Hunan Satellite TV

On January 1, 1997, the first program of Hunan TV Station was officially approved Asiasat 2 Transmission, channel call sign "Hunan Satellite TV". On July 11, China's first entertainment star interview Variety show " Happy camp "Officially launched ^[5] The program has been based on the concept of "youth · happiness" since its inception ^[6] .

1998, television Dating show " The Covenant of the Rose Officially launched, the program is the initial exploration of Hunan Satellite TV on the road of entertainment. On May 18th, Pop music Recommended column The music keeps going "Officially launched ^[7] .

In 1999, Hunan Radio and Television Media bought out China Golden Eagle Television Art Festival The permanent right to undertake.

2000, Hunan TV" China Television Golden Eagle Award Upgrade to China Golden Eagle Television Art Festival ". In May of the same year, the entertainment information program" Entertainment has no limits "Officially launched, the program has established a complete entertainment resources.

On October 28, 2001, Hunan TV station Move to Hunan Province Changsha City Golden Eagle film and television culture Golden Eagle Building To achieve full digital broadcast and all-day broadcast.

In 2002, Hunan Satellite TV is establishing the strategic positioning of "locking entertainment, locking youth and locking the country", highlighting the channel characteristics of "youth, beautiful and fashionable".

In 2003, Hunan Satellite TV removed Hunan as a "propaganda channel" and shut down some health and other industry programs. In the same year, Hunan Satellite TV launched entertainment Talk show " The more you do, the happier you are ".

In June 2004, Hunan Satellite TV launched a series of videos Happy China The concept of the column is arranged, and some programs are added and subtracted ^[1] . In the same year, the female singer competition" Super Girl "Successfully held ^[8] .

On December 31, 2005, Hunan Satellite TV launched the "Happy China 2005-2006 New Year Concert", which marked New Year party Enter a new period.

On September 4, 2006, Hunan Satellite TV launched the life role exchange program" deformometer ".

On April 6, 2007, the Male Singer Original Talent competition" Super Boys The launch ceremony was held ^[9] .

On January 11, 2008, Hunan Satellite TV launched the cultural program" The beauty of Chinese civilization "; In the same year, the audience interactive live program" Happy 2008 " ^[10] . On March 5, the puzzle program" One against a hundred " ^[11] . On April 14, the program" A date with Lu Yu ". ^[12] August 4, launch recreation Talk show " Make progress every day ".

On September 28, 2009, the channel was implemented High standard HD simultaneous broadcast ^[13] .

In 2010, Hunan TV launched Life Wisdom Talk show " Encyclopedic totality "; In the same year, it launched the youth growth emotional program" 8090 " ^[14] .

On March 9, 2011, Hunan Satellite TV was launched Dating show " Be satisfied with one's heart ". On April 23, the car was launched Entertainment program " Top grade ".

On January 1, 2012, Hunan Satellite TV launched the news program" News parties ". On January 2, the news commentary column" Open journalism course "Officially launched ^[15] . On March 22, launched the music charity program" Skyvoice 1 ". On April 22, the challenge program" Mango Live " ^[16] . On July 12, launched the star creative imitation show" Ever changing big coffee show ".

On January 18, 2013, Hunan Satellite TV launched the singing reality show" I'm a singer. " (In 2017, it was renamed" Singer ") ^[17] . In April, launched the National singing enterprising reality show" China's strongest voice " ^[70] . On October 11, launched the parent-child interactive reality show" Where's Dad going? " ^[18] .

On April 25, 2014, Hunan Satellite TV launched the celebrity travel reality show" Flowers and youth ". On October 17, launched the original campus documentary program" Freshman year ".

On February 4, 2015, Hunan Satellite TV launched the social moral experiment program" A plop of conscience ". On May 1, the original defense education special program" Real man ". On May 3, the fun intergenerational confrontation puzzle show" Learn well " ^[19] . On August 1, launched the Star Goddess Life experience show" Idol is coming " ^[20] (In 2016, it was renamed" Here we come ") ^[21] . On November 6, launched the creative reality game show" All hands accelerating " ^[22] .

