B2B ecommerce
B2B and DTC, in one place
Grow and run your wholesale business on Shopify Plus with tools optimized for flexibility and customization, for all your buyers.
From wholesale to direct to consumer, the world’s leading brands trust Shopify Plus with all their business
All-in-one platform
B2B ecommerce with the full power of Shopify
Sell wholesale together with the rest of your business from one intuitive admin, no apps or coding required.
Flexible customization
Designed for B2B buying
Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms.
Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.
- Brooklinen
- Kelly Hallinan — SVP, Emerging Channels
- Find out how Brooklinen scaled their wholesale business with B2B on Shopify
Future partnerships are now much more approachable through Shopify Collective’s simplified onboarding process and the ability to quickly meet consumer demand in the market
- Mattel
- Mark Hall — Senior Director of Digital Technology
- Try Collective today
B2B on Shopify
Built-in features for everything wholesale
Company profiles
Represent multiple buyers and locations with unique payment terms and user permissions.
New
Customer-specific product publishingOffer a curated buying experience with product catalogs assigned to a specific buyer or location.
Personalized B2B store
Create a unique buying experience for each customer with Liquid support for store themes, email templates, and branding.
New
Quantity rulesCreate conditional rules for products and variants, including minimums and maximums, case packs, and increments.
Price lists
Set customer-specific prices and assign them right to the company profile without the use of tags or apps.
Net payment terms
Automatically assign payment terms while tracking and collecting on orders as they become due in the admin.
New
Company metafieldsOptimize your order process by adding custom data fields to companies and locations.
New
Easy reorderingEncourage recurring sales by making it easy for customers to reorder frequently.
New
Flexibility getting paidStreamline the order process with drafts, payment reminders, invoices, and due-on-fulfillment terms.
New
Checkout to draftSimplify workflows and quote proposals with the ability to review and approve orders in the admin.
New
Vaulted credit cardsSpeed up payment processes by letting customers securely store their card on file at checkout or in customer accounts.
New
Customizable B2B logicBuild delivery and payment logic tailored to your customers right in the checkout using Shopify Functions.
Self-serve purchasing
Scale your operations with hands-off purchasing and order tracking for easy account management.
Global expansion
Reach wholesale customers around the world with localized storefronts, currencies, and tax exemptions.
Custom B2B solutions
Build the solution your business needs with our suite of B2B APIs and compatible apps. Learn how to build B2B solutions
Seamless integration
Fast to launch and integrate with your systems
Spend less time managing multiple platforms with Shopify’s flexible integrations, open APIs, and automated order processing.
Future partnerships are now much more approachable through Shopify Collective’s simplified onboarding process and the ability to quickly meet consumer demand in the market
- Mattel
- Mark Hall — Senior Director of Digital Technology
- Try Collective today
Popular questions