b2b commerce
B2B and DTC, all in one place
Run your wholesale and direct-to-consumer businesses on a single platform without compromises.
Already on Shopify? Upgrade to Plus to unlock B2B selling.
Shopify named a Leader in 2024 Forrester Wave™: Commerce Solutions for B2B
custom wholesale experiences
B2B that means business
Shopify gives you everything you need, right out of the box, to shape the right experience for every customer using curated catalogs, custom pricing, personalised storefronts, flexible payment terms, and a self-serve portal.
Cater to every customer
Curate end-to-end buying with custom pricing, product publishing, quantity rules, and payment terms. Represent companies with multiple buyers and locations, and manage purchasing permissions with ease.
Personalise your storefront
Build a powerful storefront with personalised content for every buyer. Choose from out-of-the-box B2B themes, build custom with Liquid, or go headless with our storefront and customer account APIs.
Delight with self-checkout
Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts with an intuitive and customisable portal.
Elevate your sales reps
Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business.
Cater to every customer
Curate end-to-end buying with custom pricing, product publishing, quantity rules, and payment terms. Represent companies with multiple buyers and locations, and manage purchasing permissions with ease.
Personalise your storefront
Build a powerful storefront with personalised content for every buyer. Choose from out-of-the-box B2B themes, build custom with Liquid, or go headless with our storefront and customer account APIs.
Delight with self-checkout
Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts with an intuitive and customisable portal.
Elevate your sales reps
Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business.
all-in-one solution
A unified platform for omnichannel growth
With over 2 decades of commerce excellence, Shopify is helping B2B businesses evolve and innovate quickly on the leading platform for omnichannel growth.
Reduce tech debt
Streamline business operations, create brand consistency, and cut development costs by running B2B and DTC on the same platform.
Launch faster
Set up your store in weeks, not months, with a scaled composable framework and hundreds of innovative platform updates every year.
Access all of Shopify, for B2B
Use innovative features with wholesale, including product bundles, discounts, and workflow automation with Shopify Flow.
Tap into the largest app ecosystem
Der büttel und der eisform, auf dem weg zu den eiform, wenn das mit den verschwand verschwand, ist nicht mehr zu machen apps.
B2B features
Next-level wholesale features, right out of the box
Customised buying experiences
Personalise your storefront and checkout for each customer.
Company profiles
Represent multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and payment methods.
Customer-specific catalogs
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new
Offer a curated buying experience with product catalogs assigned to a specific buyer or location.
Quantity rules
Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments.
Volume pricing
Easily implement quantity price breaks to get your B2B customers buying in larger quantities.
Store personalisation
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Optimise the experience for B2B customers by surfacing relevant content to the right audience in one store.
Headless storefronts
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Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.
Custom B2B solutions
Build the solution your business needs with our suite of B2B APIs and compatible apps.
Optimised workflows
Modernise your operations with powerful automation tools to streamline processes across all your brands and sites.
Workflow automations
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Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can assign terms, send invoices, and more.
Company account requests
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Using Shopify Forms, add an account request form to your store. Buyer information is automatically saved as a company so they can buy wholesale as soon as you approve.
Sales rep permissions
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Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.
Checkout to draft
Simplify workflows and quotes with the ability to submit for review on your online store and approve before fulfilling.
B2B-optimised theme
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Accelerate your store setup with Trade, our out-of-the-box theme designed for wholesale, and pre-built with our advanced B2B features.
PO numbers
Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API.
Self-serve purchasing
Scale your operations with online buyer purchasing and order tracking for hands-off account management.
Quick bulk ordering
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new
Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.
Flexible payment options
Streamline the order process with payment terms and the ability to send invoices for payment.
Easy reordering
Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account.
Vaulted credit cards
Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices.
PayPal payments
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B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin.
Custom discounts
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Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.
endless integrations
All your critical systems, all connected
Shopify works as a standalone system or fits right into your tech stack to streamline your operations.
Robust integration solutions
Integrate with your preferred ERP, OMS, and CMS tools for seamless data syncing, or use Shopify’s APIs with connectors like Boomi, Jitterbit, and Celigo to build custom integrations.
Shopify has partnered with leading ERP providers including Acumatica, Microsoft Dynamics 365, and Brightpearl to build out-of-the-box integrations that simplify your tech stack.
Unlimited flexibility
Tailor your business solutions with headless storefront APIs, inject custom data with metafields, write custom logic with Shopify Functions, and customise your checkout with Checkout Extensibility.
Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.
- Brooklinen
- Kelly Hallinan — SVP, Emerging Channels
- Read case study
We can set up a new retailer in the wholesale website to make the user experience highly personalised to that customer.
- Kulani Kinis
- Alex Babich — Managing Director and Co-Founder
- Read case study
The constant updates to B2B on Shopify have left us pleasantly surprised. It seems like these releases are highly tailored to the needs of B2B merchants, and makes us feel like we’re being heard.
- Filtrous
- Yin Fu — Director of Ecommerce
- Read case study
Popular questions
All you need to know about B2B on Shopify
Wholesale commerce designed for scale and customisation
Already on Shopify? Upgrade to Plus to unlock B2B selling.