On January 23, 2016, Hunan TV launched a filial piety category Reality show The program... Tako Cyclone ". On March 15, the food show" The taste of chili ". On April 24, launched the star explosive art cooking competition show" Very fresh Sunday " ^[23] . On May 7, the interactive music program" I want to sing with you ". In the early hours of August 31, the channel was undergoing an overhaul Standard definition Version implementation 16:9 Broadcast ( rebroadcast the CCTV (China Central Television) News broadcast Except).

On January 15, 2017, Hunan TV launched the documentary program "Life Service". Aspirational life ". On February 3, launched the children's smart talent talk show" Miracle child ". On February 9, launched the dating talk show" Come for you " ^[24] . On May 5, launched the original cultural exploration reality show" Seventy-two floors of strange buildings ". On July 22, launched the Youth partner business experience program" Chinese restaurant " ^[25] . On July 30, launched the original science and technology show" I am the future " ^[26] . On August 27, the family style program" Wander for thousands of miles ". On August 30, "Youth Yang 'Benefit'" 2017 Hunan Satellite TV's new public service costume ceremony was held in Changsha, announcing the launch of a series of public service advertisements from September 1. On October 7, launched the business experience observer show" Dear Inn " ^[27] . On October 29, launched the original music volunteer teaching program" Let the world hear " ^[28] . On November 3, the original police dog Partner inspirational growth special program was launched. Wonder Dog " ^[29] . On November 20, the public welfare cultural documentary" A hundred hearts and a hundred craftsmen " ^[30] .

On January 1, 2018, Hunan Satellite TV launched the scientific parenting program" Kiss my baby ". On January 4, launched the reality program "Family Viewing Reaction" hi! Watch TV ". On January 6, launched the original sound charm competition show" The voice is in the air " ^[31] . On March 24, launched the situational puzzle interactive reasoning show" I'm a detective ". ^[32] On April 2, launched the observational medical documentary program" Infinite vitality " ^[33] . On May 10, launched the career experience hosting the new program" Hey! Good job " ^[34] . On June 11, launched the youth healthy growth psychological release expression program" The young man said ". June 23, launched the national stress relief fun competitive program" Shake and laugh and bridge ". On July 7, launched the star urban solitary life observation show" My boy " ^[35] . On July 20, launched the original music show" The City of Magic " ^[36] . On October 6, launched the creative tide shot Chinese city charm show" Be happy ". On November 2, launched the original inspirational vocal competition show" The voice of the heart ".

On January 5, 2019, Hunan Satellite TV launched the Star urban solitary Life observation show" My little girl " ^[37] . On January 10, launched a new social love observation show" Dream space ". On January 28, the fun sports competition program "to the next Level" was launched. On March 18, the Chinese family intergenerational education documentary program "After School" was launched. On March 30, the documentary cultural character inheritance program" Our master ". On April 19, the global cultural and creative competition program" Peak night ". On June 10, launched the national Chinese character challenge program" Magical Chinese characters ". On July 6, launched the star's marriage and love life observation show" My little couple " ^[38] . On October 5, launched the original dance TV competition program" Dancestorm " ^[39] . On October 18, launched the national music variety interactive show" Let's get it rolling ". On November 10, the Suning Shopping 11.11 Night party was broadcast live on Hunan Satellite TV ^[40] .

