Basic information

So far, China's hotel industry has entered the development stage of branding, chain, information and internationalization. With the rise of national brands, chain brands have gradually increased and achieved rapid development in scale and management ability. In particular, the development of economical hotels has made a beneficial attempt for the construction of a chain brand management system of large orders of magnitude. It is a basic rule that budget hotels in the early stage through the direct store tree brand, and later through the franchise fee to make profits. Industry experts believe that chain management is the new normal of the development of China's hotel industry, from decentralized to centralized development, the chain management of IHG China Hotel Owners Association Group is also the only way for the sustainable development of China's hotel industry. It is expected that new chain brands will continue to appear, mergers and acquisitions between brands, integration will gradually increase, for the high-end chain hotel market penetration has become a new breakthrough and hot spot. At the same time, the extensive application of "Internet +" and information technology will become a new driving force for the development of hotel chains. The maturity of chain development models such as franchise and management output, as well as the attention of the capital market will also lay the management and financial foundation for more individual hotels to be incorporated into the chain brand system.
Nowadays, franchise and franchising have become an important way for hotel chains, especially budget hotel chains, to expand their business. For example: 2014 as of the fourth quarter of 2014, the number of hotels under contract or under construction is 201, of which the number of franchise stores reached 173, its 2015 target to add no less than 400 hotels, of which the proportion of franchise stores is 90%. It can be seen that franchise is a successful, recognized as the least investment, the fastest business model, not only is the enterprise to promote brand image, expand brand influence, recruit franchisees the best platform, but also potential investors to find a franchise project, decide the direction of investment efficient channel, can create stable and efficient operation opportunities for transformation and entrepreneurial personnel.
【 Exhibition Purpose 】
Faced with such a huge market demand, naturally attracted the great attention of many domestic and foreign hotel industry, a variety of franchise exhibitions also emerged, hotel chain brands have joined, and strive to maintain and expand market share. But it is undeniable that the current franchise hotel exhibition market is mixed, the scene of various franchise exhibitions is mostly small format industry, hotel franchise brand booth doors are scarce, the reason is that the audience of the hotel franchise needs to have a certain qualification and strength, the threshold is relatively high, And almost all the positioning of the franchise show and the hotel franchise can not match, can not attract the strength of customers and brand hotels docking, resulting in the brand hotel exhibition effect is very unsatisfactory.
To this end, the organizer timely held the first "2015 China (Shanghai) International Hotel Franchise and Franchise Exhibition", is to promote the whole society of high-quality, safe and assured chain hotel brand, build a platform for cooperation and exchange between the chain hotel brand and the hotel investors and owners, and provide more information and business opportunities for the business development of the chain hotel brand. Promote the healthy development of hotel chains and franchises.

Range of exhibits

International and domestic star chain hotels;
International and domestic budget chain hotels;
Franchise (franchise) : tourist hotels, resorts, sauna baths, business clubs, etc.;
Hotel chain catering management, service, monitoring system and personalized solution technology;
Hotel design company, hotel consulting company, etc.