully launched the Jiefang fifth, sixth and seventh generation heavy truck products. In 2014, it began to expand to the field of light vehicles, and realized the product pattern of heavy vehicles, medium, heavy and light development simultaneously. After more than 60 years of development, FAW Jiefang has become the first commercial vehicle manufacturer in China.

Over the years, FAW Jiefang has always adhered to the road of independent development, with deep historical accumulation and strong corporate strength, "Jiefang" has become one of the most well-known national automobile brands.

At present, FAW Jiefang has 6 brands: (1) Enterprise brand: FAW Jiefang. Adhere to the positioning of "always seeking the first", and practice the core values of "being the most proud commercial vehicle enterprise". (2) Product brand: Liberation. Adhere to the positioning of "continuous leadership", and practice the core values of "rooted in the heart, value experience, and create the most trustworthy commercial vehicle brand". (3) Technology brand: Liberation. Adhere to the positioning of "value creation", and practice the core values of "innovation-driven, technology leadership". (4) Service brand: liberation touched service. Adhere to the positioning of "user first", and practice the core value of "beyond expectations until moved". (5) Public welfare brand: Liberation Love Navigator. Adhere to the positioning of "returning to society", and practice the core values of "harmonious development of people, vehicles and society". (6) Ecological brand: Columbus. Adhere to the positioning of "smart navigation", and practice the core values of "green, open, innovation and sharing".

Brand interpretation

The Pentium brand was founded on May 18, 2006.

The founding model Pentium B70, as the first high starting point, high quality and high performance of its own brand, has expanded China's independent passenger car business to a new height, and thus opened a new chapter in the independent development of FAW Pentium.

On May 18, 2021, FAW Pentium released a new brand strategy, and comprehensively upgraded based on the LOGO "Window of the World" to create a new Pentium brand logo.

The new Pentium brand logo and simple line design are not only young, delicate, stylish and powerful, but also give the new generation a stronger sense of numbers, a stronger sense of science and technology, and more sense of the future, to fully upgrade the "window of the world" to link the new era, link the new generation, link the new Pentium's bright future.

Brand spirit

New Pentium brand spirit: China Pentium, enterprising

The first generation of Pentium people through sweat and unremitting efforts, laid the market position of Pentium brand. Since then, "enterprising" has become a pentium unwavering spiritual belief.

This belief has also become a generation of pentium people in the blood of not afraid of difficulties, never admit defeat of the struggle pride.

"China Pentium Enterprising" not only reflects the new Pentium's persistent pursuit of quality excellence, unremitting exploration of future smart travel, but also expresses its brave responsibility for the new era and historical mission.

Brand concept & Positioning

The new Pentium brand concept: continue to create surprises for users to travel

Brand positioning of New Pentium: medium and high-end brand in China's mainstream automobile market

The "14th Five-Year Plan" will be a major opportunity period for the transformation and upgrading of independent brands, and it is also the last window period for Pentium brand to reshape its industry status. Seizing the new opportunities for transformation and upgrading given by The Times, "we must make the Pentium brand go up" is the historical responsibility of every Pentium person.

Standing at a new starting point in history, FAW Pentium takes "continue to create surprises for users' travel" as the brand concept, takes "medium and high-end brands in China's mainstream automobile market" as the brand positioning, starts with the end, reforms and innovation, maintains concentration, and works for a long time!

Brand objective

The brand goal of new Pentium: to become an excellent mainstream Chinese automobile brand

Pentium brand adhering to FAW Group's 68 years of car building history, has accumulated solid and excellent technical capabilities, and cultivated a determined and capable talent team. He who will go forward, he who will go far. Where there are many wills, a solid stone can be broken!

During the "14th Five-Year Plan" period, FAW Pentium will go full speed and unswervingly to the goal of brand operation scale, profit level and brand influence to enter the first camp of independent brands!

Brand target audience

New Pentium brand target audience: enjoy the new generation

As the backbone of the society, the new generation, the courage to explore, proactive, innovative, dare to create, with unlimited passion and imagination, pay more attention to quality, the pursuit of new technology to create a better life.

In the future, FAW Pentium will join hands with the new Sheng generation without fear of challenges, accompanied by progress. It is FAW Pentium's unswerving goal to meet the new Shengdai's requirements of "better life and wonderful travel".