On February 7, 2020, Hunan Satellite TV launched the original sharing interactive life creativity show" Hey! What are you doing? " ^[41] . On the same day, a new "cloud" was launched to record a public welfare talk show of wisdom and fun. Daily cloud time " ^[42] . On February 27, the original voice interactive companion reality show" My friend, listen up "Aired on the star. On April 15, launched the original emotional cross-screen social program" Fall in love with one click ". On April 18, launched the original interactive experience show "Manual decryption" Master inspector ". On May 3, "Long Live Youth - May Fourth Relay Broadcast" evening party was broadcast live on Hunan TV. On May 8, launched the comedy creative performance show" It's nice to smile " ^[43] . On May 21, launched the original food youth Pioneer growth trial program" Fresh Kitchen 100 " ^[44] . On June 23, the live broadcast satellite platform added the HD channel of "Hunan Satellite TV" (channel number 53). ^[89] On July 11, launched the sports youth blood competition show" Sports bar boy ". On July 27, launched the original interactive knowledge sharing program" Ding Dong online! Hello, teacher " ^[45] . On July 31, the intergenerational interactive observation game show" Full of vigour " ^[46] . On August 13, launched the original driving test documentary reality show" Novice driver ". On August 26, launched the original children's labor exercise documentary program" Who knows the food on the plate " ^[47] . On August 30, launched the poverty alleviation theme program" Youth in the earth " ^[48] . On October 30, launched the tour of China travel singing reality show" Sister's philharmonic journey ". On November 16, launched the original interactive knowledge sharing program" Ding Dong online! Please reply ". On December 7, launched the humanistic history documentary" China ".

On January 21, 2021, launched the advertising outdoor placement competition reality show" You were really good ". January 22, Hunan Satellite TV & Mango TV Co-launched the girl Group growth inspirational program" The Sister Who rode the waves Season 2 " (The Hunan TV version was renamed Ride the waves Broadcast on the star) . January 23, launched mature women sweet find love social original program" Palpitating then heart again ". On February 7, launched the food humanities documentary" Hunan cuisine with pepper " ^[49] . On March 7, launched the Youth Healthy Growth Life Force challenge program" Up, boy. " ^[50] . On April 14, Hunan Satellite TV & Mango TV jointly launched the couple observation and cure program" Wife's Romantic Trip Season 5 " ^[51] . On April 17, launched the intergenerational collision fashion reality show" Mom, you look so good ". On April 23, launched the new generation music performance ecological show" Who's the Treasure Singer " ^[52] . On May 22, the original food life service program "Saturday Cooking" was launched. On May 30, the Party's centennial special program" 28 years old you ". On September 30, Hunan TV launched a new slogan "Youth China". ^{[63] [65]} October 2, Hunan TV digital host" Xiao Yang "Official announcement. On the morning of November 14, Mango super media happy purchase I'm a great beauty The opening ceremony of the first program in Hunan was officially launched in Hunan Broadcasting Studio ^[83] . On December 30, Hunan Satellite TV officially announced 6 freshmen to host Cui Lei , Feng Xi , Liu Guohao , Yang Yifan , Sun Leyan and Yuan Shuai ^[68] .

On January 1, 2022, the variety show" Hello Saturday " ^[69] .

On the eve of 2023, as the first Spring Festival Gala launched after the deep integration of Hunan Satellite TV and Mango TV, 2023 Hunan Satellite TV Mango TV Spring Festival Gala "Won the provincial TV ratings five networks first, microblogging variety influence list first ^[71] . On October 17, launched the first regional celebrity homecoming documentary" Where I was born and raised " ^[76] . On October 27, launched the Life Healing reality show" Our wonderful life " ^[78] . On November 27, the original cultural drama summary" animist " ^[81] . On December 10, launched the young state humanistic roaming documentary" Xiang Travel Rampage " ^[90] .

Hunan Satellite TV logo is a simple and rounded oval outline, hollow in the middle of a small oval gap, a large oval symbol of fish head, a small oval symbol of rice, containing Land of fish and rice The meaning of the ring part of the yellow and gold warm color transition, such as the rising sun, symbolizing Hunan TV people realistic, pioneering, innovative, upward spiritual outlook. The logo of Hunan TV looks like an orange Mango It is nicknamed "Hunan TV" by many viewers who like it. Mango TV " ^[53] .

In June 2004, Hunan Satellite TV put forward the goal of "building the most dynamic TV entertainment brand channel in China" and refined the core value of the channel brand - "Happy China". It means a breakthrough in the brand revolution of Chinese TV channels, from the brand construction of channel brands based on functional appeals to the use of emotional factors to shape the core assets of channel brands, expand the inclusiveness of brand core values, and reach the realm of shaping the cultural brand of Hunan Satellite TV.

On December 31, 2020, Hunan Satellite TV changed the channel layout with the concept of youth, bright, comfortable, happy, "happy manufacturing", simple and pleasant; On January 1, 2021, in order to welcome the 100th anniversary of the founding of the Communist Party of China, Hunan TV launched the channel slogan "Youth burns".

On September 30, 2021, Hunan TV launched the slogan "Youth China". Highlighting the responsibility of Hunan TV's party media platform and the positioning of its youth culture leading platform is the spiritual enhancement of Hunan TV's unremitting pursuit of walking with the new era and advancing together with young people, and is also the newly upgraded brand image of Hunan TV ^[63] .

In 2003, the program layout of Hunan Satellite TV was adjusted: from 18:00 to 22:00, it mainly focused on popular programs, and from 22:00 to 24:00 more reflected its personality and characteristics. During the daytime, it took the lead in developing noon and morning time slots, forming a layout based on fashion information and movies and TV dramas. A few specific moves are," Hunan news broadcast "1 hour in advance into the prime time, self-organized column" cluster ", bulk program integration packaging, manufacturing serial concept. Evening opening Golden Eagle solo broadcast Theater ". In order to counter CCTV's revision in May 2003, the channel's call sign was changed to "China Hunan Satellite TV", and the name "China Hunan Satellite TV" was used uniformly in external publicity and promotion. ^[66]

In 2005, the channel structure of Hunan Satellite TV has undergone major changes. Evening news After the broadcast, the seven self-organized programs were opened up and named "Happy China 930", which was intended to further strengthen the channel characteristics of "Happy China" and "First entertainment". At a time when all TV channels in the country are focusing on TV dramas in the prime time of the evening, Hunan Satellite TV dares to run its own program to win the world, which is really remarkable.

In June 2008, Hunan Satellite TV launched TV dramas and programs with youthful vitality. At 22:00 on June 13, Hunan Satellite TV broadcast the youth romantic comedy "reflecting the life of young men and women in the workplace". New employee ". In the TV program, continue to broadcast by Hunan Satellite TV and Hunan Economic television jointly created to welcome the Olympic outdoor large-scale competition program" Olympic rush ", showing the courage and vitality of invincible youth forward ^[64] .

In 2009, Hunan Satellite TV integrated its resources, launched variety shows and movies, and opened up the market for homemade dramas and movies.

In January 2012, the State Administration of Radio, Film and Television issued the" TV entertainment cutback According to the regulations, the total number of variety shows broadcast on the prime time channel of the star every week shall not exceed 2. So far," Golden Mango solo Theater "Officially launched in July," Golden Eagle solo broadcast Theater "Adjusted back to 7:30 p.m. broadcast, and" Golden Mango solo Theater "merged, while the original 10 o 'clock launched five variety shows. Hunan Satellite TV has also added a midday slot in its programming to broadcast grassroots movement challenge programs.

In 2021, the short play theater" Mango monsoon " ^[61] . Since October 1, Hunan Satellite TV has upgraded the screen layout and innovation direction, carefully created and broadcast excellent literary works with elegant style and highlighting the power of youth, guided young people to follow the pace of The Times, highlighted the responsibility of youth, carried forward the socialist core values, and cultivated the profound feelings of young people to love the Party and patriotism ^[63] .

Reference material ^{[57] 54 - [62] [69] [72] [75]}

In the development of entertainment programs, Hunan Satellite TV attaches great importance to the proper introduction of humanistic care elements. The variety shows broadcast often have humanistic value, which can not only relieve and release the pressure in people's hearts, but also convey positive energy to a certain extent, change the bad atmosphere of society, so as to leave a deep impression on the audience and make the programs have vitality. (People's Daily online review)

The daily multi-episode series broadcast by Hunan Satellite TV puts the audience in a completely passive position, which makes them tired to deal with, and the topic is fleeting, which is not the best result for both the audience and the TV series. Weekly drama is a good solution to this problem, weekend 2 episodes a day, 4 episodes a week watching experience, so that the audience and the drama, and between the actors have a buffer, but also conducive to the continuous fermentation of the topic, have a greater impact, for the TV series and the audience is a win-win situation. (Jin Ying net review)